Topics
Market with Maximum Efficiency by Obeying Your Inner Sensei
In the world of branding, everything boils down to positioning—making sure your brand can ...
Importance of Ambulatory Surgery Centers to the Medical Device Industry
Philips, Siemens, DePuy, Boston Scientific. A simple Google search on the topic of ambulatory ...
Cutting Through the Digital Clutter with Data-Driven Marketing
While pharma brands have learned many valuable lessons during the COVID-19 pandemic, some painful ...
Transforming Patient Centricity to Patient Inclusive within Medical Affairs
What is the value of a patient-centric approach if that approach doesn’t include the ...
The Healthcare Marketing Hack Every Pharma Brand Needs to Know
Pinterest is a goldmine for marketers, so why don’t we talk about it more? ...
The Best New Platforms, Trends, and Advertising Strategies to Leverage in Social Media
What is the latest in the social space? That is what PM360 wanted our ...
Take Two Tweets and Call Me in the Morning: The Rise of HCP Influencers
Before the pandemic, social media influencers were known mainly for projecting beautifully curated lives ...
Hearing from HCP Influencers
While social media had already been on the rise for disseminating medical information, the ...
How to Work with Patient Advocates, Influencers, and Ambassadors
Only 5% of patients ranked pharma companies as the most trusted player in the ...
Embrace a Point of View—And a Villain
Picture this: You’re a brand or a business that’s looking to break through the ...
Healthcare Watch June 2022
Med Device Department: Applying COVID Lessons to Monkeypox Learning from COVID-19, pharma is already ...
Industry Briefs June 2022
DeepIntent Dives into Streaming TV Ads According to research by DeepIntent and LG Ads ...
Don’t Forget About Female Healthcare Professionals
Two years into a pandemic that upended the world as we knew it, we ...
