Digital Tactics
Programmatic Doesn’t Just Work in Healthcare—It’s Perfect for It
Programmatic has seen explosive growth over the past five years and now accounts for ...
Making Virtual Events a Reality for Life Sciences
Digital has changed the way life sciences companies run events. From sharing presentations online ...
Online Videos People Will Actually Watch and Share
The key to video advertising success is to make sure your ad is both ...
MedCrypt Offers Easy to Implement Medical Device Security
The ability for someone to hack into a medical device, like a pacemaker, is ...
PM360’s Investor Portfolio: Fabio Gratton
PM360 introduces you to the people who invest in and help startups succeed, in ...
Voice Search Optimization for Healthcare Marketers
Voice search has been the hottest trend in marketing over the past few years. ...
Why UX in Pharmaceutical Marketing SUX
The buzzword “UX” has been wholeheartedly embraced in the marketing vocabulary. Countless articles have ...
Digital Technology Promises to Disrupt the Healthcare Industry
While the trend is still in its nascent stages, digital technology is driving significant ...
Key Considerations When Developing a New Voice Skill
Voice assistants, such as Google Home and Amazon Alexa, offer great opportunities in healthcare. ...
To Snap or Not to Snap?
After its userbase declined in 2018, Snapchat bounced back in Q1 2019 with a ...
What is the Right Multichannel Mix?
Marketers today have an abundance of channels available to them to reach their audience, ...
Redefining HCP Engagement in a Digital Era
When it comes to educating and informing healthcare providers (HCPs) about drug therapies, pharmaceutical ...
Facebook Remains Prime Destination for Patients Despite Privacy and Data Scandals
Even though Facebook has faced a few data privacy scandals over the past couple ...