PM360 Presents The 2019 Greatest Creators
Doing Great Research Without a Big Budget
Persuasive Communications: Moving the Needle on Your Brand
Commercial Innovation: Still a Remote Archipelago
Avoid “Merger Mayhem” When Launching Acquired Therapies
Diagnostics’ Waterless Wave
Medical News
Does “Big Idea” Creative Still Matter in the Age of AI Optimization?
Artificial intelligence (AI) in healthcare advertising should be seen as no threat to creative ...
How Client Teams Can Truly Connect with their Agencies
As healthcare executives we are always focused on providing the best ideas, strategies, and ...
2019 Greatest Creators Cover Competition Winner
This year’s winner of PM360’s annual Greatest Creators cover competition for the best original ...
The Most Memorable Campaigns
Marketing campaigns come in so many different forms and mediums now that it can ...
Words, Words, Words
For the last couple of decades, I’ve had a professional relationship with words. Day ...
What Physicians Want and Need: Insights from CMI/Compas Media Vitals Research
The following is excerpted from the CMI/Compas Media Vitals “What Physicians Want and Need ...
From Capitol Hill to the Oval Office: What Washington Has in Store for Pharma and Healthcare Communications in 2019
With 71% of voters citing it as their foremost concern, healthcare was among the ...
Healthcare’s Financial Literacy Gap
A 2016 Harris Poll survey offered this shocking insight: The number of people who ...
The Power of TV in Pharma
Television continues to dominate pharmaceutical marketing, accounting for more than 70% of DTC spend. ...
Is the Cure as Bad as the Disease?
Every day, I help guide people with cancer through one of the hardest experiences ...
Rethinking Marketing’s Traditional 4 Ps
Are we at the end of the product era? I believe we are. Let ...
