When Did Email Marketing Get So Sophisticated?

While trendy social platforms grab headlines, email has very quietly become the vehicle through ...

Patient Pain and the Opioid Crisis

As the opioid addiction continues to grow, U.S. regulators are formulating new policy-based approaches ...

Speaker Bureau: Better Choices for Turbulent Times

A tactic with many names, “Speaker Bureau,” “Peer to Peer,” “Promotional Programs,” “Speaker Programs,” ...

Spotify-ing HCP Media

For the past decade, we tried to be Amazon. We hoped to sell scripts ...

How Time-starved Physicians Prefer to Get Information

Doctors of all specialties are voracious information gatherers in their quest to “keep up” ...

Orchestrating Effective HCP Content

A byproduct of our increasingly connected world is that many of us are drowning ...

Redefining Medical Necessity

As doctors, we are skilled in knowing what diagnostic tests are needed to determine ...

Smoke & Mirrors

Physicians apply many different references when taking care of patients. In today’s environment, options ...

Engaging Oncology Scientific Leaders to Drive Commercial Success

The oncology market is growing in both size and complexity, driven by new immunotherapy ...