ELITE 2020 Transformational Leader Kristin Sherman of VMS BioMarketing

Kristin Sherman

Chief Operating Officer

VMS BioMarketing

Growing a Great Place to Work

The opportunity to make a difference in one’s quality of life is what attracted Kristin Sherman to the life sciences industry more than 25 years ago, and she has focused her entire career since doing exactly that.

Her career started in finance roles at Eli Lilly and Co., and when Lilly spun off its cardiovascular device units into Guidant Corporation in 1994, Kristin supported the HR transition of Lilly employees to the new company and later standardized compensation for all of Guidant’s U.S. operations. Later, she served as Chief Financial Officer at Calibrium, LLC, where she provided legal and HR oversight, management of strategic partnerships, and coordination of the final sale of the company to Novo Nordisk.

Currently, Kristin oversees the financial and operational wellness of VMS BioMarketing, in addition to all support functions such as IT, HR, legal, compliance, and other services within the organization to ensure upward-trending growth. However, Kristin explains her role as a leader in simpler terms: “My job is to keep people moving.” But more than that, she keeps people happy.

Kristin led the HR team through the process of helping VMS become a Great Place to Work certified company, based on an all-employee survey that measures credibility, respect, fairness, pride, and camaraderie in the workplace. VMS has also been honored as a “Top 100” Best Workplace for Women in America and as a Best Workplace for Giving Back in America.

But one of Kristin’s top priorities is ensuring that VMS has the tools and resources it needs to support continued growth, such as state-of-the-art technology and the most highly responsive customer service center. Kristin wants to continue to expand VMS’ patient education and training programs, which typically achieve 97% to 100% satisfaction among patients. Based on third-party measurement, VMS has delivered a 23% to 61% increase in patient persistency at 12 months across all of its client programs.

“The VMS vision is all about growth,” says Kristin, “so that we can take our services to more and more patients who need us, teaching them how to manage their disease and empowering them to live their best possible lives.”


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