Digital Tactics
Words & Functionalities Matter: FDA Regulation of Consumer Software and Apps
Today, understanding whether digital health software or apps are actively regulated as medical devices ...
The Pharma Marketer’s Guide to Journey Orchestration Success
Customer journey orchestration may seem like a relatively new concept to pharma marketers, but ...
Don’t be Misled by These Five Major Myths About EHRs
Electronic health records (EHRs) are now an integral part of inpatient and outpatient care. ...
What Physicians Want and Need: Insights from CMI/Compas Media Vitals Research
The following is excerpted from the CMI/Compas Media Vitals “What Physicians Want and Need ...
Health Publishers Should Not Be Medical Textbooks
Walking through my kitchen a few weeks ago, my eyes were drawn to a ...
When Search Algorithms Change
The very title of this article would probably make most non-masochist digital strategists cringe. ...
Key Questions About Social Media in 2019
PM360 asked experts in social media about what will change in 2019 and beyond, ...
Despite Scandals Social Media Continues to Grow as Marketers Must Make Adjustments
Facebook didn’t have the best year. In the spring, they faced criticism over the ...
The Mighty is a Fast-Growing Social Platform for Patients
Social media isn’t limited to major players such as Facebook, Twitter, and Instagram. Several ...
What’s Coming in the Year Ahead
2018 was a year of controversy. From our national politics, to Facebook and Cambridge ...
What Lies Ahead for Pharma Marketing in 2019
There are countless new technologies that are having a positive influence on pharmaceutical marketing. ...
Often Overlooked, But Valuable Quick Wins in Multichannel Marketing
As Life Sciences commercial teams turn their attention to 2019, it’s a good time ...
Online Video’s Vast Opportunities
Video has transformed online engagement across brands throughout almost every industry, and new approaches ...
