• Bringing a Medical Device to Market

    Medical Device Compliance by on February 17th, 2016

    Pipeline products are the lifeblood not only of established device companies but also of startup companies, as their future success hinges on their ability to successfully move products out of the development stage and into commercial distribution and market acceptance. While the U.S. Food and Drug Administration (FDA) prohibits the commercialization of investigational medical devices […]

  • Do You Have a Designated DTC eMarketer?

    DTC 360 by on November 17th, 2015

    You might be tired of hearing that digital marketing is a key driver for empowered patients, but the Internet is being used more and more by patients who suddenly see themselves as consumers of their health choices. Results from a national consumer survey conducted by Makovsky Health and Kelton show the average U.S. consumer spends […]

  • Sell With Confidence—And in Compliance

    Compliance Center by on November 17th, 2015

    Imagine a compliance program that ensures sales representatives know what to do or say with exquisite clarity when facing sensitive situations. One in which reps understand the way new or revised laws and regulations or [promotional] violation letters directly impact their interactions with HCPs. And where compliance support for tricky situations is accessible 24/7. Simply […]

  • Get to Know More About Brand Naming

    Brand Slam by on November 17th, 2015

    In the pharmaceutical branding world, the only constant is change when it comes to regulation among the global health authorities. Governing bodies from the FDA to Health Canada to EMA are in a continuous adaptation to evolve the process of gaining approval of a drug. These include many factors related to an asset’s development, up […]

  • Enhancing Your Ads with Second-Screen Engagement

    Analytics by on December 18th, 2013

    TVs. Tablets. Smartphones. Ultrabooks. Laptops. Convertible laptops that can turn into tablets and vice versa. People view a lot of screens throughout the day, and according to a series of studies conducted by Time Warner Medialab, they rarely just focus on one of them. The research revealed that 60% of people who have a smartphone, […]

  • Real Precision Targeting and Messaging Takes Discipline

    Panorama by on December 18th, 2013

    It’s easy to feel overwhelmed by all of the changes happening in the healthcare delivery landscape. Just imagine what it must feel like to be a provider of care today—pressure to become employed; a changing payment model aligned with performance; mandatory adoption of new workflow tools; ICD-10 codes; and let’s not forget about the Sunshine […]

  • Shifting Strategies to Align with the Healthcare Landscape in 2014

    Panorama by on December 18th, 2013

    Every year is full of its own challenges, victories and changes in the healthcare industry. 2013 is certainly no exception, presenting unprecedented challenges for marketers and agencies as well as providers and payers. The most anticipated, contested and paramount change in the U.S. this year was the Affordable Care Act (ACA). The arrival of the […]

  • Sales Force Optimization in the New World of Healthcare: Four Keys to Success

    Analytics by and on December 18th, 2013

    Pharmaceutical sales used to center around modeling and analyzing the allocation of reps, territories, products and time. With the demise of blockbuster drugs and the shift from selling “product brands” to selling “corporate brands,” sales force optimization and analytics are changing. Now, it’s about whom the sales force represents and less about the drugs-and-related-benefits they […]

  • Overcoming the Key Account Management Talent Shortage in Pharma

    Panorama by and on December 18th, 2013

    It is no secret that decision making in pharmaceutical utilization is increasingly moving away from individual clinicians to groups of business and functional stakeholders, such as those in integrated networks, hospital P&T committees, payer organizations and large group practices. Selling pharmaceuticals is consequently becoming, though not exclusively, the province of key account management strategies, an […]

  • Innovators: Services

    Feature Articles by on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: Products

    Feature Articles by on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: People

    Feature Articles by on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: Divisions

    Feature Articles by on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

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