LunaPBC is Giving Individuals Power of their Data to Increase Research

LunaPBC has done something that no other company has ever done—treat data as currency. ...

Lab Results Uncover Insights for Marketers

Healthcare providers (HCPs) consider multiple factors when choosing to start or change drug therapy ...

Which GDPR Strategy Paid Off?

In the lead up to the EU General Data Protection Regulation (GDPR), marketers speculated ...

Let’s Be Transparent About Consumer Privacy

Effective communication is an essential part of healthcare. More informed consumers are better prepared ...

The Three Strategies of Individual Patient Engagement

For life science companies, working with patients has become industry standard. Patient engagement has ...

Content as a Pathway to the Patient

Last September, I participated in my second PM360 Brand Champion Circle of Excellence Roundtable. ...