Trailblazer Awards 2022 Winners

CEOs of the Year

PM360 2022 Trailblazer Awards Pharma/Biotech CEO of the Year Kevin Ali

PM360 2022 Trailblazer Awards Medical Device/Diagnostics CEO of the Year Bryan Hanson

PM360 2022 Trailblazer Awards Specialty Pharma/Biotech CEO of the Year Timothy R. Wright

PM360 2022 Trailblazer Awards Advertising Agency CEO of the Year Faruk Capan

PM360 2022 Trailblazer Awards Supplier/Vendor or Service Provider CEO of the Year Christopher Paquette

Companies of the Year

PM360 2022 Trailblazer Awards Pharma/Biotech Company of the Year Amgen

PM360 2022 Trailblazer Awards Medical Device/Diagnostics Company of the Year Sherlock Biosciences

PM360 2022 Trailblazer Awards Specialty Pharma/Biotech Company of the Year Travere Therapeutics

PM360 2022 Trailblazer Awards Advertising Agency of the Year EVERSANA INTOUCH

PM360 2022 Trailblazer Awards Supplier/Vendor of the Year GoodRx

Lifetime Achievement Award

PM360 2022 Trailblazer Awards Lifetime Achievement Award Winner Steven Michaelson

Marketer of the Year

PM360 2022 Trailblazer Awards Marketer of the Year Gulden Mesara

Marketing Teams of the Year

PM360 2022 Trailblazer Awards Marketing Team of the Year Gold Winner DHIVY Marketing Team

PM360 2022 Trailblazer Awards Marketing Team of the Year Silver Winner the Wegovy Brand Team

Products of the Year

PM360 2022 Trailblazer Awards Product Launch of the Year Winner GEMTESA

PM360 2022 Trailblazer Awards Relaunch/Revitalization of the Year Winner Ameluz

PM360 2022 Trailblazer Awards Most Innovative New Product of the Year Winner VYVGART

PM360 2022 Trailblazer Awards Brand of the Year Winner TEPEZZA

Brand Champions

PM360 2022 Trailblazer Awards Autoimmune Brand Champion Shikhar Agarwal

PM360 2022 Trailblazer Awards Cardiology Brand Champion Victoria Datta

PM360 2022 Trailblazer Awards Central Nervous System Brand Champion Teddy Morrissey

PM360 2022 Trailblazer Awards Dermatology Brand Champion Leslie Hopkins

PM360 2022 Trailblazer Awards Diabetes/Metabolic Disorders Brand Champion Elizabeth Grice

PM360 2022 Trailblazer Awards Diversity/Multicultural Brand Champion DJ Sethares

PM360 2022 Trailblazer Awards Gastrointestinal Brand Champion Chris Quesenberry

PM360 2022 Trailblazer Awards Global Marketing Brand Champion Erin Schallhorn Powers

PM360 2022 Trailblazer Awards HCP Engagement Brand Champion Josh John

PM360 2022 Trailblazer Awards Hematology/Oncology Brand Champion Alicia A. Stout

PM360 2022 Trailblazer Awards Infectious Disease/Vaccine Development Brand Champion Michael Steigerwald

PM360 2022 Trailblazer Awards Innovation/Digital Strategy Brand Champion Matt Goff

PM360 2022 Trailblazer Awards Managed Markets/Payer Strategies Brand Champion Gregory Lyles

PM360 2022 Trailblazer Awards Medical Device/Diagnostics Brand Champion Amy Lyons

PM360 2022 Trailblazer Awards Men’s Health Brand Champion Stephenie Atkins

PM360 2022 Trailblazer Awards Nephrology/Urology Brand Champion Joe Ndukwe

PM360 2022 Trailblazer Awards Ophthalmology/Optometry Brand Champion Rashmi Singh

PM360 2022 Trailblazer Awards Orthopedics/Musculoskeletal Disorders Brand Champion Michael Nagro

PM360 2022 Trailblazer Awards Patient Engagement Brand Champion Mike Cleary

PM360 2022 Trailblazer Awards Rare Diseases Brand Champion Maria Pandolfo

PM360 2022 Trailblazer Awards Respiratory Brand Champion Mike Michael

PM360 2022 Trailblazer Awards Women’s Health Brand Champion Heather Blaber

Initiative Winners

PM360 2022 Trailblazer Awards App/Digital Solution or Suite Gold Winner Novartis and DDB Health

