Patient
How to Leverage Innovation to Build Customer Loyalty
Although consumer loyalty is the golden goal of every brand, it can be hard ...
Constipation Patients Are Suffering in Silence—Here’s How to Help Them
Millions of people live with constipation, with one study estimating that the condition affects ...
Engagement Opportunities in Healthcare’s Digital Front Door
If you aren’t yet familiar with the term “digital front door,” you soon will ...
Precision Medicine Requires Opportunities to Connect with Patients
When Marc’s doctors discovered he had a rare liver condition, it almost felt like ...
Evolution of ePROM: Advancements, Concerns, and the Way Forward
Patients’ directly reported outcomes in certain rare and chronic diseases are considered reliable for ...
Bringing Patient Data into Your Omnichannel Strategy
Ensuring patients are at the center of their healthcare journey is easier said than ...
The Shift in Patient Ownership of Data and Privacy Issues
Patients are now, more than ever, empowered to own their personal healthcare experiences. Digital ...
Why It’s Both Harder and Easier Than Ever to Identify the Right Data
For many in the life sciences, their interaction with data is akin to the ...
5 Ways Your Market Access Strategy Can Create a Better-Connected Patient Experience
Market access stands at the cusp of a golden opportunity to help increase healthcare ...
Marketing to Type 2 Diabetes Patients: How Pharma Can Increase Treatment Awareness, Improve Outcomes
The rising prevalence of type 2 diabetes has attracted the attention of many major ...
Improving COVID Care Delays: How Pharma Companies Can Help Patients
The COVID pandemic indelibly altered the healthcare industry in visible, visceral ways. Not only ...
Taking the Necessary Steps to Enhance the Patient Experience
As life sciences companies continue to preach patient centricity or a patient-first approach, it ...
Two Key Questions About Patient Experience in 2022
PM360 asked industry experts what it takes to be a patient-first organization and how ...