How Medical Device Sales Reps Can Unlock Additional Revenue

Today’s medical sales environment is rapidly evolving. Trust and credibility are invaluable, but it’s ...

The Three Strategies of Individual Patient Engagement

For life science companies, working with patients has become industry standard. Patient engagement has ...

Content as a Pathway to the Patient

Last September, I participated in my second PM360 Brand Champion Circle of Excellence Roundtable. ...

Key Considerations When Developing a New Voice Skill

Voice assistants, such as Google Home and Amazon Alexa, offer great opportunities in healthcare. ...

How Safe are Safe Harbor Regulations?

The phrase “no more rebates” and recent guidance from the Department of Health and ...

Why Adding Drug Prices to DTC Ads Will Have Little Impact

Soon, all those direct-to-consumer advertisements we see on TV will include drug prices, which ...

Five Reasons Why Your Content Strategy is Failing

There isn’t a marketer alive who doesn’t care about strategy. At least not one ...