Marketing Strategy
7 Reasons to Start Prioritizing HCP Social Media Marketing
“The growth and popularity of social media interaction is extremely impactful in the healthcare ...
6 Considerations for Marketers When Selecting a Health Data Supplier
The past decade has been great for health data. As a result of mandating ...
Build an Educational Ecosystem with Omnichannel Delivery to Provide Value to Today’s COVID-Impacted HCPs
Healthcare and pharma have experienced unprecedented changes in the past year. Hospital and practice ...
Is Amazon’s Latest Disruption a Game-Changer for Pharma Brands?
Seeing yet another space ripe for disruption, Amazon is launching Amazon Pharmacy—an online pharmacy ...
The Future of HCP Engagement is Digital
Reaching and engaging healthcare professionals (HCPs) used to be straightforward. Pharmaceutical field forces called ...
PM360 Circle of Excellence: Maximizing Point of Care Marketing in the New Normal
On October 1, 2020, we gathered our 2020 Trailblazer Brand Champions for a virtual ...
The Long-Term Impact of COVID-19 on the Pharma Sales Model
Half of my career has been in sales and the other in marketing. I ...
Combating the Spread of Misinformation About COVID-19 and Vaccines
2020 ended with a slew of positive information regarding a COVID-19 vaccine. The FDA ...
Two Key Questions About PR—Thriving in Hard Times in 2021
PM360 asked public relations experts how companies can deal with the spread of COVID ...
Defining Success In 2020: What COVID Has and Hasn’t Changed
It’s an understatement that the world as we know it now is different than ...
Preparing Pharma Marketers for the Impact of Prop 24
The recently passed California Privacy Rights and Enforcement Act (CPRA or Prop 24) will ...
What Will the Antitrust Cases Against Google Mean for Healthcare Marketers?
Will Google need to break up or discontinue services? Will other competitors ramp up ...
The Data-driven, Digitally Augmented Future of Healthcare
The future of healthcare, to paraphrase William Gibson, is already here—it’s just not evenly ...
