The New Focus on “Patient Experience”

A generation ago, if you asked doctors how they were addressing their patients’ experience, ...

7 Reasons to Start Prioritizing HCP Social Media Marketing

“The growth and popularity of social media interaction is extremely impactful in the healthcare ...

The Future of HCP Engagement is Digital

Reaching and engaging healthcare professionals (HCPs) used to be straightforward. Pharmaceutical field forces called ...

Meet the New Influencers: Advanced Practice Providers

Influence isn’t new—and neither are influencers. Think Galileo. Shakespeare. Picasso. Einstein. In the 21st ...

Maximizing Health Technologies: It’s All About the Alliance

In healthcare, we find ourselves at a critical moment of inflection due to the ...