Trailblazer Awards 2021 Winners

Lifetime Achievement Award

PM360 2021 Trailblazer Awards Lifetime Achievement Award Winner Ed Wise

Imagination Award

PM360 2021 Trailblazer Awards Imagination Award Winner Dave Guiga

Marketer of the Year

PM360 2021 Trailblazer Awards Marketer of the Year Zoe Cohen

Vanguard Award

PM360 2021 Trailblazer Awards Vanguard Award Winner Joe George

Marketing Teams of the Year

PM360 2021 Trailblazer Awards Marketing Team of the Year Gold Winner ENSPRYNG Launch Team

PM360 2021 Trailblazer Awards Marketing Team of the Year Silver Winner ORLADEYO Brand Team

COMPANIES OF THE YEAR

PM360 2021 Trailblazer Awards Pharma/Biotech Company of the Year Moderna

PM360 2021 Trailblazer Awards Medical Device/Diagnostics Company of the Year Zimmer Biomet

PM360 2021 Trailblazer Awards Specialty Pharma/Biotech Company of the Year Novavax

PM360 2021 Trailblazer Awards Advertising Agency of the Year Calcium

PM360 2021 Trailblazer Awards Supplier/Vendor of the Year DeepIntent

BRAND CHAMPION AWARD WINNERS

PM360 2021 Trailblazer Awards Autoimmune Brand Champion Larry McNally

PM360 2021 Trailblazer Awards Cardiology Brand Champion Patrick L. Sutton

PM360 2021 Trailblazer Awards Central Nervous System Brand Champion Paul Lowman

PM360 2021 Trailblazer Awards Dermatology Brand Champion PJ Cadman

PM360 2021 Trailblazer Awards Diabetes/Metabolic Disorders Brand Champion Kevin Conway

PM360 2021 Trailblazer Awards Diversity/Multicultural Brand Champion Angela Guh

PM360 2021 Trailblazer Awards Gastrointestinal Brand Champion Noël Moossa

PM360 2021 Trailblazer Awards Hematology/Oncology Brand Champion Melanie Nicholson

PM360 2021 Trailblazer Awards Infectious Disease Brand Champion Megan Shultis

PM360 2021 Trailblazer Awards Innovation Brand Champion Paul Vega

PM360 2021 Trailblazer Awards Managed Markets Brand Champion AJ Ahuja

PM360 2021 Trailblazer Awards Medical Device/Diagnostics Brand Champion Hillary M. Titus

PM360 2021 Trailblazer Awards Men’s Health Brand Champion Rozita Passarella

PM360 2021 Trailblazer Awards Ophthalmology/Optometry Brand Champion Mike Goeren

PM360 2021 Trailblazer Awards Orthopedics/Musculoskeletal Disorders Brand Champion Jeff LaConte

PM360 2021 Trailblazer Awards Rare Diseases Brand Champion Christine Kingsbury

PM360 2021 Trailblazer Awards Respiratory Brand Champion Adam Boshell

PM360 2021 Trailblazer Awards Women’s Health Brand Champion Nicole Yohn

INITIATIVE WINNERS

PM360 2021 Trailblazer Awards App/Digital Solution or Suite Gold Winner Foundation Consumer Healthcare and CultHealth

PM360 2021 Trailblazer Awards App/Digital Solution or Suite Silver Winner DePuy Synthes, the Orthopaedics Company of Johnson & Johnson, Elevate Healthcare, and Next/Now

PM360 2021 Trailblazer Awards Co-Promote or Partnership Initiative Gold Winner Otsuka, Lundbeck, and The Bloc

PM360 2021 Trailblazer Awards Co-Promote or Partnership Initiative Silver Winner The Ad Council and Real Chemistry

PM360 2021 Trailblazer Awards Consumer Website/Online Initiative Gold Winner Kala Pharmaceuticals and QBFox Healthcomm

PM360 2021 Trailblazer Awards Consumer Website/Online Initiative Silver Winner Amgen and EMCAY

