Panorama
3 Keys to Launch a Website Within Hours of FDA Approval
Launching a drug website the same day you receive FDA approval for a new ...
The Growth of Neuromarketing and Predicting a Campaign’s Success
What if you could predict how successful a campaign would be before you launched ...
The Three Acts of Every Great Healthcare Marketing Campaign
Research. Strategy. Target audiences. Social media. Message development. Claims approvals. The tone of your ...
4 Website Qualities that Make People Feel Better and Drive Health Actions
Most people don’t casually browse online for health information. Usually, they’re turning to the internet to seek help for ...
Criminals are Advertising Your Products Online—That’s a Problem
When we talk about the illicit sale of drugs online, we typically think of ...
Telemedicine is Transforming the Doctor-Patient Relationship
Mobile engagement is an extension of ourselves due to its convenience and connectivity. In ...
Traditional Real-World Evidence Techniques Are Not Enough for Regulatory-grade Assertions in Cardiovascular Medicine
Pharmaceutical companies are actively seeking deeper insights related to the effectiveness of prescription therapies ...
5 Strategies to Reach Today’s Always Busy Physicians
Our phones have evolved from helpful tools, into smart devices that are now integral ...
The Pharma Answer Machine
“Data sucks.” Her two words started our meeting and ended our pitch. The ad ...
Digital Out-of-Home (DOOH): Why Health and Wellness Marketers Should Be “DOOHing” It
The planning season is here, and marketers are tasked to create a media mix ...
The Amazon Effect Ramps Up Competition for Personalized Health
We have been talking about the “Amazon Effect” on personalization for several years at ...
Seeing the Forest and the Leaf: What the Hot Topics at Digital Pharma East Tell Us About the Future of Pharma Marketing
Have you ever taken a moment to contemplate the wonder of an entire beautiful ...
The Impact Colorado’s New Prescription Drug Law Will Have on Marketers
The General Assembly of the State of Colorado recently enacted a statute aimed at ...
