The Three Strategies of Individual Patient Engagement

For life science companies, working with patients has become industry standard. Patient engagement has ...

Content as a Pathway to the Patient

Last September, I participated in my second PM360 Brand Champion Circle of Excellence Roundtable. ...

Digital Technology Promises to Disrupt the Healthcare Industry

While the trend is still in its nascent stages, digital technology is driving significant ...

Key Considerations When Developing a New Voice Skill

Voice assistants, such as Google Home and Amazon Alexa, offer great opportunities in healthcare. ...

How Safe are Safe Harbor Regulations?

The phrase “no more rebates” and recent guidance from the Department of Health and ...

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