“Talking at” vs. “Speaking With”

The rise of social media continues to shape expectations on how and where people ...

Docs Use Junky Browsers

Something that is obvious to me and my physician colleagues, but seems to surprise ...

What Patients Really Want from AI in Healthcare

Lately, when people ask me about artificial intelligence and healthcare, I tend to talk ...

Responsive Art Direction for Healthcare Websites

In an increasingly mobile-centric web, it’s important for you to consider how your visual ...

A Lesson for Pharma, Apple, and Amazon

The pharmaceutical industry is a tough business. It represents a constellation of disciplines that ...

Healthcare: The Darling of CES 2018

Not enough people in the healthcare media industry recognize the importance of attending what ...

17 SEO Tips for Pharma Websites

In today’s world, digital presence is more important than ever. And try as you ...

5 Changes to Social Media Marketing in 2018

2018 is an exciting year for social media marketing. With improved content transparency, diverse ...

Capitalizing on the Rise of Ephemeral Platforms

Expect 2018 to be a seminal year for social media marketing in healthcare, especially ...

Hispanics Love Social Media—Especially Video

Social media has unequivocally become an essential element in any business strategy. This especially ...

Four Key Questions About Social Media

PM360 asked experts in social media to address key issues marketers should know about ...

The Changing Face of Social Media Marketing

Social media offers tremendous value to healthcare companies looking to connect with audiences, especially ...

Making Facebook Marketing Work for You

Facebook has more than one billion daily active users and more than two billion ...