Digital Tactics
A Brand Marketer’s Guide to Video
Media consumption has evolved over the past few years, with more and more audiences ...
Virtual Engagements: What Works, What Doesn’t, and What’s New?
When pharma companies called their sales forces in from the road last March due ...
Experiential AI for Healthcare: Making Digital Healthcare More Human
Let’s be frank. If the global healthcare system went to see its GP for ...
Illuminate Your Campaigns with A Sprinkle of Pixel Dust
In the last five years, social media has earned its place as an essential ...
Engaging Digital Influencers Holds the Key for Oncology Medical Affairs
Oncology is in the middle of a generational chasm. Life sciences’ Medical Affairs teams ...
How Marketers Can Leverage Chatbots for Customer Support
Patients want and expect more from pharmaceutical manufacturers, and naturally it is in manufacturers’ ...
7 Reasons to Start Prioritizing HCP Social Media Marketing
“The growth and popularity of social media interaction is extremely impactful in the healthcare ...
The Data-driven, Digitally Augmented Future of Healthcare
The future of healthcare, to paraphrase William Gibson, is already here—it’s just not evenly ...
Is Your Brand Prepared for the COVID Vaccine Social Media Marathon?
The entire world has been focused on the COVID pandemic for over nine months. ...
AI 2.0: An Entirely New Level of Customer Engagement
In 2010, artificial intelligence (AI) solutions for commercial life sciences were in their infancy. ...
Digital Health is Changing the Trajectory of Rare Disease
There are more than 6,000 rare diseases, according to EURORDIS, the leading European rare ...
The Changing Paradigm of User Experience in Medical Education
Ux. One of those abbreviations that was new for about 10 seconds before everyone ...
Three Tips for Creating Better Product Usability
When designing a product, website, platform, or other experience, consider these three tips to ...
