Marketing Strategy
5 Core Elements to Uncover Insights for a Stronger Commercial Strategy
A critical piece of successful product development is ensuring commercial strategy aligns and is ...
Using Data to Drive Patient Adherence, Population Health, and Brand Revenues
When pharma brands send patients or prescribers a message about reducing medication costs, how ...
Media Measurement: How Much Are You Learning?
Previously in our series on closed-loop marketing, my colleague Virginia Evans and I have ...
The Retail Pharmacy: The Key to Making Clinical Trials Accessible for Everybody
What’s standing in the way between Americans and clinical trials? Today, there are 123,413 ...
Overcoming Life Sciences Marketers’ Common Data Pain Points
As the pandemic accelerated healthcare’s digital transformation, it also accentuated the importance of data. ...
Two Key Questions About Data Analytics in 2021
PM360 asked experts in data analytics how the digital transformation of healthcare is changing ...
What Does “Good” Engagement Look Like in a Hybrid World?
With the Delta variant now rapidly spreading across the country, commercial teams are once ...
Prenatal and Pediatric Genomics: Harbinger for Key Challenges and Opportunities in Precision Medicine
Providers from across the clinical spectrum are embracing the integration of genomics into their ...
Social Intelligence is the New Normal for Pharma and Biotech
From the outset of the COVID-19 pandemic, patients around the world were forced to ...
Establish a Data Fabric to Enable a Path for True Digital Transformation
Data is an integral element of digital transformation for enterprises. But as organizations seek ...
Using Podcasting for Pharma Sales Enablement
The COVID-19 pandemic introduced new internal communication challenges, from onboarding new hires to training ...
Patients Want Support Programs—But They Don’t Know They Already Exist
Pharmaceutical companies invest billions of dollars each year into supporting and empowering patients who ...
