Prescription Pushback
6 Pillars of Legacy Brand Success
The Advantages and Disadvantages of Blockchain in Healthcare
Build a Comprehensive Marketing Plan
Can Advocacy Relations Benefit Legacy Brands?
Medical News
The Power of Voice
“Alexa, please refill my prescription for lisinopril and have it mailed to my office.” ...
Learning a Lesson from Tech Companies
Pharma needs a fresh perspective. As tech companies are getting into healthcare, they come ...
The Keys to Delivering Superior Digital Customer Experience
The bar just keeps getting raised. Pharma already had to deal with increased expectations ...
Digital Dream Projects
Philip K. Dick once asked, Do Androids Dream of Electric Sheep? Here at PM360, we like to think ...
Real-world Experts Talk About Key Marketing Plan Points
Three healthcare experts provide insights into what makes for a great marketing plan. Jason ...
Design “Experiments” to Deliver Better Patient Solutions
As a global design innovation and strategy firm with 45 years of experience in ...
PFDD: A Game Changer?
The 21st Century Cures Act (Cures Act), which was passed by Congress, includes mandates ...
Creating Value in Bundled Payments
A debate has been brewing over the past few years surrounding the Center for ...
Disproving Common Launch Misperceptions with Data
When pharma marketers design their roadmaps to market the latest therapies, they often make ...
Keeping a Healthy Balance
Recently, I stopped by a team member’s desk to see how she was progressing ...
Credibility Defines Great Leaders
Take a moment to reflect on this question: What person comes to mind when ...
