ACOs and IDNs: What’s the Difference and How Can Pharma Engage Them?
Although the concept of Integrated Health Systems (IHSs), aka Integrated Delivery Networks (IDNs), is ...
Smoke & Mirrors
Physicians apply many different references when taking care of patients. In today’s environment, options ...
Engaging Oncology Scientific Leaders to Drive Commercial Success
The oncology market is growing in both size and complexity, driven by new immunotherapy ...
Strong Patient-HCP Dialogue Can Improve Adherence
We know both anecdotally as well as through research that the strength of a ...
Women, Exercise, and Diagnostics
As I have so often stated, “Exercise is the best medication.” By that, I ...
3 Ways AR Will Change Commercial Strategy
Augmented reality (AR) gained widespread attention the summer of 2016 with the addictive game, ...
Key Questions About HCP Engagement and Education
PM360 asked experts in engaging with healthcare professionals to address key issues the industry ...
Engaging with HCPs on Their Terms
The doctor won’t see you now. Yes, taking one overused and cliché phrase and ...
To Reach Clinicians, Think COLs Instead of KOLs
Connected Opinion Leaders, or COLs, play an increasingly important role in the world of ...
Creating Value in Bundled Payments
A debate has been brewing over the past few years surrounding the Center for ...
Physicians Share Their Thoughts on DTP vs. DTC Advertising
Pharmaceutical companies are one of the largest advertisers in the overall marketplace and across ...
Docs Use Junky Browsers
Something that is obvious to me and my physician colleagues, but seems to surprise ...
Doctors Need New Medications to Treat Patients in Pain
We have all heard the statistics and seen the consequences of the current U.S. ...
