Driving ROI in the Midst of a Cookiepocalypse

Over the past several years, the suffix “pocalypse” has been used for just about ...

The Impact of Insights-Driven Engagement in Medical Affairs

Until very recently, functional operations for many Medical Affairs teams relied on legacy processes ...

Mitigating Medication Safety Issues Among the Elderly with Pharmacogenomics

While uptake of pharmacogenomics (PGx) is accelerating across virtually all clinical specialties, particular attention ...

Opportunity’s Knocking: Open the Door to These Next-Gen Field Team Strategies

Information symmetry between field sales representatives and customers has arrived. In most cases, healthcare ...

The Consequences of Pandemic-induced Healthcare Delays

The SARS-CoV-2 pandemic has led to many negative health outcomes besides those directly attributable ...

Medical Conferences and Congresses Reimagined

2020 started with business as usual for medical conferences. Practitioners were registering and booking ...

The Lasting Impact of the Pandemic on HCP Engagement

Life sciences industry engagement with healthcare providers (HCPs) was slowly changing before the pandemic, ...

Two Key Questions About HCP Engagement and Education in 2021

PM360 asked experts in reaching healthcare professionals (HCPs) how COVID is changing how they ...