Helping the Industry to Achieve Intelligent Engagement
How Medical Device Sales Reps Can Unlock Additional Revenue
Patients in Favor of New DTC TV Price Transparency Rule
Is the Digital Health Formulary a Rising Tide?
Underuse of Advanced Analytics Hurts Emerging Pharma Companies—Except When it Comes to Seeing No-See Physicians
Medical News
The Three Strategies of Individual Patient Engagement
For life science companies, working with patients has become industry standard. Patient engagement has ...
Content as a Pathway to the Patient
Last September, I participated in my second PM360 Brand Champion Circle of Excellence Roundtable. ...
Digital Technology Promises to Disrupt the Healthcare Industry
While the trend is still in its nascent stages, digital technology is driving significant ...
Key Considerations When Developing a New Voice Skill
Voice assistants, such as Google Home and Amazon Alexa, offer great opportunities in healthcare. ...
How Safe are Safe Harbor Regulations?
The phrase “no more rebates” and recent guidance from the Department of Health and ...
Programmatic Doesn’t Just Work in Healthcare—It’s Perfect for It
Programmatic has seen explosive growth over the past five years and now accounts for ...
Sprint Through Real-Time Promo Review
Agility benefits the entire value chain process, from basic research to clinical development, to ...
Drug Pricing Regulatory Action Near Certain
It is never a good sign when reputational polls show that your industry ranks ...
Putting the Human in Healthcare: Technologies Shaping the Patient Experience
Life sciences companies are striving to create better connections across the health ecosystem in ...
4 Approaches to Optimizing Marketing Budgets
The old carpenter’s adage on how to properly build something applies to pharmaceutical marketing ...
My Other Life with Julie Millon
PM360 recently spoke to Julie Millon, Senior Director Marketing, U.S. CAR-T at Novartis, about ...
