Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. This problem ...
In the past, the best way to deliver brand messages to prescribers was obvious: ...
As healthcare champions, we embrace the power of patient education. It can enhance health ...
Creating meaningful engagements with healthcare professionals (HCPs) at moments that are relevant to them ...
The rep-centered pharmaceutical commercialization landscape is evolving. Overwhelmed healthcare professionals (HCPs) are gravitating towards ...
At the outset of the pandemic, some viewed virtual speaker programs as a temporary ...
As health systems continue to vertically integrate and consolidate, their buying power increases, setting ...
Healthcare professionals (HCPs) want a more personal touch from pharma. According to Sermo’s HCP ...
Even before the pandemic halted almost all in-person interaction, sales reps in healthcare were ...
PM360 asked experts in engaging healthcare providers what strategies work best now following the ...
In January 2021, Watzan saw the rise of podcasts and wanted to develop an ...
I recently saw a “Saturday Night Live” (SNL) skit where they joked about the ...
Patients have access to a wealth of online information to help facilitate a better ...