ATUs Aren’t Enough—It’s Time to Go Automated

The ATU (Awareness, Trial, Use) is a traditional tracking study that is, and will ...

New Cloud Innovations Unveiled at Veeva Summit

The annual Veeva Commercial & Medical Summit brings together leading life sciences professionals and ...

Great Big Creative Ideas

This is a faster, better, cheaper world. But big ideas are big ideas. They ...

Invest in Adverse Event Reporting—It’s Key to the Modern Pharma Marketer’s Success

There’s no question that the digital world provides pharmaceutical marketers with a wide variety ...

Healthcare Hackathons: Winning at Healthcare Comms

The beauty of hackathons is they bring together people with a whole range of ...