Survey of NPs and PAs Reveal How Pharma Can Offer More Support During COVID

For many nurse practitioners (NPs) and physician assistants (PAs), the COVID-19 pandemic led to ...

Launching a Practice Virtually During COVID-19

I was in the final stages of opening my new women’s wellness clinic when ...

A Nimble Social Strategy a Must for Reopening Physician Practices

As all organizations try to adapt to doing business in the COVID environment, it ...

Despite COVID-19, The Doctor is Still In

While pharma sales rep access has been shut down, the vast majority of physician ...

Considering AI? 3 Ways to Set Your Commercial Team Up for Success

Artificial Intelligence (AI) is rapidly becoming pervasive in enterprise applications and embedded within specific ...

What Physicians Want in the Post-COVID-19 Era

The COVID-19 pandemic is driving profound changes to U.S. healthcare delivery systems—changes that are ...

Advanced Practice Providers Replacing Physicians

In 2020, one out of every three U.S. providers are nurse practitioners (NPs) or ...

Skeptical HCPs—How to Win Them Over

The relationship between pharmaceutical brands and HCPs has long been marked by skepticism and ...