The Pharma Answer Machine

“Data sucks.” Her two words started our meeting and ended our pitch. The ad ...

MLR Comments: Friend or Foe?

When I tell people that I work in pharma marketing, I occasionally get a ...

Why Refills Matter

Pharma companies can all acknowledge the importance of driving better patient adherence to improve ...

Convention Marketing: Delight and Engage HCPs

The Healthcare Convention Marketing landscape is one that presents agencies with some of their ...

Unlocking the Power of AI

We’re in an age where promise and fear for applied artificial intelligence (AI) are ...

Four Key Questions About New Technologies in 2019

PM360 asked the industry’s brightest which new technologies are having the most impact on ...

Alzheimer’s and Dementia: Caring for the Caregivers

According to the Alzheimer’s Association, 5.8 million Americans are currently living with Alzheimer’s-related dementia. ...