Docs Use Junky Browsers
Something that is obvious to me and my physician colleagues, but seems to surprise ...
Doctors Need New Medications to Treat Patients in Pain
We have all heard the statistics and seen the consequences of the current U.S. ...
Turning Over All the Cards on Provider/Life Sciences Collaboration
When you watch a Texas Hold’em poker tournament on TV, it’s easy to get ...
A Proposal: Changing the Paradigm for Women’s Heart Health
As women actresses walked the red carpet at the Golden Globe awards dressed in ...
No, Your Doc Won’t Be Replaced by a Robot
My parents moved to the United States in the 1960s as immigrant physicians. One ...
The HCP is Not Your Target—It’s Time to Re-Think HCP Message Targeting and Relevance
In the world of pharmaceutical communication and marketing strategy, the majority of effort is ...
What Doctors Want from Pharmaceutical Marketers
“I want just two minutes” is what many pharmaceutical company and sales representatives tell ...
Part 1: The #FOAM Party You Weren’t Invited To
Joe where are your medical journals? Don’t you run a medical website?” my father, ...
Mind the Gap: Research Finds Physician Awareness of Patient Support Programs Lacking
As healthcare globally is shifting to driving economic and clinical outcomes, the life sciences ...
Predictive HCP Targeting: What Is It, and Why Aren’t More Brands Leveraging It?
Historically, pharmaceutical marketers have analyzed efforts aimed toward healthcare providers (HCPs) by looking solely ...
4 Secrets of Successful Drug Launches Marketers Must Know
About two-thirds of all drug launches fail to meet prelaunch sales expectations during the ...
Women and Heart Disease: It’s Time to Close the Gap
Heart disease is the number one killer of women—more than all cancers combined. This ...
Attention: Docs Are Sick of Fluffy Ads
Have you ever walked the streets of Cairo? From the moment you arrive, locals ...