Director of Marketing, North America
When Holly Hutchens stepped into her role at kaléo, it was not a time of calm. It was a time of transition. A moment to acknowledge the gains made by the initial launch team, and a moment to set the vision, not just for the next quarter, but for the long haul. Everything in Holly’s experience had prepared her for this moment. The moment to truly cement AUVI-Q epinephrine autoinjector (EAI) as the rising leader to protect patients with life-threatening allergies.
Like many marketers, Holly started her journey as a sales rep and developed her skills and career through diverse roles over time. She found a passion for marketing and how she could leverage many different skills in one role. From there she has continued to expand her marketing experience in roles at Sanofi, Bausch and Lomb, and McKesson.
In her new role at kaléo, Holly began building the brand by launching a new campaign that consistently resonated with HCPs, patients, and caregivers. She expanded reach by piloting an award-winning DTC ad in digital and broadcast and pulling through the launch of AUVI-Q for toddlers and infants—the only EAI with an appropriate dose for children under 30 pounds. Likewise, she oversaw the expansion of the brand to address public access needs for facilities such as schools, camps, daycares, and airlines. She worked cross-functionally to launch a partnership with Walgreens and to enter the market in Canada to provide the life-saving product during an epinephrine outage in the country. She has since led the company’s full product launch into Canada. Holly’s leadership shined in her role leading strategic planning for the Allergy and Pediatric franchise which resulted in a revamped planning process being put into place for the full company moving forward.
Through it all, she has guided her five-person team with energy, grace, and calm. As one of her team members notes: “She makes me feel empowered to make decisions, but is always available to provide support. Holly is one of the best bosses I’ve ever had.” Holly takes pride in the success of her team and all they are able to accomplish.