Digital Tactics
Online Video’s Vast Opportunities
Video has transformed online engagement across brands throughout almost every industry, and new approaches ...
Engaging Millennial Caregivers
According to the AARP Public Policy Institute, there are about 40 million adult family ...
Consider the Customer Before the Technology
I’m worried for pharma. Tech companies, health systems, payers, and venture capital are all ...
How to Integrate VR and AR into Marketing Campaigns
Take a moment to picture yourself soaring through the air, maybe paragliding over the ...
The Promise of Emerging Digital Rx Treatments
Digital Rx treatments offer advantages for patients, not the least of which is in ...
When Did Email Marketing Get So Sophisticated?
While trendy social platforms grab headlines, email has very quietly become the vehicle through ...
Defining Patient Experience Nuances
It is an understatement at this point—and hopefully glaringly obvious to everybody reading this—to ...
What Do Facebook Ad Changes Mean for Medical Advertising?
Facebook is currently weathering crises on multiple fronts. Investor confidence is declining, user patience ...
It’s Programmatic, Not Program Magic, Advertising
Something Eugene Lee, Executive Vice President, Managing Director at CMI, said earlier this month ...
The Unwritten Rules for Patient Advocacy on Social Media
Social media’s ability to unify populations despite distance has come to be a key ...
Novo Nordisk is Using Real-World Data from Digital Health Portfolio to Help Patients
Novo Nordisk is using its digital health portfolio to not only provide resources for ...
Is Your Organization Due for Digital Disruption?
Digital transformation has become the buzzword darling of both the tech and marketing arenas. ...
