Marketing Strategy
Orchestrating Your Brand
Picture this situation: Your company leader just held a town hall meeting and announced ...
Underrated Talents Make Good Patient Engagers
Careers in biopharma, for the most part, reward “tortoises” rather than “hares.” You have ...
Making Influencer Marketing Work for Your Brand
Hetlena J.H. Johnson is not your typical patient. A self-described “tomboy for life” who ...
TMI: How to Alleviate Patient Confusion
Today’s healthcare system is complex and disjointed. Patients have to navigate insurance systems, co-pays, ...
A More Trusting Relationship Can Lead to a Better Patient Experience
Patient centricity. That buzzword, goal, process, and philosophy has permeated the life sciences industry ...
eCare21 is Improving Remote Patient Monitoring and Preventive Care
Not everyone can live near their elderly family members, but they still want the ...
Don’t Blast—Cast a Smaller Web
As healthcare marketers, it’s essential to stay current on the strategies that have the ...
Four Key Questions About Patient Experience in 2019
PM360 asked those with expertise in crafting better experiences for patients key questions about ...
Best Strategies for Co-creating Solutions with Patients
At the heart of any successful patient-centric strategy is co-creation. Not just operating your ...
The Vital Roles of Measurement and Distribution in Pharma Storytelling
Pharma marketers, publishers, and agencies agree: Content is key to standing out in an ...
GDPR: Where We’ve Come, Where We are Going
Recently, I wrote about Google’s $57 million fine for violating the now one-year old ...
Q&A: Pharma Executives Discuss Data Management’s Keys to AI Success
Life sciences companies are making artificial intelligence (AI) a priority—not only in drug development ...
The Power of Real-World Data to Drive Outcomes
Big data is changing the way pharma manufacturers approach their product and marketing efforts. ...
