Feature Articles
Bridging the Divide
The healthcare industry, despite recent advancements, is still an analog industry that relies heavily ...
ACOs and IDNs: What’s the Difference and How Can Pharma Engage Them?
Although the concept of Integrated Health Systems (IHSs), aka Integrated Delivery Networks (IDNs), is ...
Solving the Adherence Problem
Nonadherence to medicine is a problem. I am sure you have heard the numbers, ...
10 Effective Adherence Solutions Available Today
The adherence problem is not just limited to pharma, as nonadherence is estimated to ...
The Unwritten Rules for Patient Advocacy on Social Media
Social media’s ability to unify populations despite distance has come to be a key ...
Engaging Oncology Scientific Leaders to Drive Commercial Success
The oncology market is growing in both size and complexity, driven by new immunotherapy ...
Why This Patient Believes in Point of Care
I’ve built my career around the power of coupling education and targeted brand messaging ...
Novo Nordisk is Using Real-World Data from Digital Health Portfolio to Help Patients
Novo Nordisk is using its digital health portfolio to not only provide resources for ...
Is Your Organization Due for Digital Disruption?
Digital transformation has become the buzzword darling of both the tech and marketing arenas. ...
Disproving Common Launch Misperceptions with Data
When pharma marketers design their roadmaps to market the latest therapies, they often make ...
Learning a Lesson from Tech Companies
Pharma needs a fresh perspective. As tech companies are getting into healthcare, they come ...