Credibility Defines Great Leaders
Pitfalls of Generic Drug Marketing
Boxed In to Break Free
Strong Patient-HCP Dialogue Can Improve Adherence
PFDD: A Game Changer?
Is Your Brand at Risk?
Medical News
Protecting Patient Data
If knowledge is power, big data has made us a lot more powerful in ...
Keeping a Healthy Balance
Recently, I stopped by a team member’s desk to see how she was progressing ...
Diffusing Therapeutic Innovation
Marketers routinely ask themselves the age-old question: How can I reach the right physicians ...
Solving the Perpetual Pilot Problem
While working at several leading biopharmaceutical and medical device companies over the past 20 ...
Long Live Point of Care!
Even after the implosion of Outcome Health painted a shroud of distrust over the ...
Where is AI in Healthcare Headed and Other Learnings from Recent AI Summit
2014 kicked off an era of innovation and promise for digital health and Artificial ...
That “Can Do” Attitude
Companies that are committed to patient-centered healthcare must incorporate the patient’s voice in all ...
Will Trump’s Blueprint for Lower Drug Prices Change the Price Negotiation Process?
Last month, the Trump administration once again made its desire to lower drug prices ...
Pharmacovigilance and Pharmacogenomics Following the EU General Data Protection Regulation (GDPR)
While similar in many ways, pharmacogenomics and pharmacogenetics are two distinct concepts. Specifically, they ...
Make Your DTC TV Campaign Even Better at Driving Website Traffic
According to an Accenture study, fully 87% of TV viewers multitask with a smartphone, ...
Learning a Lesson from Tech Companies
Pharma needs a fresh perspective. As tech companies are getting into healthcare, they come ...
