Patient
PM360 Q&A with Kendall Lockhart, Founder, Me+U
Can healthcare learn anything from how Disney treats customer engagement? Kendall Lockhart sure thought ...
How to Partner with Patients and Improve Outcomes
We’ve grown accustomed to thinking that data and micro-targeting will get our content in ...
How Can the Life Sciences Industry Improve the Doctor-Patient Visit?
During the pandemic, the act of patients visiting their doctor was dramatically impacted. Some ...
Providing More Meaningful Support to Patients and Physicians Through Digital Engagement Tools
The acceleration in adopting digital technology in healthcare provides new opportunities for drug manufacturers ...
Coordinating Cross-Border Travel to Support Clinical Trials
The response to COVID-19 resulted in never-before-seen collaboration and innovation among the global healthcare ...
Harnessing the Power of Mobile Patient Support for Patient Adherence
As the healthcare system continues to shift toward finding ways to support and inform ...
3 Ways to Engage Patients as People—And Why It Matters for Brands
It’s safe to say that patient centricity is far more than a trend—it’s here ...
Why the Nurse Navigator Is Essential to the Patient
Patient navigation is a health delivery support strategy that addresses barriers to care and ...
Execution and Targeting: Delivering Your Brand Message to as Many Target Patients as Possible
With fall upon us, it’s a good time to revisit the Closed-Looped Marketing cycle. ...
An Evolving Healthcare Ecosystem: Pharma’s Role in Solving SDoH and Health Equity Issues
The 16th Century English phrase, “A Jack of all trades is a master of ...
Filling Gaps in the Patient Experience Exposed by COVID
The relationship between patients and healthcare has seen quite an evolution over the course ...
Two Key Questions About Patient Experience in 2021
PM360 asked experts in engaging with patients how the patient experience can be improved ...
Strategies for Driving New Patient Starts Virtually
According to a survey of 1,000 people conducted by Wakefield Research on behalf of ...