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The Role of ChatGPT in Enhancing Pharma Marketing Efficiency and Effectiveness
ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing ...

Digital Health Networks Launches CINEHEALTH International Film and Video
Digital Health Networks, a global leader in healthcare-focused original content production and OTT streaming, ...

5 Core Tenets of HCP-focused Point-of-Care Marketing
In the past, the best way to deliver brand messages to prescribers was obvious: ...

Increase Providers’ Use of Patient Education with a Modular Approach
As healthcare champions, we embrace the power of patient education. It can enhance health ...

Reaching HCPs at Meaningful Moments
Creating meaningful engagements with healthcare professionals (HCPs) at moments that are relevant to them ...
Web Accessibility and Aesthetics: Not an Either/Or
The Web Content Accessibility Guidelines (WCAG) are a set of guidelines developed by the ...
How to Stay Compliant with State Drug Price Transparency Reporting
Drug price transparency (DPT) laws have been in effect in several states for a ...
New Research Reveals Three Ways Pharma Can Better Prioritize Payer Audiences
The pandemic had a huge impact on the way population health decision-makers (PHDMs) navigate ...
How Real-World Data Can Contribute to Improved Mental Health Treatment
Mental health continues to be a national crisis that is only becoming more prevalent, ...
The Importance of Omnichannel Approach for European Physicians
Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. This problem ...
Who’s The Boss with Lynn Macrone
PM360 asked Lynn Macrone, Global CEO and Founding Partner of JUICE Pharma Worldwide, for ...