Current On COVID-19

How Will the J&J Vaccine Pause Impact Overall Vaccination?

On April 13th, the CDC and FDA recommended a pause in the administration of ...

Vaccination Going Well But Variants and Mortality Rates Still Cause Concern

The CDC reports that the U.S. is now administering an average of three million ...

Enthusiasm About Getting the COVID-19 Vaccine Is on the Rise

Since mid-December, Verywell Health has been tracking how Americans feel about the COVID-19 vaccines ...

Has COVID-19 Changed What Prescribers Want from Pharma in 2021?

The more things change, the more they stay the same in pharma—except in 2020. ...

Fighting Vaccine Inequality and Helping Struggling Caregivers

In February, Ghana became the first country to receive a shipment of COVID vaccines ...

Featured Articles

How Do You Define Value in Healthcare?

One the biggest questions in the cancer care ecosystem is: When can we expect ...

Obtain Assurance Your Campaign Works—And Will Lead to Brand Growth

Are you spending your marketing dollars as efficiently as you can? Are you confident ...

Every Pharma Marketer Should Apply These Regulatory Safeguards

In March, I had the opportunity to participate in a panel at DIA. The ...

A Brand Marketer’s Guide to Video

Media consumption has evolved over the past few years, with more and more audiences ...

Making the Right Call Between Patient Safety and Risking Company Success

Leadership calls for courage. People with life-threatening, chronic liver diseases need treatments, but right ...

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