Feature Articles
2020 Vision—10 Trends to Watch
As we start a new year, I am feeling optimistic about the state of ...
Medical Cannabis Therapies Challenge Marketers
With the FDA approval over a year ago of Epidiolex® (cannabidiol) CV, the first ...
Patients at The Core: “Turnaround” Means Focusing on What Matters
PM360 asks Tim Wright, CEO, MiMedx what it means to be a leader in ...
How to Optimize Patient Enrollment and Recruitment
Patient engagement for clinical trials has come a long way from the days of ...
A New Era in Point of Care Marketing
“Advertising at the point of care is powerful,” says Matt Arnold, Principal Analyst, Decision ...
Bots, Impersonators, and Account Takeovers, Oh My! Protecting Your Brand on Social Media
Anyone who has paid attention to politics in the past few years has seen ...
PM360 Circle of Excellence: Insight and Communication at the Point of Care
A lively group of PM360 Brand Champions and Marketer of the Year finalists gathered ...
Delivering Patient Value Beyond the Medical
The World Health Organization estimates that by 2020, 57% of the world’s population will ...
Two Key Questions About Point of Care in 2020
PM360 asked experts in the point of care space what the future of this ...
Two Key Questions About Social Media in 2020
PM360 asked social media experts how the channel will change in the new year ...
3 Keys to Launch a Website Within Hours of FDA Approval
Launching a drug website the same day you receive FDA approval for a new ...
The Growth of Neuromarketing and Predicting a Campaign’s Success
What if you could predict how successful a campaign would be before you launched ...