PM360 2022 Trailblazer Awards App/Digital Solution or Suite Silver Winner Allergan Medical Institute and MedTrix Healthcare LLC

PM360 2022 Trailblazer Awards Artificial Intelligence/Data Analytics Initiative Gold Winner The Global Lyme Alliance and EVERSANA INTOUCH

PM360 2022 Trailblazer Awards Artificial Intelligence/Data Analytics Initiative Silver Winner Pharmafusion

PM360 2022 Trailblazer Awards Consumer Website/Online Initiative Gold Winner Evofem, Real Chemistry, McCann Health NJ, McCann Health Engagement, and Mediahub

PM360 2022 Trailblazer Awards Consumer Website/Online Initiative Silver Winner Avadel Pharmaceuticals and Fingerpaint

PM360 2022 Trailblazer Awards Direct-to-Consumer Campaign Gold Winner Hologic and SFC Group

PM360 2022 Trailblazer Awards Direct-to-Consumer Campaign Silver Winner Catholic Health and Real Chemistry

PM360 2022 Trailblazer Awards Direct-to-Patient Campaign Gold Winner Alnylam Pharmaceuticals and Snow Companies

PM360 2022 Trailblazer Awards Direct-to-Patient Campaign Silver Winner Sun Pharmaceuticals and Fingerpaint

PM360 2022 Trailblazer Awards HCP Education Gold Winner Novartis Pharmaceuticals Corporation and Synapse Medical Communications

PM360 2022 Trailblazer Awards HCP Education Silver Winner Janssen Biotech, Inc. and Bionical Solutions

PM360 2022 Trailblazer Awards Interactive/Immersive Marketing Program Gold Winner Boehringer Ingelheim, Confideo Labs, and AREA 23, an IPG Health Company

PM360 2022 Trailblazer Awards Interactive/Immersive Marketing Program Silver Winner BioCryst and Evoke Mind+Matter

PM360 2022 Trailblazer Awards Patient/Consumer Education Gold Winner BioMarin Pharmaceutical Inc. and GSW-LA, Powered by Syneos Health

PM360 2022 Trailblazer Awards Patient/Consumer Education Silver Winner Boehringer Ingelheim and Ogilvy Health

PM360 2022 Trailblazer Awards Persistence/Adherence Program Gold Winner ConnectiveRx

PM360 2022 Trailblazer Awards Persistence/Adherence Program Silver Winner argenx and Snow Companies

PM360 2022 Trailblazer Awards Professional Campaign Gold Winner Azurity Pharmaceuticals and CrowdPharm

PM360 2022 Trailblazer Awards Professional Campaign Silver Winner AstraZeneca and VMLY&R Health

PM360 2022 Trailblazer Awards Professional Website/Online Initiative Gold Winner Biofrontera and Elevate Healthcare

PM360 2022 Trailblazer Awards Professional Website/Online Initiative Silver Winner Novo Nordisk and Toolhouse

PM360 2022 Trailblazer Awards Sales Aid Gold Winner SkinCure Oncology, Unherd Creative, and Vpak Media

PM360 2022 Trailblazer Awards Sales Aid Silver Winner Harmony Biosciences and Synchrony Healthcare Communications

PM360 2022 Trailblazer Awards Self-promotion Gold Winner Snow Companies

PM360 2022 Trailblazer Awards Self-promotion Silver Winner AbelsonTaylor

PM360 2022 Trailblazer Awards Social Media Campaign Gold Winner Pharmavite LLC and AbelsonTaylor

PM360 2022 Trailblazer Awards Social Media Campaign Silver Winner Atlantis Health

PM360 2022 Trailblazer Awards Unbranded Campaign Gold Winner AstraZeneca and JPA Health

PM360 2022 Trailblazer Awards Unbranded Campaign Silver Winner argenx and closerlook, a member of Fishawack Health

PM360 2022 Trailblazer Awards Video/TV Campaign Gold Winner GoodRx

PM360 2022 Trailblazer Awards Video/TV Campaign Silver Winner Harmony Biosciences, Synchrony Healthcare Communications, BTK Communications Group, and Snow Companies