Four Key Questions About Data Analytics in 2019
5 Strategies to Reach Today’s Always Busy Physicians
Traditional Real-World Evidence Techniques Are Not Enough for Regulatory-grade Assertions in Cardiovascular Medicine
PM360 2019 Product Manager Survey
Telemedicine is Transforming the Doctor-Patient Relationship
Criminals are Advertising Your Products Online—That’s a Problem
Medical News
PM360 Q&A with Mike Hennessy Jr., President and CEO, MJH Life Sciences™
A third-generation medical publisher, and first-generation medical communications provider, Mike Hennessy Jr. grew up ...
Using Predictive Analytics and Machine Learning to Stay Ahead of the Game
Every marketing and sales professional would love to be able to peer into a ...
“Own It.” How to Build Trust in the Digital Age
It’s no secret that pharma is among the least trusted industries in the world. ...
Blockchain in Pharma: Could This Be a Game Changer?
Advances in technology have led to innovation across almost every industry. Healthcare has always ...
More Data, More Problems, More Potential
In about five years, we can expect a 10-fold increase in total data creation, ...
Targeting the Mobile Healthcare Consumer—a Tricky Business
Healthcare marketing is tricky. In addition to the many unique regulatory hurdles in health and pharma marketing, finding the ...
The FDA, Marketing Claims, and Digital Health Products
For both developers and marketers of digital health products, a thorough evaluation of each ...
The World’s Most Expensive Drug
Priced at a staggering $2.125 million per patient, Zolgensma is now the world’s most ...
Good Harvest Co. is Bringing Shopper Data to the Cannabis Industry
Retail marketers have it easy. They have shopping and purchasing data easily at their ...
Breaking Down POC Communication Barriers
It’s not surprising that people who understand and open up to their healthcare providers ...
Be Somebody
You’ve probably heard the old story about the four people named Everybody, Somebody, Anybody, and ...
