Trailblazer Awards 2023 Winners

CEOs of the Year

PM360 2023 Trailblazer Awards Life Sciences Manufacturer CEO of the Year James Robinson

PM360 2023 Trailblazer Awards Advertising Agency or Supplier/Vendor CEO of the Year Ken Begasse Jr.

Companies of the Year

PM360 2023 Trailblazer Awards Pharma/Biotech Company of the Year Novo Nordisk

PM360 2023 Trailblazer Awards Medical Device/Diagnostics Company of the Year Ethicon, a Johnson & Johnson MedTech company

PM360 2023 Trailblazer Awards Specialty Pharma/Biotech Company of the Year argenx

PM360 2023 Trailblazer Awards Advertising Agency of the Year Biolumina

PM360 2023 Trailblazer Awards Supplier/Vendor of the Year IQVIA

Lifetime Achievement Award

PM360 2023 Trailblazer Awards Lifetime Achievement Award Winner Jim Weiss

Marketer of the Year

PM360 2023 Trailblazer Awards Marketer of the Year Conor Fogarty

Marketing Teams of the Year

PM360 2023 Trailblazer Awards Marketing Team of the Year Gold Winner VYVGART Brand Launch Team

PM360 2023 Trailblazer Awards Marketing Team of the Year Silver Winner Specialty Dermatology Sun Pharmaceuticals Team

Products of the Year

PM360 2023 Trailblazer Awards Product Launch of the Year Winner NEXTSTELLIS

PM360 2023 Trailblazer Awards Relaunch/Revitalization of the Year VRAYLAR

PM360 2023 Trailblazer Awards Most Innovative New Product of the Year Winner AITA™ Smart System

PM360 2023 Trailblazer Awards Brand of the Year Winner DUPIXENT® (dupilumab) Injection

Brand Champions

PM360 2023 Trailblazer Awards Autoimmune/Rheumatology Brand Champion Katrina Sergeev Gary

PM360 2023 Trailblazer Awards Cardiology Brand Champion Bradley A. Yavornitzki

PM360 2023 Trailblazer Awards Central Nervous System Brand Champion Sue Loungaphay

PM360 2023 Trailblazer Awards Data Strategy/Marketing Analytics Brand Champion Steve Davenport

PM360 2023 Trailblazer Awards Dermatology Brand Champion Claudia Beqaj

PM360 2023 Trailblazer Awards Diabetes/Metabolic Disorders Brand Champion Vivian Chatih

PM360 2023 Trailblazer Awards Diversity/Multicultural Brand Champion Anna Czene

PM360 2023 Trailblazer Awards Gastrointestinal Brand Champion Lindsay Bensko

PM360 2023 Trailblazer Awards Global Marketing Brand Champion Lisa Green

PM360 2023 Trailblazer Awards HCP Engagement Brand Champion Jibin John

PM360 2023 Trailblazer Awards Hematology/Oncology Brand Champion Michelle Richards

PM360 2023 Trailblazer Awards Infectious Disease/Vaccine Development Brand Champion Arianna Edwards

PM360 2023 Trailblazer Awards Innovation/Digital Strategy Brand Champion Alex Popov

PM360 2023 Trailblazer Awards Managed Markets/Payer Strategies Brand Champion Adri E. Tolstrup

PM360 2023 Trailblazer Awards Medical Device/Diagnostics Brand Champion Brett Sarnoff

PM360 2023 Trailblazer Awards Men’s Health Brand Champion Nuvan Augustin Dassanaike

PM360 2023 Trailblazer Awards Nephrology/Urology Brand Champion W. Akil Hunte

PM360 2023 Trailblazer Awards Ophthalmology/Optometry Brand Champion Maaza Martin

PM360 2023 Trailblazer Awards Patient Engagement Brand Champion Dana Anselmo

PM360 2023 Trailblazer Awards Rare Diseases Brand Champion Dinesh Vannan

PM360 2023 Trailblazer Awards Respiratory Brand Champion Beth Bell

PM360 2023 Trailblazer Awards Women’s Health Brand Champion Rui Yang

Initiative Winners

PM360 2023 Trailblazer Awards App/Digital Solution or Suite Gold Winner Neurocrine Biosciences, Inc. and Level Ex

