How Does a Physician’s Practice Type Affect a Marketer’s Approach?

CMI/Compas’ annual Media Vitals report examines what physicians want from pharma, including a closer ...

Don’t Believe What PBMs Are Saying—The Truth Behind Formulary Exclusion Lists

The two largest pharmacy benefit managers (PBMs), CVS Health and Express Scripts, promote their ...

16 Bold Biopharma Predictions for 2016

It’s that time of the year when forecasts, predictions and priorities get shared. Rather ...

More Than Half of Patients—Not Their Doctors—Are Driving New Treatment Discussions

If patient centricity still isn’t an imperative to pharma, it probably should be! A ...

Show Mother Earth Some Love!

Each of us in the U.S. creates more than four pounds of garbage every ...

Winter’s Wonderful Whites

The holiday season is upon us, and so is the never-ending search for the ...

Clothing 2.0: The Future is Here

Back to the Future Part II depicted a 2015 in which technology was incorporated ...

Invent the Future—Innovate

“The best way to predict the future is to invent it.” This quote from ...

We May Have Hep C Cures—But Do Patients Know?

Since the release of new therapies for Hepatitis C in the past two years, ...

My Other Life with Erin Federman

PM360 recently spoke to Erin Federman, Global Brand Director/Team Lead, Immunology Biosimilars at Boehringer ...