Create a Compelling Omnichannel Experience

The term customer experience (CX) may seem like the latest buzzword infiltrating corporate lexicon, ...

Human Microchipping Begins

As recently reported by the Associated French Press, a growing number of people in ...

Driving Scientific Engagement in the Era of Precision Medicine

Oncology is both the largest and fastest growing therapeutic area with new treatments being ...

On Raising Brands

In our personal lives, all of us have multiple responsibilities, some of which stand ...

Evidation Health Turns Everyday Behavior Data into Health Insights

Can characterizing everyday life improve treatment for patients in chronic pain? Can a conversation ...

Patient Experience Data and R&D

As the U.S. Food and Drug Administration (FDA) works to issue more guidance for ...

The Intelligent AI Consumer

In 1949, economist Benjamin Graham published The Intelligent Investor, which elevated the concept of ...

Direct Mail Is “New” Again!

In an age in which everything is digital, direct mail (DM) may seem to ...