Medical Devices and the Healthcare Ecosystem

The average lifespan of an S&P 500 company dropped from 61 years in 1958 ...

The Secret Weapon for Defending Against Disruption

Many companies in the medical device and pharmaceutical industry are adrift. We have been ...

Laboratory-Developed Tests and the New Administration

On the heels of the recent U.S. Food and Drug Administration (FDA) announcement to ...

Reach Your Stakeholders by Establishing a Core Message

The distinction between traditional and digital has fully dissolved—because now it’s difficult to say ...

Medical Device Innovation in the Post-ACA World

The rules for healthcare delivery and payment have changed in the United States. Even ...

Drive Innovation in Medical Devices

As healthcare marketers, we need to understand the idea that the future of business ...

Leveraging Patient Preferences and Patient Communications in Device Promotion

As the U.S. Food and Drug Administration (FDA) increasingly focuses on patient engagement in ...

Surviving the Shift to Bundled Payments

Whether we like it or not, bundled payments are here. With this shift comes ...

Marketing A.D. (After Digital)

Have you heard that digital is disrupting healthcare? I thought so. However, you may ...

Medical Device Promotion: The Same Rules of the Road as Rx Drugs?

Many pharmaceutical companies today are crossing over into the medical device world in one ...