How Do You Actually Build a Chatbot?

The buzz surrounding chatbots is at an all-time high, but they have yet to ...

The Power of Voice

“Alexa, please refill my prescription for lisinopril and have it mailed to my office.” ...

The Keys to Delivering Superior Digital Customer Experience

The bar just keeps getting raised. Pharma already had to deal with increased expectations ...

Digital Dream Projects

Philip K. Dick once asked, Do Androids Dream of Electric Sheep? Here at PM360, we like to think ...

How AI Will Reshape the Pharma Industry and Make Marketing Easier Than Ever

Medicine revolves around quality of and access to care. For the pharmaceutical industry, that ...

Why Long-form Videos Are a Must to Engage with Physicians

VuMedi, a comprehensive video medical education network for physicians, recently reached more than 250,000 ...

The Next Evolution of Non-Personal Promotion

The concept of Non-personal Promotion (NPP) dates back as far as the 1980s, and ...

The Discovery of Intent

Roaming the aisles of a drug store, a woman ponders the products lining the ...

3 Ways AR Will Change Commercial Strategy

Augmented reality (AR) gained widespread attention the summer of 2016 with the addictive game, ...

Digital Where it Really Matters

As marketers, we want to connect with our customers using new solutions, new channels, ...