Feature Articles
PM360 Trailblazer Circle of Excellence: Quality Content and the Point of Care
Quality content teaches and empathizes. It fills in the gaps between knowledge and understanding. ...
The Ongoing Role of Pharmacy in Specialty Care Patients’ Lives
Today’s pharmacy is a healthcare destination for people who suffer from sometimes nearly unbearable ...
Dealing with Insurers’ Copay Accumulators
Over the past couple of years, more and more insurers have started to implement ...
5 Rules That Drive Innovation
Innovation is the holy grail. No matter your field of endeavor, innovation is invaluable, ...
Four Key Questions About Payer Strategies in 2019
PM360 asked those with expertise in payer strategies how changes are impacting pharma’s relationship ...
DTC Creative: Out of the Box vs. Tried and True?
When the subject of creative exploratory comes up, the typical direction from client to ...
Attribution Isn’t Just About Marketing. It’s a Way to Make Pharma More Affordable
Turn on the television and you’ll be bombarded by pharma ads—all competing for your ...
The Pharma Marketer’s Guide to Journey Orchestration Success
Customer journey orchestration may seem like a relatively new concept to pharma marketers, but ...
Don’t be Misled by These Five Major Myths About EHRs
Electronic health records (EHRs) are now an integral part of inpatient and outpatient care. ...
Does “Big Idea” Creative Still Matter in the Age of AI Optimization?
Artificial intelligence (AI) in healthcare advertising should be seen as no threat to creative ...
How Client Teams Can Truly Connect with their Agencies
As healthcare executives we are always focused on providing the best ideas, strategies, and ...
2019 Greatest Creators Cover Competition Winner
This year’s winner of PM360’s annual Greatest Creators cover competition for the best original ...
