What Lies Ahead for Pharma Marketing in 2019

There are countless new technologies that are having a positive influence on pharmaceutical marketing. ...

M&A Activity: Disrupting Healthcare Advertising

In July 2018, UDG Healthcare announced the acquisition of Create NYC, a New York-based ...

Driving Scientific Engagement in the Era of Precision Medicine

Oncology is both the largest and fastest growing therapeutic area with new treatments being ...

Preparing for Possible Changes to Medicare Part D

Even prior to the midterm elections, the Trump administration has been proposing several changes ...

Is Step Therapy Now a Possibility for Part B Drugs?

The Trump administration’s drug cost blueprint looked at the possibility of moving Part B ...

Speaker Bureau: Better Choices for Turbulent Times

A tactic with many names, “Speaker Bureau,” “Peer to Peer,” “Promotional Programs,” “Speaker Programs,” ...