Current On COVID-19

Transforming the Clinical Trial Experience with Mobile Research Nursing

Following the emergence of the novel coronavirus, more than 1,000 clinical trials for non-COVID-19 ...

How Pharma Marketers Need to Prepare for Wave Two

The jury is still out on the severity of the pandemic this fall, but ...

“Human Challenge Studies” Accelerate COVID-19 Drug Development

Researchers around the world are racing against time and each other to understand the ...

Health Systems and Life Sciences Companies—Changing COVID-19 Care Using Data

Clinicians, scientists, and researchers are learning more about SARS-CoV-2 (COVID-19) each day. The process ...

A COVID-19 Vaccine Is Coming, But Will Patients Take It?

2020 has been a year of uncertainty and confusion, from cancelled physician appointments to ...

Featured Articles

A Deep Dive into Medical Education Analytics and Marketing Data

Data analytics is the science of analyzing raw data to draw conclusions about information ...

Three Questions that Determine if Your Brand Is Patient Ready

Today, most brand marketers recognize the importance of having a solid patient engagement plan. ...

Caring for the Caregivers: How Biopharma Can Lend a Helping Hand

“One morning, I received a call from a patient’s husband and caregiver. He had ...

PM360 Q&A with Ross Toohey, Chief Commercial Officer, Fishawack Health

In late September, Fishawack Health announced a reorganization of business operations to become more ...

The Growing Opportunities and Limitations in Today’s Data Analytics

Data. What is it good for? Absolutely nothing if you can’t analyze it—and a ...

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