The Importance of Omnichannel Approach for European Physicians

Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. This problem ...

Web Accessibility and Aesthetics: Not an Either/Or

The Web Content Accessibility Guidelines (WCAG) are a set of guidelines developed by the ...

New Research Reveals Three Ways Pharma Can Better Prioritize Payer Audiences

The pandemic had a huge impact on the way population health decision-makers (PHDMs) navigate ...

The Three Cs: How Design Systems Can Set Your Digital Products Up for Success

Recent research among global pharma professionals revealed that only 4% agree that their digital ...

The Role of ChatGPT in Enhancing Pharma Marketing Efficiency and Effectiveness

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing ...

How Real-World Data Can Contribute to Improved Mental Health Treatment

Mental health continues to be a national crisis that is only becoming more prevalent, ...

Biosimilars Market Set for Biggest Year Yet in 2023

In perhaps the most significant moment for the U.S. biosimilars market to date, the ...

Innovative Contracting in Europe—A Double Hurdle to Value?

In many markets around the world, but particularly in Europe, there have always been ...

Medspoke Launches as a New Audio Platform Geared Toward Physicians

In January 2021, Watzan saw the rise of podcasts and wanted to develop an ...

5 Digital Media Tactics to Amplify Public Health Marketing Campaigns

Mass media public service announcement (PSA) campaigns on print, billboard, and linear TV have ...