Digital Tactics
The Impact of AI in Healthcare
AI-driven healthcare is making its way into our lives and with it comes positive ...
The Value of AI, The Value of People: Charting New Waters for Consultancy
The effective ongoing incorporation of Artificial Intelligence (AI) has emerged as a pivotal force ...
How AI Is Transforming Healthcare Market Research
As brand managers face demands to launch and manage more products, faster AI/ML are ...
THINK TANK: AI’s impact on Pharma
What Implementations of AI Have Most Impacted Pharma and Will Impact Pharma in the ...
AI: The Ultimate Buzzword Decoded
AI can cause feelings of fear, excitement, and confusion; here’s an overview of what ...
MINDS AND MACHINES: Integrating AI into the Business Landscape
Addressing fear around AI can turn it into a great asset for the industry. ...
How Generative AI Will Impact the Future Media Landscape
AI can and will change how we develop media, but it needs human guidance ...
Content Supply Chain: From Craftsmanship to the Industrialization of Marketing
For thousands of years, everything that people used was created and produced by craftsmen. ...
PM360 Q&A with AI Futurist Zack Kass, Former Head of GTM at OpenAI
Since 2009, Zack Kass has been in the business of helping companies commercialize their ...
The Promise of Generative AI in Mitigating Bias in Continuing Medical Education
Continuing medical education (CME) is a top priority for healthcare providers in order to ...
10 Ways AI/ML Technologies Can Enhance Software Quality in the Life Sciences Industry
Quality in software is a multifaceted concept, closely tied to both conformance to requirements ...
Navigating a Greener Path: Sustainable Digital Advertising in Pharma
Pharma brands are increasingly humanizing the patient journey today unlike ever before. The growing ...
Striking a Balance: The Secret to Scaling-up Your Digital Products and Strategies Effectively
When launching a new digital product in pharma, one of the biggest challenges is ...
