Patient
The Patient’s View: What Value Means to the Person Who Matters Most
Ultimately, patients have to be at the center of everything companies in the life ...
Why ePROs Are Quickly Becoming a Key Source for Greater Patient Engagement
With the need to incorporate remote ways of working and interacting with study participants, ...
Move Fast and Build Things
Nobody likes uncertainty. Uncertainty causes markets to drop, projects to be put on hold, ...
Patients Express Readiness to Go Back to the Doctor
After putting off visits to their doctor due to the COVID-19 pandemic, patients are ...
Improving Physician Experience in an Era of Omni-Channel Overload
The advent of digital communication tools was supposed to simplify the life of a ...
Maintaining Connections With—and Between—HCPs and Patients in the Age of Coronavirus
“As hospitals struggle with a surge of coronavirus infection patients, a second crisis is ...
The Digital Transformation of Empathy
As marketers, we’ve been taught for decades to sugarcoat and photoshop an ideal image, ...
- 2020
- April
- Current on COVID-19
- Feature Articles
- HCPs
- Healthcare Industry
- Marketing Strategy
- Patient
- Point of Care
The Impact of COVID-19 on Life Sciences Marketing
In Harry Potter and The Deathly Hallows Part 2, when Harry, Ron, and Hermione ...
Using Diverse Datasets for a Deeper Look into the Patient Journey
There was a time, not long ago, when conducting patient journey analyses was seen ...
Building Brands With Purpose
In our industry, we often use the regulatory environment as a layer of protection, ...
Are You Ready for the Healthcare Customer Journey Revolution?
Imagine you’re starting on the journey to having a child. To choose your doctor, ...
How to Optimize Patient Enrollment and Recruitment
Patient engagement for clinical trials has come a long way from the days of ...
Delivering Patient Value Beyond the Medical
The World Health Organization estimates that by 2020, 57% of the world’s population will ...
