HCP Engagement & Education
PM360’s Focus On section examines examines a specific area of the life sciences industry. ...
I Dream of Genes: Genomic Medicine and Personalized Care
Genomic medicine has improved drastically and will continue to do so in the next ...
8 Tactics to Increase HCP Engagement in 2024
A significant battle for the hearts and minds of healthcare professionals (HCPs) will play ...
The Weight Loss Medication Dilemma: A Physician’s Perspective
Survey any physician if they’ve been asked by a patient about a prescription weight ...
Engaging the Audience Hiding in Plain View
Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, ...
3 Steps for More Effective HCP Marketing with Insights from Pfizer
Some things are better together. While field force activities and digital advertising can be ...
When Does Healthcare Marketing Become Too Niche?
As healthcare advertisers work to maximize their promotional budgets, an ongoing shift is occurring ...
The Importance of Digital Opinion Leaders Continues to Increase
In 2018, we published an article, “To Reach Clinicians, Think Connected Opinion Leaders (COLs) ...
The Importance of Omnichannel Approach for European Physicians
Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. This problem ...
5 Core Tenets of HCP-focused Point-of-Care Marketing
In the past, the best way to deliver brand messages to prescribers was obvious: ...
Increase Providers’ Use of Patient Education with a Modular Approach
As healthcare champions, we embrace the power of patient education. It can enhance health ...
Reaching HCPs at Meaningful Moments
Creating meaningful engagements with healthcare professionals (HCPs) at moments that are relevant to them ...
A World Without Reps—How to Survive if Doctors Ever Completely Deny Access
The rep-centered pharmaceutical commercialization landscape is evolving. Overwhelmed healthcare professionals (HCPs) are gravitating towards ...
