What Physicians Want from Pharma—And Where—During Diagnosis and Treatment

For life sciences commercial teams, effectively engaging physicians and supporting them with education on ...

Reaching Crucial Hispanic Patient Audiences

Health marketers learned many valuable lessons during the pandemic. Above all was the importance ...

What I Brought Home from the 2022 Chief Patient Officer Summit

Recently, industry and community patient advocacy pioneers came together for the Chief Patient Officer ...

The Top-Performing OTC and Rx Pharma Ads Generated 56 Million Searches in 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV ...