Patient
Increase Providers’ Use of Patient Education with a Modular Approach
As healthcare champions, we embrace the power of patient education. It can enhance health ...
White Coats and Blue Jeans: The Halo Effect Between DTC and HCP
Even before the pandemic halted almost all in-person interaction, sales reps in healthcare were ...
Improve Your Health, Meet in Person
The health-conscious among us pay special attention to actively managing our sleep, exercise, vitamins, ...
Cancer Patient-Support Program Uptake is Low: Here’s How to Change That
Cancer-support programs provide vital assistance to patients and their caregivers as they face one ...
Making an Impact During Disease Awareness Days, Weeks, and Months
Pharma marketers often turn to disease awareness days, weeks, and months to inform campaigns ...
How to Leverage Innovation to Build Customer Loyalty
Although consumer loyalty is the golden goal of every brand, it can be hard ...
Constipation Patients Are Suffering in Silence—Here’s How to Help Them
Millions of people live with constipation, with one study estimating that the condition affects ...
Engagement Opportunities in Healthcare’s Digital Front Door
If you aren’t yet familiar with the term “digital front door,” you soon will ...
Precision Medicine Requires Opportunities to Connect with Patients
When Marc’s doctors discovered he had a rare liver condition, it almost felt like ...
Evolution of ePROM: Advancements, Concerns, and the Way Forward
Patients’ directly reported outcomes in certain rare and chronic diseases are considered reliable for ...
Bringing Patient Data into Your Omnichannel Strategy
Ensuring patients are at the center of their healthcare journey is easier said than ...
The Shift in Patient Ownership of Data and Privacy Issues
Patients are now, more than ever, empowered to own their personal healthcare experiences. Digital ...
Why It’s Both Harder and Easier Than Ever to Identify the Right Data
For many in the life sciences, their interaction with data is akin to the ...
