How to Leverage Innovation to Build Customer Loyalty

Although consumer loyalty is the golden goal of every brand, it can be hard ...

Constipation Patients Are Suffering in Silence—Here’s How to Help Them

Millions of people live with constipation, with one study estimating that the condition affects ...

Evolution of ePROM: Advancements, Concerns, and the Way Forward

Patients’ directly reported outcomes in certain rare and chronic diseases are considered reliable for ...

Bringing Patient Data into Your Omnichannel Strategy

Ensuring patients are at the center of their healthcare journey is easier said than ...

The Shift in Patient Ownership of Data and Privacy Issues

Patients are now, more than ever, empowered to own their personal healthcare experiences. Digital ...

Improving COVID Care Delays: How Pharma Companies Can Help Patients

The COVID pandemic indelibly altered the healthcare industry in visible, visceral ways. Not only ...

Taking the Necessary Steps to Enhance the Patient Experience

As life sciences companies continue to preach patient centricity or a patient-first approach, it ...

Two Key Questions About Patient Experience in 2022

PM360 asked industry experts what it takes to be a patient-first organization and how ...