That “Can Do” Attitude

Companies that are committed to patient-centered healthcare must incorporate the patient’s voice in all ...

Exhibit Displays: Beware the FDA

Companies attending large medical meetings to showcase innovative and marketed drug products alike should ...

The Trouble with Sampling in the State of Ohio

Have you ever heard about Ohio’s Terminal Distributor of Dangerous Drugs (TDDD) licenses? Before ...

Can Cross-Functional Leaders Competently Embrace Digital Innovation?

Is your company focused on accelerating digital transformation to become more patient-centric? That’s a ...

The FDA, Clinical Decision Support Tools, and the Medical Device Industry

As patients, caregivers, and healthcare professionals rely more on digital healthcare tools and the ...

Driving Medical Communications Toward a New Future

I recently attended the Medical Affairs Professional Society’s (MAPS) inaugural annual meeting to learn ...

Looking Back to Move Forward

Back in the 1980s, when Direct to Consumer advertising (DTC) was initially conceived, I ...

Digital Innovation Arrives at City Subways

While commuting on the New York City mass transit system, my attention is inevitably ...