Marketing Strategy
PM360 and Lions Health Circle of Excellence: What Constitutes Great Creative in 2019
With the Cannes Lions Health Festival of Creativity quickly approaching—June 17 to 21 in ...
Four Key Questions About HCP Engagement and Education in 2019
PM360 asked experts in reaching and engaging with HCPs how strategies must change as ...
How Pharma Can Help Ease the Growing Burden on Healthcare Professionals
Reaching, engaging, and educating physicians is often a pharma marketer’s main task. After all, ...
Ward Off Generic Competition
It’s one of the biggest tasks marketers face in the pharmaceutical industry: Getting healthcare ...
Redefining HCP Engagement in a Digital Era
When it comes to educating and informing healthcare providers (HCPs) about drug therapies, pharmaceutical ...
Klick Health Launches its New Adaptive Brand Playbook
What if there was a book that distilled more than two decades of marketing ...
Why Precision Medicine Demands Precision Engagement
The speed and range of scientific breakthroughs in precision medicine today is leading to ...
Facebook Remains Prime Destination for Patients Despite Privacy and Data Scandals
Even though Facebook has faced a few data privacy scandals over the past couple ...
Marketing at the Point of Concern
Maybe you have a spouse who refuses to get an annual physical? Or an ...
PM360 Trailblazer Circle of Excellence: Quality Content and the Point of Care
Quality content teaches and empathizes. It fills in the gaps between knowledge and understanding. ...
The Ongoing Role of Pharmacy in Specialty Care Patients’ Lives
Today’s pharmacy is a healthcare destination for people who suffer from sometimes nearly unbearable ...
Looking at Consumers Through “Retro Glasses?”
Communication is always the heart of great patient care. Yet, the content that makes ...
