Panorama
4 Reasons Pharma’s Organizational Structures Are Not Built for Digital Transformation
Spurred into action by the pandemic, many pharma brands are undertaking or accelerating their ...
Educating the Next Generation of Nurses in the Metaverse
While the metaverse may seem like an unlikely place to train new nursing students, ...
12 Predictions for Non-Personal HCP Promotion in 2023
As 2023 gets underway, social media is strong and ascendant as an everyday promotional ...
The Rise of NP and PA Influence in 2022 and What’s Ahead
The past few years have propelled nurse practitioners (NPs) and physician associates (PAs) into ...
Design Thinking a Solution to the Antimicrobial Resistance Problem
For the past three years, OptimizeRx has held a virtual design thinking event called ...
5 Best Practices for Getting Music Right in Pharma Marketing
Can you HEAR it? As today’s consumers digest content across an increasingly crowded landscape ...
Three Reporting UX Strategies to Maximize Sales Force Success
Strategic reporting efforts are fundamental to support sales force efficiency and effectiveness. Biopharma companies ...
The Italian Job: Why the I-O Siena Think Tank Believes Neoadjuvant Immunotherapy Will Revolutionize Cancer Care
If the 2022 meetings from the American Society of Clinical Oncology (ASCO) and the ...
How to Drive the Adoption Rates of Health Wearables
Wearables, including those for medical purposes, have been a vibrant market. However, in early ...
What You Need to do When Media Is…SPEAKABLE
That crescendo you hear is a whole lot of sites starting to talk. Just ...
The Impact of Advertising for Rare Disease Treatments Post Pandemic
Despite their name, rare diseases are not that rare at all. In fact, the ...
A Warning to Wellness Marketers
Now, more than ever, wellness is a priority for consumers, but this has also ...
Why It’s Important to Prime the Market Before Launching a New Healthcare Product
As healthcare marketers, we often focus on the official launch of a new product ...
