Patient
5 Ways Your Market Access Strategy Can Create a Better-Connected Patient Experience
Market access stands at the cusp of a golden opportunity to help increase healthcare ...
Marketing to Type 2 Diabetes Patients: How Pharma Can Increase Treatment Awareness, Improve Outcomes
The rising prevalence of type 2 diabetes has attracted the attention of many major ...
Improving COVID Care Delays: How Pharma Companies Can Help Patients
The COVID pandemic indelibly altered the healthcare industry in visible, visceral ways. Not only ...
Taking the Necessary Steps to Enhance the Patient Experience
As life sciences companies continue to preach patient centricity or a patient-first approach, it ...
Two Key Questions About Patient Experience in 2022
PM360 asked industry experts what it takes to be a patient-first organization and how ...
Embedding the Patient Point of View in Everything You Do
The term “patient centricity” has been around for over a decade, and since its ...
Using Behavioral Science to Unlock Hidden Patient Insights
Over the past two decades, the behavioral sciences have significantly deepened our understanding of ...
End-to-End Patient Engagement is the Key to Improving Adherence
Although great strides have been made in the development of new medications for so ...
Transforming Patients’ In-office Experience—And Why it Matters
The point of care is a highly valuable setting for delivering educational health content ...
Measuring the Impact of Telehealth Marketing
In a recent “State of the Point of Care Marketing Industry 2022” report, a ...
Patients Want Pharma to Provide Them with These 4 Things
For any business, it is important to know what customers want. Biopharma is no ...
Reevaluating “Difficult” Doctor-Patient Relationships
The doctor-patient relationship is something we’re always trying to get right because so much ...
What I Brought Home from the 2022 Chief Patient Officer Summit
Recently, industry and community patient advocacy pioneers came together for the Chief Patient Officer ...
