• 6 Exciting Digital Health Companies to Keep an Eye On

    Startup Spotlight by on June 17th, 2017

    New companies continue to emerge with the goal of improving, or even revolutionizing, the healthcare industry. The following six companies are particularly worthy of attention for life sciences companies looking for new partners or those who are just monitoring how healthcare may change. Bioinformatix Datablend Wearables 3D Signatures Epilen GalileoMD Spring Bioinformatix Bioinformatix Eric Luellen, […]

  • The Age of Digital Defining Your Approach to Boomers vs. Millennials

    Think Tank by on June 17th, 2017

    In this age of digital, marketers are able to more easily target their audiences based on aspects like, well, age. And the age of your target audiences could play a part in determining the best messaging to use as well as which digital channels to employ. So we reached out to marketing experts to determine […]

  • The First Ever Retina World Conference Surpasses All Expectations

    The Scene by on June 16th, 2017

    More than 1,000 attendees from 74 countries recently attended the inaugural Retina World Conference (RWC), held by San Diego-based MCME Global, a full-service medical education company, in Fort Lauderdale, FL. “Retina was the only main sub-specialty in ophthalmology without its own world congress, yet the industry investment in R&D was the highest,” said Jennifer Redmond, […]

  • ELITE Creative Director George Pearson of Virgo Health

    PM360 ELITE by on May 22nd, 2017

    George Pearson Account Director, Creative and Design Virgo Health   The Go-To Pro Creativity, digital savvy, and adaptability are just three of the qualities that have served George Pearson well over the years. Joining Virgo Health’s London office in 2011, those qualities were quickly recognized by the agency and its clients, who were delighted by […]

  • ELITE Creative Director Brent Scholz of Intouch Solutions

    PM360 ELITE by on May 22nd, 2017

    Brent Scholz VP, Executive Creative Director Intouch Solutions The Big Idea Generator From human health to animal health to tourism to retail, Brent Scholz’s 19 years in the industry have given him the chance to work on a wide variety of domestic and international brands. As VP, Executive Creative Director at Intouch, he helps lead […]

  • ELITE Data Miner Jane Urban of Takeda Pharmaceuticals U.S.A., Inc.

    PM360 ELITE by on May 22nd, 2017

    Jane Urban Lead, Specialty Decision Support and Reporting Takeda Pharmaceuticals U.S.A., Inc.   Revamping Internal Data Operations “Jane Urban has been instrumental in building essential business analytics capabilities for the Specialty Business Unit at Takeda,” explains David Davidovic, President at pathForward. “She performed a comprehensive assessment of data, systems, and architecture requirements, and developed a […]

  • ELITE Data Miner Iyiola Obayomi of Ogilvy CommonHealth Worldwide

    PM360 ELITE by on May 22nd, 2017

    Iyiola Obayomi Senior Director, Marketing Analytics Ogilvy CommonHealth Worldwide, part of WPP Health & Wellness   An Analytics Visionary One of the most recent areas of transformation within healthcare marketing has been seen in the data, analytics, and measurement areas across all audiences. The explosion of technology has given way to new and unique ways […]

  • ELITE Data Miner Denis Wyrwoll of Healthcasts

    PM360 ELITE by on May 22nd, 2017

    Denis Wyrwoll Vice President, Business Intelligence Healthcasts   Uncovering What HCPs Need Denis Wyrwoll came to Healthcasts in 2015 with the perfect background needed to bridge the educational gaps of doctors. Spending several years at ZS Associates and McKinsey as a consultant, Denis spent several more at Pfizer as Director of Business Analytics and Insights. […]

  • ELITE Digital Crusader Larry Brooks of Boehringer Ingelheim Pharmaceuticals, Inc.

    PM360 ELITE by on May 22nd, 2017

    Larry Brooks Director, Digital Health Boehringer Ingelheim Pharmaceuticals, Inc.   Creating Digital Health Solutions By now, it’s likely you heard the term “beyond the pill” more than a few times. Well, Larry Brooks and his team at Boehringer Ingelheim are aiming to go even beyond that. “We follow a lean, iterative approach to solution design […]

  • ELITE Digital Crusader Richard Black of Astellas Pharma US, Inc.

    PM360 ELITE by on May 22nd, 2017

    Richard Black Executive Director, Health Systems Marketing Astellas Pharma US, Inc.   Digitally Improving Quality of Care Richard Black champions the notion that digital is a great way to drive customer interaction, and as a result he advocates for comprehensive and effective digital assets to support products across the Astellas portfolio. Over the past four […]

  • ELITE Digital Crusader Michael Leis of Digitas Health

    PM360 ELITE by on May 22nd, 2017

    Michael Leis SVP, Social Strategy Digitas Health   Blazing New Trails in Content and Social “Michael Leis has single-handedly taken the social content capability at Digitas Health from a slow drip to a roaring waterfall of industry-leading work in just a few years,” says Brendan Gallagher, EVP, Connected Health Innovation at Digitas Health. “He has […]

  • ELITE Disrupter Andy Woolf of Bionical LLC

    PM360 ELITE by on May 22nd, 2017

    Andy Woolf CEO, U.S. Bionical LLC   Changing the Conversation Through Customized Education Andy Woolf is no stranger to challenging norms. How many people born and educated in the U.K. get their first pharmaceutical sales job in Springfield, IL? That’s where it all started for Andy. Twenty years later, he is now heading up Bionical […]

  • ELITE Digital Crusader Rowena Kam-Bergman of inVentiv Health Public Relations Group

    PM360 ELITE by on May 22nd, 2017

    Rowena Kam-Bergman Head of Digital & Social Analytics inVentiv Health Public Relations Group   Uncovering the Patient Lexicon “Rowena Kam-Bergman is a powerhouse,” says Meg Alexander, Head of Issues Management at inVentiv Health PR Group. “Her method of mapping the patient journey through digital and social behaviors is rapidly becoming a foundational communications planning method […]

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