Panorama
From Supplier to Public Health Player: The Changing Role of Biopharma Companies
Cell and gene therapies, collectively termed Advanced Therapy Medicinal Products (ATMPs) in the EU, ...
Physician Opinions About “Fair” Prices Vary for Certain Therapies
As the cost of pharmaceutical and biotechnology therapies continues to rise, concern about the ...
A Pharma Marketer’s Guide to Podcast Advertising
Podcasts have hit the mainstream: Over half of the U.S. population is tuning into ...
Innovative New Commercial Approaches for CAR T-cell Therapies
A promising gene immunotherapy, CAR T-cell therapy, has emerged as a new, cutting-edge treatment ...
Considering AI? 3 Ways to Set Your Commercial Team Up for Success
Artificial Intelligence (AI) is rapidly becoming pervasive in enterprise applications and embedded within specific ...
Value-Based Healthcare—Demonstrating Value in an Era of Increased Scrutiny and Accountability
Value-based care, value-based contracting, outcomes-based contracting, risk-based contracting—the emergence of these strategies have left ...
Compliant and Creative DTC Pharma Campaigns: What’s the Secret?
Diving headfirst into a direct-to-consumer (DTC) campaign can be an exciting new challenge, but ...
Re-imagining the Conference Experience in the Age of Coronavirus
On Friday the 13th, Medscape reported that 26 medical conferences were being cancelled or ...
Conglomerate of Dermatologists are Offering Patients a Solution to High Drug Prices
High drug prices is one issue—perhaps the only one—on which legislators on both side ...
Using Diverse Datasets for a Deeper Look into the Patient Journey
There was a time, not long ago, when conducting patient journey analyses was seen ...
The Next Chapter for Digital Therapeutics
Imagine you are a primary care physician (PCP) in a mid-sized Midwestern city. Over ...
Maintaining the Drug Supply Chain During the COVID-19 Pandemic
During any crisis, like the current global pandemic, people start to worry about having ...
5 Things Pharma Brand Marketers Can Learn from Consumer Brands About Multicultural Marketing
The recent 2019 ANA Multicultural Marketing & Diversity Conference brought together hundreds of client-side ...
