Feature Articles
Making Influencer Marketing Work for Your Brand
Hetlena J.H. Johnson is not your typical patient. A self-described “tomboy for life” who ...
TMI: How to Alleviate Patient Confusion
Today’s healthcare system is complex and disjointed. Patients have to navigate insurance systems, co-pays, ...
A More Trusting Relationship Can Lead to a Better Patient Experience
Patient centricity. That buzzword, goal, process, and philosophy has permeated the life sciences industry ...
The Fifth Annual PM360 ELITE Awards Event 2019
Who can believe that we are already celebrating the 5th anniversary of PM360’s ELITE ...
Four Key Questions About Patient Experience in 2019
PM360 asked those with expertise in crafting better experiences for patients key questions about ...
Best Strategies for Co-creating Solutions with Patients
At the heart of any successful patient-centric strategy is co-creation. Not just operating your ...
Accessibility: A Prescription for Success in Pharma UX
Has your marketing team inadvertently created a barrier in your user experience? If so, ...
The Vital Roles of Measurement and Distribution in Pharma Storytelling
Pharma marketers, publishers, and agencies agree: Content is key to standing out in an ...
GDPR: Where We’ve Come, Where We are Going
Recently, I wrote about Google’s $57 million fine for violating the now one-year old ...
Q&A: Pharma Executives Discuss Data Management’s Keys to AI Success
Life sciences companies are making artificial intelligence (AI) a priority—not only in drug development ...
Changes to Medicare Part D Continue to Evolve
With the Bipartisan Budget Act of 2018 (BBA), Congress made changes to the Medicare ...
The Power of Real-World Data to Drive Outcomes
Big data is changing the way pharma manufacturers approach their product and marketing efforts. ...
Chris Tuleya Promoted to EVP, Managing Director at Underscore
Underscore, an ROI-focused health and wellness media strategy, planning, and execution company, recently made ...
