Pharmacovigilance and Pharmacogenomics Following the EU General Data Protection Regulation (GDPR)

While similar in many ways, pharmacogenomics and pharmacogenetics are two distinct concepts. Specifically, they ...

Make Your DTC TV Campaign Even Better at Driving Website Traffic

According to an Accenture study, fully 87% of TV viewers multitask with a smartphone, ...

How Do You Actually Build a Chatbot?

The buzz surrounding chatbots is at an all-time high, but they have yet to ...

Protecting Patient Data

If knowledge is power, big data has made us a lot more powerful in ...

Credibility Defines Great Leaders

Take a moment to reflect on this question: What person comes to mind when ...

Keeping a Healthy Balance

Recently, I stopped by a team member’s desk to see how she was progressing ...

PFDD: A Game Changer?

The 21st Century Cures Act (Cures Act), which was passed by Congress, includes mandates ...

Is Your Brand at Risk?

Big data analytics has played a major role over the past few years in ...

Boxed In to Break Free

I was that kid. The one who turned the refrigerator box into an airplane. ...

Diffusing Therapeutic Innovation

Marketers routinely ask themselves the age-old question: How can I reach the right physicians ...