Four Key Questions About Adherence/Compliance
Improving Health Literacy
Activating Data for Public Good
A New Role for Patient Advocates
The 2018 PM360 Trailblazer Awards Finalists
Why Brands Fail at EHR
Medical News
Bridging the Divide
The healthcare industry, despite recent advancements, is still an analog industry that relies heavily ...
When Silos Fall Away
In business today, we use “silo” to refer to how we work within our ...
ACOs and IDNs: What’s the Difference and How Can Pharma Engage Them?
Although the concept of Integrated Health Systems (IHSs), aka Integrated Delivery Networks (IDNs), is ...
From Startup to Operational
One of the most perilous phases in the life of a company is the ...
Solving the Adherence Problem
Nonadherence to medicine is a problem. I am sure you have heard the numbers, ...
The Unwritten Rules for Patient Advocacy on Social Media
Social media’s ability to unify populations despite distance has come to be a key ...
PFDD: A Game Changer?
The 21st Century Cures Act (Cures Act), which was passed by Congress, includes mandates ...
Will Trump’s Blueprint for Lower Drug Prices Change the Price Negotiation Process?
Last month, the Trump administration once again made its desire to lower drug prices ...
Pharmacovigilance and Pharmacogenomics Following the EU General Data Protection Regulation (GDPR)
While similar in many ways, pharmacogenomics and pharmacogenetics are two distinct concepts. Specifically, they ...
Smoke & Mirrors
Physicians apply many different references when taking care of patients. In today’s environment, options ...
My Other Life with Julie Holcombe
PM360 recently spoke to Julie Holcombe, Senior Director, Marketing, Synergy Pharmaceuticals, about the need ...
