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The Creative Floor Awards Names the Winners of the 2022 Talent & Diversity Fund
The Creative Floor Healthcare Awards have awarded this year’s Talent & Diversity Fund to ...

From Omnichannel to Omnidynamic
Flashback to the summer of 2022: the sun was probably shining, birds were singing, ...

4 Reasons Why Healthcare Advertising Is Recession Proof
Having weathered the Great Recession in 2008-2009 and the Pandemic Recession in 2020, I ...

Why Point of Care Is a Key Piece of the Disease Education Puzzle
Disease education is vital for activating patients and helping them make informed decisions about ...

4 Strategies to Earn Media in a Difficult News Cycle
With frenetic news cycles and overworked editorial staff, it’s getting tough to earn media. ...
The Marriage of Human Empathy and AI in Patient Storytelling
Patients are people first, and no approach is better to communicate with people than ...
How to Stay Compliant with State Drug Price Transparency Reporting
Drug price transparency (DPT) laws have been in effect in several states for a ...
3 Trends Impacting Value-Based Care Models in 2023
Providers, payers, self-funded employers, and their brokers and consultants are facing headwinds as they ...
3 Trends Driving Demand for Audience Quality and Scale
Health audience segments help pharma marketers reach high-quality audiences while using media and budget ...
Cancer Patient-Support Program Uptake is Low: Here’s How to Change That
Cancer-support programs provide vital assistance to patients and their caregivers as they face one ...
A Firsthand Perspective of Pharma’s Failures with DE&I
Let’s talk digital transformation! In January, I started my series by identifying five key ...