Panorama
The 7 Deadly Sins of a Brand Launch
After nearly 20 years in advertising, I’ve had the privilege of leading and contributing ...
How AI Will Reshape the Pharma Industry and Make Marketing Easier Than Ever
Medicine revolves around quality of and access to care. For the pharmaceutical industry, that ...
ATUs Aren’t Enough—It’s Time to Go Automated
The ATU (Awareness, Trial, Use) is a traditional tracking study that is, and will ...
New Cloud Innovations Unveiled at Veeva Summit
The annual Veeva Commercial & Medical Summit brings together leading life sciences professionals and ...
Why Long-form Videos Are a Must to Engage with Physicians
VuMedi, a comprehensive video medical education network for physicians, recently reached more than 250,000 ...
Invest in Adverse Event Reporting—It’s Key to the Modern Pharma Marketer’s Success
There’s no question that the digital world provides pharmaceutical marketers with a wide variety ...
To Reach Clinicians, Think COLs Instead of KOLs
Connected Opinion Leaders, or COLs, play an increasingly important role in the world of ...
Will Chatbots Replace Doctors, Sales Reps, and Call Centers?
The first annual HealthBot1 conference—hosted by conversationHEALTH during Toronto Health Innovation Week2—shined a spotlight ...
Creating Value in Bundled Payments
A debate has been brewing over the past few years surrounding the Center for ...
Healthcare Hackathons: Winning at Healthcare Comms
The beauty of hackathons is they bring together people with a whole range of ...
Physicians Share Their Thoughts on DTP vs. DTC Advertising
Pharmaceutical companies are one of the largest advertisers in the overall marketplace and across ...
Will UnitedHealthcare’s New Rebate Strategy Put Pharma at Risk?
Earlier this month, UnitedHealthcare, a UnitedHealth Group company, announced it will expand pharmacy discounts ...
Pharma Made its Presence Known at SXSW 2018
At SXSW, while health doesn’t take center stage, it’s certainly a part of the ...