What Doctors Want from the Marketers of the Future
As a doctor in primary care private practice, I frequently get called upon by ...
How Prescribers Affect Launch Success
With up to $1.4B invested in the R&D process per therapy1 and expectations high ...
When Did Email Marketing Get So Sophisticated?
While trendy social platforms grab headlines, email has very quietly become the vehicle through ...
Patient Pain and the Opioid Crisis
As the opioid addiction continues to grow, U.S. regulators are formulating new policy-based approaches ...
From On-Target to In-Play: Why Mass Marketing Methods Don’t Work for Pharma
Marketers in all verticals want to be on target. Sending the right message to ...
Speaker Bureau: Better Choices for Turbulent Times
A tactic with many names, “Speaker Bureau,” “Peer to Peer,” “Promotional Programs,” “Speaker Programs,” ...
How Time-starved Physicians Prefer to Get Information
Doctors of all specialties are voracious information gatherers in their quest to “keep up” ...
Orchestrating Effective HCP Content
A byproduct of our increasingly connected world is that many of us are drowning ...
Redefining Medical Necessity
As doctors, we are skilled in knowing what diagnostic tests are needed to determine ...
ACOs and IDNs: What’s the Difference and How Can Pharma Engage Them?
Although the concept of Integrated Health Systems (IHSs), aka Integrated Delivery Networks (IDNs), is ...
Smoke & Mirrors
Physicians apply many different references when taking care of patients. In today’s environment, options ...
Engaging Oncology Scientific Leaders to Drive Commercial Success
The oncology market is growing in both size and complexity, driven by new immunotherapy ...
