Does “Big Idea” Creative Still Matter in the Age of AI Optimization?

Artificial intelligence (AI) in healthcare advertising should be seen as no threat to creative ...

How Client Teams Can Truly Connect with their Agencies

As healthcare executives we are always focused on providing the best ideas, strategies, and ...

2019 Greatest Creators Cover Competition Winner

This year’s winner of PM360’s annual Greatest Creators cover competition for the best original ...

The Most Memorable Campaigns

Marketing campaigns come in so many different forms and mediums now that it can ...

Persuasive Communications: Moving the Needle on Your Brand

Every marketer wants to know how to get through to their audience. What words ...