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What Is Pharma Marketing in 2025?
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AI IN PHARMACEUTICAL MARKETING: Optimizing Automation and Expertise
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BREAKING NEWS: EXCLUSIVE PHARMA CONTENT POWERED BY REUTERS
Siemens Healthineers says it would welcome stake reduction by Siemens

Siemens Healthineers says it would welcome stake reduction by Siemens

(Reuters) - Siemens Healthineers' CEO said on Thursday that the medical-technology company had a "very positive" view on considerations by parent Siemens to reduce its stake. A higher free float...
Bristol Myers forecasts steeper drop in 2025 revenue, shares fall

Bristol Myers forecasts steeper drop in 2025 revenue, shares fall

By Michael Erman and Sriparna Roy (Reuters) -Bristol Myers Squibb on Thursday said its 2025 revenue would fall more sharply than Wall Street had forecast due to generic competition for...
Exclusive-Trump team considers demanding WHO reforms, including American in charge

Exclusive-Trump team considers demanding WHO reforms, including American in charge

By Jennifer Rigby and Jarrett Renshaw (Reuters) - The Trump administration has been considering a plan for reform at the World Health Organization, including putting an American in charge, in...
Lilly reassures investors that weight-loss drug demand is strong, shares rise

Lilly reassures investors that weight-loss drug demand is strong, shares rise

By Bhanvi Satija and Patrick Wingrove (Reuters) -Eli Lilly on Thursday suggested that demand for its popular diabetes and weight-loss treatments was not a concern, easing investor agitation about signs...
Trump faces pressure from US industry over China tariff on medicines

Trump faces pressure from US industry over China tariff on medicines

By Michael Erman and Patrick Wingrove (Reuters) - President Donald Trump is facing pressure from U.S. hospitals and generic drugmakers to exempt medical goods from his new tariffs on Chinese...
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EXPERT on Call – FIELD FORCE EFFECTIVENESS – ENSURING MESSAGE CONSISTENCY / A Deep Dive Into Artificial Intelligence

Is it the secret to harmonizing pharma marketing and sales? As someone who’s built ...

Alison Muller

EXPERT on Call – BRAND NOURISHMENT – MARKETING AND INNOVATION / 4 Tips for Pharma Brands in 2025

The Future of Healthcare Marketing: AI, Creativity, and Unforgettable Experiences. We’re at an interesting ...

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Are Pharma Regulations Hindering AI-Driven Transformation?

A recent survey of 100 United States  senior regulatory personnel in pharma/biopharma suggests that ...

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GUEST COMMENTARY – How To Navigate the FDA’s New DTC Guidance

Have you ever found yourself singing a tune to a commercial days or weeks ...

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Swoop Announces Merge with MyHealthTeam  Swoop, an AI-driven healthcare marketing company, has acquired MyHealthTeam, ...

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5 Trends and Predictions That Will Shape Pharmaceutical Advertising in 2025

The U.S. healthcare industry is poised for tremendous growth – and change – over ...

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AI UPDATE – Could Generative AI Take Over Regulatory Submissions?

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SOCIAL MEDIA MARKETING – How to Leverage TikTok for Healthcare Brands

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BRIGHT IDEAS: Enhancing the MedTech Sales Rep Toolbox with AI

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Regulatory

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What Biden’s AI Executive Order Means for Healthcare and the Life Sciences

In the dynamic landscape of modern business, regulated industries—such as healthcare and the life ...

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Revolutionizing Pharmacovigilance with Proactive Signal Detection

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Trends and Challenges in Diabetes Management Devices

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How to Stay Compliant with State Drug Price Transparency Reporting

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Supporting Innovation Through FDA’s Breakthrough Device Program

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Market Access

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Everything You Need to Know About Market Access in China

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Data

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Cyberwarfare: A Healthcare Marketers’ Guide in the Fight for Corporate Reputation

Traditional approaches to mitigating cyber events—even ones that have been successfully implemented on behalf ...

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Data Analytics in the Agency World

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Defining Biotech Success in a Challenging Fundraising Environment

With 2024 on the horizon, many in the biopharma space are taking stock of ...

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