What’s Next for In-Office Point of Care?
The Best Opportunities for Marketers Within Telehealth
How Can the Life Sciences Industry Improve the Doctor-Patient Visit?
Using Machine Learning, Artificial Intelligence, and Real-World Data to Drive Launch Success for Rare Disease Therapies
The Pharmacy’s Expanding Role Beyond the Brick and Mortar
Current On COVID-19
Impact of COVID-19 Pandemic on Funding and Reimbursement of Pharmaceuticals and Vaccines
Most European countries have experienced more than one wave of COVID-19 infections. Lockdown and ...
Communicating Value in a Golden Age of Vaccines
COVID-19 has given the world a crash course in virology and vaccines. PPE, N95, ...
Authority Figures Don’t Convince People to Get Vaccinated—But These Seven Tactics Do
How can you convince anyone who is still hesitant about getting the COVID-19 vaccine ...
Digital Health’s Growing Importance During COVID-19 and Far Beyond
As the COVID-19 pandemic continues to take its toll across the world, costing lives ...
How COVID Has Reshaped the Clinical Trial Regulatory Landscape
The concept of patient centricity is hardly new, but in recent months it has ...
FINN Partners Expands its Omni-Channel Communications Capabilities with Addition of Pharmacy Podcast Network
The pharmacy, which serves as the link from sick care to self-care, has become ...
Telehealth: Here to Stay or a Momentary Blip?
Before March 2020, most healthcare settings scarcely used telehealth to see patients. But the ...
Payer Perceptions and Trends of Real-World Evidence in Oncology
In the evolving field of oncology drug development, clinical and financial insights can be ...
How to Partner with Patients and Improve Outcomes
We’ve grown accustomed to thinking that data and micro-targeting will get our content in ...
Reaching Prescribers Where Their Eyes Are—In the EHR
Among the tectonic shifts created by the pandemic is an increase in patient touchpoints, ...
Providing More Meaningful Support to Patients and Physicians Through Digital Engagement Tools
The acceleration in adopting digital technology in healthcare provides new opportunities for drug manufacturers ...
Common Pitfalls That Can Be Avoided During Clinical Development
During the clinical development of pharmaceuticals, it is not uncommon for a program to ...
Navigating the Payer Landscape for Digital Therapeutics
Over the last several years, significant investments in digital health and technology solutions have ...
Implementing a Holistic Marketing Measurement Plan
Marketers understand the importance of preparing healthcare professionals (HCPs) and patients for productive exam ...
Coordinating Cross-Border Travel to Support Clinical Trials
The response to COVID-19 resulted in never-before-seen collaboration and innovation among the global healthcare ...
Philip Morris International: A Lesson in Transformation or Opportunism?
My guess is most of us saw the news of Philp Morris International’s (PMI) ...
