The 7 Deadly Sins of a Brand Launch

After nearly 20 years in advertising, I’ve had the privilege of leading and contributing ...

How AI Will Reshape the Pharma Industry and Make Marketing Easier Than Ever

Medicine revolves around quality of and access to care. For the pharmaceutical industry, that ...

ATUs Aren’t Enough—It’s Time to Go Automated

The ATU (Awareness, Trial, Use) is a traditional tracking study that is, and will ...

New Cloud Innovations Unveiled at Veeva Summit

The annual Veeva Commercial & Medical Summit brings together leading life sciences professionals and ...

Why Long-form Videos Are a Must to Engage with Physicians

VuMedi, a comprehensive video medical education network for physicians, recently reached more than 250,000 ...

To Reach Clinicians, Think COLs Instead of KOLs

Connected Opinion Leaders, or COLs, play an increasingly important role in the world of ...

Will Chatbots Replace Doctors, Sales Reps, and Call Centers?

The first annual HealthBot1 conference—hosted by conversationHEALTH during Toronto Health Innovation Week2—shined a spotlight ...

Creating Value in Bundled Payments

A debate has been brewing over the past few years surrounding the Center for ...

Physicians Share Their Thoughts on DTP vs. DTC Advertising

Pharmaceutical companies are one of the largest advertisers in the overall marketplace and across ...

Will UnitedHealthcare’s New Rebate Strategy Put Pharma at Risk?

Earlier this month, UnitedHealthcare, a UnitedHealth Group company, announced it will expand pharmacy discounts ...

Pharma Made its Presence Known at SXSW 2018

At SXSW, while health doesn’t take center stage, it’s certainly a part of the ...