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Audio Prime—Taking Audio Marketing to the Next Level

I asked two friends of mine who know media and healthcare marketing and are ...

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8 Tactics to Increase HCP Engagement in 2024

A significant battle for the hearts and minds of healthcare professionals (HCPs) will play ...

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The Weight Loss Medication Dilemma: A Physician’s Perspective

Survey any physician if they’ve been asked by a patient about a prescription weight ...

Female doctor sitting at her desk in front of a computer with a image of the outline of a brain in white with various nodes connected around it containing icons representing different digital components including a tablet, email, telecommunications, online shopping, and more

3 Innovative Ways to Empower Patients with Interactive and Educational Ads

Empowering patients with comprehensive information about their health and medical conditions is a critical ...

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What Does the Marketing Team of the Future Look Like?

Marketing is always evolving with new channels, strategies, technology, and more that allow marketers ...

One Size Doesn’t Fit All for Access to Emerging Markets

While the global biopharma industry retains its huge dependence on the U.S. market, emerging ...

Rethinking the Launch—Don’t Fall into the Recent Trend of Underwhelming Results

Here’s the fact: since the pandemic, launch revenues in pharma have declined. Doesn’t matter ...

Beyond the Media Buy: Opening the Pandora’s Box of Point-of-Care Program Measurement

As pharma companies began to professionalize their point-of-care (POC) messaging strategies, they moved to ...

Moving Beyond the Transactional

“Go take a nap,” my husband told me. I had been complaining about the ...