Patient
How to Optimize Patient Enrollment and Recruitment
Patient engagement for clinical trials has come a long way from the days of ...
Delivering Patient Value Beyond the Medical
The World Health Organization estimates that by 2020, 57% of the world’s population will ...
10 Things Every Rare Disease Patient (or Family) Needs to Hear
Companies, marketers, and HCPs can help patients take a more positive and proactive approach ...
The Stories Data Can Tell You
The data revolution has launched a disruption of giant proportions in all industries. Medicine ...
Improve Patient Outcomes with SDOH
I can attest to the benefit of incorporating data regarding social determinants of health ...
Telemedicine is Transforming the Doctor-Patient Relationship
Mobile engagement is an extension of ourselves due to its convenience and connectivity. In ...
“Own It.” How to Build Trust in the Digital Age
It’s no secret that pharma is among the least trusted industries in the world. ...
Alzheimer’s and Dementia: Caring for the Caregivers
According to the Alzheimer’s Association, 5.8 million Americans are currently living with Alzheimer’s-related dementia. ...
Working with Advocates: Understanding Patient Concerns and Why They Matter in Clinical Trials
Patient advocacy groups have exploded in number and scope in recent years and in ...
7 Success Factors for Global and Scalable Patient Support Programs
The arrival of value-based care has increased the importance for pharmaceutical companies to demonstrate ...
Underrated Talents Make Good Patient Engagers
Careers in biopharma, for the most part, reward “tortoises” rather than “hares.” You have ...
Making Influencer Marketing Work for Your Brand
Hetlena J.H. Johnson is not your typical patient. A self-described “tomboy for life” who ...
TMI: How to Alleviate Patient Confusion
Today’s healthcare system is complex and disjointed. Patients have to navigate insurance systems, co-pays, ...
