Improving Health Literacy

When patients understand what they are being told (i.e., have a suitable degree of ...

Why Brands Fail at EHR

I recently sat in a conference room at a large pharmaceutical manufacturer, and I ...

Bridging the Divide

The healthcare industry, despite recent advancements, is still an analog industry that relies heavily ...

Activating Data for Public Good

We’re living in a personalized world. You get your newsfeed, your sneakers, even your ...

Smoke & Mirrors

Physicians apply many different references when taking care of patients. In today’s environment, options ...

Engaging Oncology Scientific Leaders to Drive Commercial Success

The oncology market is growing in both size and complexity, driven by new immunotherapy ...

Why This Patient Believes in Point of Care

I’ve built my career around the power of coupling education and targeted brand messaging ...

Pharmacovigilance and Pharmacogenomics Following the EU General Data Protection Regulation (GDPR)

While similar in many ways, pharmacogenomics and pharmacogenetics are two distinct concepts. Specifically, they ...