What Physicians Want from Pharma—And Where—During Diagnosis and Treatment
For life sciences commercial teams, effectively engaging physicians and supporting them with education on ...
The Evolution of Media in Medical Education: Introducing HSS Viewpoint
More than ever, physician time is at a premium. Heavy patient loads, paperwork, research, ...
Reevaluating “Difficult” Doctor-Patient Relationships
The doctor-patient relationship is something we’re always trying to get right because so much ...
From Volume-to-Value—The Critical Role of EHR
The adoption of Electronic Health Records (EHRs) had been a slow process until 2009 ...
Fewer Prescribers Are Driving NBRx Than You Think—Here’s Why
According to a 2021 study by Statista, 40% of prescriptions written in 2005 were ...
It Takes a Village: How Pharma Can Help Address the Mental Health and Substance Abuse Crisis
The COVID-19 pandemic led to an increase in depression and anxiety, along with an ...
Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time
As pharma reps’ access to physicians continues to decline, this case study examines the ...
Voice is Becoming the Loudest Tool in the Exam Room
“Everything is voice activated these days.” The line from the 2011 Pixar “Cars” sequel ...
Take Two Tweets and Call Me in the Morning: The Rise of HCP Influencers
Before the pandemic, social media influencers were known mainly for projecting beautifully curated lives ...
Hearing from HCP Influencers
While social media had already been on the rise for disseminating medical information, the ...
Don’t Forget About Female Healthcare Professionals
Two years into a pandemic that upended the world as we knew it, we ...
How a Digital-first Mindset is Helping Emerging Biotechs Break Through
Nearly six in 10 life sciences product launches are now in specialty or rare ...
Three Pillars of Creating Clinically Relevant Content
With the demands of today’s busy HCPs, it’s important to meet the needs of ...
