PM360 Trailblazer Awards Lifetime Achievement Award Winner 2017 Margaret G. McGlynn
PM360 Trailblazer Awards Marketer of the Year 2017 Arpan Shah
PM360 Trailblazer Awards Brand Champions 2017
PM360 Product Manager Survey 2017
Harnessing the Velocity of Change
Providing Pharma with a Way to Develop Clear, Compliant, and Easy-to-Understand Content
Dispelling the Many Myths About Content Marketing
The Secret Formula Behind Every Drug Name
Top Marketing Techniques to Reach the Global Audience of Today and Tomorrow
Medical News
Clinical Research and the Challenge for Rare Diseases
Last year, I was unexpectedly thrust into the world of rare diseases. My sister, ...
Transparency in the Agency/Client Relationship
A series of TV commercials for the Citi Double Cash Card uses the copy ...
Bricks and Triangles: Managing Pharmaceutical Product Development Projects
Projects come in all shapes and sizes, from my simple weekend project to rebuild ...
PM360 Trailblazer Awards Marketer of the Year 2017 Arpan Shah
Arpan Shah, PharmD, MBA, Marketing Director, Lexicon Pharmaceuticals, Inc. Cancer can be incredibly complicated. ...
PM360 Trailblazer Awards Lifetime Achievement Award Winner 2017 Margaret G. McGlynn
Margaret G. McGlynn, Former President, Merck Vaccines; Former CEO, International AIDS Vaccine Initiative; and ...
The AI Revolution is Underway!
We’ve talked about modernizing pharma marketing for a long time. We’re all constantly striving ...
Disclosing Connections With Advertisers on Social Networking Sites
In April of this year, the U.S. Federal Trade Commission (FTC) issued more than ...
Will the Success of Specialty Brands Thwart Further Innovation?
Over the past 20 years, well over half (58%) of the New Active Substances ...
4 Reasons Informaticists Should Build Health Data Science Competencies
As healthcare becomes more data-driven, it is now more important than ever for health ...
The Courage to Say No
We, as pharma marketers today, are surrounded by more. We have more clinical trial ...
4 Reasons Informaticists Should Build Health Data Science Competencies
As healthcare becomes more data-driven, it is now more important than ever for health ...
