Current On COVID-19

Communicating Value in a Golden Age of Vaccines

COVID-19 has given the world a crash course in virology and vaccines. PPE, N95, ...

Authority Figures Don’t Convince People to Get Vaccinated—But These Seven Tactics Do

How can you convince anyone who is still hesitant about getting the COVID-19 vaccine ...

Digital Health’s Growing Importance During COVID-19 and Far Beyond

As the COVID-19 pandemic continues to take its toll across the world, costing lives ...

Featured Articles

Telehealth: Here to Stay or a Momentary Blip?

Before March 2020, most healthcare settings scarcely used telehealth to see patients. But the ...

Payer Perceptions and Trends of Real-World Evidence in Oncology

In the evolving field of oncology drug development, clinical and financial insights can be ...

How to Partner with Patients and Improve Outcomes

We’ve grown accustomed to thinking that data and micro-targeting will get our content in ...

Reaching Prescribers Where Their Eyes Are—In the EHR

Among the tectonic shifts created by the pandemic is an increase in patient touchpoints, ...

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