White Paper: Maximizing ROI with Educational Content for Healthcare Marketers
Unlock innovative strategies to captivate physicians and achieve impactful results with Wolters Kluwer’s latest guide, Maximizing ROI with Educational Content for Healthcare Marketers. Built on insights from their recent content consumption survey, this indispensable resource equips you with the tools to establish your brand as a trusted ally in promoting...
White Paper: Are You Launch-Ready? A New Model for High-Performance Execution
This white paper explores how leading pharmaceutical organizations are evolving their launch strategies to meet the demands of a more complex, fast-paced market. With specialty drugs dominating approvals, compressed timelines, and rising expectations from stakeholders, traditional launch models are no longer sufficient. The paper outlines how integrated...
White Paper: Leveraging real-world data for deeper HCP engagement in the pharma landscape
As HCPs face growing time constraints, patient care decisions are made in the moment, guided by relevant, data-informed insights. This shift is redefining how pharmaceutical brands engage providers at the point of care. In this white paper, you'll learn how to adapt your strategy to meet HCPs in these moments of need, with data and tools that...
White Paper: What 398 Physicians Want Healthcare Marketers to Know
Physician engagement is being reshaped by the realities of modern healthcare—workforce constraints, regulatory uncertainty, and the growing administrative load have left clinicians with less time and patience for traditional marketing. For pharmaceutical marketers, this isn’t just a tactical challenge—it’s a strategic one. Capturing a physician’s...
White Paper: Veeva — Building a Compliant Content Foundation for the Future
Industry data estimates that by 2026, first-time biotech launches will outnumber those from established companies by more than two to one. Emerging biotechs are moving beyond historically common licensing, partnership, and acquisition paths to launch products themselves. Success in this landscape requires strong foundational content...
White Paper: Embrace The Era of Continuous Measurement
We are in the age of technological proliferation. The way we work is being revolutionized. We have access to more data than ever before. And now, we are under significant expectations to deliver speed: from speed of development to speed of delivery to speed of execution. What if we could deliver speed of measurement? What if the...
White Paper: New Training Approaches to Advance Strategic Skills for Medical Science Liaisons
The Medical Science Liaison (MSL) role is rapidly evolving, and MSL training must evolve with it. According to field leaders, MSLs are increasingly interacting with new kinds of external stakeholders, driving insight generation and supporting strategic company goals through internal deployment of insights, which requires MSLs to utilize a high...
White Paper: How to Activate Life Science Consumers with Telehealth
The life science industry is experiencing a golden age of innovation, but activating consumers with effective commercialization strategies is becoming more challenging. How can we bridge the gap between innovative treatments and the consumers pharma brands are trying to reach? This report reveals how DTC...
White Paper: Ingredients For Successful Physician Email Campaigns
This whitepaper is a comprehensive guide designed to assist healthcare marketers in executing successful email campaigns targeting physicians. The whitepaper emphasizes the importance of accurate data, understanding physician preferences, and adhering to regulatory standards. It outlines methods to optimize email communications, ensuring high...
White Paper: The Co-pay Assistance Workflow is Broken
The higher the price of a prescription, the more likely a patient is to abandon their treatment. Even though improving patient affordability and access to drugs is a top priority for many in the healthcare field, only 10% of patient assistance dollars get utilized due to broken workflows and outdated technology. Pharmacists, HCPs, hubs, PBMs,...
White Paper - Advanced AAV Antibody Testing: Pioneering Precision in Gene Therapy
Enhance Your Gene Therapy Strategy with Key AAV Insights Gene therapy is advancing rapidly, with adeno-associated virus (AAV) vectors at the forefront, offering hope for patients with genetic disorders. However, the success of these therapies hinges on a crucial aspect that can no longer be overlooked—immunogenicity. "Advanced AAV Antibody...
Whitepaper: Mastering the Omnichannel Approach
For brands and their customers, the traditional path to conversion no longer applies To achieve success, mastering the omnichannel approach demands a deep understanding of the target audience’s decision journey and the creation of a learning system capable of providing relevant content. Whether navigating the complexities of pharma journeys,...
Whitepaper: Preparing for the At-home Diagnostic Testing Revolution
Three best practices for building stronger connections with patients. In the aftermath of the COVID-19 pandemic, the landscape of healthcare and life sciences has undergone a significant transformation, with at-home diagnostic testing emerging as a key innovation reshaping patient expectations and care. The "Preparing for the At-Home Diagnostic...
