Increase Providers’ Use of Patient Education with a Modular Approach

As healthcare champions, we embrace the power of patient education. It can enhance health ...

White Coats and Blue Jeans: The Halo Effect Between DTC and HCP

Even before the pandemic halted almost all in-person interaction, sales reps in healthcare were ...

Improve Your Health, Meet in Person

The health-conscious among us pay special attention to actively managing our sleep, exercise, vitamins, ...

Cancer Patient-Support Program Uptake is Low: Here’s How to Change That

Cancer-support programs provide vital assistance to patients and their caregivers as they face one ...

Making an Impact During Disease Awareness Days, Weeks, and Months

Pharma marketers often turn to disease awareness days, weeks, and months to inform campaigns ...

How to Leverage Innovation to Build Customer Loyalty

Although consumer loyalty is the golden goal of every brand, it can be hard ...

Constipation Patients Are Suffering in Silence—Here’s How to Help Them

Millions of people live with constipation, with one study estimating that the condition affects ...

Evolution of ePROM: Advancements, Concerns, and the Way Forward

Patients’ directly reported outcomes in certain rare and chronic diseases are considered reliable for ...

Bringing Patient Data into Your Omnichannel Strategy

Ensuring patients are at the center of their healthcare journey is easier said than ...

The Shift in Patient Ownership of Data and Privacy Issues

Patients are now, more than ever, empowered to own their personal healthcare experiences. Digital ...