Feature Articles
What Does “Good” Engagement Look Like in a Hybrid World?
With the Delta variant now rapidly spreading across the country, commercial teams are once ...
Navigating the Payer Landscape for Digital Therapeutics
Over the last several years, significant investments in digital health and technology solutions have ...
Prenatal and Pediatric Genomics: Harbinger for Key Challenges and Opportunities in Precision Medicine
Providers from across the clinical spectrum are embracing the integration of genomics into their ...
Social Intelligence is the New Normal for Pharma and Biotech
From the outset of the COVID-19 pandemic, patients around the world were forced to ...
Establish a Data Fabric to Enable a Path for True Digital Transformation
Data is an integral element of digital transformation for enterprises. But as organizations seek ...
The PM360 Magazine Trailblazer Awards 2021 Winners
PM360 has announced the winners of their 13th annual Trailblazer Awards. The awards recognize ...
The Reality of Virtual Togetherness
In late August, I slipped on my Oculus headset for the first time and ...
Patients Want Support Programs—But They Don’t Know They Already Exist
Pharmaceutical companies invest billions of dollars each year into supporting and empowering patients who ...
Creative: The Bigger Picture
Is the day of the be-all-end-all advertising campaign gone? The pithy headline, the show-stopping ...
Harnessing the Power of Mobile Patient Support for Patient Adherence
As the healthcare system continues to shift toward finding ways to support and inform ...
The Ins and Outs of Campaign Optimizations
What determines whether a life sciences advertising campaign is successful? This is a question ...
3 Ways to Engage Patients as People—And Why It Matters for Brands
It’s safe to say that patient centricity is far more than a trend—it’s here ...
Why the Nurse Navigator Is Essential to the Patient
Patient navigation is a health delivery support strategy that addresses barriers to care and ...
