PM360 Magazine Announces Winners of 2017 Trailblazer Awards

PM360, a leading health marketing industry trade magazine, recognized the best innovators in the ...

PM360 Announces 2017 Trailblazer Award Finalists

The finalists are in for the ninth-annual PM360 Trailblazer Awards. PM360, a leading health-marketing ...

A Little Direction for New Creative Directors

There’s no instruction manual for leading a creative team at a marketing agency and ...

Are We Reaching the End of the Line for PBM Exclusion Lists?

In the rapidly evolving U.S. healthcare landscape, the pharmacy benefit manager (PBM) exclusion lists ...

PM360 Q & A with Ron Caporale, CEO, Lifescript

Ron Caporale started his career at Goldman Sachs, but with an interest and background ...

Current and Future Use of HEOR Data in Decision Making

The growing power of payers in healthcare decision-making has put an increased emphasis on ...

How Pharma Companies Can Ensure They Are Getting the Most Out of HEOR

With increasing pressure on pricing and the focus on health outcomes and value-based care, ...