Digital Tactics
Educating the Next Generation of Nurses in the Metaverse
While the metaverse may seem like an unlikely place to train new nursing students, ...
How to Drive the Adoption Rates of Health Wearables
Wearables, including those for medical purposes, have been a vibrant market. However, in early ...
The Impact of Advertising for Rare Disease Treatments Post Pandemic
Despite their name, rare diseases are not that rare at all. In fact, the ...
How AI Can Help Medical Science Liaisons Juggle Their Ever-Growing Responsibilities
Over the past decade, the role of Medical Affairs has expanded to impact the ...
Engagement Opportunities in Healthcare’s Digital Front Door
If you aren’t yet familiar with the term “digital front door,” you soon will ...
Sugaring the Pill: How to Modernize Pharma Marketing
Pharma marketers have to deal with a lot of headache-inducing complexities and restrictions that ...
Understanding the Future Regulatory Concerns of AI in Pharma to Harness Its Full Power
Shepherding a new drug to market is a long, expensive, and uncertain process. On ...
The Evolution of Media in Medical Education: Introducing HSS Viewpoint
More than ever, physician time is at a premium. Heavy patient loads, paperwork, research, ...
End-to-End Patient Engagement is the Key to Improving Adherence
Although great strides have been made in the development of new medications for so ...
6 Ways to Ensure Your Marketing Gets in Front of Generation Z
Members of Generation Z are emerging into adulthood and quickly becoming one of the ...
Digital Thread Solutions Can Speed Scale-up and Shorten Time to Market for Pharma
In the pharmaceutical business, as with any other business, you can’t market what you ...
Improving Patient Portal Engagement with Pharma Content
Following the impact of the COVID pandemic in 2020, patient engagement has become the ...
Cutting Through the Digital Clutter with Data-Driven Marketing
While pharma brands have learned many valuable lessons during the COVID-19 pandemic, some painful ...
