PM360 Q&A with Theresa Greco, Chief Commercial & Operations Officer, Prognos Health
The New Four Ps of Marketing
Bridging the Divide Between Pharma and MedTech in Chronic Disease Care
What’s Your Ultimate TikTok Campaign Pitch?
Shaking Up the Social Media Landscape
Partnering with Macro, Micro, and Nano Patient Influencers
The Sliding Timeline of a Launch: How to Mitigate Risk No Matter the Cause
PM360 Exclusive Interview with 2021 Uber ELITE Winner Stéphane Bancel, CEO, Moderna
Current On COVID-19
U.S. Set with Vaccine Supply but Evaluating Options to Help at Home and Abroad
AstraZeneca’s Uncertain Role in the U.S. Vax Supply Having initially committed up to $1.2 ...
The Top Issues Concerning Pregnant Women and Women Trying to Conceive About the COVID-19 Vaccine
Should pregnant women or women trying to conceive feel safe about getting the COVID-19 ...
How COVID-19 Strengthened the Supply Chain and Key Takeaways for the Future
March 11, 2021 marked one year since the coronavirus was declared a global pandemic ...
Survey of Americans Reveals What It Will Take for Pharma Brands to Win Post-COVID
As Americans emerge from a very difficult year, they are feeling much more favorably ...
How to Trust the COVID-19 Results from Your Laboratory
Since the beginning of the COVID-19 pandemic, we have seen testing “laboratories” coming from ...
Health Union Acquires WEGO Health
Health Union announced that it has acquired WEGO Health, making the newly combined company ...
The Three Keys to Sustained Patient Engagement
As Snow Companies’ 20th anniversary approached, my colleagues and I recently discussed why some ...
The True Power of Data-Driven Brand Promotional Planning
It’s mid-year, which means pharma marketers are deep into brand planning for the next ...
Promotion of Devices Subject to the FDA’s COVID-19 Enforcement Policies
On April 16, 2021, the FDA announced the withdrawal of their January 15, 2021 ...
How We Design the Post-Pandemic Workplace
The dust is starting to settle across the labor market after the upheaval of ...
Does Your Website Measure Up to Google’s Page Experience?
When Google announced the Page Experience Algorithm (aka Core Web Vitals) last spring, they ...
Every Pharma Marketer Should Apply These Regulatory Safeguards
In March, I had the opportunity to participate in a panel at DIA. The ...
How COVID-19 Has Changed the Way We Reach Payers
We still don’t know how COVID-19 will affect us over time, but details are ...
New Measurement Solutions Are Helping Pharma Marketers Reach Audiences with Greater Accuracy
Pharma marketers need proper tools—to integrate planning, activation, measurement, and optimization as a total package. With ...
Mitigating Medication Safety Issues Among the Elderly with Pharmacogenomics
While uptake of pharmacogenomics (PGx) is accelerating across virtually all clinical specialties, particular attention ...
My Other Life with Shauna Horvath
PM360 recently spoke to Shauna Horvath, Global Head of Marketing at Amylyx, about why ...
