Marketing Strategy
Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content
I recently sat down with Erica Taylor, PhD, Vice President and Chief Marketing Officer ...
Early Involvement, Better Outcomes: Bridging the Gap Between Clinical and Marketing Teams
I started my Insights career at a medical devices division of one of the ...
One Size Doesn’t Fit All for Access to Emerging Markets
While the global biopharma industry retains its huge dependence on the U.S. market, emerging ...
Rethinking the Launch—Don’t Fall into the Recent Trend of Underwhelming Results
Here’s the fact: since the pandemic, launch revenues in pharma have declined. Doesn’t matter ...
Beyond the Media Buy: Opening the Pandora’s Box of Point-of-Care Program Measurement
As pharma companies began to professionalize their point-of-care (POC) messaging strategies, they moved to ...
Moving Beyond the Transactional
“Go take a nap,” my husband told me. I had been complaining about the ...
Helping to Improve Hygiene Can Lower Disease Burden in Low- and Middle-Income Countries
The increasing urbanization in low- and middle-income countries (LMICs) is closely linked to the ...
Navigating Shared Decision-Making in Healthcare: The Impact of Innovative Branding on Patient and Family Wellness
When it comes to healthcare decisions, patients are not the only ones calling the ...
Engaging the Audience Hiding in Plain View
Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, ...
The Omnichannel Ecosystem: It’s More Than a Strategy
The healthcare marketing industry is changing and has been for some time. A sales ...
Nourishing Better Advocacy for Patients
Adopting a patient-centric approach to communications yields many benefits, from improving patient self-care, to ...
Does DTC Make Sense for Psychedelic Launches?
In June of this year, Nature reported1 that Australia passed legislation allowing clinicians to ...
6 Things to Consider to Build Creative that Makes an Impact
Last we spoke, executing omnichannel digital media using programmatic as the foundation was the ...
