Whitepaper: Preparing for Commercialization With an “Answer First” Approach
Defining the questions to find the answer first in order to leverage AI-predictive modeling The healthcare market is ablaze with innovation and progress. Big data and AI are being discussed in ways that only a small percentage of marketers understand, leaving many unaware of how to capitalize on these advances. In this rapidly advancing marketplace,...
Whitepaper: The State of Social – Social Media Topics to Follow Closely
From the emergence of new platforms like BeReal to the multi-billion dollar acquisition of Twitter and every TikTok trend in between, the social media landscape has been full of twists and turns. Each of these moments led to trends that we believe will have an impact on social media strategies and investments in the future. From the emergence...
Interactive E-Book:
Successfully Navigating the
Sea of Competitive Intelligence
in Life Sciences
Trinity Life Sciences illuminates optimal competitive intelligence (CI) approaches with a qualitative study that illustrates how companies are handling the volume and velocity of data. Highlights Trinity’s Dynamic Market Intelligence Center of Excellence conducted a qualitative study, speaking to 14 CI Leaders (those who have ownership of CI) and...
Yellow Paper: The GoodRx Guide to Successful Copay Programs
Summary and Highlights: This Yellow Paper will offer you useful insight and information on the use and advantages of copay assistance programs to help with patient adherence and outcomes. Understanding the patient-provider medication cost conversation Why copay and financial assistance for patients is necessary Who makes use of copay offers? Anatomy...
Patient Journey: A New Approach To Meet The Demands Of Patient Centricity
Trinity Life Sciences outlines a new approach to Patient Journey that allows patient-centric organizations to engage on a meaningful level with patients.As patients continue to expand their role in healthcare choice and treatment decision-making, expectations have grown for pharma to provide an experience in line with well-known, customer-centric consumer...
White Paper: Effective Data Strategies for Life Sciences
Healthcare data is the heartbeat of every life science company. It affects nearly every major function in the organization, with huge implications in discovery, clinical development and commercialization strategy. Insights from this data spanning across patients, providers and healthcare sites help guide critical business decisions and global operations...
WhitePaper: Maximize Digital Channels with Smarter Sales Planning
Enable field teams with a hybrid approach Today, eighty-seven percent (87%) of HCPs report they now prefer completely virtual or hybrid interactions with sales reps. Rethinking the traditional approach to field force sizing and structure can expand reach, help overcome access issues, and maximize efficiency for a field team. Incorporating digital channels...
How to turn real-world evidence into action
Real-world evidence can go beyond answering the question of “does this work” and help provide an answer to the more important question of “does this work for this population, in this situation, and why or why not?” Address your “what” and “why” questions with the experts from PINC AI™ Applied Sciences. In this eBook, you’ll learn: What...
Whitepaper: Healthcare Professionals’ Attitudes on Live Interactions
A Healio Strategic Solutions report Summary: In the ever-changing pandemic world, healthcare professionals (HCPs) have significantly altered the way they obtain education from industry. While Zoom was once a novel model to meet colleagues, interact with MSLs, sales representatives, and treat patients, the paradigm to educate has changed. Healio Strategic...
Whitepaper: Point of Care Takes Its Place at the Top
Industry Insights from Leading Healthcare Marketers Summary: Pharma and agency marketing experts talked, and we listened! Hear directly from some of the best marketers and media experts on the unique value Point of Care offers. They share real examples of strategies used within the channel and offer tips to make the most of your investment. In...
Whitepaper: Using Artificial Intelligence and Machine Learning to Uncover True HCP Influencers
Using Artificial Intelligence and Machine Learning to Uncover True HCP Influencers Summary: There is no doubt of the value for pharmaceutical and life sciences companies to effectively target and engage with health care providers (HCPs). Building relationships with key opinion leaders (KOLs) and collaborating with influential physicians and specialists...
Engagement Marketing Assessment: Are Pharma Marketers Prepared to Engage?
As a result of the pandemic, many people turned to social media to engage with the outside world as they were stuck under stay at home orders. In fact, between 2019 and 2021, Statista found significant increases in worldwide monthly users across a wide range of social media platforms. Additionally, people watched as industries, including healthcare,...
How to Address Intellectual and Emotional Needs Throughout the Patient Journey
Conversations and engagement stimulate ideas, influence opinions, and impact future decisions. This new infographic illustrates opportunities to use digital and social marketing to create a more engaging, interactive environment for patients and caregivers. Aligning your marketing tactics with interactions at each stage of the patient journey helps...
