PM360 Featured Articles
PM360 recognized the best innovators in the pharmaceutical, medical device, and biotech industries with their annual Trailblazer Awards Gala on Friday, September 23, 2016. The honors, bestowed at a gala banquet at Gotham Hall in Manhattan, are given to outstanding companies, marketers, brand managers, and cutting-edge initiatives. The sold-out Gotham Hall was filled with the […]
Specialty drugs* have become the growth engine in the pharmaceutical industry worldwide. In the U.S. alone, spending on specialty medicines has nearly doubled in the past five years.1 Moreover, specialty drugs accounted for approximately half of the total new drugs and biologics approved by the FDA in 2015.2 This growth trend is likely to continue, […]
For the past decade, the pharma industry has been working to overcome what many called a “crisis” in R&D productivity. Today, signs indicate that the tide may be turning: Sponsors are realizing efficiencies, accelerating product development, and improving their patient focus. These gains are, in large part, stemming from a more integrated approach to R&D […]
Even though an orchestra conductor waving his baton to direct the brass, woodwind, and string sections is not playing an instrument, he is instrumental in guiding the musicians to perfectly synchronized, integrated performance. Modern contract sales organizations (CSOs) in the life sciences industry have a similar role. It used to be that CSOs were called […]
Inside hundreds of thousands of exam rooms across the country, nearly 12 million prescriptions are written each day (http://bit.ly/2c3eQlY). When a physician starts to order his or her next script—is your therapeutic solution going to be the prescribed treatment option? Do you know what makes your product stay top-of-mind and stand out with physicians? Equally […]
Panorama Articles
The core of pharmaceutical marketing has expanded from efficacy and safety to include value. Often, value is conflated with price, especially by payer organizations. Value encompasses more than just prices: It also includes the measurable health improvement that the patient receives. Value can be assessed through pharmacoeconomics, using metrics like quality-adjusted life years that allow […]
Over the last decade, we’ve seen great strides in the opportunities social media provides to consumers, healthcare providers (HCPs), and related industries, such as pharma, to interact, share, and receive information, and to benefit from an ever-growing pool of data. As a nurse with a background in drug safety and regulated enterprises, combined with significant […]
Respiratory drugs with names that contain “air” and “pulm.” Products for cardiovascular diseases with “angio” or “cor” at the end. Even oncology drug names in which very specific scientific terms such as “mTor” and “PD-1” populate prominent sections. These are just a few examples of brand names that draw a fairly easily identifiable line back […]
HealthPrize Technologies announced that its HealthPrize Action Engine patient engagement and medication adherence platform will be offered through Walgreens. The program is expected to finish development later this month. Once it is completed, it will be presented to pharmaceutical sponsors as a way to support patient adherence. It is planned to be offered to patients […]
Both Gartner and IDC Health Insights, two of the leading market research and analysis firms, have tooted Veeva Systems’ horn in recent reports focused on CRM solutions and software vendors, respectively. In its “Market Guide for CRM in Pharma and Biotech,” Gartner said that Veeva’s extensive cloud-based multitenant software solution set across research and development […]
Intouch Solutions recently launched INSIGHT Media Marketplace, a new in-house advertising trading desk built specifically for the life sciences industry. INSIGHT expands Intouch’s standard media planning and buying services to include a programmatic option for media buying. “We are excited to roll out this new offering which reflects how media buying, like online bill pay […]
Despite its vital role in many areas of life, the placenta is a source of great mystery and potential. The National Institute of Child Health and Human Development calls the placenta “the least understood human organ and arguably one of the more important.” Yet, the placenta is no doubt a phenomenally rich source of growth […]
Pharma Dialogue
My last post raised the 21st Century Human. Essentially, we’re different. Old and young. Millennial and Boomer. Not just from each other (that’s old news) but we’re different because we live in a new cultural code. Want proof? 3 questions: 1. Would we have really cared, on mass, about Cecil (the lion) being killed by […]
Shockingly, we’re different. It’s hard to imagine humans changing as rapidly as we’re seeing, but it’s real. Yes, smartphones have liberated and empowered us. Yes, social networking has liberated and empowered us. But, that’s the enabler. The root is a shift in us, in our reordering of values, motivators and even needs. Having spent 20+ […]
Brand Experience is all of the touch points that drive how a customer experiences your brand. In today’s world that includes user and non-user generated content as much as it includes what you do as a Brand. Brand Experience still matters, but with the emergence of the importance of a brand purpose—the reason your brand/your […]
Have you ever posted a bad review? A negative experience? A glowing endorsement? Of course you have because we’re all content creators and the new critic. Smartphones and social media are our slingshots. And easily accessible. It used to be that you had to take out a pen and paper to voice your feedback or […]
I barely remember the moon landing, but I remember when and where I was when I saw the first iPod and importantly, the emotion I felt when I saw it. It was a jewel of design. Unlike the nasty looking Walkman, the iPod was sleek, stunning in its contrast of metal back and opaque white […]
Conference News
News powered by
View all Conference News- Prospects brighten for an HIV vaccineInternational AIDS Conference
- ARIA trial: Triumeq proves a winner in HIV-infected womenInternational AIDS Conference
- Blacks found to have higher amputation rates than whitesMidwestern Vascular
- GAD tied to twice the risk of cancer mortality in menEuro College of Neuropsychopharmacology
- OCD undertreatment: Is Internet-based CBT the answer?Euro College of Neuropsychopharmacology
- NOACs outpace warfarin for afib anticoagulationEuro Society of Cardiology Annual Congress
- CardioMEMS shows real-world heart failure benefitHFSA Annual Scientific Meeting
- CABG reduces cardiovascular mortality in ischemic heart failure regardless of ageEuro Society of Cardiology Annual Congress
- Guideline recommends optimal periop management of geriatric patientsACS NSQIP National Conference
- ESC’s new lipid guidelines keep LDL-cholesterol targetsEuro Society of Cardiology Annual Congress
- Study eyes anastomotic failure in stapled vs. hand-sewn techniquesAmerican Association for the Surgery of Trauma Annual Meeting
- Oral HIV PrEP also protects against herpesInternational AIDS Conference
- EPO improves cognitive impairment in depressionEuro College of Neuropsychopharmacology
- Optimal medical therapy doesn’t affect DAPT efficacyEuro Society of Cardiology Annual Congress
- AUDIO: The art of knowledge transferAmerican Association for the Surgery of Trauma Annual Meeting
NASDAQ Market News
News powered by
- Aquinox Announces Closing of $75.4 Million Public Offering of Common Stock, Including Full Exercise of Underwriters’ Option to Purchase Additional Shares
- Celldex Therapeutics to Present at the Leerink Partners Rare Disease & Immuno-Oncology Roundtable
- FIT Biotech Oy: Tekes issues a partial decision on the company's rectification request related to Tekes's claim to capital loan related to the FIT Biotech HIV vaccine project in 2009-2010
- Chembio Expands Exclusive Distribution Agreements with Isla Lab to Include Puerto Rico and U.S. Virgin Islands
- Apricus Biosciences Announces $4.6 Million Registered Direct Offering
- Checkpoint Therapeutics to Present at the Ladenburg Thalmann 2nd Annual Healthcare Conference
- Stemline Therapeutics to Present at the Ladenburg Thalmann 2016 Healthcare Conference
- MacroGenics to Present at the Leerink Partners Rare Disease & Immuno-Oncology Roundtable
- MacroGenics to Present at the Leerink Partners Rare Disease & Immuno-Oncology Roundtable
- MacroGenics to Present at the Leerink Partners Rare Disease & Immuno-Oncology Roundtable