2020 PM360 Pharma Choice Award Winners
PM360 Circle of Excellence: Maximizing Point of Care Marketing in the New Normal
Combating the Spread of Misinformation About COVID-19 and Vaccines
Two Key Questions About PR—Thriving in Hard Times in 2021
The Long-Term Impact of COVID-19 on the Pharma Sales Model
Medical News
Current On COVID-19
Allocating COVID-19 Vaccines with Economic Considerations
With an increasing number of COVID-19 vaccines becoming available, the end of the pandemic ...
New COVID Strains Emerge as More Vaccines are Also Approved
Viruses such as SARS-CoV-2 often emerge and disappear, emerge and mutate, or emerge and ...
Defining Success In 2020: What COVID Has and Hasn’t Changed
It’s an understatement that the world as we know it now is different than ...
Why People with Diabetes are Hit Harder by COVID-19—And How to Help Them
As we continue to learn more about COVID-19 and its long-term effects, it’s clear ...
New Science for a New Virus: COVID Researchers Unveil Gaps in Our Understanding of the Respiratory System
Although we now have the first-ever RNA vaccines in our hands to help prevent ...
Is Amazon’s Latest Disruption a Game-Changer for Pharma Brands?
Seeing yet another space ripe for disruption, Amazon is launching Amazon Pharmacy—an online pharmacy ...
It’s a New Year, Be Optimistic
Happy new year. We made it. 2020 is behind us. And what a year ...
What You Need to Know About Medical Cannabis Reform in Canada
Medical cannabis patients in Canada have benefitted from important regulatory changes since the end ...
The Future of HCP Engagement is Digital
Reaching and engaging healthcare professionals (HCPs) used to be straightforward. Pharmaceutical field forces called ...
Get Better Sleep in the New Year
Last year, many people probably experienced several restless nights (for numerous reasons), but a ...
The Data-driven, Digitally Augmented Future of Healthcare
The future of healthcare, to paraphrase William Gibson, is already here—it’s just not evenly ...
Preparing Pharma Marketers for the Impact of Prop 24
The recently passed California Privacy Rights and Enforcement Act (CPRA or Prop 24) will ...
340B Cuts Could Impact Access to Specialty Drugs
For more than 25 years, the 340B Drug Pricing Program1 has helped safety-net facilities ...
What Will the Antitrust Cases Against Google Mean for Healthcare Marketers?
Will Google need to break up or discontinue services? Will other competitors ramp up ...
Want Better Sales and Healthcare Outcomes? Embrace Cross-Cultural Marketing
In a simple world, pharma marketers could create one succinct message around a particular ...
My Other Life with Mario Nacinovich Jr.
PM360 recently spoke to Mario Nacinovich Jr., Vice President, Marketing at Eyevance Pharmaceuticals, about ...
