Making Virtual Events a Reality for Life Sciences

Digital has changed the way life sciences companies run events. From sharing presentations online ...

Voice Search Optimization for Healthcare Marketers

Voice search has been the hottest trend in marketing over the past few years. ...

Why UX in Pharmaceutical Marketing SUX

The buzzword “UX” has been wholeheartedly embraced in the marketing vocabulary. Countless articles have ...

Key Considerations When Developing a New Voice Skill

Voice assistants, such as Google Home and Amazon Alexa, offer great opportunities in healthcare. ...

To Snap or Not to Snap?

After its userbase declined in 2018, Snapchat bounced back in Q1 2019 with a ...

Redefining HCP Engagement in a Digital Era

When it comes to educating and informing healthcare providers (HCPs) about drug therapies, pharmaceutical ...