Marketing Strategy
The Unexpected Narrative of Breast Cancer Social Media Influencers
It is well-known in healthcare that doctors have increasingly less time to spend during ...
Why the Patient Voice Should Influence Drug Development—and How It Can
Big Tech companies have mastered the consumer experience, enabling the likes of Apple, Google, ...
Case Study: Scratching More Than Just the Surface
Chronic sinusitis (CS) with nasal polyps is a condition that often causes difficulty breathing ...
When it Comes to Lifecycle Management, Integrate, Don’t Ignore Uncertainty
While the COVID-19 pandemic has taught us that we cannot predict everything, we can ...
Driving ROI in the Midst of a Cookiepocalypse
Over the past several years, the suffix “pocalypse” has been used for just about ...
Five Tips to Make the Most out of Virtual Medical Conferences
A recent article in Nature1 revealed that 74% of scientists think that conferences should ...
The Impact of Insights-Driven Engagement in Medical Affairs
Until very recently, functional operations for many Medical Affairs teams relied on legacy processes ...
Solving the Speed vs. Risk Dilemma with Modular Content
Last year, the life sciences industry rushed to make the transition to a fully ...
The Three Keys to Sustained Patient Engagement
As Snow Companies’ 20th anniversary approached, my colleagues and I recently discussed why some ...
The True Power of Data-Driven Brand Promotional Planning
It’s mid-year, which means pharma marketers are deep into brand planning for the next ...
The New Four Ps of Marketing
Do you still have your Marketing 101 textbook? If it devotes a chapter to ...
PM360 Q&A with Theresa Greco, Chief Commercial & Operations Officer, Prognos Health
Never has there been more healthcare data available, but the process for life sciences ...
The Sliding Timeline of a Launch: How to Mitigate Risk No Matter the Cause
I’m certain that some biopharma brand directors looked upon 2020 with high hopes for ...
