Feature Articles
ATUs Aren’t Enough—It’s Time to Go Automated
The ATU (Awareness, Trial, Use) is a traditional tracking study that is, and will ...
New Cloud Innovations Unveiled at Veeva Summit
The annual Veeva Commercial & Medical Summit brings together leading life sciences professionals and ...
The 2018 PM360 ELITE 100
Every industry has an elite. And this group is not necessarily the ones who ...
Cultivating Big Ideas
In response to a marketing environment that has become increasingly competitive, healthcare and pharma ...
Great Big Creative Ideas
This is a faster, better, cheaper world. But big ideas are big ideas. They ...
The Discovery of Intent
Roaming the aisles of a drug store, a woman ponders the products lining the ...
Cannes Lions Health: Going for the Bold
It’s almost that wildly anticipated time of year—Cannes Lions Health Festival is right around ...
Invest in Adverse Event Reporting—It’s Key to the Modern Pharma Marketer’s Success
There’s no question that the digital world provides pharmaceutical marketers with a wide variety ...
Healthcare Hackathons: Winning at Healthcare Comms
The beauty of hackathons is they bring together people with a whole range of ...
Physicians Share Their Thoughts on DTP vs. DTC Advertising
Pharmaceutical companies are one of the largest advertisers in the overall marketplace and across ...
The Payer Landscape is Evolving—But Change is Slow
Payers are evolving. Just look at the recent deals that blend together some combination ...
Beyond Price Negotiation—What Really Matters to Payers
We’ve all heard the adage “cost is what you pay, value is what you ...
