Improving COVID Care Delays: How Pharma Companies Can Help Patients

The COVID pandemic indelibly altered the healthcare industry in visible, visceral ways. Not only ...

Taking the Necessary Steps to Enhance the Patient Experience

As life sciences companies continue to preach patient centricity or a patient-first approach, it ...

Two Key Questions About Patient Experience in 2022

PM360 asked industry experts what it takes to be a patient-first organization and how ...

Embedding the Patient Point of View in Everything You Do

The term “patient centricity” has been around for over a decade, and since its ...

Using Behavioral Science to Unlock Hidden Patient Insights

Over the past two decades, the behavioral sciences have significantly deepened our understanding of ...

End-to-End Patient Engagement is the Key to Improving Adherence

Although great strides have been made in the development of new medications for so ...

Transforming Patients’ In-office Experience—And Why it Matters

The point of care is a highly valuable setting for delivering educational health content ...

Measuring the Impact of Telehealth Marketing

In a recent “State of the Point of Care Marketing Industry 2022” report, a ...

Reevaluating “Difficult” Doctor-Patient Relationships

The doctor-patient relationship is something we’re always trying to get right because so much ...

What I Brought Home from the 2022 Chief Patient Officer Summit

Recently, industry and community patient advocacy pioneers came together for the Chief Patient Officer ...