EightSpokes recently introduced Enlighten, the world’s first Enterprise Project Collaboration (EPC) application. Rather than a project management solution, like Microsoft Project, Enlighten is collaboration management designed to facilitate seamless information exchange between cross-functional teams to accelerate drug development and commercialization in life science companies. In fact, beta testers of the software have seen their productivity […]
After spending millions on R&D just to get a product to market—and millions more to promote a product—there is nothing worse than when a launch falls completely flat. Kelly Wilder, Executive Vice President of Precision for Value, and her team have identified several critical mistakes that pharma companies make that can reduce the perceived value […]
Shakespeare wrote, “A rose by any other name would smell as sweet.” And to that, Bart Simpson responded, “Not if you called ’em Stenchblossoms.” Names can matter, and domain names, in particular, can matter to those seeking health information online. In a consumer research study conducted by ghg, one respondent said, “.com is everything on […]
PM360 recently spoke to Kevin Bell, Director/HCP Lead at Pfizer, about running like a rooster for charity. PM360: How did you get involved with Free to Breathe? Kevin Bell: In 2007, we unfortunately lost my mother-in-law to lung cancer. As we were coming up on the one-year anniversary, my wife was looking for something to […]
Considering the success that Amazon has had with Echo and other Alexa-based devices, it is not surprising to see so many competitors continue to emerge in this growing space. As the popularity of these devices grows, companies are exploring new ways to take advantage of this technology. That includes healthcare, as Merck is sponsoring an […]
For the vast majority of the 40 years it has been in existence, Glenmark Pharmaceuticals has been focused on generics. But that changed in 2001 when CEO Glenn Saldanha decided to transition the company from an Indian generics business into an unlikely innovator. The company now has a pipeline of several new chemical and biological […]
Doximity, a leading social network for physician and advanced practice clinicians, recently released the results of its first annual Doximity Physician Compensation Report, revealing significant gaps in average compensation across geographies, gender, and specialties. With 36,000 verified physician respondents, this is the largest self-reported sample of physician compensation available, and it is the first to […]
PM360 recently spoke to Amy Grahn, SVP, Global Clinical Development and Operations at Horizon Pharma, about being a dressage rider. PM360: How did you get into horse dressage? Amy Grahn: I have ridden horses since I was five, but took on dressage—which is an Olympic sport—in my adult years (when I could afford it!). Beyond […]
Vince Parry, a 30-year veteran of the health and wellness communications industry and the President of the Parry Branding Group, doesn’t think all healthcare marketers know what branding actually means. In his new book, Identity Crisis: Healthcare Branding’s Hidden Problems and Proven Strategies to Solve Them, he explains that too many healthcare marketers incorporate consumer […]
Earlier this year, the Pharmaceutical Research and Manufacturers of America (PhRMA) launched a national, multi-year advertising and public affairs initiative on behalf of America’s biopharmaceutical companies with the aim of rebuilding the industry’s reputation by showcasing its “unsung heroes”—the researchers leading cutting-edge medical and scientific discoveries. The multimillion dollar campaign, tilted GOBOLDLY, will consist of […]
XTuit Pharmaceuticals Names New CEO Deborah Dunsire, MD has been appointed the new President and Chief Executive Officer of XTuit Pharmaceuticals, Inc., a privately-held biopharmaceutical company developing novel therapeutics targeting the disease-promoting microenvironment in fibrotic diseases and cancer. Dr. Dunsire has more than two decades of experience in the biotech and pharmaceutical industry, including eight […]
PM360 recently spoke to Lori Norian, Vice President of Marketing, Matrixx Initiatives, Inc., makers of Zicam Cold Remedy, about being an Assistant Scout Master. PM360: How did you become involved with the Boy Scouts of America? Lori Norian: As a working mother, it’s very important to me to not only make substantive connections with the […]
Yes, spring cleaning season has arrived—that annual time of year when everyone is giving you tips on how to wash away the dust and grime of winter to spruce up your house. But we are not here to provide cleaning tips. Instead we suggest springing for this new tech that is sure to make your […]
Andrew Matthius is PM360's Senior Editor.
