Patient
Underrated Talents Make Good Patient Engagers
Careers in biopharma, for the most part, reward “tortoises” rather than “hares.” You have ...
Making Influencer Marketing Work for Your Brand
Hetlena J.H. Johnson is not your typical patient. A self-described “tomboy for life” who ...
TMI: How to Alleviate Patient Confusion
Today’s healthcare system is complex and disjointed. Patients have to navigate insurance systems, co-pays, ...
A More Trusting Relationship Can Lead to a Better Patient Experience
Patient centricity. That buzzword, goal, process, and philosophy has permeated the life sciences industry ...
eCare21 is Improving Remote Patient Monitoring and Preventive Care
Not everyone can live near their elderly family members, but they still want the ...
Four Key Questions About Patient Experience in 2019
PM360 asked those with expertise in crafting better experiences for patients key questions about ...
Best Strategies for Co-creating Solutions with Patients
At the heart of any successful patient-centric strategy is co-creation. Not just operating your ...
Patients in Favor of New DTC TV Price Transparency Rule
Last month, the U.S. Department of Health and Human Services (HHS) finalized the new ...
The Three Strategies of Individual Patient Engagement
For life science companies, working with patients has become industry standard. Patient engagement has ...
Facebook Remains Prime Destination for Patients Despite Privacy and Data Scandals
Even though Facebook has faced a few data privacy scandals over the past couple ...
Marketing at the Point of Concern
Maybe you have a spouse who refuses to get an annual physical? Or an ...
Is the Cure as Bad as the Disease?
Every day, I help guide people with cancer through one of the hardest experiences ...
DrFirst Offers New Solution that Can Increase First Fill Rates by 11%
Pharma’s adherence problem often starts before a patient even fills the prescription for the ...
