No, Your Doc Won’t Be Replaced by a Robot

My parents moved to the United States in the 1960s as immigrant physicians. One ...

The HCP is Not Your Target—It’s Time to Re-Think HCP Message Targeting and Relevance

In the world of pharmaceutical communication and marketing strategy, the majority of effort is ...

What Doctors Want from Pharmaceutical Marketers

“I want just two minutes” is what many pharmaceutical company and sales representatives tell ...

Part 1: The #FOAM Party You Weren’t Invited To

Joe where are your medical journals? Don’t you run a medical website?” my father, ...

Predictive HCP Targeting: What Is It, and Why Aren’t More Brands Leveraging It?

Historically, pharmaceutical marketers have analyzed efforts aimed toward healthcare providers (HCPs) by looking solely ...

4 Secrets of Successful Drug Launches Marketers Must Know

About two-thirds of all drug launches fail to meet prelaunch sales expectations during the ...

Women and Heart Disease: It’s Time to Close the Gap

Heart disease is the number one killer of women—more than all cancers combined. This ...

Attention: Docs Are Sick of Fluffy Ads

Have you ever walked the streets of Cairo? From the moment you arrive, locals ...

Let the Doctors Drive the Conversation

For decades we’ve been used to the idea that we should craft “messages” that ...