Feature Articles
Twitter Uncertainty: The Dangers to Pharma’s Ad Strategies
For more than a decade now, healthcare professionals (HCPs) have used Twitter to share ...
Do You Hear Me? When HCPs Want Their Opinions Heard
Patients have access to a wealth of online information to help facilitate a better ...
3 Trends Driving Demand for Audience Quality and Scale
Health data audience segments help pharma marketers reach high-quality audiences while using media and ...
Marketing Tactics from 5 Unlikely Films
Let’s face it. Because inspiration doesn’t work on a clock, the job of a ...
When Misinformation Comes for You
Some say we are living in a post-truth world. Kellyanne Conway’s famous “alternative facts” ...
The Creative Floor Healthcare Awards 2023 Opens for Entries and Announces This Year’s Judges
The Creative Floor Healthcare Awards 2023 launches today and will celebrate the world’s best ...
The Italian Job: Why the I-O Siena Think Tank Believes Neoadjuvant Immunotherapy Will Revolutionize Cancer Care
If the 2022 meetings from the American Society of Clinical Oncology (ASCO) and the ...
How to Drive the Adoption Rates of Health Wearables
Wearables, including those for medical purposes, have been a vibrant market. However, in early ...
What You Need to do When Media Is…SPEAKABLE
That crescendo you hear is a whole lot of sites starting to talk. Just ...
The Impact of Advertising for Rare Disease Treatments Post Pandemic
Despite their name, rare diseases are not that rare at all. In fact, the ...
A Warning to Wellness Marketers
Now, more than ever, wellness is a priority for consumers, but this has also ...
Precision Medicine Requires Opportunities to Connect with Patients
When Marc’s doctors discovered he had a rare liver condition, it almost felt like ...
Find a Mentor, Be a Mentor
The business school at the University of Denver where I teach has a robust ...