Feature Articles
Fishawack Health Acquires Both The Hive Health Group and StoneArch
Fishawack Health has kicked off 2021 with two new acquisitions: The Hive Health Group ...
Ashfield Announces Rebrand and Formation of Three Business Units
Over the past 10 years, Ashfield, part of UDG Healthcare plc, has acquired 22 ...
Is Amazon’s Latest Disruption a Game-Changer for Pharma Brands?
Seeing yet another space ripe for disruption, Amazon is launching Amazon Pharmacy—an online pharmacy ...
What You Need to Know About Medical Cannabis Reform in Canada
Medical cannabis patients in Canada have benefitted from important regulatory changes since the end ...
The Future of HCP Engagement is Digital
Reaching and engaging healthcare professionals (HCPs) used to be straightforward. Pharmaceutical field forces called ...
PM360 Circle of Excellence: Maximizing Point of Care Marketing in the New Normal
On October 1, 2020, we gathered our 2020 Trailblazer Brand Champions for a virtual ...
The Long-Term Impact of COVID-19 on the Pharma Sales Model
Half of my career has been in sales and the other in marketing. I ...
Combating the Spread of Misinformation About COVID-19 and Vaccines
2020 ended with a slew of positive information regarding a COVID-19 vaccine. The FDA ...
Two Key Questions About PR—Thriving in Hard Times in 2021
PM360 asked public relations experts how companies can deal with the spread of COVID ...
Get Better Sleep in the New Year
Last year, many people probably experienced several restless nights (for numerous reasons), but a ...
Veeva Will Convert to a Public Benefit Corporation
On February 1, 2021, Veeva is set to become the first publicly traded company ...