• Art Attack 2016 Winner

    Art Attack by on March 24th, 2017

    We know this industry is filled with creative people and artists who use their talents for more than just marketing campaigns. That is why five years ago we started our now annual cover competition in which we ask for original artwork created by people within this industry. Last year, we received more than 300 submissions, […]

  • PM360 Presents The 2017 Greatest Creators

    Showcase by on March 24th, 2017

    PM360’s annual showcase of some of the best creative work from agencies serving the life science industry from the past year. Here are our 16 selections of the best submissions we received this year. Each agency explains the creative process behind their campaign and lists the people responsible for working on it. AbelsonTaylor ARK Media […]

  • Ideation Methods for Creative Inspiration

    Think Tank by on March 23rd, 2017

    Maya Angelou said, “You can’t use up creativity. The more you use, the more you have.” Marketers may know this better than anyone, as they are constantly tasked with flexing their creative muscles to come up with the next great idea—and that idea is rarely the first one suggested. They often could use a little […]

  • The New Creative Canvas

    Reader Responses by on March 23rd, 2017

    Marketing campaigns are no longer limited to just print ads, websites, and TV. The creative canvas is expanding. Not only are new channels emerging that marketers are just starting to play in, but new tools are also changing how they can approach familiar channels. PM360 asked our readers to send in the best use of […]

  • Pharma Market Research Conference (PMRC) Showcases the Industry’s Finest

    The Scene by on March 17th, 2017

    Pharma leaders came ready to engage and strengthen the industry at the 2017 Pharma Market Research Conference (PMRC) in February in Parsippany, New Jersey. The annual event always attracts a crowd, but this year the enthusiasm and energy was off the charts. Over the course of two days, attendees got to interact with hundreds of […]

  • Movers and Shakers March 2017

    Movers & Shakers by on March 17th, 2017

    Anna McClafferty Joins Health Union as Senior Vice President, Insights Anna McClafferty has taken the newly created position of Senior Vice President, Insights, at Health Union where she will be responsible for driving growth for the Insight’s business that provides Health Union partners access to unique consumer research, analytics, and vital patient feedback. Previously, McClafferty […]

  • Healthcare Watch March 2017

    Healthcare Watch by on March 17th, 2017

    DC Dispatch: Taxpayers Supporting Cancer Treatment Won’t See Price Relief Kite Pharma is preparing to launch its CAR-T immunotherapy cancer treatment, which it developed with the help of the U.S. government. CAR-T was initially developed by a team of researchers at the National Cancer Institute, and Kite pays millions a year to the government to […]

  • Is it Live or is it VR?

    LifeStyle by on March 17th, 2017

    We’ve all seen the next big tech must-have: Virtual reality glasses. But how else can we use VR? As it turns out, VR is already going far beyond providing consumers with a futuristic video game-like experience. It is opening the doors to the future of education, science, healthcare, and environment. What follows are just four […]

  • Industry Briefs March 2017

    Industry Briefs by on March 17th, 2017

    U.S. Lawmakers Call Out Marathon Pharmaceuticals on Pricing U.S. Representative Elijah Cummings and Senator Bernie Sanders recently asked Marathon to justify its $54,000 a year (after discounts) drugs, including Emflaza, a treatment for Duchenne muscular dystrophy, according to the Washington Post. The politicians want Marathon to disclose development costs, show how the price was set, […]

  • 2017 February Digital Edition

    by on February 27th, 2017
  • Overcoming the Challenges of Step Therapy

    Feature Articles by on February 24th, 2017

    Step therapy, or “fail first” as it is sometimes called, requires patients to first attempt treatment with one drug before the payer will allow coverage of the treatment initially prescribed by the physician. Payers implement these protocols as a way to manage costs by first steering a patient to a generic or formulary-preferred drug. This […]

  • Sticking with New Year’s Resolutions: There’s An App For That

    LifeStyle by on February 24th, 2017

    This time of year your resolve to read more, workout, or eat better may be starting to wane. But fear not, for any resolution, now there is an app to keep you on track, even if you’ve promised to give up looking at your smartphone so often. These are our top picks for fun apps […]

  • Movers and Shakers February 2017

    Movers & Shakers by on February 24th, 2017

    Ex-Novartis CEO Joins Flagship Pioneering Former CEO of Novartis Pharmaceuticals, David Epstein joins Flagship Pioneering as Executive Partner where he will begin work with Rubius Therapeutics, a red blood cell-focused exploratory venture founded by Flagship, as Chairman of the Board. Epstein’s career spans 25 years in the industry, and he was the force behind the […]

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