PM360 Trailblazer Circle of Excellence: Quality Content and the Point of Care
Dealing with Insurers’ Copay Accumulators
Four Key Questions About Payer Strategies in 2019
The Ongoing Role of Pharmacy in Specialty Care Patients’ Lives
5 Rules That Drive Innovation
Medical News
DTC Creative: Out of the Box vs. Tried and True?
When the subject of creative exploratory comes up, the typical direction from client to ...
Attribution Isn’t Just About Marketing. It’s a Way to Make Pharma More Affordable
Turn on the television and you’ll be bombarded by pharma ads—all competing for your ...
More Than Medicine
“I am more than my medicine.” “I want my voice to be heard.” These ...
The Pharma Marketer’s Guide to Journey Orchestration Success
Customer journey orchestration may seem like a relatively new concept to pharma marketers, but ...
Don’t be Misled by These Five Major Myths About EHRs
Electronic health records (EHRs) are now an integral part of inpatient and outpatient care. ...
Words & Functionalities Matter: FDA Regulation of Consumer Software and Apps
Today, understanding whether digital health software or apps are actively regulated as medical devices ...
Sprint Through Real-Time Promo Review
Agility benefits the entire value chain process, from basic research to clinical development, to ...
The Scrutiny on Rebates and Prices Will Change the Pharma-Payer Relationship
The government is the largest payer in the U.S. through Medicare and Medicaid, and ...
Does “Big Idea” Creative Still Matter in the Age of AI Optimization?
Artificial intelligence (AI) in healthcare advertising should be seen as no threat to creative ...
Marketing at the Point of Concern
Maybe you have a spouse who refuses to get an annual physical? Or an ...
My Other Life with Helen Gray
PM360 recently spoke to Helen Gray, Medical Director, Global Medical Affairs Neurology & Immunology ...
