PM360 Presents the 2021 Innovators

Innovation. Transformation. Change. Adapt. These words and all their synonyms were repeated ad nauseum during these past two years as people, companies, organizations, and industries were forced to make drastic changes in the face of a global pandemic. As Rajiv Sodhi, COO, Microsoft India, said, “Innovation is no longer an option, but a necessity.” That was in relation to a Microsoft-IDC study in which 77% of businesses in India said that innovation is now a “must” for them to respond quickly to market challenges and opportunities.

Of course, this isn’t an issue isolated to just one country or one industry. According to BCG’s April 2021 report, “Overcoming the Innovation Readiness Gap,”  75% of the 1,500 global executives surveyed across all industries said that innovation is top-three priority at their company—a 10 percentage point increase from 2020, which is the largest year-over-year increase in the 15 years of BCG’s Most Innovative Companies survey. Furthermore, more than 60% of companies plan to boost investment in innovation, with one-third of them planning to do so significantly.

If these companies stick to their word, we may be entering a new age of innovation. That may be a sight to behold because in our industry alone, the innovations over the past two years have been significant. Yes, that includes COVID-19 vaccines developed in record time, but it’s more than that. Healthcare delivery, clinical trials, commercialization efforts, organization management, and much more were all reimagined to work better during a pandemic and even well into the future as we embrace our next normal.

For the past decade, our annual Innovations Issue has served as your guide to all things new and next in the industry to better prepare you for the future. As innovation only grows more crucial, so does this guide. From hundreds of submissions, we picked the most gamechanging innovations you need to know about in the following categories:

  • Companies (any organization developing new ways to push the industry forward)
  • Divisions (new sectors formed to address a particular problem facing the industry)
  • Startups (companies less than five years old pioneering new avenues in healthcare)
  • Products (software, apps, programs, and anything else designed to improve how those working in the industry do their jobs)
  • Services (compelling offerings that help the industry tackle new challenges)
  • Strategies (never-before-tried approaches that are changing how the industry operates)

These selections are meant to aide in your own innovation journey with potential partners, worthwhile offerings, and inspiring ideas that can help you stay ahead of the game in a world that has now made innovation one of its top priorities.

2021 Most Innovative Companies

PM360 2021 Innovative Company CureClick

PM360 2021 Innovative Company Health Union

PM360 2021 Innovative Company POCN

PM360 2021 Innovative Company Saama Technologies

PM360 2021 Innovative Company Sharecare

PM360 2021 Innovative Company Trialbee

2021 Most Innovative Divisions

PM360 2021 Innovative Division Connelly Partners Health

PM360 2021 Innovative Division Intouch Market Access of Intouch Group

PM360 2021 Innovative Division Perfect Storm Health of BBD Perfect Storm

PM360 2021 Innovative Division Veeva Data Cloud of Veeva Systems

2021 Most Innovative Products

PM360 2021 Innovative Product Anatomy from Heartbeat

PM360 2021 Innovative Product Audience Designer Integration with PurpleLab Data from Semcasting

PM360 2021 Innovative Product Contextual Intelligence 360 from Aktana

PM360 2021 Innovative Product DeepIntent Outcomes from DeepIntent

PM360 2021 Innovative Product Evidence-based Physician Engagement Solution from OptimizeRx

PM360 2021 Innovative Product ililli from Watzan

PM360 2021 Innovative Product Kander Patient Feedback System from BW Health Group

PM360 2021 Innovative Product Placebell from Tools4Patient

PM360 2021 Innovative Product REP Select from Bionical Solutions

PM360 2021 Innovative Product RepConnect from GSW, powered by Syneos Health

PM360 2021 Innovative Product RxVantage Digital Platform from RxVantage

PM360 2021 Innovative Product SELF: My Way to Well from Condé Nast

PM360 2021 Innovative Product Supply Chain Issue Management and the Opus Platform from TraceLink

PM360 2021 Innovative Product Treatment Experience Blueprint from Nuvera Life Science Consulting

PM360 2021 Innovative Product Trial Landscape from H1

PM360 2021 Innovative Product TrialPulse from inVibe Labs

PM360 2021 Innovative Product Verywell Mind Podcast from Verywell

PM360 2021 Innovative Product WellBe Pendant from HandsFree Health

2021 Most Innovative Services

PM360 2021 Innovative Service Account Based Marketing from Ogilvy Health

PM360 2021 Innovative Service Cancer Advocacy & Patient Education from Academy of Oncology Nurse & Patient Navigators

PM360 2021 Innovative Service ePA and First-Fill Copay Program from Teva Pharmaceuticals and ConnectiveRx

PM360 2021 Innovative Service HWPInsights from Health & Wellness Partners, LLC

PM360 2021 Innovative Service MY Journey from VMS BioMarketing

PM360 2021 Innovative Service PatientInsights from Phreesia Life Sciences

PM360 2021 Innovative Service PROACT Rep from CMI Media Group

PM360 2021 Innovative Service What the Channel from Mind+Matter, An Ashfield Health Company

2021 Most Innovative Startups

PM360 2021 Innovative Startup Courier Health

PM360 2021 Innovative Startup CrowdPharm

PM360 2021 Innovative Startup Curavit Clinical Research

PM360 2021 Innovative Startup Earable Inc.

PM360 2021 Innovative Startup Glyphic Biotechnologies, Inc.

PM360 2021 Innovative Startup, Part of Real Chemistry

PM360 2021 Innovative Startup NeuBase Therapeutics

PM360 2021 Innovative Startup Obsidio, Inc.

PM360 2021 Innovative Startup Sherlock Biosciences

PM360 2021 Innovative Startup Unqork

2021 Most Innovative Strategies

PM360 2021 Innovative Strategy allegro. from Ashfield Health

PM360 2021 Innovative Strategy Collecting Research-Grade Real-World Data from Cardinal Health

PM360 2021 Innovative Strategy Digital Media In-housing from Bayer

PM360 2021 Innovative Strategy MyVitiligoTeam: Patient Education on Clinical Trials from MyHealthTeams

PM360 2021 Innovative Strategy Omnichannel Activation Model from EVERSANA

PM360 2021 Innovative Strategy RUCONEST (C1 esterase inhibitor [recombinant]) Account Takeovers from Snow Companies and Pharming


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