Digital Tactics
Criminals are Advertising Your Products Online—That’s a Problem
When we talk about the illicit sale of drugs online, we typically think of ...
Telemedicine is Transforming the Doctor-Patient Relationship
Mobile engagement is an extension of ourselves due to its convenience and connectivity. In ...
“Own It.” How to Build Trust in the Digital Age
It’s no secret that pharma is among the least trusted industries in the world. ...
Targeting the Mobile Healthcare Consumer—a Tricky Business
Healthcare marketing is tricky. In addition to the many unique regulatory hurdles in health and pharma marketing, finding the ...
Digital Out-of-Home (DOOH): Why Health and Wellness Marketers Should Be “DOOHing” It
The planning season is here, and marketers are tasked to create a media mix ...
Seeing the Forest and the Leaf: What the Hot Topics at Digital Pharma East Tell Us About the Future of Pharma Marketing
Have you ever taken a moment to contemplate the wonder of an entire beautiful ...
XRHealth is Creating FDA-Approved VR/AR Apps to Help Patients
XRHealth is the first certified virtual reality (VR) medical company to develop FDA/CE registered ...
Unlocking the Power of AI
We’re in an age where promise and fear for applied artificial intelligence (AI) are ...
The Growing Impact of New Technologies on Pharma Marketing
Exactly what areas of pharma marketing are being impacted by the addition of new ...
7 Success Factors for Global and Scalable Patient Support Programs
The arrival of value-based care has increased the importance for pharmaceutical companies to demonstrate ...
Making Influencer Marketing Work for Your Brand
Hetlena J.H. Johnson is not your typical patient. A self-described “tomboy for life” who ...
eCare21 is Improving Remote Patient Monitoring and Preventive Care
Not everyone can live near their elderly family members, but they still want the ...
Accessibility: A Prescription for Success in Pharma UX
Has your marketing team inadvertently created a barrier in your user experience? If so, ...
