Patient
On Raising Brands
In our personal lives, all of us have multiple responsibilities, some of which stand ...
5 Shifts Marketers Must Make
With the rise of digital technology, consumers have unprecedented power. When shopping, traveling, and ...
From On-Target to In-Play: Why Mass Marketing Methods Don’t Work for Pharma
Marketers in all verticals want to be on target. Sending the right message to ...
What Attitude Will Do For You
As consumers, we all know what it feels like when someone goes above and ...
Building a Better Patient Experience
Patients are people. That sounds simple enough, but sometimes pharma can be so focused ...
Put the Patient Voice First
Biopharma aspires to integrate the voice of the patient into clinical and marketing programs. ...
Four Key Questions About Patient Experience
PM360 asked experts in improving the patient experience to address key issues the industry ...
Patient Support Programs—Providing Help Beyond Financial Support
Most of the time, when you think about patient support programs (PSPs) you think ...
The Keys to Authentic Patient Engagement
Some pharma companies like to go on Twitter, find an uber patient, and then ...
What the “Healthcare Consumerism” Movement Means for Marketers
Between 2010 and 2014, the proportion of U.S. residents under the age of 65 ...
The Unwritten Rules for Patient Advocacy on Social Media
Social media’s ability to unify populations despite distance has come to be a key ...
Why This Patient Believes in Point of Care
I’ve built my career around the power of coupling education and targeted brand messaging ...
Pharmacovigilance and Pharmacogenomics Following the EU General Data Protection Regulation (GDPR)
While similar in many ways, pharmacogenomics and pharmacogenetics are two distinct concepts. Specifically, they ...
