Marketing Strategy
The Pharma Answer Machine
“Data sucks.” Her two words started our meeting and ended our pitch. The ad ...
Digital Out-of-Home (DOOH): Why Health and Wellness Marketers Should Be “DOOHing” It
The planning season is here, and marketers are tasked to create a media mix ...
The Amazon Effect Ramps Up Competition for Personalized Health
We have been talking about the “Amazon Effect” on personalization for several years at ...
MLR Comments: Friend or Foe?
When I tell people that I work in pharma marketing, I occasionally get a ...
Why Refills Matter
Pharma companies can all acknowledge the importance of driving better patient adherence to improve ...
Convention Marketing: Delight and Engage HCPs
The Healthcare Convention Marketing landscape is one that presents agencies with some of their ...
Unlocking the Power of AI
We’re in an age where promise and fear for applied artificial intelligence (AI) are ...
Pharma-Driven Connected-Device Platforms Moving Beyond Sci-Fi
Data collection, and interconnected devices and platforms, are helping patients throughout their journey every ...
Four Key Questions About New Technologies in 2019
PM360 asked the industry’s brightest which new technologies are having the most impact on ...
The Growing Impact of New Technologies on Pharma Marketing
Exactly what areas of pharma marketing are being impacted by the addition of new ...
The Impact Colorado’s New Prescription Drug Law Will Have on Marketers
The General Assembly of the State of Colorado recently enacted a statute aimed at ...
Alzheimer’s and Dementia: Caring for the Caregivers
According to the Alzheimer’s Association, 5.8 million Americans are currently living with Alzheimer’s-related dementia. ...
Working with Advocates: Understanding Patient Concerns and Why They Matter in Clinical Trials
Patient advocacy groups have exploded in number and scope in recent years and in ...
