Properly Running Rep Advisory Councils
Key Questions About Social Media in 2019
2018 PM360 Pharma Choice Award Winners
At Risk: Patient Data
When Search Algorithms Change
Medical News
Despite Scandals Social Media Continues to Grow as Marketers Must Make Adjustments
Facebook didn’t have the best year. In the spring, they faced criticism over the ...
As Corporate Activism Evolves, is Healthcare Getting Left Behind?
In recent years, the healthcare industry has been plagued by widespread reputational challenges, often ...
What Lies Ahead for Pharma Marketing in 2019
There are countless new technologies that are having a positive influence on pharmaceutical marketing. ...
Beyond Big Data: Why Thick Data is Essential to Address the Needs of Your Consumers
The pharmaceutical industry is getting access to data streams that can profoundly change how ...
M&A Activity: Disrupting Healthcare Advertising
In July 2018, UDG Healthcare announced the acquisition of Create NYC, a New York-based ...
The Mighty is a Fast-Growing Social Platform for Patients
Social media isn’t limited to major players such as Facebook, Twitter, and Instagram. Several ...
Talking About Your Pipeline
Ahead of commercialization, companies developing drugs and medical devices communicate about their pipeline products ...
Learning to Speak HEOR
As one formulary decision-maker told us: “Recent regulation guidance on FDAMA114 frees up pharma ...
Create a Compelling Omnichannel Experience
The term customer experience (CX) may seem like the latest buzzword infiltrating corporate lexicon, ...
The Year of the Empowered Patient
I was privileged to participate in a recent Patient Advocacy Summit, a remarkable event ...
My Other Life with Sarah Foster
PM360 recently spoke to Sarah Foster, Advisor – Enterprise Website Integration, Eli Lilly and ...
