Digital Tactics
Social Intelligence is the New Normal for Pharma and Biotech
From the outset of the COVID-19 pandemic, patients around the world were forced to ...
The Reality of Virtual Togetherness
In late August, I slipped on my Oculus headset for the first time and ...
Website Renovation vs. Website Redesign
You’ll hear a lot of brand marketers ask for a web -refresh, -redesign, -reskin, ...
Three Considerations in Choosing a Healthcare DSP to Future-Proof Your Decision
Accurate targeting is vital to all digital marketers. But it’s especially critical in the ...
Consumers Want More Engagement—But Can Life Sciences Marketers Deliver?
Customer engagement matters—a lot. According to Salesforce Research’s 2019 “Connected Healthcare Consumer” report, 69% ...
Digital Health’s Growing Importance During COVID-19 and Far Beyond
As the COVID-19 pandemic continues to take its toll across the world, costing lives ...
The Unexpected Narrative of Breast Cancer Social Media Influencers
It is well-known in healthcare that doctors have increasingly less time to spend during ...
Solving the Speed vs. Risk Dilemma with Modular Content
Last year, the life sciences industry rushed to make the transition to a fully ...
ililli Is a New Platform that Aims to Make Talk Social
Talk is in. Podcasts are exploding. According to Forbes, an estimated 100 million people ...
What’s Your Ultimate TikTok Campaign Pitch?
TikTok is the seventh most used social platform in the world with 689 million ...
Partnering with Macro, Micro, and Nano Patient Influencers
Now that patients and pharma are meeting each other online, a new middleman has ...
Shaking Up the Social Media Landscape
According to a study by Hootsuite, 55.1% of the global population uses at least ...
Does Your Website Measure Up to Google’s Page Experience?
When Google announced the Page Experience Algorithm (aka Core Web Vitals) last spring, they ...
