• Healthcare Marketers Are Suffering from an Identity Crisis—Vince Parry Aims to Solve It

    Panorama by on April 26th, 2017

    Vince Parry, a 30-year veteran of the health and wellness communications industry and the President of the Parry Branding Group, doesn’t think all healthcare marketers know what branding actually means. In his new book, Identity Crisis: Healthcare Branding’s Hidden Problems and Proven Strategies to Solve Them, he explains that too many healthcare marketers incorporate consumer […]

  • Pharma Fights Back With New Reputation-saving Campaign

    Feature Articles by on April 10th, 2017

    Earlier this year, the Pharmaceutical Research and Manufacturers of America (PhRMA) launched a national, multi-year advertising and public affairs initiative on behalf of America’s biopharmaceutical companies with the aim of rebuilding the industry’s reputation by showcasing its “unsung heroes”—the researchers leading cutting-edge medical and scientific discoveries. The multimillion dollar campaign, tilted GOBOLDLY, will consist of […]

  • Movers and Shakers April 2017

    Movers & Shakers by on April 10th, 2017

    XTuit Pharmaceuticals Names New CEO Deborah Dunsire, MD has been appointed the new President and Chief Executive Officer of XTuit Pharmaceuticals, Inc., a privately-held biopharmaceutical company developing novel therapeutics targeting the disease-promoting microenvironment in fibrotic diseases and cancer. Dr. Dunsire has more than two decades of experience in the biotech and pharmaceutical industry, including eight […]

  • My Other Life with Lori Norian

    My Other Life by on April 10th, 2017

    PM360 recently spoke to Lori Norian, Vice President of Marketing, Matrixx Initiatives, Inc., makers of Zicam Cold Remedy, about being an Assistant Scout Master. PM360: How did you become involved with the Boy Scouts of America? Lori Norian: As a working mother, it’s very important to me to not only make substantive connections with the […]

  • Spring for Some Home Improvements

    TechKnow by on April 10th, 2017

    Yes, spring cleaning season has arrived—that annual time of year when everyone is giving you tips on how to wash away the dust and grime of winter to spruce up your house. But we are not here to provide cleaning tips. Instead we suggest springing for this new tech that is sure to make your […]

  • Rational Vaccines is on a Mission to Eradicate Herpes

    Startup Spotlight by on April 10th, 2017

    More than four billion people in the world have a form of herpes, and yet the standard of care for the disease is limited to acyclovir-related antiviral drugs that have failed to prevent the spread of herpes or curb the symptoms of herpetic disease in many patients. That inspired Agustin Fernandez III, an Oscar-winning producer […]

  • How Could the FDA Change Under Scott Gottlieb?

    Panorama by on March 28th, 2017

    Earlier this month, President Trump nominated Dr. Scott Gottlieb to serve as the new FDA Commissioner, pending confirmation by the Senate. Dr. Gottlieb served in several senior leadership roles in the FDA and the CMS, including Deputy Commissioner for Medical and Scientific Affairs at the FDA, during the George W. Bush administration. More recently he […]

  • Latest Advances in Health Tech

    TechKnow by on March 17th, 2017

    Health technology has become a bigger part of CES over the years. While part of that is due to the Digital Health Summit that was added to the tradeshow a few years ago, the other factor is simply consumers’ increasing desire for more health- and fitness-related products. That means the show always has a nice […]

  • My Other Life with Mike Hooven

    My Other Life by on March 17th, 2017

    PM360 recently spoke to Mike Hooven, CEO of Enable Injections, about his need for speed. PM360: In addition to running a company that develops drug delivery devices, you also race cars. How did you become interested in that? My dad’s side of the family has always been into cars. My granddad actually licensed the first […]

  • Vast Majority of Lung Cancer Patients Unaware About Targeted Therapies

    Panorama by on February 27th, 2017

    Only 17% of lung cancer patients were aware whether they had tested positive for a genetic mutation, according to a recent survey conducted by Health Union. The results help to illustrate that the general patient population is still largely unaware of the fact that therapies currently exist that can attack certain mutations such as EGFR, […]

  • Can feedkast Make Finding Relevant Content Online Much, Much Easier?

    Panorama by on February 27th, 2017

    Right now your Twitter feed probably consists of (un)welcome political opinions/rants, some cute cat/dog/baby videos, maybe some news about your favorite sports team or TV show, and then mixed in with all of that is the actual content you’re interested in right now. Charles Benaiah, and his company watzan, aim to change that with their […]

  • TransCelerate Releases New Risk-Based Monitoring Interactive Guide to Help Improve R&D

    Panorama by on February 27th, 2017

    TransCelerate BioPharma was established as a non-profit back in 2012 to allow pharmaceutical companies to collaborate on solutions to common pain points in research and development. One of their first initiatives dealt with risk-based monitoring (RBM), a proactive method of clinical trial monitoring in which focus is shifted to the evolving areas of greatest need […]

  • The Inspiration and Planning Behind Bayer Aspirin’s New HeroSmith Campaign

    Panorama by on February 27th, 2017

    Bayer Aspirin launched a new campaign that hopes to make saving lives as common as the last name Smith. Studies show that chewing an aspirin, as directed by a doctor, as soon as a heart attack is suspected may reduce the risk of death or complications. While this isn’t new information, Bayer wants to help […]

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