Feature Articles
PM360 Magazine Announces Winners of 2017 Trailblazer Awards
PM360, a leading health marketing industry trade magazine, recognized the best innovators in the ...
A New Kind of Health “Care”—Changing the Comorbidity Conundrum
Imagine that you’re 65 years old, and you have five or more comorbidities with ...
PM360 Announces 2017 Trailblazer Award Finalists
The finalists are in for the ninth-annual PM360 Trailblazer Awards. PM360, a leading health-marketing ...
Oncology Manufacturers’ Multimillion-dollar Question: “Can You Please Tell Us About Your Experience?”
Experience-focused companies have been asking the question for years. If you’ve shopped online, stayed ...
A Little Direction for New Creative Directors
There’s no instruction manual for leading a creative team at a marketing agency and ...
Are We Reaching the End of the Line for PBM Exclusion Lists?
In the rapidly evolving U.S. healthcare landscape, the pharmacy benefit manager (PBM) exclusion lists ...
Your Drug Landed on a Formulary Exclusion List: Where Do You Go From Here?
As a pharmaceutical marketer, you know the chance of your drug being on a ...
PM360 Q & A with Ron Caporale, CEO, Lifescript
Ron Caporale started his career at Goldman Sachs, but with an interest and background ...
Current and Future Use of HEOR Data in Decision Making
The growing power of payers in healthcare decision-making has put an increased emphasis on ...
How Pharma Companies Can Ensure They Are Getting the Most Out of HEOR
With increasing pressure on pricing and the focus on health outcomes and value-based care, ...
The Future of Pharma Marketing One to Five Years Out
With the monumental shifts in healthcare and the pharmaceutical industry expected to come from ...
Point of Care, DTC: Precision Customer Engagement
Six industry professionals gathered recently to discuss the benefits of Point of Care, DTC, ...
In Patient Advocacy,“Grassroots” Means Meeting People Face to Face
Healthcare has never been a trendsetter in digital and social domains. If there was ...
