Being elite means something new these days. As the world deals with the COVID-19 pandemic, the elite are the healthcare workers and first-responders on the front lines. They are the volunteers making sure people have the food and supplies they need. They are the researchers working tirelessly to discover possible treatments and vaccines to contain this virus. Right now, any work would seem to pale in comparison to what it is these people are doing.

But this global pandemic has also shone a new light on our industry, as people look to the life sciences with a sense of hope for what they can accomplish to help get us through this. And that means being a PM360 ELITE (Exceptional Leaders, Innovators, Transformers, and Entrepreneurs) also means something new these days. Because you are the proof that people’s hope is not displaced. You are proof of what this industry’s dedication to patients can accomplish. You are proof that the future of this industry is bright.

While the winners of these 6th annual awards might not be able to offer any hope in terms of the coronavirus—at least not yet—they are offering hope to ALS patients with a new treatment in development that has shown positive results; to those with the inherited BRCA mutation with the potential of pre-cancer vaccines; and to anyone participating in a clinical trial that timelines can be cut in half. Even our Uber ELITE, Syed M. Shah, PhD, Chief Innovation Officer, IM HealthScience LLC, who already has 77 patents, continues to offer hope to patients as he works on even more breakthrough discoveries. So, take the time to read about all of our winners, and see what being elite truly means today.

The ELITE Awards honors people in the following 18 categories:

  • Creative Directors: Marketers known for their daring creative and jealousy-inducing campaigns.
  • Data Miners: Individuals who specialize in analytics and can turn hordes of numbers and research into actionable insight.
  • Digital Crusaders: Those who advance digital channel applications or platforms to transform marketing and/or company operations.
  • Disrupters: Fearless individuals who disrupt the status quo to revolutionize the industry.
  • Drug Researchers and Developers: The scientists, researchers, and clinical trial experts moving the industry forward with new breakthroughs.
  • Entrepreneurs: Visionary risk-takers who develop new companies to answer unmet needs.
  • Launch Experts: Marketers with significant success in bringing a new drug to market or in revitalizing markets for an older drug.
  • Leaders of the Future: Up-and-comers who display the characteristics of an emerging leader.
  • Marketing Teams: Teams that have achieved great marketing success together as a group.
  • Master Educators: People who revolutionize the way patients/doctors learn and absorb information.
  • Mentors: The role models others aspire to emulate.
  • Patient Advocates: Those who make sure patients’ voices are heard and needs are met.
  • PR Gurus: Communication experts who are masters at spreading news and good publicity.
  • Sales MVPs: Company sales leaders who do an outstanding job of building revenue and nurturing company growth.
  • Strategists: People with a sixth sense for what works—and the ability to predict what the industry needs to do to remain relevant.
  • Talent Acquisition Leaders: The industry’s top job recruiters and HR executives.
  • Tech-know Geeks: Innovators who spearhead technological breakthroughs that reshape the industry.
  • Transformational Leaders: People who change the way companies operate.

The 2020 ELITE Winners are:


ELITE 2020 Uber Winner Syed M. Shah of IM HealthScience LLC

Creative Directors

ELITE 2020 Creative Director Angelina Sciolla of Benchworks

ELITE 2020 Creative Director Rich Thorne of Cambridge BioMarketing

ELITE 2020 Creative Director Ryan Jordan of imre Health

ELITE 2020 Creative Director Tara Powers of Elevate

Data Miners

ELITE 2020 Data Miner Laurie Meyers of Genentech, a Member of the Roche Group

ELITE 2020 Data Miner Rachel Twardowski of Takeda Pharmaceuticals U.S.A., Inc.

ELITE 2020 Data Miner Stanley H Braxton of Ashfield Healthcare

ELITE 2020 Data Miners Beth Schneider and Heather Lapidus Glassner of MyHealthTeams

Digital Crusaders

ELITE 2020 Digital Crusader Ashley Strass of Takeda

ELITE 2020 Digital Crusader Carolyn Kylstra of Condé Nast

ELITE 2020 Digital Crusader Damon A. Tutulic of SOUND Healthcare Communications

ELITE 2020 Digital Crusader Kathleen Herowanto of Novo Nordisk Inc.

