Stark / Raving Branding + Digital Marketing
Over the course of his 20-year career, Matthew Stumm has striven to redefine what it means to connect with health consumers by creating personalized narratives that speak directly to their unique needs and deliver meaningful value. In 2016, he decided to form his own agency, Stark / Raving Branding + Digital Marketing, with this mission at its core.
“Our goal is to empower patients,” Matthew says, “so they can make more informed decisions as they take a proactive role in managing their own care.”
For instance, with the Affordable Insulin Project, a patient advocacy collaboration between the Diabetes Patient Advocacy Coalition and Eli Lilly, Matthew created a personalized health narrative that speaks directly to the individual consumer and delivers that message seamlessly across a digital ecosystem. That message: Empower those affected by today’s rising healthcare costs so they can take action on more affordable access to life-saving insulin. In the three-month pilot program, the campaign resulted in 121,000 unique visits and 5,436 content downloads.
Matthew also believes each communication provides an opportunity to engage with health consumers at a deep and meaningful level. For example, Advocacy for Access, a public awareness campaign for Insulet Corporation, was designed to build a community of patients, caregivers, and HCPs and help them navigate the complexities of the insurance industry. Through multiple forms of communication and online advocacy, the program continues to expand access to a lifesaving medical device by encouraging insurance companies to provide coverage. Once again, Matthew showed how it’s possible to communicate complex health constructs so people can understand them and affect change in their care.
To make campaigns like this possible, Matthew established an environment at Stark / Raving where creative teams and clients work together to develop custom strategies and build deliverables through a series of sprints, measuring results, and adapting on the fly.
“I believe creativity has the power to make a positive impact and that taking informed risks is crucial for growth,” Matthew says. “I want my employees to know they are supported in their individual journeys and that they are contributing to something bigger.”