Andrew Matthius Andrew Matthius

Andrew Matthius is PM360's Senior Editor.

Why Long-form Videos Are a Must to Engage with Physicians

VuMedi, a comprehensive video medical education network for physicians, recently reached more than 250,000 ...

Engaging with HCPs on Their Terms

The doctor won’t see you now. Yes, taking one overused and cliché phrase and ...

The Payer Landscape is Evolving—But Change is Slow

Payers are evolving. Just look at the recent deals that blend together some combination ...

Spring Beyond Simple Photos

Spring is finally here (hopefully), and what better way to celebrate then to capture ...

Phronetik is Turning Bioinformatics into Actionable Medical Advice

Phronetik is an amalgamation of two Greek words: Phronesis (wisdom) and kinetic (to move). ...

My Other Life with Rhonda Peebles

PM360 recently spoke to Rhonda Peebles, Executive Director, Head of Marketing, Dermatology, Novartis, about ...

Will UnitedHealthcare’s New Rebate Strategy Put Pharma at Risk?

Earlier this month, UnitedHealthcare, a UnitedHealth Group company, announced it will expand pharmacy discounts ...

2018 Greatest Creators Cover Competition Winner

Every year, PM360 asks the artists in our industry to send in their best ...

My Other Life with Orly Kolatkar

PM360 recently spoke to Orly Kolatkar, Senior Product Manager, Patient and AHCP Promo, Esbriet, ...

Digital Health Summit 2018 Previews More Personal Care

The Digital Health Summit was added as a track to the Consumer Electronics Show ...

The Trouble with Sampling in the State of Ohio

Have you ever heard about Ohio’s Terminal Distributor of Dangerous Drugs (TDDD) licenses? Before ...

The Changing Face of Social Media Marketing

Social media offers tremendous value to healthcare companies looking to connect with audiences, especially ...