Experts on Call
Quick, confidential consulation with industry experts
Authentic Patient Voice
Brenda Snow is Founder & CEO of Snow Companies. Brenda is widely regarded as the leading pioneer in patient engagement. Her full-service agency, Snow Companies, is now part of Omnicom Health Group and provides patient-focused initiatives that include Patient Ambassador programs, creative services, call center support and a growing number of patient leadership councils.
Data & Analytics
Sarah Caldwell is VP, Client Analytics Services at Crossix Solutions. Sarah has more than 15 years of experience in pharmaceutical marketing analytics and has consulted with pharma brands across various therapeutic areas and business situations, including launch and loss of exclusivity. She has strong knowledge of professional and patient data and extensive experience with measurement and optimization of pharmaceutical consumer marketing investments.
Dr. Kate Perry, MSc, PsychD, MNZPB is Director, Behavioral Science at Atlantis Healthcare. A registered psychologist with 20 years experience in the healthcare sector, Dr. Perry is responsible for the development of global evidence-based programs to promote behavior change among individuals living with chronic conditions.
Innovative Healthcare Marketing
Kerry A. Murphy is Executive Vice President, Account Services at Synapse. Having been at Synapse since its inception, Kerry has more than 18 years in healthcare communications, designing and managing numerous large medical communications in support of a wide range of successful brands. Her comprehensive expertise in biopharmaceutical marketing has made her an invaluable partner to clients throughout all phases of the product lifecycle.
Bud Bilanich, The Common Sense Guy, is a success coach, motivational speaker, author and blogger. He is a faculty member at the Daniels College of Business at the University of Denver where he teaches courses in Organizational Dynamics and Human Capital Management. Bud has written five books on career and life success, which are the basis of his Common Sense Success System.
Prioritizing Patient Perspectives
Anna McClafferty is Senior Vice President, Insights at Health Union. Anna helps clients integrate the voice of the consumer into their strategies and actions. Anna has extensive experience in all areas of pharmaceutical commercial operations, including a keen focus on insight generation.
Tara Herington is Vice President of Cardinal Health Sonexus™ Access and Patient Support. Cardinal Health Sonexus™ Access and Patient Support is a patient services hub with a full range of clinical, reimbursement, and access solutions. For more information, visit cardinalhealth.com/sonexus.
Life Sciences Media Strategy
Jeffrey D. Erb
Jeffrey D. Erb is President at Healix. Jeffrey leads the healthcare division of IPG Mediabrands. For over 16 years, Jeff has defined new strategies for clients in both HCP and Consumer marketing from media and analytics to digital and pricing strategies.
Don Feiler is Partner/Chief Digital Officer at Calcium. Don brings a wealth of experience scoping, designing, creating, and deploying online applications and multimedia for the pharmaceutical and healthcare industries. He has worked with Merck, Pfizer, Novartis, Novo Nordisk, Janssen, and many others over the course of his 20-year career.
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Rick Ratliff is President and Chief Commercial Officer at ConnectiveRx. Rick heads ConnectiveRx, a company that connects prescribers, pharmacists, and consumers to simplify how people get and stay on medications by providing information, savings, and access to medications people need.