White Papers and eBooks

White Paper: 10+ Benefits of Moving Your Advisory Boards Online

In today’s ever-changing competitive landscape, staying one step ahead of the competition is more important than ever for Pharma brands. To this end, it is crucial to understand the needs and wants of all relevant stakeholders. Traditionally, this has been achieved through in-person advisory boards. However, with shrinking budgets and increasing numbers...


White Paper: Challenges In Thought Leader Management

Data Analytics And Technology Can Help The pharmaceutical industry has been reshaped by many changes over the past decade, including the emergent power of managed care, the declining use of sales representatives, and the explosive growth of data and digital platforms as marketing tools. One key aspect of the business that has remained constant,...


Patient Experience in Clinical Trials: Survey results reveal that an outdated perception of what patients think about clinical trials may be holding you back

Is an outdated perception of what patients think about clinical trials holding you back? A recent survey of 244 clinical trial participants, conducted by Health Union, uncovered that patients who have engaged in clinical trials more recently, since 2013 vs. before 2013, were more satisfied with their experience and had a greater willingness to participate...


Elsevier - Where credibility goes,
doctors follow.

Measurability is at the core of health media purchasing. But at Elsevier, we believe in both measurability and credibility. It’s our credibility that allows our audience to trust the research we publish, the information we provide—and the advertising that’s critical to a product’s success. Download our whitepaper to learn more. ...


The New Healthcare Hub

Understanding the Pharmacy’s Role in Promoting Patient Engagement and Adherence Pharmacists are providing more counseling, and delivering more care services. Pharmacy owners are reconfiguring their businesses to include a wider range of clinical services and health necessities. And pharmaceutical brands are working in close concert, bringing education,...


Online Fulfillment System Cures Pharma Company’s Compliance and Productivity Problems

A midwest pharmaceutical company with ambitious plans to grow through strategic drug acquisitions found its efforts hampered by poor marketing fulfillment. Iron Mountain’s prescription for healthier results? An advanced online fulfillment and inventory management system that made this company’s marketing more efficient, effective and compliant by: Hosting...


LexisNexis White Paper: Uncover Market Intelligence From Medical Claims Data

The use of medical claims data in commercial sales, marketing and planning can be critical to an organization’s viability and prosperity. Unlike prescription data and sales reports, medical claims data provides access to real-time data that is both comprehensive and scalable to the finest level of detail, enabling life science organizations to prioritize...


Atlantis Healthcare White Paper: Making Digital Health Personal

A New White Paper from Atlantis Healthcare. Digital health tools provide a practical opportunity to offer patient support remotely. Yet, to be truly effective, digital tools must be highly valued by patients, seamlessly integrated into their lives and deliver measurable results. A new White Paper from the health psychology experts at Atlantis Healthcare...


The Heart of the Matter 8: Trends With Benefits

Two decades ago, working in a healthcare communications agency might have been regarded as a stepping stone to a career in mainstream pharma. But times have changed. As the industry’s reliance on outsourced services has grown, so too has the recognition that a good agency can offer alternative, but equally stimulating, benefits to working in-house...


EVIDENCE FOR SUCCESS: A Pharma Brand Marketer’s Guide to Predictive ROI Modeling

Traditional ROI analysis gives you a good idea of where your brand has been, but not where it’s going. However, there is a way to get your brand on the path to success and drive it further with metrics and analytics that can proactively guide the way forward. In today’s world of “What have you done for me lately,” predictive ROI modeling is...


Pharma marketers, are you really reaching physicians?

Many pharma marketers need to invest their limited dollars in reaching only their target list prescribers.   Few companies can offer this targeting precision as a service. For the partners who do, the total audience reach is often limited, as is the extent of the data that can be shared with the marketer. The following review details the process of...


Atlantis Healthcare White Paper: Art & Science of Designing Personalized Interventions

Atlantis Healthcare White Paper: Art & Science of Designing Personalized Interventions As the healthcare landscape shifts from acute to chronic disease management, pharma and other stakeholders are searching for best practices in delivering programs that help patients to self-manage their condition. A new white paper from Atlantis Healthcare, a...


Doctor’s Day ebook

Doctors are spending more and more time on tasks that aren’t directly related to patient care. By better understanding what the doctor’s day looks like, you can achieve better product fit and smarter marketing. This ebook begins to dive into that world: examining what a doctor is tasked with, who they the interacting with, and what they think about...


Heart of the Matter: To tweet or not to tweet — is that still a question?

Communication models have moved on – so why are parts of the pharmaceuticals industry stuck in the dark ages when it comes to adopting a truly multichannel approach in the pre-launch phase? All that Twitters is not gold, but it isn’t pyrite either. We’ve come a long way since the days of Shakespeare. These days, whether it’s theater or communications,...


Heart of the Matter: The only way is ethics

How an upsurge in compliance focus, anti-bribery measures, and a drive to greater transparency are leading pharma towards partners with demonstrable compliance capability and infrastructure. Compliance is a powerful term with seemingly paradoxical implications; it can keep businesses awake at night and, as compliance training and administration reach...