Survey Reveals How Patients Feel About the Value of DTC Advertising

Pharmaceutical ads can significantly impact a patient’s confidence and proactivity in taking control of ...

Tools Necessary to Manage the Three Phases of Uncertainty

The onset of the COVID-19 pandemic has impacted healthcare delivery—accelerating change and underscoring the ...

It’s Time to Slay Tokenism

Today’s commercials look different than those made throughout the last decade. Maybe it has ...

7 Reasons to Start Prioritizing HCP Social Media Marketing

“The growth and popularity of social media interaction is extremely impactful in the healthcare ...