Marketing Strategy
12 Predictions for Non-Personal HCP Promotion in 2023
As 2023 gets underway, social media is strong and ascendant as an everyday promotional ...
The Rise of NP and PA Influence in 2022 and What’s Ahead
The past few years have propelled nurse practitioners (NPs) and physician associates (PAs) into ...
5 Best Practices for Getting Music Right in Pharma Marketing
Can you HEAR it? As today’s consumers digest content across an increasingly crowded landscape ...
Marketer’s Crystal Ball: How Will the Industry Evolve Over the Next Few Years?
Perhaps no one can perfectly predict the future—or anticipate a global pandemic that is ...
How to Leverage Innovation to Build Customer Loyalty
Although consumer loyalty is the golden goal of every brand, it can be hard ...
Why “Good Enough” Is No Longer Good Enough for Virtual Meetings
Scientists agree that man’s development of language and our ability to communicate played a ...
What You Need to do When Media Is…SPEAKABLE
That crescendo you hear is a whole lot of sites starting to talk. Just ...
A Warning to Wellness Marketers
Now, more than ever, wellness is a priority for consumers, but this has also ...
Why It’s Important to Prime the Market Before Launching a New Healthcare Product
As healthcare marketers, we often focus on the official launch of a new product ...
Constipation Patients Are Suffering in Silence—Here’s How to Help Them
Millions of people live with constipation, with one study estimating that the condition affects ...
How to Utilize the Full Marketing Funnel Potential of Pharmacies
Over recent years, the pharmacy has evolved from merely the point of filling a ...
Why Marketers Can No Longer Wait to Embrace Remote Patient Monitoring
Patient-centric marketers are always thinking about the micro-moments where they can make a difference ...
Engagement Opportunities in Healthcare’s Digital Front Door
If you aren’t yet familiar with the term “digital front door,” you soon will ...