What Attitude Will Do For You

As consumers, we all know what it feels like when someone goes above and ...

Building a Better Patient Experience

Patients are people. That sounds simple enough, but sometimes pharma can be so focused ...

Put the Patient Voice First

Biopharma aspires to integrate the voice of the patient into clinical and marketing programs. ...

Four Key Questions About Patient Experience

PM360 asked experts in improving the patient experience to address key issues the industry ...

The Keys to Authentic Patient Engagement

Some pharma companies like to go on Twitter, find an uber patient, and then ...

Why This Patient Believes in Point of Care

I’ve built my career around the power of coupling education and targeted brand messaging ...

Pharmacovigilance and Pharmacogenomics Following the EU General Data Protection Regulation (GDPR)

While similar in many ways, pharmacogenomics and pharmacogenetics are two distinct concepts. Specifically, they ...

Physicians Share Their Thoughts on DTP vs. DTC Advertising

Pharmaceutical companies are one of the largest advertisers in the overall marketplace and across ...

Fixing Healthcare

Research published in the Journal of the American Medical Association (JAMA) recently confirmed our ...

How Pharma Can Help Patients Feel Less Overwhelmed When Dealing with Payers

The integration of roles in the health system should theoretically result in better coordination ...