Despite Scandals Social Media Continues to Grow as Marketers Must Make Adjustments

Facebook didn’t have the best year. In the spring, they faced criticism over the ...

As Corporate Activism Evolves, is Healthcare Getting Left Behind?

In recent years, the healthcare industry has been plagued by widespread reputational challenges, often ...

What Lies Ahead for Pharma Marketing in 2019

There are countless new technologies that are having a positive influence on pharmaceutical marketing. ...

Beyond Big Data: Why Thick Data is Essential to Address the Needs of Your Consumers

The pharmaceutical industry is getting access to data streams that can profoundly change how ...

M&A Activity: Disrupting Healthcare Advertising

In July 2018, UDG Healthcare announced the acquisition of Create NYC, a New York-based ...