Part 1: The #FOAM Party You Weren’t Invited To

Joe where are your medical journals? Don’t you run a medical website?” my father, ...

Predictive HCP Targeting: What Is It, and Why Aren’t More Brands Leveraging It?

Historically, pharmaceutical marketers have analyzed efforts aimed toward healthcare providers (HCPs) by looking solely ...

4 Secrets of Successful Drug Launches Marketers Must Know

About two-thirds of all drug launches fail to meet prelaunch sales expectations during the ...

Women and Heart Disease: It’s Time to Close the Gap

Heart disease is the number one killer of women—more than all cancers combined. This ...

Attention: Docs Are Sick of Fluffy Ads

Have you ever walked the streets of Cairo? From the moment you arrive, locals ...

Let the Doctors Drive the Conversation

For decades we’ve been used to the idea that we should craft “messages” that ...

Why the American Health Care Act is Doomed to Fail

Recently the House passed the American Health Care Act (AHCA) in an attempt to ...

Creating Sky High Level Interest in Rare Diseases

Discussions with multiple pharma companies confirmed the need to better understand physicians’ knowledge about ...

Virtual Reality in Pharmaceutical Marketing—The Target’s Point of View

I am your optimal target customer. As an academically trained internist and cardiologist, NIH trained ...

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