The Decline in TV Ad Spend—Now is the Time to Make Your Digital Move

Healthcare and pharma marketers in the U.S. have historically lagged behind other verticals in ...

What Do Pharmaceutical Marketers Need to Know About Voice?

As voice assistants and voice search have entered the mainstream, marketers need think about ...

How Cancer Patients Feel About Novel Medication Adherence Programs

Medication adherence programs using gamification, rewards, and other positive digital strategies have been implemented ...

A Pharma Marketer’s Guide to Podcast Advertising

Podcasts have hit the mainstream: Over half of the U.S. population is tuning into ...

Innovative New Commercial Approaches for CAR T-cell Therapies

A promising gene immunotherapy, CAR T-cell therapy, has emerged as a new, cutting-edge treatment ...

Considering AI? 3 Ways to Set Your Commercial Team Up for Success

Artificial Intelligence (AI) is rapidly becoming pervasive in enterprise applications and embedded within specific ...

Value-Based Healthcare—Demonstrating Value in an Era of Increased Scrutiny and Accountability

Value-based care, value-based contracting, outcomes-based contracting, risk-based contracting—the emergence of these strategies have left ...