Looking Back to Move Forward

Back in the 1980s, when Direct to Consumer advertising (DTC) was initially conceived, I ...

Digital Innovation Arrives at City Subways

While commuting on the New York City mass transit system, my attention is inevitably ...

How Could the FDA Change Under Scott Gottlieb?

Earlier this month, President Trump nominated Dr. Scott Gottlieb to serve as the new ...

The Impact of Mindset on Regulatory Compliance Efficiency

Trust is key for innovation, competitive advantage, and efficiency when working across countries, departments, ...

Promotional Review Teams—Getting it Right

The 4th Promotional Review Committee Compliance & Best Practices, sponsored by ExL, was chock ...

Laboratory-Developed Tests and the New Administration

On the heels of the recent U.S. Food and Drug Administration (FDA) announcement to ...

The Mechanics and the Mindset for Mobile App Success

A graveyard full of well-intentioned apps litter tablets and smartphones. The reason: Apps often ...

Leveraging Patient Preferences and Patient Communications in Device Promotion

As the U.S. Food and Drug Administration (FDA) increasingly focuses on patient engagement in ...

Surprise, Awareness, Adjustment—And Patients First

I remember the day in 1986 like it was yesterday: The public relations community ...

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