Educating the Next Generation of Nurses in the Metaverse

While the metaverse may seem like an unlikely place to train new nursing students, ...

12 Predictions for Non-Personal HCP Promotion in 2023

As 2023 gets underway, social media is strong and ascendant as an everyday promotional ...

The Rise of NP and PA Influence in 2022 and What’s Ahead

The past few years have propelled nurse practitioners (NPs) and physician associates (PAs) into ...

Design Thinking a Solution to the Antimicrobial Resistance Problem

For the past three years, OptimizeRx has held a virtual design thinking event called ...

5 Best Practices for Getting Music Right in Pharma Marketing

Can you HEAR it? As today’s consumers digest content across an increasingly crowded landscape ...

Three Reporting UX Strategies to Maximize Sales Force Success

Strategic reporting efforts are fundamental to support sales force efficiency and effectiveness. Biopharma companies ...

How to Drive the Adoption Rates of Health Wearables

Wearables, including those for medical purposes, have been a vibrant market. However, in early ...

What You Need to do When Media Is…SPEAKABLE

That crescendo you hear is a whole lot of sites starting to talk. Just ...

A Warning to Wellness Marketers

Now, more than ever, wellness is a priority for consumers, but this has also ...