Take Two Tweets and Call Me in the Morning: The Rise of HCP Influencers

Before the pandemic, social media influencers were known mainly for projecting beautifully curated lives ...

Hearing from HCP Influencers

While social media had already been on the rise for disseminating medical information, the ...

Three Pillars of Creating Clinically Relevant Content

With the demands of today’s busy HCPs, it’s important to meet the needs of ...

A Guide to Better Serving Burnt-out Physicians

Since March 2020, demands on the time and energy of physicians have never been ...

Are Your Speaker Programs Delivering Value in an Omnichannel World?

While the pandemic has affected many factors within the world of healthcare provider (HCP) ...

It’s a Matter of Trust

In the pharmaceutical industry, our primary focus is to educate providers and patients about ...

Focus on Medical Insights

It’s no secret healthcare professional (HCP) engagement models have changed since the start of ...

Shortening the Path to Prescription

The Holy Grail of healthcare marketing has always been to facilitate a conversation between ...

Two Key Questions About HCP Engagement and Education in 2022

PM360 asked industry experts how to improve engagement with healthcare professionals based on the ...