Experts on Call

Quick, confidential consultation with industry experts

Brand Engagement
Don Feiler
Don Feiler is Partner/Chief Digital Officer at Calcium. Don brings a wealth of experience scoping, designing, creating, and deploying online applications and multimedia for the pharmaceutical and healthcare industries. He has worked with Merck, Pfizer, Novartis, Novo Nordisk, Janssen, and many others over the course of his 20-year career.
Medication Adherence
Julia Laurin
Julia Laurin is Chief Product Officer at ConnectiveRx. Julia leads enterprise-wide product strategy, product lifecycle management, and R&D innovation. She also oversees provider network development, data governance, and market research.
Value & Access
Aaron Davis
Aaron Davis is Senior Managing Director, Consulting at Syneos Health. Aaron has spent his 19+ year career in market access strategy and execution. He is accomplished in helping innovators developing life-changing products understand their payer landscape, what works for their technology, what needs to be changed, and how to communicate with their payer customer.
Success Coach
Bud Bilanich
Bud Bilanich, The Common Sense Guy, is a success coach, motivational speaker, author, and blogger. He is a faculty member at the Daniels College of Business at the University of Denver where he teaches courses in Organizational Dynamics and Human Capital Management. Bud has written five books on career and life success, which are the basis of his Common Sense Success System.
Data & Analytics
Sarah Caldwell
Sarah Caldwell is General Manager, Crossix Analytics at Veeva. Sarah is responsible for Crossix measurement and optimization and audience targeting solutions at Veeva Systems. Crossix leverages connected health data to help life sciences more effectively activate, measure, and optimize their marketing investments. Sarah joined Crossix in 2007 and has consulted with pharmaceutical brands across various therapeutic areas and business situations, including launch and loss of exclusivity.
The Treatment Experience
Lillie D. Shockney, RN, BS, MAS, HON- ONN-CG
Lillie D. Shockney, RN, BS, MAS, HON- ONN-CG is University Distinguished Service Professor of Breast Cancer at Johns Hopkins University School of Medicine. She is also also the Professor of Surgery at Johns Hopkins University School of Medicine as well as the Co-Developer of “Work Stride: Managing Cancer at Work” at Johns Hopkins Healthcare Solutions.
Point-of-Care Marketing
David Linetsky
David Linetsky is Senior Vice President of Life Sciences at Phreesia, a leading point-of-care company that empowers life sciences brands to connect meaningfully with clinically relevant patients and deliver targeted health content in a one-to-one setting. David is also a member of the board of the Point of Care Communication Council (PoC3), the point-of-care industry’s trade association.
Non-Personal Promotion
Erin DeRuggiero
Erin DeRuggiero is a fast-rising healthcare entrepreneur and company executive, leading change in healthcare innovation, female-led startups, and gender equity. As TI Health’s CEO, Erin brings more than 20 years of digital advertising and healthcare experience to the data-driven marketing company where she works extensively with leading pharmaceutical manufacturers, medical devices, and their respective advertising agencies to create palpable, positive impact across hundreds of therapeutics, devices, and brands.
Pharmacy’s Significance
Ed Cohen, PharmD, FAPhA
Ed Cohen, PharmD, FAPhA is Executive Vice President of Pharmacy Advocacy at Pharmacy Times at MJH Life Sciences. Ed has held numerous leadership roles in pharmacy and has been nationally recognized for bringing patient care services to the forefront of community pharmacy practice. Now a key liaison to the industry, Ed develops strategic partnerships and solutions with pharmacy and healthcare organizations.
HCP Insights
Adrienne Stevens, EdD, MBA
Adrienne Stevens, EdD is Vice President, Head of Scientific Strategy at Healio Strategic Solutions. Adrienne has held leadership roles in medical associations, CME companies, and managing MSL teams for several pharmaceutical companies. She received her doctorate in Applied Physiology from Columbia University and is a graduate of the Juilliard School (Dance). Adrienne is committed to advancing medical excellence and alliances for ongoing competitive advantage with creativity and passion.
Closed-Loop Marketing
Ira Haimowitz
Ira Haimowitz is Senior Vice President of Analytics Services and Insights at Medicx Health. After his doctorate in data mining and artificial intelligence, Ira has spent over 20 years in product leadership and consulting across pharmaceutical manufacturers (Pfizer and Merck), agencies, and healthcare analytics firms. At Medicx, he is responsible for developing innovative data-driven planning, insights, and media measurement solutions.
Authentic Patient Voice
Brenda Snow
Brenda Snow is Founder & CEO of Snow Companies. Brenda is widely regarded as the leading pioneer in patient engagement. Her full-service agency, Snow Companies, is now part of Omnicom Health Group and provides patient-focused initiatives that include Patient Ambassador programs, creative services, call center support and a growing number of patient leadership councils.
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