• Industry Briefs April 2017

    Industry Briefs by on April 10th, 2017

    Veeva and QuintilesIMS Trade Lawsuits After three years of negotiation attempts, QuintilesIMS and Veeva have traded lawsuits. Most recently, Veeva filed a countersuit against the company for violations of federal and state antitrust and unfair competition laws. The company alleges that actions taken by QuintilesIMS—notably the company’s refusal to allow customers to load its customer […]

  • Healthcare Watch April 2017

    Healthcare Watch by on April 10th, 2017

    Discoveries/Innovations: Stretchy Electronic Skin May Improve Brain Monitoring You may not realize it, but your brain is moving. The brain changes volume throughout the day as it swells and de-swells. While this may be inconsequential to you, it does matter to neuroscientists. Currently, they must rely on electrodes—to monitor brain activity or deliver pulses of […]

  • Don’t Worry. Be Mindful.

    LifeStyle by on April 10th, 2017

    Let’s face it—we live in anxious times, much of it brought about by change. With sweeping change in Washington, change in climate, or—closer to home—change in healthcare policy, people are, well, worried. Big change, with all of its unknowns, often has that effect on people—and it can tie us up in knots. So what’s the […]

  • AHA Heart & Stroke Innovation Forum Aims to Tackle Heart Disease & Stroke

    The Scene by on April 10th, 2017

    On March 2, 2017, healthcare leaders across academia and industry met to “crack the code” on heart disease and stroke advancements at the New York City American Heart Association | American Stroke Association’s Heart & Stroke Innovation Forum. This annual conference focused on big data and examined ways to improve patient care and lower heart […]

  • Overcoming Marketing Roadblocks

    Think Tank by on April 10th, 2017

    The life of a life sciences marketer is never easy. They face a multitude of hurdles and obstacles that they must successfully navigate to put their marketing plan in place. And it can come from any direction. The FDA has its say on what can be said. Higher ups at the company want to know […]

  • March Digital Edition

    by on March 31st, 2017
  • Art Attack 2016 Winner

    Art Attack by on March 24th, 2017

    We know this industry is filled with creative people and artists who use their talents for more than just marketing campaigns. That is why five years ago we started our now annual cover competition in which we ask for original artwork created by people within this industry. Last year, we received more than 300 submissions, […]

  • PM360 Presents The 2017 Greatest Creators

    Showcase by on March 24th, 2017

    PM360’s annual showcase of some of the best creative work from agencies serving the life science industry from the past year. Here are our 16 selections of the best submissions we received this year. Each agency explains the creative process behind their campaign and lists the people responsible for working on it. AbelsonTaylor ARK Media […]

  • Ideation Methods for Creative Inspiration

    Think Tank by on March 23rd, 2017

    Maya Angelou said, “You can’t use up creativity. The more you use, the more you have.” Marketers may know this better than anyone, as they are constantly tasked with flexing their creative muscles to come up with the next great idea—and that idea is rarely the first one suggested. They often could use a little […]

  • The New Creative Canvas

    Reader Responses by on March 23rd, 2017

    Marketing campaigns are no longer limited to just print ads, websites, and TV. The creative canvas is expanding. Not only are new channels emerging that marketers are just starting to play in, but new tools are also changing how they can approach familiar channels. PM360 asked our readers to send in the best use of […]

  • Pharma Market Research Conference (PMRC) Showcases the Industry’s Finest

    The Scene by on March 17th, 2017

    Pharma leaders came ready to engage and strengthen the industry at the 2017 Pharma Market Research Conference (PMRC) in February in Parsippany, New Jersey. The annual event always attracts a crowd, but this year the enthusiasm and energy was off the charts. Over the course of two days, attendees got to interact with hundreds of […]

  • Movers and Shakers March 2017

    Movers & Shakers by on March 17th, 2017

    Anna McClafferty Joins Health Union as Senior Vice President, Insights Anna McClafferty has taken the newly created position of Senior Vice President, Insights, at Health Union where she will be responsible for driving growth for the Insight’s business that provides Health Union partners access to unique consumer research, analytics, and vital patient feedback. Previously, McClafferty […]

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