Accessibility: A Prescription for Success in Pharma UX

Has your marketing team inadvertently created a barrier in your user experience? If so, ...

Chris Tuleya Promoted to EVP, Managing Director at Underscore

Underscore, an ROI-focused health and wellness media strategy, planning, and execution company, recently made ...

Is the Digital Health Formulary a Rising Tide?

One of the earliest formularies on record is the 1816 Pharmacopoeia of the New York ...

Making Virtual Events a Reality for Life Sciences

Digital has changed the way life sciences companies run events. From sharing presentations online ...

Voice Search Optimization for Healthcare Marketers

Voice search has been the hottest trend in marketing over the past few years. ...

Why UX in Pharmaceutical Marketing SUX

The buzzword “UX” has been wholeheartedly embraced in the marketing vocabulary. Countless articles have ...