Experts on Call
Quick, confidential consulation with industry experts
HCP Content Strategy
Robyn Garrett is VP, Content Strategy at MNG Health. Robyn has worked with more than 500 brands, helping them create high-impact work while seamlessly navigating the MLR process. She particularly enjoys digital strategy, content marketing, and crafting small, valuable touchpoints that surprise and satisfy.
Innovative Healthcare Marketing
Kerry A. Murphy is Executive Vice President, Account Services at Synapse. Having been at Synapse since its inception, Kerry has more than 18 years in healthcare communications, designing and managing numerous large medical communications in support of a wide range of successful brands. Her comprehensive expertise in biopharmaceutical marketing has made her an invaluable partner to clients throughout all phases of the product lifecycle.
HCP Direct Mail Strategy
Amanda Worden is VP, Business Development at MNG Health. Amanda has worked in pharmaceuticals for nearly a decade and strives to be a true strategic partner with her clients. She enjoys keeping up with the evolving landscape in healthcare marketing and is an expert at HCP insights and multichannel engagement.
Jessica Brueggeman is SVP, Health Behavior Group at MicroMass Communications, Inc. Jessica leads a team of behaviorists in applying behavior change strategies to health communication programs. Recently, her role expanded to include development of new products and services for health systems and ACOs.
Joe Shields is a healthcare industry veteran, innovative marketer, and digital pioneer. He is Co-founder and President of Health Accelerators, a Think Patients company focused on business-to-business marketing services for suppliers to life sciences companies.
Specialized Online Medical Communities
Dr. Theodore F. Search, PharmD
Ted is Founder and CEO of Skipta, which comprises more than 30 specialized medical communities with more than 800,000 healthcare professionals as members in the U.S. He is an innovation advocate, tech guru and an expert on “virtual professional networking.”
EHR and The Essential Digital
Jacquelyn is a registered nurse and healthcare business architect with a passion for optimizing healthcare workflows and information sharing. She’s also the President of Corvus Solutions, a Think Patients company focused on helping the life science industry deliver practical innovation.
Life Sciences Media Strategy
Jeffrey D. Erb
Jeffrey D. Erb is President at Healix. Jeffrey leads the healthcare division of IPG Mediabrands. For over 16 years, Jeff has defined new strategies for clients in both HCP and Consumer marketing from media and analytics to digital and pricing strategies.
Prioritizing Patient Perspectives
Anna McClafferty is Senior Vice President, Insights at Health Union. Anna helps clients integrate the voice of the consumer into their strategies and actions. Anna has extensive experience in all areas of pharmaceutical commercial operations, including a keen focus on insight generation.
Rick Ratliff is President and Chief Commercial Officer at ConnectiveRx. Rick heads ConnectiveRx, a company that connects prescribers, pharmacists, and consumers to simplify how people get and stay on medications by providing information, savings, and access to medications people need.
HCP Email Strategy
Chris Truitt is Manager of Deliverability at MNG Health. Chris has over a decade of experience in the email space and has helped brands optimize delivery and fine tune their email marketing strategies. He is a proponent of structured and educational content marketing, data analysis, and innovation.
Authentic Patient Voice
Brenda Snow is Founder & CEO of Snow Companies. Brenda is widely regarded as the leading pioneer in patient engagement. Her full-service agency, Snow Companies, is now part of Omnicom Health Group and provides patient-focused initiatives that include Patient Ambassador programs, creative services, call center support and a growing number of patient leadership councils.
Tara Herington is Vice President of Cardinal Health Sonexus™ Access and Patient Support. Cardinal Health Sonexus™ Access and Patient Support is a patient services hub with a full range of clinical, reimbursement, and access solutions. For more information, visit cardinalhealth.com/sonexus.
Dr. Kate Perry, MSc, PsychD, MNZPB is Director, Behavioral Science at Atlantis Healthcare. A registered psychologist with 20 years experience in the healthcare sector, Dr. Perry is responsible for the development of global evidence-based programs to promote behavior change among individuals living with chronic conditions.
Don Feiler is Partner/Chief Digital Officer at Calcium. Don brings a wealth of experience scoping, designing, creating, and deploying online applications and multimedia for the pharmaceutical and healthcare industries. He has worked with Merck, Pfizer, Novartis, Novo Nordisk, Janssen, and many others over the course of his 20-year career.
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Bud Bilanich, The Common Sense Guy, is a success coach, motivational speaker, author and blogger. He is a faculty member at the Daniels College of Business at the University of Denver where he teaches courses in Organizational Dynamics and Human Capital Management. Bud has written five books on career and life success, which are the basis of his Common Sense Success System.