Wendy Walker, Wearables, and the End of the User Interface as We Know It

The result of today’s on-demand culture is the increasing expectations of consumers to always ...

Leading with Empathy and Realism in Cancer Immunotherapy

Let’s be honest. The field of cancer immunotherapy is rife with criticism for how ...

Using Visuals to Build Valuation in the Pre-commercialization Phase

From the standpoint of making communication more persuasive, the visual side of brand design ...

Marketing and Sales Tactics that Need to Be Retired

Are pharma marketers and sales reps too reliant on using tactics simply because they ...

New Partnership Increases Women Physicians’ Influence in Pharma Market Research

InCrowd and Physician Moms Group (PMG) are teaming up to help increase the representation ...

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