Hearing from HCP Influencers

While social media had already been on the rise for disseminating medical information, the ...

The Enhanced Patient Engagement Repertoire

I’ve recently had the privilege of moderating a panel with a few of the ...

Medical Affairs 2030: A Next-Generation Operating Model

In our last article, “Advancing Medical Affairs to be a Value-based Strategic Partner” (PM360, ...

Clearing the Hurdles to Lung Cancer Screening

With lung cancer, early detection is critical to achieving better patient outcomes. Patients who ...

The 18th Annual ISMPP Meeting Introduced a New Presentation Style and Highlighted Data Engagement

With approximately 600 registrants, the International Society for Medical Publication Professionals (ISMPP) annual meeting ...

Can Pharma Be Truly Patient-Centric Without Investing in First-Party Data?

As consumers shoulder a greater portion of their healthcare costs, patients now expect better ...

Top 5 Ways to Differentiate Your Brand in a Crowded Pharma/Biotech Market

“If your offering isn’t remarkable, it’s invisible.” – Seth Godin, author of Purple Cow. ...

The Surge of Audio Channels and Streaming TV in Life Sciences Marketing

The media environment is changing and life sciences marketers are certainly taking notice. Emerging ...