Patient
The Unexpected Narrative of Breast Cancer Social Media Influencers
It is well-known in healthcare that doctors have increasingly less time to spend during ...
Why the Patient Voice Should Influence Drug Development—and How It Can
Big Tech companies have mastered the consumer experience, enabling the likes of Apple, Google, ...
The Three Keys to Sustained Patient Engagement
As Snow Companies’ 20th anniversary approached, my colleagues and I recently discussed why some ...
Partnering with Macro, Micro, and Nano Patient Influencers
Now that patients and pharma are meeting each other online, a new middleman has ...
The Consequences of Pandemic-induced Healthcare Delays
The SARS-CoV-2 pandemic has led to many negative health outcomes besides those directly attributable ...
Every Pharma Marketer Should Apply These Regulatory Safeguards
In March, I had the opportunity to participate in a panel at DIA. The ...
Survey Reveals How Patients Feel About the Value of DTC Advertising
Pharmaceutical ads can significantly impact a patient’s confidence and proactivity in taking control of ...
The New Focus on “Patient Experience”
A generation ago, if you asked doctors how they were addressing their patients’ experience, ...
How Marketers Can Leverage Chatbots for Customer Support
Patients want and expect more from pharmaceutical manufacturers, and naturally it is in manufacturers’ ...
Want to Engage a Caregiver? Don’t Call Them That…and Other Advice
Through our work with caregivers, we have learned valuable lessons about the caregiver and ...
Three Questions that Determine if Your Brand Is Patient Ready
Today, most brand marketers recognize the importance of having a solid patient engagement plan. ...
Caring for the Caregivers: How Biopharma Can Lend a Helping Hand
“One morning, I received a call from a patient’s husband and caregiver. He had ...