ELITE 2020 Digital Crusader Matt Irwin of Confideo Labs

ELITE 2020 Digital Crusader Ozgun Demir of Novartis Oncology

ELITE 2020 Digital Crusader Rob Stephen of Verywell

ELITE 2020 Digital Crusader Stefanie Nacar of GSK

ELITE 2020 Digital Crusader Stephen Fanuele of Bristol Myers Squibb


ELITE 2020 Disrupter Amit Gulwadi of Saama Technologies

ELITE 2020 Disrupter Anthony Marciano of Seelos Therapeutics

ELITE 2020 Disrupter Bonnie Perkins of Alexion Pharmaceuticals, Inc.

ELITE 2020 Disrupter Dan Messina of HandsFree Health

ELITE 2020 Disrupter Harshit Jain of Doceree Inc.

ELITE 2020 Disrupter Jacob Gettier of Boehringer Ingelheim

ELITE 2020 Disrupter Matt Giegerich of The Inception Company

ELITE 2020 Disrupter Rob Roth of The Bloc

ELITE 2020 Disrupter Seth Gordon of EVERSANA™ ENGAGE

ELITE 2020 Disrupter Steve Palmisano of MedThink, Inc.

ELITE 2020 Disrupters Parth Khanna, Kapil Kalra, and Kumar Erramilli of ACTO

Drug Researchers and Developers

ELITE 2020 Drug Researchers and Developers Joshua Cohen and Justin Klee of Amylyx Pharmaceuticals Inc.


ELITE 2020 Entrepreneur Mark Khan of A2E Communications Group

ELITE 2020 Entrepreneur Matthew Stumm of Stark / Raving Branding + Digital Marketing

ELITE 2020 Entrepreneur Michelle Longmire of Medable

ELITE 2020 Entrepreneur Thomas Bock of HeritX Inc. and Columbia Business School

Launch Experts

ELITE 2020 Launch Expert Alexandra Tudoran of Galderma

ELITE 2020 Launch Expert Annemarie Armstrong of Dudnyk

ELITE 2020 Launch Expert Kristie Whitehouse of Takeda

ELITE 2020 Launch Expert Nicole Ramocki of PRECISIONscientia

ELITE 2020 Launch Expert Paul A. Hardy of AbbVie, Inc.

ELITE 2020 Launch Expert Peter Zenobi of Sanofi Pasteur

ELITE 2020 Launch Expert Zach Crouch of Blueprint Medicines

Leaders of the Future

ELITE 2020 Leader of the Future Amy Lundquist of Biogen

ELITE 2020 Leader of the Future Carmine Attanasio of Bristol Myers Squibb Company

ELITE 2020 Leader of the Future Dennis Fournogerakis of Beghou Consulting

ELITE 2020 Leader of the Future Holly Hutchens of kaléo

ELITE 2020 Leader of the Future Julie D’Ascenzo of West Pharmaceutical Services

ELITE 2020 Leader of the Future Kavita Patel of Genentech/Hoffmann-La Roche

ELITE 2020 Leader of the Future Maureen Seitz of GSK

ELITE 2020 Leader of the Future Melissa Stevens of Teva Pharmaceuticals USA, Inc.

ELITE 2020 Leader of the Future Merve Yilmaz of Bausch + Lomb

ELITE 2020 Leader of the Future Nicole Hoadley of Snow Companies

ELITE 2020 Leader of the Future Nolan Santosa of Health Recovery Solutions

ELITE 2020 Leader of the Future Paul Houghton of Takeda Pharmaceuticals U.S.A., Inc.

