Feature Articles
Is the Digital Health Formulary a Rising Tide?
One of the earliest formularies on record is the 1816 Pharmacopoeia of the New York ...
How Medical Device Sales Reps Can Unlock Additional Revenue
Today’s medical sales environment is rapidly evolving. Trust and credibility are invaluable, but it’s ...
Patients in Favor of New DTC TV Price Transparency Rule
Last month, the U.S. Department of Health and Human Services (HHS) finalized the new ...
Helping the Industry to Achieve Intelligent Engagement
Last month (May 14th to 15th), approximately 1,700 people from across the life sciences ...
Underuse of Advanced Analytics Hurts Emerging Pharma Companies—Except When it Comes to Seeing No-See Physicians
Are “no-see” physicians actually as hard for reps to get into see as the ...
The Three Strategies of Individual Patient Engagement
For life science companies, working with patients has become industry standard. Patient engagement has ...
Content as a Pathway to the Patient
Last September, I participated in my second PM360 Brand Champion Circle of Excellence Roundtable. ...
Digital Technology Promises to Disrupt the Healthcare Industry
While the trend is still in its nascent stages, digital technology is driving significant ...
Key Considerations When Developing a New Voice Skill
Voice assistants, such as Google Home and Amazon Alexa, offer great opportunities in healthcare. ...
How Safe are Safe Harbor Regulations?
The phrase “no more rebates” and recent guidance from the Department of Health and ...
Why Adding Drug Prices to DTC Ads Will Have Little Impact
Soon, all those direct-to-consumer advertisements we see on TV will include drug prices, which ...
Five Reasons Why Your Content Strategy is Failing
There isn’t a marketer alive who doesn’t care about strategy. At least not one ...
Putting the Human in Healthcare: Technologies Shaping the Patient Experience
Life sciences companies are striving to create better connections across the health ecosystem in ...
