The Opportunity to Reimagine the Patient Experience During COVID
Using the Patient Voice to Improve Health Literacy
Using the Voice of Moms to Examine Vaccine Sentiment
Curbing Financial Toxicity Through Patient Support Programs
Two Key Questions About Patient Experience in 2020
Getting Patients Started on the Right Foot
Medical News
Current On COVID-19
Current on COVID-19: Abbott’s New Test, FDA Eager to Review a Vaccine, and Moving Remdesivir Outside the Hospital
Abbott’s COVID Test Available Now The FDA has approved Abbott’s prescription COVID-19 diagnostic test, ...
Real-World Imaging Can Help Address Drug Development Delays Due to COVID-19
The COVID-19 pandemic has created long-term disruptions for drug development programs. Clinical research visits ...
What Do Pharmaceutical Marketers Need to Know About Voice?
As voice assistants and voice search have entered the mainstream, marketers need think about ...
Three Tips for Successful Digital Companion Programs
As COVID-19 accelerated the use of digital companions, pharma now has a glimpse into ...
Best Laid Plans: 3 Obstacles to Prepare for in Your State Licensing Strategy
As the pandemic creates unique working and regulatory situations from state to state, manufacturers ...
How the Wellness Revolution Introduced a Consumer Mindset
The health and wellness revolution is finally here! Perhaps a strange time to make ...
Telehealth: Benefits and Current Limitations
Telehealth has rapidly become our new normal. When the COVID crisis began, telehealth appointments ...
Managing Relationships Now and in the Future
It used to be easy to meet with thought leaders: A quick call or ...
Make Sure Your Digital Strategy Is Fully Baked Before the Cookie Crumbles
The digital media industry has experienced a sea change over the past few years, ...
It’s Time to Rethink the Doctor Discussion Guide
One of our health educators recently shared a true story with me that in ...
The Decline in TV Ad Spend—Now is the Time to Make Your Digital Move
Healthcare and pharma marketers in the U.S. have historically lagged behind other verticals in ...
Compliant and Creative DTC Pharma Campaigns: What’s the Secret?
Diving headfirst into a direct-to-consumer (DTC) campaign can be an exciting new challenge, but ...
From Supplier to Public Health Player: The Changing Role of Biopharma Companies
Cell and gene therapies, collectively termed Advanced Therapy Medicinal Products (ATMPs) in the EU, ...
The Rush to Real-Time ROI: Pharma’s Quest for Conversions in a New COVID Reality
As the head of a data marketing and healthcare IT company, I’m no stranger ...
Introducing Translators: A Key to Overcoming Rep Access Restrictions
About one-half of doctors/systems restrict access to pharmaceutical medical science liaisons (MSLs) and representatives. ...
Thrive Earlier Detection Can Make Cancer More Curable
If cancer is caught early enough, it can often be effectively treated or even ...
