Career
My Other Life with Janet Reimund
PM360 recently spoke to Janet Reimund, Senior Manager, Patient Engagement and Advocacy, CSL Behring, ...
Agencies, Consultancies, and the Emerging Confluence
Understanding when and where an ad agency or business consultancy fits into the marketing ...
My Other Life with Julie Millon
PM360 recently spoke to Julie Millon, Senior Director Marketing, U.S. CAR-T at Novartis, about ...
Nature vs. Nourisher: Creating Unicorns
Everyone is looking for those rare advertising luminaries—the “unicorns,” as they’re often called in ...
Measuring the Customer-Centered Organization
Disney. Airbnb. Teacher’s Pay Teacher’s. Tom’s Shoes. What these companies share is that they are ...
My Other Life with Helen Gray
PM360 recently spoke to Helen Gray, Medical Director, Global Medical Affairs Neurology & Immunology ...
5 Rules That Drive Innovation
Innovation is the holy grail. No matter your field of endeavor, innovation is invaluable, ...
How Client Teams Can Truly Connect with their Agencies
As healthcare executives we are always focused on providing the best ideas, strategies, and ...
Rethinking Marketing’s Traditional 4 Ps
Are we at the end of the product era? I believe we are. Let ...
Avoid “Merger Mayhem” When Launching Acquired Therapies
To fill gaps in product lines or move quicker to market, Big Pharma companies ...
Commercial Innovation: Still a Remote Archipelago
For several years now, every life sciences company has been chasing innovation in their ...
