The Three Keys to Sustained Patient Engagement

As Snow Companies’ 20th anniversary approached, my colleagues and I recently discussed why some ...

The Consequences of Pandemic-induced Healthcare Delays

The SARS-CoV-2 pandemic has led to many negative health outcomes besides those directly attributable ...

Survey Reveals How Patients Feel About the Value of DTC Advertising

Pharmaceutical ads can significantly impact a patient’s confidence and proactivity in taking control of ...

The New Focus on “Patient Experience”

A generation ago, if you asked doctors how they were addressing their patients’ experience, ...

Want to Engage a Caregiver? Don’t Call Them That…and Other Advice

Through our work with caregivers, we have learned valuable lessons about the caregiver and ...

Three Questions that Determine if Your Brand Is Patient Ready

Today, most brand marketers recognize the importance of having a solid patient engagement plan. ...

Maximizing Health Technologies: It’s All About the Alliance

In healthcare, we find ourselves at a critical moment of inflection due to the ...