The Future of HCP Engagement is Digital
Reaching and engaging healthcare professionals (HCPs) used to be straightforward. Pharmaceutical field forces called ...
The Long-Term Impact of COVID-19 on the Pharma Sales Model
Half of my career has been in sales and the other in marketing. I ...
Meet the New Influencers: Advanced Practice Providers
Influence isn’t new—and neither are influencers. Think Galileo. Shakespeare. Picasso. Einstein. In the 21st ...
A Deep Dive into Medical Education Analytics and Marketing Data
Data analytics is the science of analyzing raw data to draw conclusions about information ...
Health Systems and Life Sciences Companies—Changing COVID-19 Care Using Data
Clinicians, scientists, and researchers are learning more about SARS-CoV-2 (COVID-19) each day. The process ...
The Changing Paradigm of User Experience in Medical Education
Ux. One of those abbreviations that was new for about 10 seconds before everyone ...
Three Tips for Creating Better Product Usability
When designing a product, website, platform, or other experience, consider these three tips to ...
Experiential Learning Evolved—Using VR/AR for Patient and HCP Education
Learning by doing is not a new concept—the theory has been around for centuries. ...
The Telehealth Takeover—and How it Benefits Marketers
COVID has undoubtedly changed how providers interact with field reps, relying more on digital ...
Telehealth: Benefits and Current Limitations
Telehealth has rapidly become our new normal. When the COVID crisis began, telehealth appointments ...
Managing Relationships Now and in the Future
It used to be easy to meet with thought leaders: A quick call or ...
Introducing Translators: A Key to Overcoming Rep Access Restrictions
About one-half of doctors/systems restrict access to pharmaceutical medical science liaisons (MSLs) and representatives. ...
