Digital Tactics
The Changing Paradigm of User Experience in Medical Education
Ux. One of those abbreviations that was new for about 10 seconds before everyone ...
Three Tips for Creating Better Product Usability
When designing a product, website, platform, or other experience, consider these three tips to ...
Experiential Learning Evolved—Using VR/AR for Patient and HCP Education
Learning by doing is not a new concept—the theory has been around for centuries. ...
Get in the Game: Why Biopharma Should Embrace Digital Therapeutics
Can software really treat disease? Until recently, many in healthcare would have viewed this ...
The Spread of COVID-19 Has Caused Medtech to Boom
The much-anticipated digital health boom has finally arrived. The promise of digital health, telehealth, ...
Two Key Questions About New Medtech in 2020
PM360 asked medtech experts how technology can be helpful during the pandemic and the ...
The Telehealth Takeover—and How it Benefits Marketers
COVID has undoubtedly changed how providers interact with field reps, relying more on digital ...
Why Defensive Digital Health Will be Vital in Beating COVID-19 and Winter Flu
Experts had long predicted the arrival of a pandemic like COVID-19: back in 2017, ...
The Truth About Digital Marketing During—And After—COVID
Remember when COVID kicked in and you started getting all those invites for social ...
Make Sure Your Digital Strategy Is Fully Baked Before the Cookie Crumbles
The digital media industry has experienced a sea change over the past few years, ...
The Decline in TV Ad Spend—Now is the Time to Make Your Digital Move
Healthcare and pharma marketers in the U.S. have historically lagged behind other verticals in ...
Pharma Must Get Personal to Engage Millennials
The pharma industry has been slow to adapt to the rise of the millennial ...
What Do Pharmaceutical Marketers Need to Know About Voice?
As voice assistants and voice search have entered the mainstream, marketers need think about ...
