Online Video’s Vast Opportunities

Video has transformed online engagement across brands throughout almost every industry, and new approaches ...

Engaging Millennial Caregivers

According to the AARP Public Policy Institute, there are about 40 million adult family ...

Consider the Customer Before the Technology

I’m worried for pharma. Tech companies, health systems, payers, and venture capital are all ...

When Did Email Marketing Get So Sophisticated?

While trendy social platforms grab headlines, email has very quietly become the vehicle through ...

Defining Patient Experience Nuances

It is an understatement at this point—and hopefully glaringly obvious to everybody reading this—to ...

What Do Facebook Ad Changes Mean for Medical Advertising?

Facebook is currently weathering crises on multiple fronts. Investor confidence is declining, user patience ...

It’s Programmatic, Not Program Magic, Advertising

Something Eugene Lee, Executive Vice President, Managing Director at CMI, said earlier this month ...

Spotify-ing HCP Media

For the past decade, we tried to be Amazon. We hoped to sell scripts ...

Is Your Organization Due for Digital Disruption?

Digital transformation has become the buzzword darling of both the tech and marketing arenas. ...