Topics
2020 Vision—10 Trends to Watch
As we start a new year, I am feeling optimistic about the state of ...
Medical Cannabis Therapies Challenge Marketers
With the FDA approval over a year ago of Epidiolex® (cannabidiol) CV, the first ...
Patients at The Core: “Turnaround” Means Focusing on What Matters
PM360 asks Tim Wright, CEO, MiMedx what it means to be a leader in ...
How to Optimize Patient Enrollment and Recruitment
Patient engagement for clinical trials has come a long way from the days of ...
A New Era in Point of Care Marketing
“Advertising at the point of care is powerful,” says Matt Arnold, Principal Analyst, Decision ...
Bots, Impersonators, and Account Takeovers, Oh My! Protecting Your Brand on Social Media
Anyone who has paid attention to politics in the past few years has seen ...
Fitness Trends 2020: Get Fit Your Way
New Year fitness resolutions may be nothing new, but how people get in shape ...
A Preview of Tech’s Year Ahead—and Beyond
A city with no human drivers; humanoid AI avatars; self-driving cars that are more ...
PM360 Circle of Excellence: Insight and Communication at the Point of Care
A lively group of PM360 Brand Champions and Marketer of the Year finalists gathered ...
Delivering Patient Value Beyond the Medical
The World Health Organization estimates that by 2020, 57% of the world’s population will ...
Healthcare Watch January/February 2020
Brand Beat: New Startup Will Fight Rising Drug Prices With “Equivilar” Therapies The biotech ...
Industry Briefs January/February 2020
Cuomo Revamps Marijuana Legalization Proposal New York Governor Andrew Cuomo’s 2019 proposal for legalizing ...
Movers and Shakers January/February 2020
Akouos Appoints Key Senior Leadership Karoline Shair, PhD, JD, becomes the new Senior Vice ...