What Physicians Want from Pharma—And Where—During Diagnosis and Treatment

For life sciences commercial teams, effectively engaging physicians and supporting them with education on ...

Reevaluating “Difficult” Doctor-Patient Relationships

The doctor-patient relationship is something we’re always trying to get right because so much ...

Fewer Prescribers Are Driving NBRx Than You Think—Here’s Why

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were ...

Voice is Becoming the Loudest Tool in the Exam Room

“Everything is voice activated these days.” The line from the 2011 Pixar “Cars” sequel ...

Take Two Tweets and Call Me in the Morning: The Rise of HCP Influencers

Before the pandemic, social media influencers were known mainly for projecting beautifully curated lives ...

Hearing from HCP Influencers

While social media had already been on the rise for disseminating medical information, the ...

Three Pillars of Creating Clinically Relevant Content

With the demands of today’s busy HCPs, it’s important to meet the needs of ...