Topics
The Reality of Virtual Togetherness
In late August, I slipped on my Oculus headset for the first time and ...
Using Podcasting for Pharma Sales Enablement
The COVID-19 pandemic introduced new internal communication challenges, from onboarding new hires to training ...
Healthcare Watch September 2021
Discoveries and Innovations: 3D Printing Tumors for Treatment Researchers have used brain cancer patients’ ...
Industry Briefs September 2021
Pfizer Is the First to Get Full COVID-19 Vaccine Approval The FDA made the ...
Patients Want Support Programs—But They Don’t Know They Already Exist
Pharmaceutical companies invest billions of dollars each year into supporting and empowering patients who ...
Creative: The Bigger Picture
Is the day of the be-all-end-all advertising campaign gone? The pithy headline, the show-stopping ...
Harnessing the Power of Mobile Patient Support for Patient Adherence
As the healthcare system continues to shift toward finding ways to support and inform ...
The Ins and Outs of Campaign Optimizations
What determines whether a life sciences advertising campaign is successful? This is a question ...
3 Ways to Engage Patients as People—And Why It Matters for Brands
It’s safe to say that patient centricity is far more than a trend—it’s here ...
Why the Nurse Navigator Is Essential to the Patient
Patient navigation is a health delivery support strategy that addresses barriers to care and ...
Execution and Targeting: Delivering Your Brand Message to as Many Target Patients as Possible
With fall upon us, it’s a good time to revisit the Closed-Looped Marketing cycle. ...
How Competition Affects Market Access for Rare Disease Therapeutics
For years, the rare disease community has looked forward to a time when patients ...
An Evolving Healthcare Ecosystem: Pharma’s Role in Solving SDoH and Health Equity Issues
The 16th Century English phrase, “A Jack of all trades is a master of ...
