White Papers and eBooks

White Paper: Effective Data Strategies for Life Sciences

Healthcare data is the heartbeat of every life science company. It affects nearly every major function in the organization, with huge implications in discovery, clinical development and commercialization strategy.  Insights from this data spanning across patients, providers and healthcare sites help guide critical business decisions and global operations...


WhitePaper: Maximize Digital Channels with Smarter Sales Planning

Enable field teams with a hybrid approach Today, eighty-seven percent (87%) of HCPs report they now prefer completely virtual or hybrid interactions with sales reps. Rethinking the traditional approach to field force sizing and structure can expand reach, help overcome access issues, and maximize efficiency for a field team. Incorporating digital channels...


How to turn real-world evidence into action

Real-world evidence can go beyond answering the question of “does this work” and help provide an answer to the more important question of “does this work for this population, in this situation, and why or why not?” Address your “what” and “why” questions with the experts from PINC AI™ Applied Sciences. In this eBook, you’ll learn: What...


Whitepaper: Healthcare Professionals’ Attitudes on Live Interactions

A Healio Strategic Solutions report Summary: In the ever-changing pandemic world, healthcare professionals (HCPs) have significantly altered the way they obtain education from industry. While Zoom was once a novel model to meet colleagues, interact with MSLs, sales representatives, and treat patients, the paradigm to educate has changed. Healio Strategic...


Whitepaper: Point of Care Takes Its Place at the Top

Industry Insights from Leading Healthcare Marketers   Summary: Pharma and agency marketing experts talked, and we listened! Hear directly from some of the best marketers and media experts on the unique value Point of Care offers. They share real examples of strategies used within the channel and offer tips to make the most of your investment. In...


Whitepaper: Using Artificial Intelligence and Machine Learning to Uncover True HCP Influencers

Using Artificial Intelligence and Machine Learning to Uncover True HCP Influencers Summary: There is no doubt of the value for pharmaceutical and life sciences companies to effectively target and engage with health care providers (HCPs). Building relationships with key opinion leaders (KOLs) and collaborating with influential physicians and specialists...


Engagement Marketing Assessment: Are Pharma Marketers Prepared to Engage?

As a result of the pandemic, many people turned to social media to engage with the outside world as they were stuck under stay at home orders. In fact, between 2019 and 2021, Statista found significant increases in worldwide monthly users across a wide range of social media platforms. Additionally, people watched as industries, including healthcare,...


How to Address Intellectual and Emotional Needs Throughout the Patient Journey

Conversations and engagement stimulate ideas, influence opinions, and impact future decisions. This new infographic illustrates opportunities to use digital and social marketing to create a more engaging, interactive environment for patients and caregivers. Aligning your marketing tactics with interactions at each stage of the patient journey helps...


8 Tips for Capitalizing on New Patient Behaviors in Social and Digital Media

Healthcare is at a pivotal moment as consumer expectations soar and the digital habits that accelerated in lockdown remain. Discover how pharma brands can leverage the age-old need for connection, with the newest tools and technology, for a new and effective digitally forward patient experience. The goal behind every tactic is simple: drive faster,...


Navigating the Future of Patient Engagement

Consumer’s new affinity for digital, mobile, video, and social has changed the healthcare landscape permanently. Like every great evolution, there is no going back. Download the definitive guidebook on how pharma and healthcare brands can leverage the age-old need for connection using the newest tools and technology for a contemporary and effective...


White Paper: Multi Channel Marketing Musts

Insights-Led, Nimble Activation Drives Results for Your Marketing Strategy Valuable Primers and Real World Cases Summary: As a result of a global pandemic and advances in telemedicine and other digital avenues of engagement, more and more patients are seeking options for remote care. The platforms and technologies that patients are using to engage...


Learn How Speeding the Journey Doesn’t Have to Mean Sacrificing Quality and Nuance: eBook — The Patient Journey Evolved

Understanding the patient journey—from symptoms, to diagnosis, and treatment—is a standard and essential part of a life sciences company’s business practice. The information gleaned assists in patient and physician segmentation, forecasting, and building a marketing plan for upcoming and newly launched products, and is often updated annually to...


Whitepaper: Amplity's Blended Engagement Model

A New Post-COVID19 Health Care Provider (HCP) Customer Engagement Approach for Pharma Summary: The COVID pandemic has been the catalyst to change the way the pharmaceutical industry (Pharma) engages with Health Care Providers (HCP). HCP information-seeking needs and preferences have changed dramatically in response to the outbreak, as have the options...