Accessibility: A Prescription for Success in Pharma UX

Has your marketing team inadvertently created a barrier in your user experience? If so, ...

GDPR: Where We’ve Come, Where We are Going

Recently, I wrote about Google’s $57 million fine for violating the now one-year old ...

Q&A: Pharma Executives Discuss Data Management’s Keys to AI Success

Life sciences companies are making artificial intelligence (AI) a priority—not only in drug development ...

Changes to Medicare Part D Continue to Evolve

With the Bipartisan Budget Act of 2018 (BBA), Congress made changes to the Medicare ...

PM360 Announces 2019 Trailblazer Award Finalists

Press Release For Immediate Release  Contact: Andrew Matthius Senior Editor, PM360 646-300-8113 andrew.matthius@pm360online.com PM360 ...

The Power of Real-World Data to Drive Outcomes

Big data is changing the way pharma manufacturers approach their product and marketing efforts. ...

Chris Tuleya Promoted to EVP, Managing Director at Underscore

Underscore, an ROI-focused health and wellness media strategy, planning, and execution company, recently made ...

Balancing Data and Privacy

Not too long ago, online data security was not something people fretted over. Most ...