Shortening the Path to Prescription

The Holy Grail of healthcare marketing has always been to facilitate a conversation between ...

Rethinking Audience Targeting on the Blockchain

One year ago, blockchain was just a blip on the industry’s radar. Today, conversations ...

The Problems and Benefits of Implementing AI in Life Sciences Marketing

Like most newer technologies, artificial intelligence (AI) and machine learning (ML) promises exciting ways ...

To Wall or Not to Wall

The marketing jargon du jour is “Walled Gardens.” Given that Facebook, Google, and Amazon ...

Seven Digital Marketing Resolutions to Consider in 2022

This past year saw a number of innovations in the digital world, with companies ...