Marketing Strategy
LunaPBC is Giving Individuals Power of their Data to Increase Research
LunaPBC has done something that no other company has ever done—treat data as currency. ...
Lab Results Uncover Insights for Marketers
Healthcare providers (HCPs) consider multiple factors when choosing to start or change drug therapy ...
Agencies, Consultancies, and the Emerging Confluence
Understanding when and where an ad agency or business consultancy fits into the marketing ...
Let’s Get Real: Write Winning Content
Value-based healthcare operates on a simple premise: Better outcomes for all come from giving ...
Which GDPR Strategy Paid Off?
In the lead up to the EU General Data Protection Regulation (GDPR), marketers speculated ...
The New Age of Data Privacy and the GDPR One Year Later
Roughly a year ago, the EU implemented the most comprehensive data privacy law the ...
Let’s Be Transparent About Consumer Privacy
Effective communication is an essential part of healthcare. More informed consumers are better prepared ...
Adam Kondos Wins 3rd Annual PM360 Art Attack
For the past eight years, PM360 has asked the industry to send us their ...
Patients in Favor of New DTC TV Price Transparency Rule
Last month, the U.S. Department of Health and Human Services (HHS) finalized the new ...
Helping the Industry to Achieve Intelligent Engagement
Last month (May 14th to 15th), approximately 1,700 people from across the life sciences ...
Underuse of Advanced Analytics Hurts Emerging Pharma Companies—Except When it Comes to Seeing No-See Physicians
Are “no-see” physicians actually as hard for reps to get into see as the ...
The Three Strategies of Individual Patient Engagement
For life science companies, working with patients has become industry standard. Patient engagement has ...
Content as a Pathway to the Patient
Last September, I participated in my second PM360 Brand Champion Circle of Excellence Roundtable. ...
