How to Optimize Patient Enrollment and Recruitment
Two Key Questions About Point of Care in 2020
PM360 Circle of Excellence: Insight and Communication at the Point of Care
Two Key Questions About Social Media in 2020
2019 PM360 Pharma Choice Award Winners
Bots, Impersonators, and Account Takeovers, Oh My! Protecting Your Brand on Social Media
Medical News
2020 Vision—10 Trends to Watch
As we start a new year, I am feeling optimistic about the state of ...
Medical Cannabis Therapies Challenge Marketers
With the FDA approval over a year ago of Epidiolex® (cannabidiol) CV, the first ...
Patients at The Core: “Turnaround” Means Focusing on What Matters
PM360 asks Tim Wright, CEO, MiMedx what it means to be a leader in ...
A New Era in Point of Care Marketing
“Advertising at the point of care is powerful,” says Matt Arnold, Principal Analyst, Decision ...
Delivering Patient Value Beyond the Medical
The World Health Organization estimates that by 2020, 57% of the world’s population will ...
3 Keys to Launch a Website Within Hours of FDA Approval
Launching a drug website the same day you receive FDA approval for a new ...
The FDA, Marketing Claims, and Digital Health Products
For both developers and marketers of digital health products, a thorough evaluation of each ...
Big Uptick in Patient Savings Delivered via EHR
With more than 90% of covered workers now facing a tiered formulary for prescription ...
10 Things Every Rare Disease Patient (or Family) Needs to Hear
Companies, marketers, and HCPs can help patients take a more positive and proactive approach ...
The Growth of Neuromarketing and Predicting a Campaign’s Success
What if you could predict how successful a campaign would be before you launched ...
My Other Life with Tara Gill
PM360 recently spoke to Tara Gill, U.S. Digital Marketing Lead, Bristol-Myers Squibb, about personal ...
