Marketing Strategy
HCP Engagement & Education
PM360’s Focus On section examines examines a specific area of the life sciences industry. ...
I Dream of Genes: Genomic Medicine and Personalized Care
Genomic medicine has improved drastically and will continue to do so in the next ...
It’s Time We Got the Most Out of Medical Affairs Data
Field Medical Affairs exists as a trusted relationship-builder within the medical industry and turns ...
Revolutionizing Rare Disease Research: Unleashing the Power of Patient Advocacy and Artificial Intelligence
Exploring the role of patient advocacy groups and clinical trials while discussing the challenges ...
Audio Prime—Taking Audio Marketing to the Next Level
I asked two friends of mine who know media and healthcare marketing and are ...
8 Tactics to Increase HCP Engagement in 2024
A significant battle for the hearts and minds of healthcare professionals (HCPs) will play ...
The Weight Loss Medication Dilemma: A Physician’s Perspective
Survey any physician if they’ve been asked by a patient about a prescription weight ...
Building Innovative Sustainability Programs: Quantify and Reduce Your Meetings’ Carbon Emissions
As we cross into the new year, we see a growing community of medical ...
3 Innovative Ways to Empower Patients with Interactive and Educational Ads
Empowering patients with comprehensive information about their health and medical conditions is a critical ...
What Does the Marketing Team of the Future Look Like?
Marketing is always evolving with new channels, strategies, technology, and more that allow marketers ...
How Mature Brands Can Rise Above Generic Competition and Other Challenges
By the end of this decade, nine out of the top 20 highest-grossing drugs ...
Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content
I recently sat down with Erica Taylor, PhD, Vice President and Chief Marketing Officer ...
Early Involvement, Better Outcomes: Bridging the Gap Between Clinical and Marketing Teams
I started my Insights career at a medical devices division of one of the ...
