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8 Tactics to Increase HCP Engagement in 2024

A significant battle for the hearts and minds of healthcare professionals (HCPs) will play ...

A female social media influencer filming a video about medications

The Weight Loss Medication Dilemma: A Physician’s Perspective

Survey any physician if they’ve been asked by a patient about a prescription weight ...

Engaging the Audience Hiding in Plain View

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, ...

3 Steps for More Effective HCP Marketing with Insights from Pfizer

Some things are better together. While field force activities and digital advertising can be ...

When Does Healthcare Marketing Become Too Niche?

As healthcare advertisers work to maximize their promotional budgets, an ongoing shift is occurring ...

The Importance of Omnichannel Approach for European Physicians

Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. This problem ...

5 Core Tenets of HCP-focused Point-of-Care Marketing

In the past, the best way to deliver brand messages to prescribers was obvious: ...

Increase Providers’ Use of Patient Education with a Modular Approach

As healthcare champions, we embrace the power of patient education. It can enhance health ...

Reaching HCPs at Meaningful Moments

Creating meaningful engagements with healthcare professionals (HCPs) at moments that are relevant to them ...

A World Without Reps—How to Survive if Doctors Ever Completely Deny Access

The rep-centered pharmaceutical commercialization landscape is evolving. Overwhelmed healthcare professionals (HCPs) are gravitating towards ...

Reigniting the Future of Speaker Bureaus and Thought Leader Engagement

At the outset of the pandemic, some viewed virtual speaker programs as a temporary ...

Zoom In, Zoom Out: How to Make Commercial Inroads at Health Systems

As health systems continue to vertically integrate and consolidate, their buying power increases, setting ...