Marketing Strategy
Create a Compelling Omnichannel Experience
The term customer experience (CX) may seem like the latest buzzword infiltrating corporate lexicon, ...
Harness the Power of Machine Learning
Hello from the future, where robots are working behind the scenes to enable things ...
Human Microchipping Begins
As recently reported by the Associated French Press, a growing number of people in ...
Make Science Powerful for the People
High science is a foundational element of marketing communications. Science enables us to express ...
What Does the Marketer of the Future Look Like?
To say that pharma marketing is rapidly changing is an understatement. With new tools ...
Healthcare Midterm Election Results: A Marketing Toss Up
With the 2018 midterm elections in the rearview mirror, the business of healthcare continues ...
Driving Scientific Engagement in the Era of Precision Medicine
Oncology is both the largest and fastest growing therapeutic area with new treatments being ...
On Raising Brands
In our personal lives, all of us have multiple responsibilities, some of which stand ...
Evidation Health Turns Everyday Behavior Data into Health Insights
Can characterizing everyday life improve treatment for patients in chronic pain? Can a conversation ...
What Doctors Want from the Marketers of the Future
As a doctor in primary care private practice, I frequently get called upon by ...
Patient Experience Data and R&D
As the U.S. Food and Drug Administration (FDA) works to issue more guidance for ...
The Intelligent AI Consumer
In 1949, economist Benjamin Graham published The Intelligent Investor, which elevated the concept of ...
Direct Mail Is “New” Again!
In an age in which everything is digital, direct mail (DM) may seem to ...
