Patient
Marketing at the Point of Concern
Maybe you have a spouse who refuses to get an annual physical? Or an ...
Is the Cure as Bad as the Disease?
Every day, I help guide people with cancer through one of the hardest experiences ...
DrFirst Offers New Solution that Can Increase First Fill Rates by 11%
Pharma’s adherence problem often starts before a patient even fills the prescription for the ...
Health Publishers Should Not Be Medical Textbooks
Walking through my kitchen a few weeks ago, my eyes were drawn to a ...
At Risk: Patient Data
Last May, in the first of a series of SCOUT-sponsored healthcare surveys conducted with ...
On Raising Brands
In our personal lives, all of us have multiple responsibilities, some of which stand ...
5 Shifts Marketers Must Make
With the rise of digital technology, consumers have unprecedented power. When shopping, traveling, and ...
From On-Target to In-Play: Why Mass Marketing Methods Don’t Work for Pharma
Marketers in all verticals want to be on target. Sending the right message to ...
What Attitude Will Do For You
As consumers, we all know what it feels like when someone goes above and ...
Building a Better Patient Experience
Patients are people. That sounds simple enough, but sometimes pharma can be so focused ...
Put the Patient Voice First
Biopharma aspires to integrate the voice of the patient into clinical and marketing programs. ...
Four Key Questions About Patient Experience
PM360 asked experts in improving the patient experience to address key issues the industry ...
Patient Support Programs—Providing Help Beyond Financial Support
Most of the time, when you think about patient support programs (PSPs) you think ...