12 Predictions for Non-Personal HCP Promotion in 2023

As 2023 gets underway, social media is strong and ascendant as an everyday promotional ...

The Rise of NP and PA Influence in 2022 and What’s Ahead

The past few years have propelled nurse practitioners (NPs) and physician associates (PAs) into ...

Why “Good Enough” Is No Longer Good Enough for Virtual Meetings

Scientists agree that man’s development of language and our ability to communicate played a ...

Oncologists at the Center of Cancer Care

For several years, the American Society of Clinical Oncologists (ASCO) has published what they ...

Bringing Patient Data into Your Omnichannel Strategy

Ensuring patients are at the center of their healthcare journey is easier said than ...

What Physicians Want from Pharma—And Where—During Diagnosis and Treatment

For life sciences commercial teams, effectively engaging physicians and supporting them with education on ...

Reevaluating “Difficult” Doctor-Patient Relationships

The doctor-patient relationship is something we’re always trying to get right because so much ...

Fewer Prescribers Are Driving NBRx Than You Think—Here’s Why

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were ...