Reimagining Clinical Trial Registries

Since its launch in 2000, ClinicalTrials.gov has steadily grown in size and currently hosts ...

My Transition from Traditional Consulting to an Analytics Role at an Ad Agency

To the average person, both “consulting” and “analytics” tend to be perceived as floating ...

Emotional Versus Logical Appeal: Which Works Best for Marketers?

Various theories abound regarding how people make decisions, but at the end of the ...

Will Electronics Replace Your Medicines?

Modern medicine is in a state of change. We see many catalysts for change: ...

Innovators 2017: Companies

PM360’s Innovations Issue was established six years ago to serve as a comprehensive guide ...

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