• Examining the Biotech 2017 Landscape: Trump, IPOs, Alternative Approvals Pathways, and More

    Panorama by on January 30th, 2017

    Earlier this month, San Francisco once again played host to thousands of investors who wanted to take the pulse of the biotech industry for 2017 and to see if they can find the most worthy companies or areas deserving of investment. Yes, the 35th Annual J.P. Morgan Healthcare Conference came and went—as did the rival […]

  • Physicians Say DTC Ads Are Driving Increased Patient Discussions—But Also Confusion

    Panorama by on January 30th, 2017

    Direct-to-consumer advertising has taken some heat from regulators, politicians, and even the public, but a new survey reveals that physicians feel these ads are actually responsible for driving more discussions with patients. InCrowd, a provider of real-time market intelligence to the life sciences and healthcare firms, conducted a microsurvey of 319 U.S. physicians who say […]

  • Pharma Forms New Group to Improve HCP Digital Engagement Across the Entire Industry

    Panorama by on January 30th, 2017

    When doctors need information about a medication, they often go to Google, Wikipedia, or other second-hand sources before turning to the actual life sciences company responsible for creating the product. In fact, a 2014 study from the IMS Institute for Healthcare Informatics (now QuintilesIMS) revealed that both doctors and patients use Wikipedia as their top […]

  • PM360’s Greatest Creators 2017 Directory

    by on January 19th, 2017

    PM360’s 2017 “Greatest Creators,” an issue by creators for creators, is a great place to promote your company’s marketing capabilities to potential new clients. This supplement to our March issue includes a comprehensive directory of healthcare agencies and other companies that consistently provide engaging campaigns and innovative solutions. You can make a big splash with […]

  • PM360 Greatest Creators 2017

    Panorama by on January 19th, 2017

    PM360’s annual Greatest Creators supplement is the issue by creators for creators. The issue focuses on the best creative the industry has the offer as well as the ways to achieve and inspire better creative. As always, there are three avenues in which you can contribute, including the annual Greatest Creators Showcase, the Cover Art […]

  • New Year, New Laptop

    TechKnow by on January 18th, 2017

    Anyone shopping for a new laptop was thrown a curveball last month when Consumer Reports came out with a poor review of the new MacBook Pros due to “highly inconsistent” battery life tests. Apple says their internal tests did not reveal any battery life issues, and the company plans to work with Consumer Reports to […]

  • Circulation is Repurposing Uber’s Drivers for Medical Appointments

    Startup Spotlight by on January 18th, 2017

    Two years ago, John Brownstein, PhD, a Professor at Harvard Medical School and member of the Research Faculty at Boston Children’s Hospital, had an idea to encourage more people to get vaccinated, so he reached out to Uber. After all, the rideshare service was already revolutionizing how people get around, so why not help deliver […]

  • My Other Life with Drew Fine

    My Other Life by on January 18th, 2017

    PM360 recently spoke to Drew Fine, Marketing Director Dermal Fillers, Galderma, about his family’s adventures traveling around the world. PM360: I understand that family is your priority outside of work, but what do you most like to do together? We love to travel and have new experiences together. I was lucky enough to marry an […]

  • About.com’s Health Site Verywell Launches Second Phase of its Cleveland Clinic Partnership

    Panorama by on January 5th, 2017

    Verywell, a health and wellness site from About.com that launched last year, is kicking off the second phase of its partnership with the Cleveland Clinic, the No. 2 hospital in the U.S. as ranked by U.S. News and World Report. The first phase, which launched in August 2016, involved Verywell helping to promote content from […]

  • Tech Leftovers Too Good Not To Mention

    TechKnow by on December 21st, 2016

    2016 is coming to a close and yet there are still so many new gadgets, devices, and gizmos that were announced this year that we have yet to cover. Of course, it would be impossible to cover every single one, but here is a taste of some of the year-end leftovers worth looking into. Keep […]

  • My Other Life with Yolanda Johnson-Moton

    My Other Life by on December 21st, 2016

    PM360 recently spoke to Yolanda Johnson-Moton, MBA, Director – External Relations, U.S. Medical Division, Lilly USA, about bringing the ocean into her home. PM360: How did you get started with recreating the ocean through saltwater aquariums? I was always fascinated with water. As a teen and throughout my twenties, I loved going to lakes and […]

  • What Does Crossix’s Latest Expansion of Connected Health Data Actually Mean for Pharma Marketers?

    Panorama by on December 20th, 2016

    Last month, Crossix Solutions, a leader in consumer-centric healthcare analytics, announced its largest-ever expansion of connected health data, which included new types of data such as hospital records, clinical/real-world data (RWD), and lab results. While that certainly sounds great, what does it actually mean to pharma marketers to have access to this information? PM360 spoke […]

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