• Influencer Marketing Is the Next Big Thing—Just Don’t Make the Same Mistakes as Some Pharma Companies

    by on January 5th, 2016

    The days of paying millions of dollars to celebrities to serve as spokespeople for your brand may be coming to an end. A recent report from McKinsey revealed that customers are twice as likely to switch to a new brand because of an everyday person’s recommendation rather than a celebrity’s endorsement. That is why more […]

  • Increase Adherence by 20% by Challenging Patients Beliefs

    by on October 12th, 2015

    Play Podcast About this podcast John Weinman, PhD, Head of Health Psychology at Atlantis Healthcare and Professor of Psychology at King’s College, London, has been studying adherence for the past 25 years and one thing he has learned: Everything pharma thinks they know about adherence is wrong. Pharma’s traditional line of thinking is that patients […]

  • What Made 700 No-See Physicians Change Their Mind About Engaging With Pharma?

    by on August 26th, 2015

    You have heard it before. Reps are having an increasingly difficult time getting in to see doctors and even when they do, their time is very limited. Well, Erik Dalton, Executive Vice President at Healthcasts, has a solution. The first step is asking physicians what they want. Don’t waste their time or yours with information […]

  • Learn How to Achieve Half of an Rx Incremental Lift for Your Brand

    by on August 19th, 2015

    Dr. Theodore F. Search, PharmD, CEO and Founder of Skipta, knows a way in which life sciences companies can get their messages seen by physicians so that they can make more informed decisions and patients can receive more appropriate treatments. That’s what you call a win-win-win. And it gets even better. By contributing instead of […]

  • How Do You Get Patients to Want to Take Medications?

    by on May 23rd, 2015

    The healthcare industry needs to stop using compliance and adherence as interchangeable terms. Compliance implies patients are just doing what the doctor told them. Adherence asks patients to come along on the journey so that they not only understand why they should take their medication, but also agree that it is what they should do. […]

  • What Amazon and Netflix Can Teach Us About Reaching Physicians

    by on May 22nd, 2015

    PM360 Interview with Erik Dalton, Executive Vice President at Healthcasts from PM360 Online on Vimeo. Healthcare marketers tend to take a shotgun approach to reaching physicians—just lumping physicians together based on their specialty and blitzing messages out there. Erik Dalton, Executive Vice President at Healthcasts, offers a better approach that combines Big Data with a […]

  • No-see Physician. No Problem. Reach Physicians Where they are the Most Receptive.

    by on April 30th, 2015

    PM360 Theodore Search from PM360 Online on Vimeo. Physicians may be less inclined to let sales reps past their office door, but there is a place where engaged and receptive physicians are eager to receive more information from pharma marketers—online social communities. Dr. Theodore F. Search, PharmD, CEO and Founder of Skipta, explains how marketers […]

  • Broadening Your Co-Pay Approach

    by on April 30th, 2015

    PM360 Chris Dowd from PM360 Online on Vimeo. Pharma companies have seen the benefits of co-pay programs for their products, but Chris Dowd, Executive Vice President, Market and Product Development, PSKW, believes there is still untapped potential in these programs. Not only does he reveal what co-pay offers can do if pharma companies’ operations were […]

  • Bringing the Ritz-Carlton Experience to Pharma

    by on March 19th, 2015

    David Zaritsky, President of PulseCX, reveals a new way pharma marketers can approach the customer experience. Rather than just offering sales details or relying on quick interactions with customers, companies can create a surround-sound wellness experience that actually integrates your brand into a customer’s story. By digging in with a customer experience audit—including both qualitative […]

  • Boost Your Brand’s Critical Relationship with Patients

    by on December 15th, 2014

    Marc Sirockman, Executive Vice President & General Manager at Artcraft Health, describes the key elements that will allow pharma to improve the critical relationship with patients. He covers everything from creating a customized learning experience for each patient so that they are so engaged they don’t even realize they are learning to how to develop […]

  • Uncovering the Holy Grail of the Web

    by on December 15th, 2014

    R.J. Lewis, President & CEO of eHealthcare Solutions, explains what all marketers are dying to know about the Internet. Not only how to reach and target the niche audiences that are most relevant to your brand but how to measure the true ROI of your campaign. He also offers advice on digital marketing strategy and […]

Back to top