Using Data to Drive Patient Adherence, Population Health, and Brand Revenues

When pharma brands send patients or prescribers a message about reducing medication costs, how ...

Why Do We Track?

Over the last decade or so, the emphasis in marketing has been placed on ...

Media Measurement: How Much Are You Learning?

Previously in our series on closed-loop marketing, my colleague Virginia Evans and I have ...

Overcoming Life Sciences Marketers’ Common Data Pain Points

As the pandemic accelerated healthcare’s digital transformation, it also accentuated the importance of data. ...

Two Key Questions About Data Analytics in 2021

PM360 asked experts in data analytics how the digital transformation of healthcare is changing ...

Using Podcasting for Pharma Sales Enablement

The COVID-19 pandemic introduced new internal communication challenges, from onboarding new hires to training ...

Patients Want Support Programs—But They Don’t Know They Already Exist

Pharmaceutical companies invest billions of dollars each year into supporting and empowering patients who ...