ELITE 2020 Leader of the Future Sheila Diamond of Acorn AI by Medidata, a Dassault Systèmes company

Marketing Teams

ELITE 2020 Marketing Team Edwards Lifesciences’ Disease Awareness Team

ELITE 2020 Marketing Team LIBTAYO (cemiplimab-rwlc) Patient Marketing Team

ELITE 2020 Marketing Team The Sharecare Consumer Solutions Integrated Marketing Team

ELITE 2020 Marketing Team Vyleesi Marketing Team

Master Educators

ELITE 2020 Master Educator Lillie D. Shockney of Johns Hopkins University School of Medicine and AONN+

ELITE 2020 Master Educator Steven Candela of Health and Wellness Partners, LLC

ELITE 2020 Master Educator Ujwal Pyati of W2O

ELITE 2020 Master Educator Valerie Scott of United Therapeutics Corporation


ELITE 2020 Mentor Amrita Bhowmick of Health Union

ELITE 2020 Mentor Amy Turnquist of eHealthcare Solutions

ELITE 2020 Mentor John Vaughan of Outcome Health

Patient Advocates

ELITE 2020 Patient Advocate Michael Wenger of TrialScope

ELITE 2020 Patient Advocate Sabrina Skiles of Remedy Health Media

PR Gurus

ELITE 2020 PR Guru Chantal Beaudry of Lazar-FINN Partners, a FINN Partners Company

ELITE 2020 PR Guru Jessica Griffith of Pascāle Communications

Sales MVPs

ELITE 2020 Sales MVP Heather O’Handley of PRECISIONeffect

ELITE 2020 Sales MVP Jeff Theis of Crossix

ELITE 2020 Sales MVP John Herley of ConnectiveRx

ELITE 2020 Sales MVP Matthew Ciciretti of MedSurvey


ELITE 2020 Strategist Amber Chenevert of VMLY&R

ELITE 2020 Strategist Ben Schwartz of Genentech, Inc.

ELITE 2020 Strategist Brian Peters of Medexus Pharma

ELITE 2020 Strategist Bryan Katz of KCR

ELITE 2020 Strategist Jeremy Schafer of PRECISIONvalue

ELITE 2020 Strategist Mamta Chhabra of UCB

ELITE 2020 Strategist Tim Cope of Takeda Pharmaceuticals U.S.A., Inc.

ELITE 2020 Strategist Tim McGovern of Bristol Myers Squibb

Talent Acquisition Leaders

ELITE 2020 Talent Acquisition Leader Kristi Veitch of Intouch Group

Tech-Know Geeks

ELITE 2020 Tech-Know Geek Alfred Whitehead of Klick Health

ELITE 2020 Tech-Know Geek Nelson Figueiredo of Ogilvy Health

ELITE 2020 Tech-Know Geek Steve Jensen of Cardinal Health Specialty Solutions

Transformational Leaders

ELITE 2020 Transformational Leader Alina Nevradakis of Amgen

ELITE 2020 Transformational Leader Amy Muse of Takeda Oncology

ELITE 2020 Transformational Leader Bret Glass of Bristol Myers Squibb

ELITE 2020 Transformational Leader Claire Loran of Otsuka America Pharmaceutical, Inc.

ELITE 2020 Transformational Leader Dorothy Gemmell of Capsule

ELITE 2020 Transformational Leader Greg Lewis of Calcium

ELITE 2020 Transformational Leader Julie Hurvitz Aliaga of CMI/Compas

ELITE 2020 Transformational Leader Kristin Sherman of VMS BioMarketing

ELITE 2020 Transformational Leader Kristine Flemister of Xcenda

ELITE 2020 Transformational Leader Maria DeBoer of Bristol Myers Squibb

ELITE 2020 Transformational Leader Mike Collette of PatientPoint

ELITE 2020 Transformational Leader Peter Bowman of Takeda

ELITE 2020 Transformational Leader Steve Silvestro of OptimizeRx

ELITE 2020 Transformational Leader Timothy R. Wright of MiMedx Group Inc.

ELITE 2020 Transformational Leader Todd Billingsley of Boehringer Ingelheim


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