Topics
DTC Creative: Out of the Box vs. Tried and True?
When the subject of creative exploratory comes up, the typical direction from client to ...
Attribution Isn’t Just About Marketing. It’s a Way to Make Pharma More Affordable
Turn on the television and you’ll be bombarded by pharma ads—all competing for your ...
The Pharma Marketer’s Guide to Journey Orchestration Success
Customer journey orchestration may seem like a relatively new concept to pharma marketers, but ...
Don’t be Misled by These Five Major Myths About EHRs
Electronic health records (EHRs) are now an integral part of inpatient and outpatient care. ...
Does “Big Idea” Creative Still Matter in the Age of AI Optimization?
Artificial intelligence (AI) in healthcare advertising should be seen as no threat to creative ...
How Client Teams Can Truly Connect with their Agencies
As healthcare executives we are always focused on providing the best ideas, strategies, and ...
2019 Greatest Creators Cover Competition Winner
This year’s winner of PM360’s annual Greatest Creators cover competition for the best original ...
The Most Memorable Campaigns
Marketing campaigns come in so many different forms and mediums now that it can ...
Persuasive Communications: Moving the Needle on Your Brand
Every marketer wants to know how to get through to their audience. What words ...
PM360 Presents The 2019 Greatest Creators
Every year, PM360 showcases some of the best creative work from life sciences companies ...
Rethinking Marketing’s Traditional 4 Ps
Are we at the end of the product era? I believe we are. Let ...
Words, Words, Words
For the last couple of decades, I’ve had a professional relationship with words. Day ...
