Digital Tactics
Chris Tuleya Promoted to EVP, Managing Director at Underscore
Underscore, an ROI-focused health and wellness media strategy, planning, and execution company, recently made ...
Beyond Email—The Transition to Advanced Digital Marketing Has Begun
Each year, HealthLink Dimensions produces a detailed survey of healthcare providers, which gives us ...
Is the Digital Health Formulary a Rising Tide?
One of the earliest formularies on record is the 1816 Pharmacopoeia of the New York ...
Programmatic Doesn’t Just Work in Healthcare—It’s Perfect for It
Programmatic has seen explosive growth over the past five years and now accounts for ...
Making Virtual Events a Reality for Life Sciences
Digital has changed the way life sciences companies run events. From sharing presentations online ...
Online Videos People Will Actually Watch and Share
The key to video advertising success is to make sure your ad is both ...
MedCrypt Offers Easy to Implement Medical Device Security
The ability for someone to hack into a medical device, like a pacemaker, is ...
PM360’s Investor Portfolio: Fabio Gratton
PM360 introduces you to the people who invest in and help startups succeed, in ...
Voice Search Optimization for Healthcare Marketers
Voice search has been the hottest trend in marketing over the past few years. ...
Why UX in Pharmaceutical Marketing SUX
The buzzword “UX” has been wholeheartedly embraced in the marketing vocabulary. Countless articles have ...
Digital Technology Promises to Disrupt the Healthcare Industry
While the trend is still in its nascent stages, digital technology is driving significant ...
Key Considerations When Developing a New Voice Skill
Voice assistants, such as Google Home and Amazon Alexa, offer great opportunities in healthcare. ...
To Snap or Not to Snap?
After its userbase declined in 2018, Snapchat bounced back in Q1 2019 with a ...
