The AI Revolution is Underway!

We’ve talked about modernizing pharma marketing for a long time. We’re all constantly striving ...

The Courage to Say No

We, as pharma marketers today, are surrounded by more. We have more clinical trial ...

The Untold Value of Patient Insights

Despite advances in industry integration of the patient voice into everyday practice, there is ...

4 Secrets of Successful Drug Launches Marketers Must Know

About two-thirds of all drug launches fail to meet prelaunch sales expectations during the ...

4 Reasons Informaticists Should Build Health Data Science Competencies

As healthcare becomes more data-driven, it is now more important than ever for health ...

Healthcare Watch October 2017

Sales Sector: Amazon Pharmaceuticals May Be Coming Soon Amazon may soon enter the pharmaceutical ...

Industry Briefs October 2017

Gates Invest in Immunocore Limited A recent investment by Bill and Melinda Gates will ...

Meditation Goes Mainstream

Fitness fads usually make us sweat in the oddest ways—from performing yoga in a ...

Managing Your “B’s”

As managers we would like to think we are always able to identify and ...

Leadership Makes the Difference in Medical Device Marketing

I recently attended my church’s vision night and they shared an update with the ...

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