Feature Articles
The History of Bio-Pharma M&As: An Industry Genealogy
Several years ago I wrote The History of Bio-Pharma Industry M&As, Lessons Learned and ...
Novo Nordisk Aims to Help Solve Diabetes Issues with Outside Help Through its First-Ever Innovation Challenge
In September 2018, Novo Nordisk launched its first-ever Innovation Challenge in order to help ...
What Physicians Want and Need: Insights from CMI/Compas Media Vitals Research
The following is excerpted from the CMI/Compas Media Vitals “What Physicians Want and Need ...
Health Publishers Should Not Be Medical Textbooks
Walking through my kitchen a few weeks ago, my eyes were drawn to a ...
Psoriasis Treatment: Unmet Needs Present 2019 Opportunities
Psoriasis and related conditions represent as an evolving treatment domain for many pharmas—and obvious ...
Properly Running Rep Advisory Councils
Last week when I was taking my daughter to her friend’s house, I used ...
When Search Algorithms Change
The very title of this article would probably make most non-masochist digital strategists cringe. ...
At Risk: Patient Data
Last May, in the first of a series of SCOUT-sponsored healthcare surveys conducted with ...
Key Questions About Social Media in 2019
PM360 asked experts in social media about what will change in 2019 and beyond, ...
Despite Scandals Social Media Continues to Grow as Marketers Must Make Adjustments
Facebook didn’t have the best year. In the spring, they faced criticism over the ...
As Corporate Activism Evolves, is Healthcare Getting Left Behind?
In recent years, the healthcare industry has been plagued by widespread reputational challenges, often ...
What Lies Ahead for Pharma Marketing in 2019
There are countless new technologies that are having a positive influence on pharmaceutical marketing. ...
