PM360 Q&A with Scott Harper, VP, Client Engagement and Delivery, Elevate Healthcare
Two Key Questions About Patient Experience in 2021
Filling Gaps in the Patient Experience Exposed by COVID
Strategies for Driving New Patient Starts Virtually
An Evolving Healthcare Ecosystem: Pharma’s Role in Solving SDoH and Health Equity Issues
The PM360 Trailblazer Awards 2021 Finalists
Expedite the MLR Review Process—Engage Audiences with Your Content Faster
Current On COVID-19
Impact of COVID-19 Pandemic on Funding and Reimbursement of Pharmaceuticals and Vaccines
Most European countries have experienced more than one wave of COVID-19 infections. Lockdown and ...
Communicating Value in a Golden Age of Vaccines
COVID-19 has given the world a crash course in virology and vaccines. PPE, N95, ...
Authority Figures Don’t Convince People to Get Vaccinated—But These Seven Tactics Do
How can you convince anyone who is still hesitant about getting the COVID-19 vaccine ...
Digital Health’s Growing Importance During COVID-19 and Far Beyond
As the COVID-19 pandemic continues to take its toll across the world, costing lives ...
How COVID Has Reshaped the Clinical Trial Regulatory Landscape
The concept of patient centricity is hardly new, but in recent months it has ...
Patients Want Support Programs—But They Don’t Know They Already Exist
Pharmaceutical companies invest billions of dollars each year into supporting and empowering patients who ...
Creative: The Bigger Picture
Is the day of the be-all-end-all advertising campaign gone? The pithy headline, the show-stopping ...
Harnessing the Power of Mobile Patient Support for Patient Adherence
As the healthcare system continues to shift toward finding ways to support and inform ...
The Ins and Outs of Campaign Optimizations
What determines whether a life sciences advertising campaign is successful? This is a question ...
3 Ways to Engage Patients as People—And Why It Matters for Brands
It’s safe to say that patient centricity is far more than a trend—it’s here ...
Website Renovation vs. Website Redesign
You’ll hear a lot of brand marketers ask for a web -refresh, -redesign, -reskin, ...
Promotion of Devices Subject to the FDA’s COVID-19 Enforcement Policies
On April 16, 2021, the FDA announced the withdrawal of their January 15, 2021 ...
How Competition Affects Market Access for Rare Disease Therapeutics
For years, the rare disease community has looked forward to a time when patients ...
Execution and Targeting: Delivering Your Brand Message to as Many Target Patients as Possible
With fall upon us, it’s a good time to revisit the Closed-Looped Marketing cycle. ...
Using Podcasting for Pharma Sales Enablement
The COVID-19 pandemic introduced new internal communication challenges, from onboarding new hires to training ...
My Other Life with Don Abramo
PM360 recently spoke to Don Abramo, Sr. Director of Marketing at Pharming, about mastering ...
