Twitter Uncertainty: The Dangers to Pharma’s Ad Strategies

For more than a decade now, healthcare professionals (HCPs) have used Twitter to share ...

Industry Briefs January/February 2023

Trials App Becomes Therapeutic Option IllumiCare has partnered with MultiCare Health System, a not-for-profit ...

Healthcare Watch January/February 2023

Patient Pages: Insights into Adherence During Pregnancy Women’s health and pregnancy company Mirvie conducted ...

3 Trends Driving Demand for Audience Quality and Scale

Health data audience segments help pharma marketers reach high-quality audiences while using media and ...

Marketing Tactics from 5 Unlikely Films

Let’s face it. Because inspiration doesn’t work on a clock, the job of a ...

When Misinformation Comes for You

Some say we are living in a post-truth world. Kellyanne Conway’s famous “alternative facts” ...

AMCP Nexus 2022 Stirs Debate About the Future of Managed Care Practices

Debate continues to swirl around emerging managed care practices such as copay accumulators and ...

CES 2023 Previews Tech on the Horizon

The annual Consumer Electronic Show (CES) was back in full swing as more than ...

Odysseys with Brian Peters

PM360 asked Brian Peters, VP, Marketing, Medexus Pharma about the place he just can’t ...

Odysseys with Amy Gittelman

PM360 asked Amy Gittelman, VP Sales, Populus Media about the place she just can’t ...