Marketing Strategy
The Growth of Neuromarketing and Predicting a Campaign’s Success
What if you could predict how successful a campaign would be before you launched ...
The Three Acts of Every Great Healthcare Marketing Campaign
Research. Strategy. Target audiences. Social media. Message development. Claims approvals. The tone of your ...
4 Website Qualities that Make People Feel Better and Drive Health Actions
Most people don’t casually browse online for health information. Usually, they’re turning to the internet to seek help for ...
10 Things Every Rare Disease Patient (or Family) Needs to Hear
Companies, marketers, and HCPs can help patients take a more positive and proactive approach ...
The Stories Data Can Tell You
The data revolution has launched a disruption of giant proportions in all industries. Medicine ...
Improve Patient Outcomes with SDOH
I can attest to the benefit of incorporating data regarding social determinants of health ...
Biggest Challenges for Marketers in 2020 and How to Surmount Them
With the rapid pace of change in the pharmaceutical industry, pharma and medical device ...
Who Will Cover Innovation Costs in the Exam Room?
Perhaps no field is more rapidly innovating than medicine. New discoveries are being made ...
Criminals are Advertising Your Products Online—That’s a Problem
When we talk about the illicit sale of drugs online, we typically think of ...
Telemedicine is Transforming the Doctor-Patient Relationship
Mobile engagement is an extension of ourselves due to its convenience and connectivity. In ...
Traditional Real-World Evidence Techniques Are Not Enough for Regulatory-grade Assertions in Cardiovascular Medicine
Pharmaceutical companies are actively seeking deeper insights related to the effectiveness of prescription therapies ...
5 Strategies to Reach Today’s Always Busy Physicians
Our phones have evolved from helpful tools, into smart devices that are now integral ...
PM360 Q&A with Mike Hennessy Jr., President and CEO, MJH Life Sciences™
A third-generation medical publisher, and first-generation medical communications provider, Mike Hennessy Jr. grew up ...
