Feature Articles
Criminals are Advertising Your Products Online—That’s a Problem
When we talk about the illicit sale of drugs online, we typically think of ...
Telemedicine is Transforming the Doctor-Patient Relationship
Mobile engagement is an extension of ourselves due to its convenience and connectivity. In ...
Traditional Real-World Evidence Techniques Are Not Enough for Regulatory-grade Assertions in Cardiovascular Medicine
Pharmaceutical companies are actively seeking deeper insights related to the effectiveness of prescription therapies ...
5 Strategies to Reach Today’s Always Busy Physicians
Our phones have evolved from helpful tools, into smart devices that are now integral ...
PM360 Q&A with Mike Hennessy Jr., President and CEO, MJH Life Sciences™
A third-generation medical publisher, and first-generation medical communications provider, Mike Hennessy Jr. grew up ...
Using Predictive Analytics and Machine Learning to Stay Ahead of the Game
Every marketing and sales professional would love to be able to peer into a ...
“Own It.” How to Build Trust in the Digital Age
It’s no secret that pharma is among the least trusted industries in the world. ...
Blockchain in Pharma: Could This Be a Game Changer?
Advances in technology have led to innovation across almost every industry. Healthcare has always ...
More Data, More Problems, More Potential
In about five years, we can expect a 10-fold increase in total data creation, ...
Four Key Questions About Data Analytics in 2019
PM360 asked experts in everything regarding data and analytics how they are dealing with ...
The Reality of Connected Medical Devices
Every healthcare facility has been quickly adding large numbers of connected medical devices to ...
Targeting the Mobile Healthcare Consumer—a Tricky Business
Healthcare marketing is tricky. In addition to the many unique regulatory hurdles in health and pharma marketing, finding the ...
