White Papers

LexisNexis White Paper: Uncover Market Intelligence From Medical Claims Data

The use of medical claims data in commercial sales, marketing and planning can be critical to an organization’s viability and prosperity. Unlike prescription data and sales reports, medical claims data provides access to real-time data that is both comprehensive and scalable to the finest level of detail, enabling life science organizations to prioritize...


Atlantis Healthcare White Paper: Making Digital Health Personal

A New White Paper from Atlantis Healthcare. Digital health tools provide a practical opportunity to offer patient support remotely. Yet, to be truly effective, digital tools must be highly valued by patients, seamlessly integrated into their lives and deliver measurable results. A new White Paper from the health psychology experts at Atlantis Healthcare...


The Heart of the Matter 8: Trends With Benefits

Two decades ago, working in a healthcare communications agency might have been regarded as a stepping stone to a career in mainstream pharma. But times have changed. As the industry’s reliance on outsourced services has grown, so too has the recognition that a good agency can offer alternative, but equally stimulating, benefits to working in-house...


EVIDENCE FOR SUCCESS: A Pharma Brand Marketer’s Guide to Predictive ROI Modeling

Traditional ROI analysis gives you a good idea of where your brand has been, but not where it’s going. However, there is a way to get your brand on the path to success and drive it further with metrics and analytics that can proactively guide the way forward. In today’s world of “What have you done for me lately,” predictive ROI modeling is...


Pharma marketers, are you really reaching physicians?

Many pharma marketers need to invest their limited dollars in reaching only their target list prescribers.   Few companies can offer this targeting precision as a service. For the partners who do, the total audience reach is often limited, as is the extent of the data that can be shared with the marketer. The following review details the process of...


Atlantis Healthcare White Paper: Art & Science of Designing Personalized Interventions

Atlantis Healthcare White Paper: Art & Science of Designing Personalized Interventions As the healthcare landscape shifts from acute to chronic disease management, pharma and other stakeholders are searching for best practices in delivering programs that help patients to self-manage their condition. A new white paper from Atlantis Healthcare, a...


Doctor’s Day ebook

Doctors are spending more and more time on tasks that aren’t directly related to patient care. By better understanding what the doctor’s day looks like, you can achieve better product fit and smarter marketing. This ebook begins to dive into that world: examining what a doctor is tasked with, who they the interacting with, and what they think about...


Heart of the Matter: To tweet or not to tweet — is that still a question?

Communication models have moved on – so why are parts of the pharmaceuticals industry stuck in the dark ages when it comes to adopting a truly multichannel approach in the pre-launch phase? All that Twitters is not gold, but it isn’t pyrite either. We’ve come a long way since the days of Shakespeare. These days, whether it’s theater or communications,...


Heart of the Matter: The only way is ethics

How an upsurge in compliance focus, anti-bribery measures, and a drive to greater transparency are leading pharma towards partners with demonstrable compliance capability and infrastructure. Compliance is a powerful term with seemingly paradoxical implications; it can keep businesses awake at night and, as compliance training and administration reach...


5 Best Practices to Deliver Exceptional Multi-Channel Experiences

Perfecting Customer Engagement Download this whitepaper, and learn how you can: Create a highly personalized customer experience across every channel to give customers the information they want, anytime and anywhere. Design a multichannel content strategy that is aligned to your customers’ journey. Create a centralized source of customer data that...


The Evolution of Customer Master Data Management in Life Sciences

Customer Master Data Management (MDM) is complex. A new approach is needed. A Hub Designs White Paper The life sciences industry faces many complex challenges, particularly when it comes to understanding customers and gaining greater insight into their behavior. Defining the customer today is even more complex, involving physicians, payers, or an integrated...


Darn it or DAM-it: Managing Digital Assets in Life Sciences

In the last 5 years alone, $19.2 Billion dollars in fines have been levied by US authorities relating to issues with advertising fraud. Given the current global environment of digital transformation and the increasingly complex nature of regulations, life sciences companies need to be more accountable and coordinated in their market approaches than...


Connected Solutions for Improved Health and Wellbeing in COPD

Connected Solutions for Improved Health and Wellbeing in COPD How Behavior Change Techniques Can Improve a Patient’s Ability to Self-Manage COPD Nearly 13 million Americans are estimated to have Chronic Obstructive Pulmonary Disease (COPD), the third leading cause of death behind heart disease and cancer. Adherence rates to oral and inhaled treatment...


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