Maximizing Health Technologies: It’s All About the Alliance
In healthcare, we find ourselves at a critical moment of inflection due to the ...
The Changing Paradigm of User Experience in Medical Education
Ux. One of those abbreviations that was new for about 10 seconds before everyone ...
Three Tips for Creating Better Product Usability
When designing a product, website, platform, or other experience, consider these three tips to ...
Experiential Learning Evolved—Using VR/AR for Patient and HCP Education
Learning by doing is not a new concept—the theory has been around for centuries. ...
The Telehealth Takeover—and How it Benefits Marketers
COVID has undoubtedly changed how providers interact with field reps, relying more on digital ...
Telehealth: Benefits and Current Limitations
Telehealth has rapidly become our new normal. When the COVID crisis began, telehealth appointments ...
Managing Relationships Now and in the Future
It used to be easy to meet with thought leaders: A quick call or ...
Introducing Translators: A Key to Overcoming Rep Access Restrictions
About one-half of doctors/systems restrict access to pharmaceutical medical science liaisons (MSLs) and representatives. ...
Physician Opinions About “Fair” Prices Vary for Certain Therapies
As the cost of pharmaceutical and biotechnology therapies continues to rise, concern about the ...
Moving Toward an Agile KAM Future
Physical access has been a growing challenge in life sciences as the number of ...
The Rush to Real-Time ROI: Pharma’s Quest for Conversions in a New COVID Reality
As the head of a data marketing and healthcare IT company, I’m no stranger ...
Survey of NPs and PAs Reveal How Pharma Can Offer More Support During COVID
For many nurse practitioners (NPs) and physician assistants (PAs), the COVID-19 pandemic led to ...
- 2020
- Clinical Trials
- Commercialization
- Feature Articles
- HCPs
- July/August
- Marketing Strategy
- Medical Affairs
Working with Your Medical Affairs Team to Expedite Approval
As a marketer, it stands to reason you are keenly aware of the role ...
