Current On COVID-19

Communicating Value in a Golden Age of Vaccines

COVID-19 has given the world a crash course in virology and vaccines. PPE, N95, ...

Authority Figures Don’t Convince People to Get Vaccinated—But These Seven Tactics Do

How can you convince anyone who is still hesitant about getting the COVID-19 vaccine ...

Digital Health’s Growing Importance During COVID-19 and Far Beyond

As the COVID-19 pandemic continues to take its toll across the world, costing lives ...

Featured Articles

Patients Want Support Programs—But They Don’t Know They Already Exist

Pharmaceutical companies invest billions of dollars each year into supporting and empowering patients who ...

Creative: The Bigger Picture

Is the day of the be-all-end-all advertising campaign gone? The pithy headline, the show-stopping ...

Harnessing the Power of Mobile Patient Support for Patient Adherence

As the healthcare system continues to shift toward finding ways to support and inform ...

The Ins and Outs of Campaign Optimizations

What determines whether a life sciences advertising campaign is successful? This is a question ...

3 Ways to Engage Patients as People—And Why It Matters for Brands

It’s safe to say that patient centricity is far more than a trend—it’s here ...

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