More Than Medicine
Don’t be Misled by These Five Major Myths About EHRs
Attribution Isn’t Just About Marketing. It’s a Way to Make Pharma More Affordable
The Pharma Marketer’s Guide to Journey Orchestration Success
DTC Creative: Out of the Box vs. Tried and True?
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Does “Big Idea” Creative Still Matter in the Age of AI Optimization?
Artificial intelligence (AI) in healthcare advertising should be seen as no threat to creative ...
How Client Teams Can Truly Connect with their Agencies
As healthcare executives we are always focused on providing the best ideas, strategies, and ...
2019 Greatest Creators Cover Competition Winner
This year’s winner of PM360’s annual Greatest Creators cover competition for the best original ...
The Most Memorable Campaigns
Marketing campaigns come in so many different forms and mediums now that it can ...
Persuasive Communications: Moving the Needle on Your Brand
Every marketer wants to know how to get through to their audience. What words ...
What Physicians Want and Need: Insights from CMI/Compas Media Vitals Research
The following is excerpted from the CMI/Compas Media Vitals “What Physicians Want and Need ...
From Capitol Hill to the Oval Office: What Washington Has in Store for Pharma and Healthcare Communications in 2019
With 71% of voters citing it as their foremost concern, healthcare was among the ...
Healthcare’s Financial Literacy Gap
A 2016 Harris Poll survey offered this shocking insight: The number of people who ...
The Power of TV in Pharma
Television continues to dominate pharmaceutical marketing, accounting for more than 70% of DTC spend. ...
PM360 Presents The 2019 Greatest Creators
Every year, PM360 showcases some of the best creative work from life sciences companies ...
Rethinking Marketing’s Traditional 4 Ps
Are we at the end of the product era? I believe we are. Let ...
