Cyberwarfare: A Healthcare Marketers’ Guide in the Fight for Corporate Reputation
Traditional approaches to mitigating cyber events—even ones that have been successfully implemented on behalf ...
Two Key Questions About Data Analytics in 2023
PM360 asked data experts what hidden insights companies may already have if they just ...
Uncovering the Hidden Gems within Your Datasets
Data clearly matters in pharma. For the fourth year in a row artificial intelligence ...
How to Thrive in the Wild West of New Targeting Techniques and Regulations
In the current regulatory landscape, pharmaceutical marketers may be looking back fondly on the ...
Data Analytics in the Agency World
The pharmaceutical marketing landscape is fast-moving and ever-evolving. New entrants come into a therapeutic ...
Cookies & Pixels May Violate HIPAA—What Health Brands Need to Know
In December 2022, the U.S. Department of Health & Human Services issued a new ...
Data-Driven Connections: Linking Rare Disease Patients to Clinical Trials, Experts, and Resources
In rare disease, every challenge is magnified, beginning with the first. Simply put, identifying ...
How Real-World Data Can Contribute to Improved Mental Health Treatment
Mental health continues to be a national crisis that is only becoming more prevalent, ...
3 Trends Driving Demand for Audience Quality and Scale
Health audience segments help pharma marketers reach high-quality audiences while using media and budget ...
Visualizing New Data Stories Helps Pharma Smooth Gaps in the Patient Journey
Harnessing data to present a holistic view of a patient’s individual journey can transform ...
Bringing Patient Data into Your Omnichannel Strategy
Ensuring patients are at the center of their healthcare journey is easier said than ...
Advanced Metrics for Demonstrating Campaign Success in Pharma Marketing
In today’s rapidly evolving marketplace, pharmaceutical brands and their partners are striving to capitalize ...
The Shift in Patient Ownership of Data and Privacy Issues
Patients are now, more than ever, empowered to own their personal healthcare experiences. Digital ...
