The Pharma Answer Machine
Seeing the Forest and the Leaf: What the Hot Topics at Digital Pharma East Tell Us About the Future of Pharma Marketing
Digital Out-of-Home (DOOH): Why Health and Wellness Marketers Should Be “DOOHing” It
The Amazon Effect Ramps Up Competition for Personalized Health
The 2019 PM360 Trailblazer Awards Winners
Targeting the Mobile Healthcare Consumer—a Tricky Business
Medical News
MLR Comments: Friend or Foe?
When I tell people that I work in pharma marketing, I occasionally get a ...
Why Refills Matter
Pharma companies can all acknowledge the importance of driving better patient adherence to improve ...
Convention Marketing: Delight and Engage HCPs
The Healthcare Convention Marketing landscape is one that presents agencies with some of their ...
PM360 Q&A with Matt Giegerich, CEO, The Inception Company
After more than 30 years in healthcare marketing and advertising, including 17 years as ...
Unlocking the Power of AI
We’re in an age where promise and fear for applied artificial intelligence (AI) are ...
XRHealth is Creating FDA-Approved VR/AR Apps to Help Patients
XRHealth is the first certified virtual reality (VR) medical company to develop FDA/CE registered ...
The Impact Colorado’s New Prescription Drug Law Will Have on Marketers
The General Assembly of the State of Colorado recently enacted a statute aimed at ...
The World’s Most Expensive Drug
Priced at a staggering $2.125 million per patient, Zolgensma is now the world’s most ...
Don’t Blast—Cast a Smaller Web
As healthcare marketers, it’s essential to stay current on the strategies that have the ...
Pharma-Driven Connected-Device Platforms Moving Beyond Sci-Fi
Data collection, and interconnected devices and platforms, are helping patients throughout their journey every ...
My Other Life with Aneil Batra
PM360 recently spoke to Aneil Batra, Sr. Director, Obesity Marketing at Novo Nordisk, about ...
