Top Women in Healthcare Talk Gender Parity
Creating Value in Bundled Payments
To Reach Clinicians, Think COLs Instead of KOLs
Beyond Price Negotiation—What Really Matters to Payers
The Power of Empathy
Will Chatbots Replace Doctors, Sales Reps, and Call Centers?
Medical News
Invest in Adverse Event Reporting—It’s Key to the Modern Pharma Marketer’s Success
There’s no question that the digital world provides pharmaceutical marketers with a wide variety ...
Healthcare Hackathons: Winning at Healthcare Comms
The beauty of hackathons is they bring together people with a whole range of ...
Physicians Share Their Thoughts on DTP vs. DTC Advertising
Pharmaceutical companies are one of the largest advertisers in the overall marketplace and across ...
The Payer Landscape is Evolving—But Change is Slow
Payers are evolving. Just look at the recent deals that blend together some combination ...
Optimizing TV and Search in the Age of Amazon Healthcare
The U.S. is one of only two countries that allow pharma ads to run ...
“Talking at” vs. “Speaking With”
The rise of social media continues to shape expectations on how and where people ...
That “Can Do” Attitude
Companies that are committed to patient-centered healthcare must incorporate the patient’s voice in all ...
Achieving a Win-Win for Pharma and Payers in Contracting Agreements
The shift to value-based care and outcomes contracting type programs present the opportunity to ...
Phronetik is Turning Bioinformatics into Actionable Medical Advice
Phronetik is an amalgamation of two Greek words: Phronesis (wisdom) and kinetic (to move). ...
Fixing Healthcare
Research published in the Journal of the American Medical Association (JAMA) recently confirmed our ...
My Other Life with Rhonda Peebles
PM360 recently spoke to Rhonda Peebles, Executive Director, Head of Marketing, Dermatology, Novartis, about ...
