Experts on Call
Quick, confidential consulation with industry experts
Bud Bilanich, The Common Sense Guy, is a success coach, motivational speaker, author and blogger. He is a faculty member at the Daniels College of Business at the University of Denver where he teaches courses in Organizational Dynamics and Human Capital Management. Bud has written five books on career and life success, which are the basis of his Common Sense Success System.
John Weinman, PhD
John Weinman, PhD is Head of Health Psychology at Atlantis Healthcare and Professor of Psychology at King’s College, London. Professor Weinman is recognized as one of the founders of modern health psychology and respected as a preeminent global thought leader in the field. His main research areas are cognition and health, communication and decision-making in healthcare, and self-management and self-regulation in chronic illness.
Authentic Patient Voice
Brenda Snow is Founder & CEO of Snow Companies. Brenda is widely regarded as the leading pioneer in patient engagement. Her full-service agency, Snow Companies, is now part of Omnicom Health Group and provides patient-focused initiatives that include Patient Ambassador programs, creative services, call center support and a growing number of patient leadership councils.
Don Feiler is Partner/Chief Digital Officer at Calcium. Don brings a wealth of experience scoping, designing, creating, and deploying online applications and multimedia for the pharmaceutical and healthcare industries. He has worked with Merck, Pfizer, Novartis, Novo Nordisk, Janssen, and many others over the course of his 20-year career.
Rick Ratliff is President and Chief Commercial Officer of ConnectiveRX. Rick heads the new company formed by PSKW and PDR, which offers industry-leading co-pay assistance/eligibility programs and the largest EMR and digital prescriber communications network in the U.S., connecting prescribers, pharmacists, and patients to improve health outcomes through targeted, behavior-based communications and multichannel affordability and patient loyalty programs.
Jessica Brueggeman is SVP, Health Behavior Group at MicroMass Communications, Inc. Jessica leads a team of behaviorists in applying behavior change strategies to health communication programs. Recently, her role expanded to include development of new products and services for health systems and ACOs.
Specialized Online Medical Communities
Dr. Theodore F. Search, PharmD
Ted is Founder and CEO of Skipta, which comprises more than 30 specialized medical communities with more than 200,000 healthcare professionals as members in the U.S. He is an innovation advocate, tech guru and an expert on “virtual professional networking.”
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Life Sciences Media Strategy
Jeffrey D. Erb
Jeffrey D. Erb is President at Healix. Jeffrey leads the healthcare division of IPG Mediabrands. For over 16 years, Jeff has defined new strategies for clients in both HCP and Consumer marketing from media and analytics to digital and pricing strategies.