Marketing Strategy
The Importance of Omnichannel Approach for European Physicians
Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. This problem ...
How Real-World Data Can Contribute to Improved Mental Health Treatment
Mental health continues to be a national crisis that is only becoming more prevalent, ...
5 Core Tenets of HCP-focused Point-of-Care Marketing
In the past, the best way to deliver brand messages to prescribers was obvious: ...
Increase Providers’ Use of Patient Education with a Modular Approach
As healthcare champions, we embrace the power of patient education. It can enhance health ...
Reaching HCPs at Meaningful Moments
Creating meaningful engagements with healthcare professionals (HCPs) at moments that are relevant to them ...
Choosing the Right Tools to Boost Audience Engagement and Retention
Engaging with your audience during a live event isn’t just expected, it’s essential. But ...
A World Without Reps—How to Survive if Doctors Ever Completely Deny Access
The rep-centered pharmaceutical commercialization landscape is evolving. Overwhelmed healthcare professionals (HCPs) are gravitating towards ...
Reigniting the Future of Speaker Bureaus and Thought Leader Engagement
At the outset of the pandemic, some viewed virtual speaker programs as a temporary ...
Zoom In, Zoom Out: How to Make Commercial Inroads at Health Systems
As health systems continue to vertically integrate and consolidate, their buying power increases, setting ...
This Time It’s Personal—The Key to Improving HCP Engagements
Healthcare professionals (HCPs) want a more personal touch from pharma. According to Sermo’s HCP ...
White Coats and Blue Jeans: The Halo Effect Between DTC and HCP
Even before the pandemic halted almost all in-person interaction, sales reps in healthcare were ...
Two Key Questions About HCP Engagement and Education in 2023
PM360 asked experts in engaging healthcare providers what strategies work best now following the ...
Medspoke Launches as a New Audio Platform Geared Toward Physicians
In January 2021, Watzan saw the rise of podcasts and wanted to develop an ...
