7 Success Factors for Global and Scalable Patient Support Programs
The Growing Impact of New Technologies on Pharma Marketing
Convention Marketing: Delight and Engage HCPs
Four Key Questions About New Technologies in 2019
PM360 Q&A with Matt Giegerich, CEO, The Inception Company
Alzheimer’s and Dementia: Caring for the Caregivers
Unlocking the Power of AI
The Impact Colorado’s New Prescription Drug Law Will Have on Marketers
Pharma-Driven Connected-Device Platforms Moving Beyond Sci-Fi
The 2019 PM360 Trailblazer Awards Winners
Medical News
Veeva Acquires Crossix with Plans to Integrate Privacy-Safe Patient Data and Sales Solutions
Veeva Systems recently announced that they have entered into a definitive agreement to acquire ...
Working with Advocates: Understanding Patient Concerns and Why They Matter in Clinical Trials
Patient advocacy groups have exploded in number and scope in recent years and in ...
PM360 Trailblazer Awards 2019 Gala Photo Gallery
This year’s Trailblazer Awards marks our 11th year honoring and celebrating the best in ...
PM360 Magazine Announces Winners of 2019 Trailblazer Awards
Press Release For Immediate Release Contact: Andrew Matthius PM360 andrew.matthius@pm360online.com PM360 Magazine Announces Winners ...
Making Influencer Marketing Work for Your Brand
Hetlena J.H. Johnson is not your typical patient. A self-described “tomboy for life” who ...
XRHealth is Creating FDA-Approved VR/AR Apps to Help Patients
XRHealth is the first certified virtual reality (VR) medical company to develop FDA/CE registered ...
MLR Comments: Friend or Foe?
When I tell people that I work in pharma marketing, I occasionally get a ...
The World’s Most Expensive Drug
Priced at a staggering $2.125 million per patient, Zolgensma is now the world’s most ...
Why Refills Matter
Pharma companies can all acknowledge the importance of driving better patient adherence to improve ...
Orchestrating Your Brand
Picture this situation: Your company leader just held a town hall meeting and announced ...
My Other Life with Aneil Batra
PM360 recently spoke to Aneil Batra, Sr. Director, Obesity Marketing at Novo Nordisk, about ...