PM360 2021 Trailblazer Awards Data/Analytics Initiative Gold Winner EVERSANA

PM360 2021 Trailblazer Awards Data/Analytics Initiative Silver Winner argenx and closerlook

PM360 2021 Trailblazer Awards Direct-to-Consumer Campaign Gold Winner Amgen and Arnold Worldwide

PM360 2021 Trailblazer Awards Direct-to-Consumer Campaign Silver Winner Horizon Therapeutics and AREA 23, An IPG Health Company

PM360 2021 Trailblazer Awards Direct-to-Patient Campaign Gold Winner Takeda and Snow Companies

PM360 2021 Trailblazer Awards Direct-to-Patient Campaign Silver Winner Kite Pharmaceuticals and AbelsonTaylor

PM360 2021 Trailblazer Awards HCP Education Gold Winner Boehringer Ingelheim and Confideo Labs

PM360 2021 Trailblazer Awards HCP Education Silver Winner Amarin Pharma Inc and Healthcare Consultancy Group

PM360 2021 Trailblazer Awards Interactive Marketing Program Gold Winner DePuy Synthes, the Orthopaedics Company of Johnson & Johnson, Elevate Healthcare, Plexus Productions, Brawl Agency, and FleishmanHillard

PM360 2021 Trailblazer Awards Interactive Marketing Program Silver Winner Mallinckrodt Pharmaceuticals and Patients & Purpose

PM360 2021 Trailblazer Awards Patient/Consumer Education Gold Winner American Association of Clinical Endocrinology and JPA Health

PM360 2021 Trailblazer Awards Patient/Consumer Education Silver Winner Alexion Pharmaceuticals and Snow Companies

PM360 2021 Trailblazer Awards Persistence/Adherence Program Gold Winner UCB and VMS BioMarketing

PM360 2021 Trailblazer Awards Persistence/Adherence Program Silver Winner EMD Serono and MyHealthTeams

PM360 2021 Trailblazer Awards Point of Care Gold Winner Insulet and InStep Health

PM360 2021 Trailblazer Awards Point of Care Silver Winner PatientPoint

PM360 2021 Trailblazer Awards Product/Service Launch Gold Winner Gilead-Kite Oncology and Brick City Greenhouse

PM360 2021 Trailblazer Awards Product/Service Launch Silver Winner Galderma and Real Chemistry

PM360 2021 Trailblazer Awards Professional Campaign Gold Winner AngioDynamics and Fingerpaint

PM360 2021 Trailblazer Awards Professional Campaign Silver Winner Sight Sciences and Schaefer Advertising Co

PM360 2021 Trailblazer Awards Professional Website/Online Initiative Gold Winner BeyondSpring and Proximyl Health

PM360 2021 Trailblazer Awards Professional Website/Online Initiative Silver Winner AstraZeneca and Real Chemistry

PM360 2021 Trailblazer Awards Sales Aid Gold Winner Merck and Langland

PM360 2021 Trailblazer Awards Sales Aid Silver Winner Evoke Pharma and EVERSANA ENGAGE

PM360 2021 Trailblazer Awards Self-Promotion Gold Winner JPA Health

PM360 2021 Trailblazer Awards Self-Promotion Silver Winner Intouch Group

PM360 2021 Trailblazer Awards Social Media Campaign Gold Winner Clovis Oncology and CultHealth

PM360 2021 Trailblazer Awards Social Media Campaign Silver Winner Janssen Biotech, Pharmacyclics, and MicroMass, An Ashfield Health Company

PM360 2021 Trailblazer Awards Unbranded Campaign Gold Winner Bristol Myers Squibb and Ogilvy Health

PM360 2021 Trailblazer Awards Unbranded Campaign Silver Winner Bristol Myers Squibb-Pfizer Alliance, Carat & iProspect, Havas Media, Heartbeat, Publicis North America, and Real Chemistry

PM360 2021 Trailblazer Awards Video/TV Campaign Gold Winner Novo Nordisk and CultHealth

PM360 2021 Trailblazer Awards Video/TV Campaign Silver Winner Harmony Biosciences, Synchrony Healthcare Communications, Blue Visual Effects, and BTK Communications Group