12 Predictions for Non-Personal HCP Promotion in 2023

As 2023 gets underway, social media is strong and ascendant as an everyday promotional ...

The Rise of NP and PA Influence in 2022 and What’s Ahead

The past few years have propelled nurse practitioners (NPs) and physician associates (PAs) into ...

5 Best Practices for Getting Music Right in Pharma Marketing

Can you HEAR it? As today’s consumers digest content across an increasingly crowded landscape ...

Marketer’s Crystal Ball: How Will the Industry Evolve Over the Next Few Years?

Perhaps no one can perfectly predict the future—or anticipate a global pandemic that is ...

How to Leverage Innovation to Build Customer Loyalty

Although consumer loyalty is the golden goal of every brand, it can be hard ...

Why “Good Enough” Is No Longer Good Enough for Virtual Meetings

Scientists agree that man’s development of language and our ability to communicate played a ...

What You Need to do When Media Is…SPEAKABLE

That crescendo you hear is a whole lot of sites starting to talk. Just ...

A Warning to Wellness Marketers

Now, more than ever, wellness is a priority for consumers, but this has also ...

Constipation Patients Are Suffering in Silence—Here’s How to Help Them

Millions of people live with constipation, with one study estimating that the condition affects ...

How to Utilize the Full Marketing Funnel Potential of Pharmacies

Over recent years, the pharmacy has evolved from merely the point of filling a ...

Why Marketers Can No Longer Wait to Embrace Remote Patient Monitoring

Patient-centric marketers are always thinking about the micro-moments where they can make a difference ...