Digital Tactics
Where is AI in Healthcare Headed and Other Learnings from Recent AI Summit
2014 kicked off an era of innovation and promise for digital health and Artificial ...
How Do You Actually Build a Chatbot?
The buzz surrounding chatbots is at an all-time high, but they have yet to ...
The Power of Voice
“Alexa, please refill my prescription for lisinopril and have it mailed to my office.” ...
Design “Experiments” to Deliver Better Patient Solutions
As a global design innovation and strategy firm with 45 years of experience in ...
Facebook’s Privacy Scandal and Other Recent Changes in Social
No matter what industry you are in, keeping up with the constant changes in ...
The Keys to Delivering Superior Digital Customer Experience
The bar just keeps getting raised. Pharma already had to deal with increased expectations ...
Digital Dream Projects
Philip K. Dick once asked, Do Androids Dream of Electric Sheep? Here at PM360, we like to think ...
How AI Will Reshape the Pharma Industry and Make Marketing Easier Than Ever
Medicine revolves around quality of and access to care. For the pharmaceutical industry, that ...
Why Long-form Videos Are a Must to Engage with Physicians
VuMedi, a comprehensive video medical education network for physicians, recently reached more than 250,000 ...
The Next Evolution of Non-Personal Promotion
The concept of Non-personal Promotion (NPP) dates back as far as the 1980s, and ...
The Discovery of Intent
Roaming the aisles of a drug store, a woman ponders the products lining the ...
3 Ways AR Will Change Commercial Strategy
Augmented reality (AR) gained widespread attention the summer of 2016 with the addictive game, ...
Digital Where it Really Matters
As marketers, we want to connect with our customers using new solutions, new channels, ...
