Digital Tactics
Shortening the Path to Prescription
The Holy Grail of healthcare marketing has always been to facilitate a conversation between ...
Crafting More Immersive, Interactive, and Interesting Remote Engagements
We have witnessed change and disruption like no other seen in the modern world ...
Delivering Value to Healthcare Professionals in the Digital Era
Digital, digital, and more digital. That was the solution many pharma companies turned to ...
Rethinking Audience Targeting on the Blockchain
One year ago, blockchain was just a blip on the industry’s radar. Today, conversations ...
Case Study: Florence Healthcare Gets Bold with AI-Driven Solutions
A lot of people think of marketing as artsy logos, creative ads, and eye-catching ...
Deploying AI for Greater Efficiency in Clinical Trial Recruitment
Clinical trial recruitment is a lengthy and complex process involving stringent protocols and the ...
The Problems and Benefits of Implementing AI in Life Sciences Marketing
Like most newer technologies, artificial intelligence (AI) and machine learning (ML) promises exciting ways ...
Healthcare Metaverse: The Foundation Is Being Built—Is Healthcare Ready?
Since Facebook changed its name to Meta, the Metaverse has been getting a lot ...
The Best Creative Execution of Technology
Technology is constantly evolving to allow us to do things faster, easier, and ideally ...
Are Healthcare Marketers Speaking the Language of Millennials and Gen Z?
Marketers, including healthcare marketers, have long attempted to capitalize on digital trends to connect ...
To Wall or Not to Wall
The marketing jargon du jour is “Walled Gardens.” Given that Facebook, Google, and Amazon ...
Seven Digital Marketing Resolutions to Consider in 2022
This past year saw a number of innovations in the digital world, with companies ...
Twitter, Publicis Health Media, and Medscape Partner on New Conference Conversations Offering
Medical conferences can be an important place for healthcare professionals (HCPs) to gather to ...