Importance of Ambulatory Surgery Centers to the Medical Device Industry

Philips, Siemens, DePuy, Boston Scientific. A simple Google search on the topic of ambulatory ...

3 Key Considerations for Promoting Transparency for AI/ML-Enabled Medical Devices

Today, developers of innovative medical devices are increasingly utilizing artificial intelligence (AI) and machine ...

How MedTech Is Displacing Drugs in the Treatment Paradigm

For many years, pharmaceutical innovations that served as a viable alternative to surgical interventions ...

Bridging the Divide Between Pharma and MedTech in Chronic Disease Care

Effective disease management, especially for chronic conditions, is multi-disciplinary, incorporating medication as well as ...

Thank You, COVID-19? How the Pandemic Changed Customer Experience

When COVID-19 hit, the world seemed to stop. But for those of us in ...

Four Biggest Challenges Facing Medical Device Marketers

Medical device marketing teams are facing unprecedented times as we roll into the back ...

Public Health Crises and FDA Scrutiny

Every public health emergency or outbreak brings with it a corresponding urgent need for ...

The FDA, Marketing Claims, and Digital Health Products

For both developers and marketers of digital health products, a thorough evaluation of each ...

The Reality of Connected Medical Devices

Every healthcare facility has been quickly adding large numbers of connected medical devices to ...