The FDA, Marketing Claims, and Digital Health Products

For both developers and marketers of digital health products, a thorough evaluation of each ...

The Reality of Connected Medical Devices

Every healthcare facility has been quickly adding large numbers of connected medical devices to ...

Marketing Laboratory Developed Tests

On April 4, 2019, the U.S. Food and Drug Administration issued a Warning Letter ...

How Medical Device Sales Reps Can Unlock Additional Revenue

Today’s medical sales environment is rapidly evolving. Trust and credibility are invaluable, but it’s ...

NeuraMetrix Can Detect and Monitor Brain Diseases Through Typing Cadence

Doctors and scientists have long struggled to detect and monitor neurodegenerative diseases such as ...

Words & Functionalities Matter: FDA Regulation of Consumer Software and Apps

Today, understanding whether digital health software or apps are actively regulated as medical devices ...

Diagnostics’ Waterless Wave

Historically, diagnostic advances have not been greeted with the same level of excitement as ...

The Radical Redesign of Healthcare Begins

Healthcare providers have resisted the call to lead the value-based care movement. In 2019, ...

Talking About Your Pipeline

Ahead of commercialization, companies developing drugs and medical devices communicate about their pipeline products ...

Why Marketing Leadership Matters

Healthcare organizations are increasingly investigating and unleashing the power of intelligent digital technologies, using ...

Patient Experience Data and R&D

As the U.S. Food and Drug Administration (FDA) works to issue more guidance for ...