Feature Articles
Hearing from HCP Influencers
While social media had already been on the rise for disseminating medical information, the ...
Don’t Forget About Female Healthcare Professionals
Two years into a pandemic that upended the world as we knew it, we ...
The Enhanced Patient Engagement Repertoire
I’ve recently had the privilege of moderating a panel with a few of the ...
Medical Affairs 2030: A Next-Generation Operating Model
In our last article, “Advancing Medical Affairs to be a Value-based Strategic Partner” (PM360, ...
Clearing the Hurdles to Lung Cancer Screening
With lung cancer, early detection is critical to achieving better patient outcomes. Patients who ...
Fishawack Health Acquires Policy and Market Access Firm Avalere
It what amounts to its largest acquisition to date by both revenue and company ...
The 18th Annual ISMPP Meeting Introduced a New Presentation Style and Highlighted Data Engagement
With approximately 600 registrants, the International Society for Medical Publication Professionals (ISMPP) annual meeting ...
Can Pharma Be Truly Patient-Centric Without Investing in First-Party Data?
As consumers shoulder a greater portion of their healthcare costs, patients now expect better ...
Top 5 Ways to Differentiate Your Brand in a Crowded Pharma/Biotech Market
“If your offering isn’t remarkable, it’s invisible.” – Seth Godin, author of Purple Cow. ...
How a Digital-first Mindset is Helping Emerging Biotechs Break Through
Nearly six in 10 life sciences product launches are now in specialty or rare ...
Set Your Trial Up for Success—Select Your CRO and Decentralized Vendors in Parallel
Selecting the right Contract Research Organization (CRO) for your clinical trial is a common ...
Will Investment in Health Tech Experience a Sharp Decline in 2022?
Over the past few months, it’s become clear that the startling boom in health ...
The Surge of Audio Channels and Streaming TV in Life Sciences Marketing
The media environment is changing and life sciences marketers are certainly taking notice. Emerging ...