Topics
The 7 Deadly Sins of a Brand Launch
After nearly 20 years in advertising, I’ve had the privilege of leading and contributing ...
How AI Will Reshape the Pharma Industry and Make Marketing Easier Than Ever
Medicine revolves around quality of and access to care. For the pharmaceutical industry, that ...
ATUs Aren’t Enough—It’s Time to Go Automated
The ATU (Awareness, Trial, Use) is a traditional tracking study that is, and will ...
New Cloud Innovations Unveiled at Veeva Summit
The annual Veeva Commercial & Medical Summit brings together leading life sciences professionals and ...
Why Long-form Videos Are a Must to Engage with Physicians
VuMedi, a comprehensive video medical education network for physicians, recently reached more than 250,000 ...
The Next Evolution of Non-Personal Promotion
The concept of Non-personal Promotion (NPP) dates back as far as the 1980s, and ...
Cultivating Big Ideas
In response to a marketing environment that has become increasingly competitive, healthcare and pharma ...
Great Big Creative Ideas
This is a faster, better, cheaper world. But big ideas are big ideas. They ...
The Discovery of Intent
Roaming the aisles of a drug store, a woman ponders the products lining the ...
3 Ways AR Will Change Commercial Strategy
Augmented reality (AR) gained widespread attention the summer of 2016 with the addictive game, ...
Cannes Lions Health: Going for the Bold
It’s almost that wildly anticipated time of year—Cannes Lions Health Festival is right around ...
Key Questions About HCP Engagement and Education
PM360 asked experts in engaging with healthcare professionals to address key issues the industry ...
Engaging with HCPs on Their Terms
The doctor won’t see you now. Yes, taking one overused and cliché phrase and ...