PM360 2023 Trailblazer Awards App/Digital Solution or Suite Silver Winner GoodRx

PM360 2023 Trailblazer Awards Artificial Intelligence/Data Analytics Initiative Gold Winner Talking Medicines

PM360 2023 Trailblazer Awards Artificial Intelligence/Data Analytics Initiative Silver Winner Horizon Therapeutics

PM360 2023 Trailblazer Awards Consumer Website/Online Initiative Gold Winner TherapeuticsMD, Weber Shandwick, Resolute Digital, theSkimm, and McCann NY

PM360 2023 Trailblazer Awards Consumer Website/Online Initiative Silver Winner Travere Therapeutics and Avalere Health

PM360 2023 Trailblazer Awards Direct-to-Consumer Campaign Gold Winner Sanofi, Havas, and InStep Health

PM360 2023 Trailblazer Awards Direct-to-Consumer Campaign Silver Winner Novo Nordisk and ConcentricLife

PM360 2023 Trailblazer Awards Direct-to-Patient Campaign Gold Winner CSL Behring and AbelsonTaylor

PM360 2023 Trailblazer Awards Direct-to-Patient Campaign Silver Winner AbbVie Inc. and Publicis NY

PM360 2023 Trailblazer Awards HCP Education Gold Winner Coherus Biosciences and Confideo Labs

PM360 2023 Trailblazer Awards HCP Education Silver Winner Vertex Pharmaceuticals and Evoke Mind+Matter

PM360 2023 Trailblazer Awards Interactive/Immersive Marketing Program Gold Winner The Chrysalis Initiative and EVERSANA INTOUCH

PM360 2023 Trailblazer Awards Interactive/Immersive Marketing Program Silver Winner Galderma and Real Chemistry

PM360 2023 Trailblazer Awards Patient/Consumer Education Gold Winner Takeda and Snow Companies

PM360 2023 Trailblazer Awards Patient/Consumer Education Silver Winner Goshen Health and SFC Group

PM360 2023 Trailblazer Awards Persistence/Adherence Program Gold Winner Inizio Engage

PM360 2023 Trailblazer Awards Persistence/Adherence Program Silver Winner MedAdvisor Solutions

PM360 2023 Trailblazer Awards Podcasts Gold Winner Vertex Pharmaceuticals, Bloomberg Media Studios, and Weber Shandwick

PM360 2023 Trailblazer Awards Podcasts Silver Winner Pfizer, Real Chemistry, and Wonder Media Network

PM360 2023 Trailblazer Awards Point of Care Gold Winner OptimizeRx

PM360 2023 Trailblazer Awards Point of Care Silver Winner Susan G. Komen and PatientPoint

PM360 2023 Trailblazer Awards Professional Campaign Gold Winner Beiersdorf and Deerfield Agency

PM360 2023 Trailblazer Awards Professional Campaign Silver Winner Coherus BioSciences and AT Nutrient

PM360 2023 Trailblazer Awards Professional Website/Online Initiative Gold Winner National Organization for Rare Disorders and Elevate Healthcare

PM360 2023 Trailblazer Awards Professional Website/Online Initiative Silver Winner UCB, Inc. and Avalere Health

PM360 2023 Trailblazer Awards Sales Aid Gold Winner Precision Value & Health

PM360 2023 Trailblazer Awards Sales Aid Silver Winner CSL Behring and AbelsonTaylor

PM360 2023 Trailblazer Awards Self-Promotion/Corporate Campaign Gold Winner GoodRx

PM360 2023 Trailblazer Awards Self-Promotion/Corporate Campaign Silver Winner NY Festivals Health and Ogilvy Health

PM360 2023 Trailblazer Awards Social Media Campaign Gold Winner Amgen, AstraZeneca, and imre Health

PM360 2023 Trailblazer Awards Social Media Campaign Silver Winner Bausch + Lomb

PM360 2023 Trailblazer Awards Unbranded Campaign Gold Winner Genentech, Harrison & Star, Cien Plus, and Weber Shandwick

PM360 2023 Trailblazer Awards Unbranded Campaign Silver Winner Pfizer and VMLY&R Health

PM360 2023 Trailblazer Awards Video/TV Campaign Gold Winner Moderna and Hearts & Science

PM360 2023 Trailblazer Awards Video/TV Campaign Silver Winner Gilead Sciences and Evoke MicroMass