Marketing Strategy
Improving Health Literacy
When patients understand what they are being told (i.e., have a suitable degree of ...
Why Brands Fail at EHR
I recently sat in a conference room at a large pharmaceutical manufacturer, and I ...
Bridging the Divide
The healthcare industry, despite recent advancements, is still an analog industry that relies heavily ...
ACOs and IDNs: What’s the Difference and How Can Pharma Engage Them?
Although the concept of Integrated Health Systems (IHSs), aka Integrated Delivery Networks (IDNs), is ...
Activating Data for Public Good
We’re living in a personalized world. You get your newsfeed, your sneakers, even your ...
Smoke & Mirrors
Physicians apply many different references when taking care of patients. In today’s environment, options ...
A New Role for Patient Advocates
Access to innovative new drugs is an issue that is hitting home for many ...
The Unwritten Rules for Patient Advocacy on Social Media
Social media’s ability to unify populations despite distance has come to be a key ...
Engaging Oncology Scientific Leaders to Drive Commercial Success
The oncology market is growing in both size and complexity, driven by new immunotherapy ...
Why This Patient Believes in Point of Care
I’ve built my career around the power of coupling education and targeted brand messaging ...
Novo Nordisk is Using Real-World Data from Digital Health Portfolio to Help Patients
Novo Nordisk is using its digital health portfolio to not only provide resources for ...
Pharmacovigilance and Pharmacogenomics Following the EU General Data Protection Regulation (GDPR)
While similar in many ways, pharmacogenomics and pharmacogenetics are two distinct concepts. Specifically, they ...
