Feature Articles
The Pros and Cons of In-House Marketing
What a difference a decade makes. Looking back, 2008 doesn’t seem that long ago ...
Engagement Strategy with IHS & IDNs
Clinical pathways are formalized processes of care designed to reduce treatment variability. They can ...
The Changing Landscape of Point of Care
The point of care has undergone momentous change in the last decade. The doctor’s ...
The Best Methodologies for Measuring ROI
Everyone wants to know how to measure a campaign’s success—and your bosses want to ...
Four Key Questions About Point of Care in 2019
PM360 asked experts within point of care how the space is evolving and what ...
The History of Bio-Pharma M&As: An Industry Genealogy
Several years ago I wrote The History of Bio-Pharma Industry M&As, Lessons Learned and ...
Novo Nordisk Aims to Help Solve Diabetes Issues with Outside Help Through its First-Ever Innovation Challenge
In September 2018, Novo Nordisk launched its first-ever Innovation Challenge in order to help ...
What Physicians Want and Need: Insights from CMI/Compas Media Vitals Research
The following is excerpted from the CMI/Compas Media Vitals “What Physicians Want and Need ...
Health Publishers Should Not Be Medical Textbooks
Walking through my kitchen a few weeks ago, my eyes were drawn to a ...
Psoriasis Treatment: Unmet Needs Present 2019 Opportunities
Psoriasis and related conditions represent as an evolving treatment domain for many pharmas—and obvious ...
Properly Running Rep Advisory Councils
Last week when I was taking my daughter to her friend’s house, I used ...
When Search Algorithms Change
The very title of this article would probably make most non-masochist digital strategists cringe. ...
At Risk: Patient Data
Last May, in the first of a series of SCOUT-sponsored healthcare surveys conducted with ...
