Let the Doctors Drive the Conversation

For decades we’ve been used to the idea that we should craft “messages” that ...

Why the American Health Care Act is Doomed to Fail

Recently the House passed the American Health Care Act (AHCA) in an attempt to ...

Creating Sky High Level Interest in Rare Diseases

Discussions with multiple pharma companies confirmed the need to better understand physicians’ knowledge about ...

Virtual Reality in Pharmaceutical Marketing—The Target’s Point of View

I am your optimal target customer. As an academically trained internist and cardiologist, NIH trained ...

Key Principles for Sales and Marketing Messages in the Face of Reduced Access to Oncologists

Oncology treatment breakthroughs provide patients and oncologists with an increased array of innovative treatment ...

What Do Doctors Want?

There’s probably no word more ubiquitous in the healthcare industry these days than “trust.” ...

Trump’s Love/Hate Relationship with Pharma

President Trump’s love/hate relationship with pharma will undoubtedly affect the care of my patients ...

Will the 21st Century Cures Act Lead to New Cures?

Late last year, the 21st Century Cures Act was signed into law after it ...

Multichannel Marketing with Physician-Level Data

Pioneering Philadelphia retailer John Wanamaker is often quoted as saying, “Half the money I ...

An Enormous Wasted Opportunity—Packaging

I can make almost any patient take their medication as directed. It isn’t hard, ...