Panorama
The Evolution of Biosimilars from Their Beginning Until Now—And What’s Next
Chrys Kokino has been involved in the biosimilars market prior to the first biosimilar ...
The Inflation Reduction Act Passed, Now What?
In April 2022, we released an article describing proposed policies from the federal government ...
What Physicians Want from Pharma—And Where—During Diagnosis and Treatment
For life sciences commercial teams, effectively engaging physicians and supporting them with education on ...
Reaching Crucial Hispanic Patient Audiences
Health marketers learned many valuable lessons during the pandemic. Above all was the importance ...
5 Ways Your Market Access Strategy Can Create a Better-Connected Patient Experience
Market access stands at the cusp of a golden opportunity to help increase healthcare ...
Marketing to Type 2 Diabetes Patients: How Pharma Can Increase Treatment Awareness, Improve Outcomes
The rising prevalence of type 2 diabetes has attracted the attention of many major ...
What I Brought Home from the 2022 Chief Patient Officer Summit
Recently, industry and community patient advocacy pioneers came together for the Chief Patient Officer ...
6 Ways to Ensure Your Marketing Gets in Front of Generation Z
Members of Generation Z are emerging into adulthood and quickly becoming one of the ...
From Volume-to-Value—The Critical Role of EHR
The adoption of Electronic Health Records (EHRs) had been a slow process until 2009 ...
Digital Thread Solutions Can Speed Scale-up and Shorten Time to Market for Pharma
In the pharmaceutical business, as with any other business, you can’t market what you ...
The Top-Performing OTC and Rx Pharma Ads Generated 56 Million Searches in 2022
Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV ...
Inflationary Impact on Employer-Sponsored Health Coverage: Will a Recession be Different this Time?
Providing all Americans with access to affordable, quality healthcare is one of the most significant ...
It Takes a Village: How Pharma Can Help Address the Mental Health and Substance Abuse Crisis
The COVID-19 pandemic led to an increase in depression and anxiety, along with an ...
