Digital Tactics
Web Accessibility and Aesthetics: Not an Either/Or
The Web Content Accessibility Guidelines (WCAG) are a set of guidelines developed by the ...
The Three Cs: How Design Systems Can Set Your Digital Products Up for Success
Recent research among global pharma professionals revealed that only 4% agree that their digital ...
The Role of ChatGPT in Enhancing Pharma Marketing Efficiency and Effectiveness
ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing ...
PM360 Q&A with Eric Lloyd, Head of Industry Pharma, Health, and Wellness, Roku
Roku currently reaches 70 million active household, making it the No. 1 TV streaming ...
5 Digital Media Tactics to Amplify Public Health Marketing Campaigns
Mass media public service announcement (PSA) campaigns on print, billboard, and linear TV have ...
5 Human-Generated Guidelines for Using Generative AI
Generative AI’s potential for tsunami-like disruption has sounded the alarm for knowledge workers worldwide. ...
Phishing Scams and Cybersecurity: The Good and Bad of AI
It is no secret artificial intelligence (AI) has become increasingly powerful and more widely ...
Causal AI Is Here to Tell You the Reasons Why—Behind Anything
While generative artificial intelligence (AI) has been grabbing most of the attention thanks to ...
The Marriage of Human Empathy and AI in Patient Storytelling
Patients are people first, and no approach is better to communicate with people than ...
Swing Therapeutics’ Approach to the DTx Market Access Problem and Clinical Trial Recruitment
Swing Therapeutics, a digital therapeutics (DTx) company, has turned to a couple of virtual ...
The Promise and Peril of ChatGPT in Healthcare and Pharma Marketing
Man’s discovery of fire. Edison’s invention of the light bulb. OpenAI’s release of ChatGPT. ...
Twitter Uncertainty: The Dangers to Pharma’s Ad Strategies
For more than a decade now, healthcare professionals (HCPs) have used Twitter to share ...
When Misinformation Comes for You
Some say we are living in a post-truth world. Kellyanne Conway’s famous “alternative facts” ...
