Marketing Strategy
The Consequences of Pandemic-induced Healthcare Delays
The SARS-CoV-2 pandemic has led to many negative health outcomes besides those directly attributable ...
Marketing to Pharmacists May Be Your Key to Success
Pharmaceutical marketing has always been innovative. It is a well-balanced mix of research, strategy, ...
Checking In or Checking Out? HCPs Assess the Long-Term Utility of Telehealth
Prior to the pandemic, patient visits to healthcare professionals (HCP) were done largely one ...
In-Workflow Tools Are Changing the Provider-Patient Conversation and Driving Adherence
For patients struggling with a serious medical condition, finally finding an effective treatment and ...
How to Capture the Attention of Today’s Even More Time-Constrained HCPs
Sales teams today are challenged more than ever to reach HCPs. But HCPs have ...
Medical Conferences and Congresses Reimagined
2020 started with business as usual for medical conferences. Practitioners were registering and booking ...
The Lasting Impact of the Pandemic on HCP Engagement
Life sciences industry engagement with healthcare providers (HCPs) was slowly changing before the pandemic, ...
Two Key Questions About HCP Engagement and Education in 2021
PM360 asked experts in reaching healthcare professionals (HCPs) how COVID is changing how they ...
Survey of Americans Reveals What It Will Take for Pharma Brands to Win Post-COVID
As Americans emerge from a very difficult year, they are feeling much more favorably ...
Winning in a New Media Landscape
COVID-19 has disrupted so much in the past year and advertising is no exception. ...
Beyond Trendy Investments: Three Applications of NFTs in Healthcare and Pharma Marketing
NFTs, or non-fungible tokens, are making headlines. Auction house giant Christie’s sold its first ...
Unlock Digital Excellence in Commercial with Quality Customer Data
As the industry navigates COVID-19, one thing has become clear—life sciences companies with access ...
Obtain Assurance Your Campaign Works—And Will Lead to Brand Growth
Are you spending your marketing dollars as efficiently as you can? Are you confident ...
