Panorama
Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini: How Male Bias in the Lab Has Consequences for Female Outcomes
No one wants to deal with a hormonal mouse. When I was a graduate ...
Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content
I recently sat down with Erica Taylor, PhD, Vice President and Chief Marketing Officer ...
The Promise of Generative AI in Mitigating Bias in Continuing Medical Education
Continuing medical education (CME) is a top priority for healthcare providers in order to ...
Strategies for Combination Therapy in Oncology: Part Two – Working with the “Status Quo”
This is the second article in a three-part series examining the commercial dynamics surrounding ...
Early Involvement, Better Outcomes: Bridging the Gap Between Clinical and Marketing Teams
I started my Insights career at a medical devices division of one of the ...
10 Ways AI/ML Technologies Can Enhance Software Quality in the Life Sciences Industry
Quality in software is a multifaceted concept, closely tied to both conformance to requirements ...
Revolutionizing Pharmacovigilance with Proactive Signal Detection
Up to now, drug safety teams have relied primarily on reactive reporting systems for ...
Avalere Health CEO Jon Koch Discusses the Organization’s Rebrand
Last week, Fishawack Health announced it was changing its name to Avalere Health and ...
Striking a Balance: The Secret to Scaling-up Your Digital Products and Strategies Effectively
When launching a new digital product in pharma, one of the biggest challenges is ...
Strategies for Combination Therapy in Oncology: Part One – Business as Usual
This is the first in a three-part series examining the commercial dynamics surrounding combination ...
A Shift in Medical Affairs Amid the Challenge of Data Management and Rise of AI
The pharmaceutical industry is rapidly evolving its approach to strategic planning and decision-making. At ...
Navigating Shared Decision-Making in Healthcare: The Impact of Innovative Branding on Patient and Family Wellness
When it comes to healthcare decisions, patients are not the only ones calling the ...
Engaging the Audience Hiding in Plain View
Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, ...
