Do You Hear Me? When HCPs Want Their Opinions Heard
Patients have access to a wealth of online information to help facilitate a better ...
12 Predictions for Non-Personal HCP Promotion in 2023
As 2023 gets underway, social media is strong and ascendant as an everyday promotional ...
The Rise of NP and PA Influence in 2022 and What’s Ahead
The past few years have propelled nurse practitioners (NPs) and physician associates (PAs) into ...
Why “Good Enough” Is No Longer Good Enough for Virtual Meetings
Scientists agree that man’s development of language and our ability to communicate played a ...
Oncologists at the Center of Cancer Care
For several years, the American Society of Clinical Oncologists (ASCO) has published what they ...
Bringing Patient Data into Your Omnichannel Strategy
Ensuring patients are at the center of their healthcare journey is easier said than ...
What Physicians Want from Pharma—And Where—During Diagnosis and Treatment
For life sciences commercial teams, effectively engaging physicians and supporting them with education on ...
The Evolution of Media in Medical Education: Introducing HSS Viewpoint
More than ever, physician time is at a premium. Heavy patient loads, paperwork, research, ...
Reevaluating “Difficult” Doctor-Patient Relationships
The doctor-patient relationship is something we’re always trying to get right because so much ...
From Volume-to-Value—The Critical Role of EHR
The adoption of Electronic Health Records (EHRs) had been a slow process until 2009 ...
Fewer Prescribers Are Driving NBRx Than You Think—Here’s Why
According to a 2021 study by Statista, 40% of prescriptions written in 2005 were ...
It Takes a Village: How Pharma Can Help Address the Mental Health and Substance Abuse Crisis
The COVID-19 pandemic led to an increase in depression and anxiety, along with an ...
Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time
As pharma reps’ access to physicians continues to decline, this case study examines the ...
