Back in November, more voters than ever before made sure their voices were heard. Yes, that was true in the presidential election, but the same can also be said for our 12th Annual Pharma Choice Awards. More than 8,000 votes were cast to decide the year’s best healthcare creative. Maybe that was because most people are still stuck at home due to COVID-19 and were looking for a fun break from their monotonous routines, but here at PM360 we choose to believe you were all just beyond excited to peruse the creative excellence of your colleagues and show them love by picking your favorites. Because for all of the bad we experienced in 2020, it is nice to think that people also gained a newfound appreciation for the work being done in our industry—no matter the role.

You all gravitated to our voting site to look through the nearly 150 entries in our 13 categories: App, Consumer Website, DTC/DTP, Multichannel, Philanthropic, Professional Campaign (Print), Professional Website, Sales Aid, Self-promotion, Social Media, Unbranded, Variety, and Video. You then marveled at the creative designs, innovative ideas, attention-grabbing copy, touching videos, and found something that spoke to you and helped you choose the best creative in each category.

Now, on the following pages you will find the top three vote getters (a Gold, Silver, and Bronze winner) in each of those 13 categories. As you look through the winners, don’t forget that it was you—all of you—who picked them. Each of these wins should matter more because you selected them. Because you are the ones who understand this industry the best and what it takes to deliver truly exceptional creative.

And if you are curious who garnered the most praise of all, then look above. There you will find the four winners who got the most votes out of all of the categories. This year, that honor goes to: Calcium USA and NEKTAR for “Immuniverse” in the Unbranded category (pictured: Steve Hamburg, Managing Partner, Chief Creative Officer, Calcium USA); Snow Companies, Agate, Artcraft, and Pharming for the “Ruconest Patient App” in the App category (pictured: Caitlin Marsh, Associate Director Ruconest Marketing, Pharming Healthcare Inc.); JPA Health and Medicines360 for “Birth Control is #NotAwkward” in the Social Media category (pictured: Carrie Jones, Principal, JPA Health); and Concentric Health Experience and Sunovion Pharmaceuticals for the “Room to Breathe Virtual Reality Experience” in the Video category (pictured: Michael Sanzen, Partner, Chief Creative Officer, Concentric Health Experience).

But congratulations to all of the 2020 winners. You were able to close out the year on a great note. Let’s hope 2021 is filled with more success for you and the industry as a whole!

This year’s Pharma Choice winners are:

App

2020 Pharma Choice App Gold Winner Snow Companies, Agate, Artcraft, and Pharming

2020 Pharma Choice App Silver Winner Medtrix and Novartis

2020 Pharma Choice App Bronze Winner ValueLabs and ACTO

Consumer Website

2020 Pharma Choice Consumer Website Gold Winner MRM and AstraZeneca Pharmaceuticals

2020 Pharma Choice Consumer Website Silver Winner GSW and Hectare’s

2020 Pharma Choice Consumer Website Bronze Winner closerlook, inc., Xpediant Digital, and Novo Nordisk, Inc.

DTC/DTP

2020 Pharma Choice DTC/DTP Gold Winner The Lynx Group and Academy of Oncology Nurse & Patient Navigators (AONN+)

2020 Pharma Choice DTC/DTP Silver Winner Intouch Group and Teva

2020 Pharma Choice DTC/DTP Bronze Winner ICON, plc and Regeneron

Multichannel

2020 Pharma Choice Multichannel Gold Winner Intouch Group and Teva

2020 Pharma Choice Multichannel Silver Winner Brightworks and Abbott Diabetes Care

2020 Pharma Choice Multichannel Bronze Winner Propeller, DiD, and Novartis

Philanthropic

2020 Pharma Choice Philanthropic Gold Winner Biolumina and the United Nations COVID communications initiative

2020 Pharma Choice Philanthropic Silver Winner W2O and International AIDS Society (IAS)

2020 Pharma Choice Philanthropic Bronze Winner SPLICE Agency and Project Open Hand

Professional Print Campaign

2020 Pharma Choice Professional Print Campaign Gold Winner AbelsonTaylor and Ironshore Pharmaceuticals

2020 Pharma Choice Professional Print Campaign Silver Winner Elevate Healthcare and Recordati Rare Diseases

2020 Pharma Choice Professional Print Campaign Bronze Winner Excitant Healthcare Advertising and RedHill Biopharma

Professional Website

2020 Pharma Choice Professional Website Gold Winner Elevate Healthcare and Recordati Rare Diseases

2020 Pharma Choice Professional Website Silver Winner Magic Lamp, WiredIn, Fiaschetti Communications, and Saama Technologies

2020 Pharma Choice Professional Website Bronze Winner imre Health and EQRx

Sales Aid

2020 Pharma Choice Sales Aid Gold Winner Excitant Healthcare Advertising and RedHill Biopharma

2020 Pharma Choice Sales Aid Silver Winner ValueLabs and ACTO

2020 Pharma Choice Sales Aid Bronze Winner Invivo Brands and Novocure

Self-Promotion

2020 Pharma Choice Self-Promotion Gold Winner MedThink Communications

2020 Pharma Choice Self-Promotion Silver Winner Health Science Communications

2020 Pharma Choice Self-Promotion Bronze Winner HCB Health

Social Media

2020 Pharma Choice Social Media Gold Winner JPA Health and Medicines360

2020 Pharma Choice Social Media Silver Winner LiveWorld and AbbVie

2020 Pharma Choice Social Media Bronze Winner LevLane and BioReference Laboratories, Inc.

Unbranded

2020 Pharma Choice Unbranded Gold Winner Calcium USA and NEKTAR

Calcium USA and NEKTAR Immuniverse The “Immuniverse” campaign is distinguished by arresting scientific imagery that portrays the enormous potential to …

2020 Pharma Choice Unbranded Silver Winner Proximyl Health and Athenex Oncology

Proximyl Health and Athenex Oncology “Empathy Glove” Chemotherapy-induced peripheral neuropathy (CIPN) is a side effect of some metastatic breast cancer …

2020 Pharma Choice Unbranded Bronze Winner Verywell

Verywell Personalized Guidance for Deeper Doctor Discussions: Treatment Exploration Guide Last year, Verywell leveraged user insights to identify a white …

Variety

2020 Pharma Choice Variety (Website Landing Page) Gold Winner closerlook, inc., Publicis Media, Relevate Health Group, and Novo Nordisk, Inc.

2020 Pharma Choice Variety (Patient Education Campaign) Silver Winner Cognizant Interactive and AstraZeneca

2020 Pharma Choice Variety (Interactive Experience) Bronze Winner W2O and Stallergenes Greer

Video

2020 Pharma Choice Video Gold Winner Concentric Health Experience and Sunovion Pharmaceuticals

2020 Pharma Choice Video Silver Winner Snow Companies and Pharming

2020 Pharma Choice Video Bronze Winner Meredith/The Foundry, Blue Chalk Media, and Amgen

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