Digital Tactics
Re-imagining the Conference Experience in the Age of Coronavirus
On Friday the 13th, Medscape reported that 26 medical conferences were being cancelled or ...
Getting the Best from Social
In the 2010s, social media’s role in pharma, healthcare, and our day-to-day lives expanded ...
How to Harness AI/ML to Analyze Vast Customer Datasets While Adhering to Data Privacy Laws
Deep and actionable insights can be extracted by applying AI/ML to the vast customer ...
Snow Companies Launches New Tool for Finding Branded Social Media Pages
“Every Pharma Social Page, All In One Place.” That is the goal of the ...
2020 Vision—10 Trends to Watch
As we start a new year, I am feeling optimistic about the state of ...
Bots, Impersonators, and Account Takeovers, Oh My! Protecting Your Brand on Social Media
Anyone who has paid attention to politics in the past few years has seen ...
Two Key Questions About Social Media in 2020
PM360 asked social media experts how the channel will change in the new year ...
3 Keys to Launch a Website Within Hours of FDA Approval
Launching a drug website the same day you receive FDA approval for a new ...
4 Website Qualities that Make People Feel Better and Drive Health Actions
Most people don’t casually browse online for health information. Usually, they’re turning to the internet to seek help for ...
The 2020 AOR: Digital and Personal
Innovation is an accelerant. It fans its flames and new ideas spread quickly. In ...
Criminals are Advertising Your Products Online—That’s a Problem
When we talk about the illicit sale of drugs online, we typically think of ...
Telemedicine is Transforming the Doctor-Patient Relationship
Mobile engagement is an extension of ourselves due to its convenience and connectivity. In ...
“Own It.” How to Build Trust in the Digital Age
It’s no secret that pharma is among the least trusted industries in the world. ...
