Navigating a Greener Path: Sustainable Digital Advertising in Pharma

Pharma brands are increasingly humanizing the patient journey today unlike ever before. The growing ...

A Shift in Medical Affairs Amid the Challenge of Data Management and Rise of AI

The pharmaceutical industry is rapidly evolving its approach to strategic planning and decision-making. At ...

3 Ways AI is Already Changing Advertising (and None Are Generative AI)

Everyone’s buzzing about generative artificial intelligence (AI), and it’s true that technology like ChatGPT ...

6 Areas in the Life Sciences AI Will Surely Disrupt

The most talked about technology of the current moment for those in the life ...

What Tech Trends Do Life Sciences Marketers Need to Know About?

To discover how technology is affecting the jobs of life sciences marketers we turned ...

What Does the Metaverse Mean to Pharma?

Is the metaverse a worthwhile investment for pharma? Is the metaverse even a worthwhile ...

With Twitter’s Rebrand, Is it Time to Retire Brand Names with “X”?

Xanax, Xyzal, Xarelto, Xeljanz. The pharmaceutical field has an almost Elon Musk-ian attraction to ...