The Payer Landscape is Evolving—But Change is Slow
Payers are evolving. Just look at the recent deals that blend together some combination ...
Beyond Price Negotiation—What Really Matters to Payers
We’ve all heard the adage “cost is what you pay, value is what you ...
Equal in Every Way
“Men named John hold more CEO titles than all women combined.” That’s a sobering ...
Top Women in Healthcare Talk Gender Parity
During 2017, the dam burst globally as women began to speak out on all ...
Will UnitedHealthcare’s New Rebate Strategy Put Pharma at Risk?
Earlier this month, UnitedHealthcare, a UnitedHealth Group company, announced it will expand pharmacy discounts ...
Pharma Made its Presence Known at SXSW 2018
At SXSW, while health doesn’t take center stage, it’s certainly a part of the ...
Optimizing TV and Search in the Age of Amazon Healthcare
The U.S. is one of only two countries that allow pharma ads to run ...
Who Needs to Care about Value Frameworks?
Public scrutiny on healthcare costs, particularly drug costs, has been mounting over the past ...
What Patients Really Want from AI in Healthcare
Lately, when people ask me about artificial intelligence and healthcare, I tend to talk ...
2018 Greatest Creators Cover Competition Winner
Every year, PM360 asks the artists in our industry to send in their best ...
The Wellness of Healthcare Advertising
This is a great time to be a creative working in healthcare advertising. The ...
Embracing the Dark Side in Healthcare Communications
I’m English, and I want to give you a tip for greeting someone from ...
