Andrew Matthius 
Why Long-form Videos Are a Must to Engage with Physicians
VuMedi, a comprehensive video medical education network for physicians, recently reached more than 250,000 ...
Engaging with HCPs on Their Terms
The doctor won’t see you now. Yes, taking one overused and cliché phrase and ...
The Payer Landscape is Evolving—But Change is Slow
Payers are evolving. Just look at the recent deals that blend together some combination ...
Spring Beyond Simple Photos
Spring is finally here (hopefully), and what better way to celebrate then to capture ...
Phronetik is Turning Bioinformatics into Actionable Medical Advice
Phronetik is an amalgamation of two Greek words: Phronesis (wisdom) and kinetic (to move). ...
My Other Life with Rhonda Peebles
PM360 recently spoke to Rhonda Peebles, Executive Director, Head of Marketing, Dermatology, Novartis, about ...
Will UnitedHealthcare’s New Rebate Strategy Put Pharma at Risk?
Earlier this month, UnitedHealthcare, a UnitedHealth Group company, announced it will expand pharmacy discounts ...
2018 Greatest Creators Cover Competition Winner
Every year, PM360 asks the artists in our industry to send in their best ...
My Other Life with Orly Kolatkar
PM360 recently spoke to Orly Kolatkar, Senior Product Manager, Patient and AHCP Promo, Esbriet, ...
Bloomer Tech is Creating Smart Clothing and Increasing the Inclusivity of Medical Data
Heart disease is the No. 1 killer of women, and yet very few women ...
Digital Health Summit 2018 Previews More Personal Care
The Digital Health Summit was added as a track to the Consumer Electronics Show ...
The Trouble with Sampling in the State of Ohio
Have you ever heard about Ohio’s Terminal Distributor of Dangerous Drugs (TDDD) licenses? Before ...
The Changing Face of Social Media Marketing
Social media offers tremendous value to healthcare companies looking to connect with audiences, especially ...