Panorama
DTC Creative: Out of the Box vs. Tried and True?
When the subject of creative exploratory comes up, the typical direction from client to ...
Attribution Isn’t Just About Marketing. It’s a Way to Make Pharma More Affordable
Turn on the television and you’ll be bombarded by pharma ads—all competing for your ...
The Pharma Marketer’s Guide to Journey Orchestration Success
Customer journey orchestration may seem like a relatively new concept to pharma marketers, but ...
Don’t be Misled by These Five Major Myths About EHRs
Electronic health records (EHRs) are now an integral part of inpatient and outpatient care. ...
What Does it Mean to Be The Imaginative Agency in Health and Wellness?
Last month, Greater Than One (GTO) announced a new vision and repositioning of the ...
From Capitol Hill to the Oval Office: What Washington Has in Store for Pharma and Healthcare Communications in 2019
With 71% of voters citing it as their foremost concern, healthcare was among the ...
DrFirst Offers New Solution that Can Increase First Fill Rates by 11%
Pharma’s adherence problem often starts before a patient even fills the prescription for the ...
New Study Finds Increasing Adherence Can Boost Pharma’s Revenue
In addition to developing treatments to help improve health outcomes, pharmaceutical companies also have ...
How to Speak People to Primary Care Physicians
When advertising Speaks People, people listen. Because no matter the audience, a simple, straightforward ...
The History of Bio-Pharma M&As: An Industry Genealogy
Several years ago I wrote The History of Bio-Pharma Industry M&As, Lessons Learned and ...
Novo Nordisk Aims to Help Solve Diabetes Issues with Outside Help Through its First-Ever Innovation Challenge
In September 2018, Novo Nordisk launched its first-ever Innovation Challenge in order to help ...
What Physicians Want and Need: Insights from CMI/Compas Media Vitals Research
The following is excerpted from the CMI/Compas Media Vitals “What Physicians Want and Need ...
