Panorama
5 Essential Steps to Address Access Barriers Beyond Coverage
For years, payer strategies in the U.S. have had just one goal in mind: ...
The Unexpected Narrative of Breast Cancer Social Media Influencers
It is well-known in healthcare that doctors have increasingly less time to spend during ...
Why the Patient Voice Should Influence Drug Development—and How It Can
Big Tech companies have mastered the consumer experience, enabling the likes of Apple, Google, ...
Case Study: Scratching More Than Just the Surface
Chronic sinusitis (CS) with nasal polyps is a condition that often causes difficulty breathing ...
When it Comes to Lifecycle Management, Integrate, Don’t Ignore Uncertainty
While the COVID-19 pandemic has taught us that we cannot predict everything, we can ...
Five Tips to Make the Most out of Virtual Medical Conferences
A recent article in Nature1 revealed that 74% of scientists think that conferences should ...
The Impact of Insights-Driven Engagement in Medical Affairs
Until very recently, functional operations for many Medical Affairs teams relied on legacy processes ...
Can Biogen’s Aduhelm Be Effective in Treatment of Alzheimer’s Despite the Controversy Surrounding its Approval?
When the FDA approved Biogen’s Aduhelm (aducanumab) in early June, it was the first ...
4 Ways to Shape Your Sales Team for Success Post-Pandemic
The ability to engage physicians through marketing and sales efforts has grown more challenging ...
Solving the Speed vs. Risk Dilemma with Modular Content
Last year, the life sciences industry rushed to make the transition to a fully ...
ililli Is a New Platform that Aims to Make Talk Social
Talk is in. Podcasts are exploding. According to Forbes, an estimated 100 million people ...
Opportunity’s Knocking: Open the Door to These Next-Gen Field Team Strategies
Information symmetry between field sales representatives and customers has arrived. In most cases, healthcare ...
PatientPartner Serves as a Patient’s Friend Through the Surgery Process
When patients are about to have a surgery, they have a ton of questions ...