Panorama
The Importance of Omnichannel Approach for European Physicians
Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. This problem ...
Finding Balance: A Decentralized Trial Strategy to Help Sponsors Address the New FDA Draft Guidance
The world is full of tradeoffs—it’s the way progress is made while proportionately managing ...
Web Accessibility and Aesthetics: Not an Either/Or
The Web Content Accessibility Guidelines (WCAG) are a set of guidelines developed by the ...
New Research Reveals Three Ways Pharma Can Better Prioritize Payer Audiences
The pandemic had a huge impact on the way population health decision-makers (PHDMs) navigate ...
The Three Cs: How Design Systems Can Set Your Digital Products Up for Success
Recent research among global pharma professionals revealed that only 4% agree that their digital ...
The Role of ChatGPT in Enhancing Pharma Marketing Efficiency and Effectiveness
ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing ...
How Real-World Data Can Contribute to Improved Mental Health Treatment
Mental health continues to be a national crisis that is only becoming more prevalent, ...
What Will it Take for the U.S. to Modernize its Public Health Systems?
How can countries be better prepared for the next pandemic? How do they need ...
Biosimilars Market Set for Biggest Year Yet in 2023
In perhaps the most significant moment for the U.S. biosimilars market to date, the ...
Innovative Contracting in Europe—A Double Hurdle to Value?
In many markets around the world, but particularly in Europe, there have always been ...
Medspoke Launches as a New Audio Platform Geared Toward Physicians
In January 2021, Watzan saw the rise of podcasts and wanted to develop an ...
5 Digital Media Tactics to Amplify Public Health Marketing Campaigns
Mass media public service announcement (PSA) campaigns on print, billboard, and linear TV have ...
From “Fake News” to “News You Can Use”
No one disputes how much the media landscape has evolved over the last two ...
