Redefining HCP Engagement in a Digital Era
How Pharma Can Help Ease the Growing Burden on Healthcare Professionals
Ward Off Generic Competition
Hub Services Offer Big Benefits for Retail Launch Brands
Nature vs. Nourisher: Creating Unicorns
The 2019 PM360 ELITE 100
Medical News
PM360 and Lions Health Circle of Excellence: What Constitutes Great Creative in 2019
With the Cannes Lions Health Festival of Creativity quickly approaching—June 17 to 21 in ...
Drug Pricing Regulatory Action Near Certain
It is never a good sign when reputational polls show that your industry ranks ...
Targeting Multitudes
We’re in the golden era of brand planning. With every tap on a screen ...
5 Fundamentals of Agile Sales
The most expensive commercial investment for many pharmaceutical companies is their sales force, and ...
Four Key Questions About HCP Engagement and Education in 2019
PM360 asked experts in reaching and engaging with HCPs how strategies must change as ...
Facebook Remains Prime Destination for Patients Despite Privacy and Data Scandals
Even though Facebook has faced a few data privacy scandals over the past couple ...
Sprint Through Real-Time Promo Review
Agility benefits the entire value chain process, from basic research to clinical development, to ...
One PBM Executive’s Reaction to Recent Hearings on Capitol Hill
Earlier this month, top executives from pharmacy benefit managers (PBMs) Express Scripts, CVS Caremark, ...
Attribution Isn’t Just About Marketing. It’s a Way to Make Pharma More Affordable
Turn on the television and you’ll be bombarded by pharma ads—all competing for your ...
Klick Health Launches its New Adaptive Brand Playbook
What if there was a book that distilled more than two decades of marketing ...
Measuring the Customer-Centered Organization
Disney. Airbnb. Teacher’s Pay Teacher’s. Tom’s Shoes. What these companies share is that they are ...
