Experts on Call
Quick, confidential consultation with industry experts
Adrienne Stevens, EdD
Adrienne Stevens, EdD is Vice President, Head of Scientific Strategy at Healio Strategic Solutions. Adrienne has held leadership roles in medical associations, CME companies, and managing MSL teams for several pharmaceutical companies. She received her doctorate in Applied Physiology from Columbia University, is a graduate of the Juilliard School (Dance), and is completing her MBA (Spring, 2021). Adrienne is committed to advancing medical excellence and alliances for ongoing competitive advantage with creativity and passion.
Ira Haimowitz is Senior Vice President of Analytics Services and Insights at Medicx Health. After his doctorate in data mining and artificial intelligence, Ira has spent over 20 years in product leadership and consulting across pharmaceutical manufacturers (Pfizer and Merck), agencies, and healthcare analytics firms. At Medicx, he is responsible for developing innovative data-driven planning, insights, and media measurement solutions.
Julia Laurin is Chief Product Officer at ConnectiveRx. Julia leads enterprise-wide product strategy, product lifecycle management, and R&D innovation. She also oversees provider network development, data governance, and market research.
Erin DeRuggiero is a fast-rising healthcare entrepreneur and company executive, leading change in healthcare innovation, female-led startups, and gender equity. As TI Health’s CEO, Erin brings more than 20 years of digital advertising and healthcare experience to the data-driven marketing company where she works extensively with leading pharmaceutical manufacturers, medical devices, and their respective advertising agencies to create palpable, positive impact across hundreds of therapeutics, devices, and brands.
Data & Analytics
Sarah Caldwell is General Manager at Veeva. Sarah is responsible for Crossix measurement and optimization and audience targeting solutions at Veeva Systems. Crossix leverages connected health data to help life sciences more effectively activate, measure, and optimize their marketing investments. Sarah joined Crossix in 2007 and has consulted with pharmaceutical brands across various therapeutic areas and business situations, including launch and loss of exclusivity.
Authentic Patient Voice
Brenda Snow is Founder & CEO of Snow Companies. Brenda is widely regarded as the leading pioneer in patient engagement. Her full-service agency, Snow Companies, is now part of Omnicom Health Group and provides patient-focused initiatives that include Patient Ambassador programs, creative services, call center support and a growing number of patient leadership councils.
Bud Bilanich, The Common Sense Guy, is a success coach, motivational speaker, author, and blogger. He is a faculty member at the Daniels College of Business at the University of Denver where he teaches courses in Organizational Dynamics and Human Capital Management. Bud has written five books on career and life success, which are the basis of his Common Sense Success System.
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Don Feiler is Partner/Chief Digital Officer at Calcium. Don brings a wealth of experience scoping, designing, creating, and deploying online applications and multimedia for the pharmaceutical and healthcare industries. He has worked with Merck, Pfizer, Novartis, Novo Nordisk, Janssen, and many others over the course of his 20-year career.