Patient
Patients Express Readiness to Go Back to the Doctor
After putting off visits to their doctor due to the COVID-19 pandemic, patients are ...
Improving Physician Experience in an Era of Omni-Channel Overload
The advent of digital communication tools was supposed to simplify the life of a ...
Maintaining Connections With—and Between—HCPs and Patients in the Age of Coronavirus
“As hospitals struggle with a surge of coronavirus infection patients, a second crisis is ...
The Digital Transformation of Empathy
As marketers, we’ve been taught for decades to sugarcoat and photoshop an ideal image, ...
- 2020
- April
- Current on COVID-19
- Feature Articles
- HCPs
- Healthcare Industry
- Marketing Strategy
- Patient
- Point of Care
The Impact of COVID-19 on Life Sciences Marketing
In Harry Potter and The Deathly Hallows Part 2, when Harry, Ron, and Hermione ...
Using Diverse Datasets for a Deeper Look into the Patient Journey
There was a time, not long ago, when conducting patient journey analyses was seen ...
Building Brands With Purpose
In our industry, we often use the regulatory environment as a layer of protection, ...
Are You Ready for the Healthcare Customer Journey Revolution?
Imagine you’re starting on the journey to having a child. To choose your doctor, ...
How to Optimize Patient Enrollment and Recruitment
Patient engagement for clinical trials has come a long way from the days of ...
Delivering Patient Value Beyond the Medical
The World Health Organization estimates that by 2020, 57% of the world’s population will ...
10 Things Every Rare Disease Patient (or Family) Needs to Hear
Companies, marketers, and HCPs can help patients take a more positive and proactive approach ...
The Stories Data Can Tell You
The data revolution has launched a disruption of giant proportions in all industries. Medicine ...
Improve Patient Outcomes with SDOH
I can attest to the benefit of incorporating data regarding social determinants of health ...
