Topics
Crafting Highly Effective Incentive Compensation Plans for Your Sales Force
A fair and rewarding incentive compensation plan is an essential component of any successful ...
The Impact of Express Scripts’ 2019 Formulary Exclusion List
Earlier this month, Express Scripts announced its 2019 National Preferred Formulary (NPF), which added ...
What the “Healthcare Consumerism” Movement Means for Marketers
Between 2010 and 2014, the proportion of U.S. residents under the age of 65 ...
The Muscular Dystrophy Association Launches Expanded Patient Data Hub Initiative
The Muscular Dystrophy Association (MDA) has been building a longitudinal provider-entered registry of neuromuscular ...
Maximizing the Probability of Trial Success for CAR-T Cell Therapies
CAR-T cells are complex products, and translating them from basic and preclinical research to ...
4 Innovative Trials Types That Can Improve Drug Development Success
Innovation is revolutionizing a number of industries, but its impact has not yet been ...
Improving Health Literacy
When patients understand what they are being told (i.e., have a suitable degree of ...
Why Brands Fail at EHR
I recently sat in a conference room at a large pharmaceutical manufacturer, and I ...
Bridging the Divide
The healthcare industry, despite recent advancements, is still an analog industry that relies heavily ...
ACOs and IDNs: What’s the Difference and How Can Pharma Engage Them?
Although the concept of Integrated Health Systems (IHSs), aka Integrated Delivery Networks (IDNs), is ...
Solving the Adherence Problem
Nonadherence to medicine is a problem. I am sure you have heard the numbers, ...