Patient
Every Pharma Marketer Should Apply These Regulatory Safeguards
In March, I had the opportunity to participate in a panel at DIA. The ...
Survey Reveals How Patients Feel About the Value of DTC Advertising
Pharmaceutical ads can significantly impact a patient’s confidence and proactivity in taking control of ...
The New Focus on “Patient Experience”
A generation ago, if you asked doctors how they were addressing their patients’ experience, ...
How Marketers Can Leverage Chatbots for Customer Support
Patients want and expect more from pharmaceutical manufacturers, and naturally it is in manufacturers’ ...
Want to Engage a Caregiver? Don’t Call Them That…and Other Advice
Through our work with caregivers, we have learned valuable lessons about the caregiver and ...
Three Questions that Determine if Your Brand Is Patient Ready
Today, most brand marketers recognize the importance of having a solid patient engagement plan. ...
Caring for the Caregivers: How Biopharma Can Lend a Helping Hand
“One morning, I received a call from a patient’s husband and caregiver. He had ...
Experiential Learning Evolved—Using VR/AR for Patient and HCP Education
Learning by doing is not a new concept—the theory has been around for centuries. ...
The Telehealth Takeover—and How it Benefits Marketers
COVID has undoubtedly changed how providers interact with field reps, relying more on digital ...
How the Wellness Revolution Introduced a Consumer Mindset
The health and wellness revolution is finally here! Perhaps a strange time to make ...
It’s Time to Rethink the Doctor Discussion Guide
One of our health educators recently shared a true story with me that in ...
Using the Patient Voice to Improve Health Literacy
The ongoing global pandemic and associated loss of life illustrates the important need to ...
