Trailblazer Awards 2020 Winners

Lifetime Achievement Award

PM360 2020 Trailblazer Awards Lifetime Achievement Award Winner Gil Bashe

Imagination Award

PM360 2020 Trailblazer Awards Imagination Award Winner Chris Nowinski

Marketer of the Year

PM360 2020 Trailblazer Awards Marketer of the Year Karen Sullivan

Marketing Team of the Year

PM360 2020 Trailblazer Awards Marketing Team of the Year LIBTAYO Patient Marketing Team

Vanguard Award

PM360 2020 Trailblazer Awards Vanguard Award Winner Chris Paquette

Best Natural Product Brand

PM360 2020 Trailblazer Awards Best Natural Product Brand Aspen Green

COMPANIES OF THE YEAR

PM360 2020 Trailblazer Awards Pharma/Biotech Company of the Year Regeneron Pharmaceuticals

PM360 2020 Trailblazer Awards Medical Device/Diagnostics Company of the Year Sight Sciences

PM360 2020 Trailblazer Awards Specialty Pharma/Biotech Company of the Year Greenwich Biosciences

PM360 2020 Trailblazer Awards Advertising Agency of the Year Calcium

PM360 2020 Trailblazer Awards Supplier/Vendor of the Year ConnectiveRx

BRAND CHAMPION AWARD WINNERS

PM360 2020 Trailblazer Awards Autoimmune Brand Champion Alex Vandevere

PM360 2020 Trailblazer Awards Cardiology Brand Champion Jeremy Livingston

PM360 2020 Trailblazer Awards Central Nervous System Brand Champion Ari Maizel

PM360 2020 Trailblazer Awards Dermatology Brand Champion Shannon Lia-Onay

PM360 2020 Trailblazer Awards Diabetes/Metabolic Disorders Brand Champion Conrod Kelly

PM360 2020 Trailblazer Awards Diversity/Multicultural Brand Champion Mike Edwards

PM360 2020 Trailblazer Awards Gastrointestinal Brand Champion James R. Berger

PM360 2020 Trailblazer Awards Hematology/Oncology Brand Champion Eric Bachman

PM360 2020 Trailblazer Awards Infectious Disease Brand Champion Kris Flynn

PM360 2020 Trailblazer Awards Innovation Brand Champion Donald Abramo

PM360 2020 Trailblazer Awards Managed Markets Brand Champion Bharat Lakshminarayanan

PM360 2020 Trailblazer Awards Medical Device/Diagnostics Brand Champion Alexandra Tudoran

PM360 2020 Trailblazer Awards Men’s Health Brand Champion Tom Zipp

PM360 2020 Trailblazer Awards Ophthalmology/Optometry Brand Champion Matt Gibson

PM360 2020 Trailblazer Awards Pain/Inflammation Brand Champion Nick Ferrara

PM360 2020 Trailblazer Awards Rare Diseases Brand Champion Matthew Rossen

PM360 2020 Trailblazer Awards Respiratory Brand Champion Alejandro Arciniegas

PM360 2020 Trailblazer Awards Women’s Health Brand Champion Betsey Davis

INITIATIVE WINNERS

PM360 2020 Trailblazer Awards App/Digital Solution or Suite Winner Galderma and Schaefer Advertising Co.

PM360 2020 Trailblazer Awards Consumer Website/Online Initiative Winner Sanofi Genzyme, Regeneron Pharmaceuticals, and MicroMass Communications, Inc.

PM360 2020 Trailblazer Awards Data/Analytics Initiative Winner Genentech, CMI Media, Veeva Crossix, and Wavemaker

PM360 2020 Trailblazer Awards DTC Campaign Winner Galderma and Intouch Group

PM360 2020 Trailblazer Awards DTP Campaign Winner Alcon and 2e

PM360 2020 Trailblazer Awards HCP Education Winner Boehringer Ingelheim, Confideo Labs, Natrel, and Area 23

PM360 2020 Trailblazer Awards Interactive Marketing Program Winner Amgen and AbelsonTaylor

PM360 2020 Trailblazer Awards Patient/Consumer Education Winner UCB and Klick Health

PM360 2020 Trailblazer Awards Persistence/Adherence Program Winner ConnectiveRx

PM360 2020 Trailblazer Awards Point of Care Winner Amneal Pharmaceuticals, InStep Health, and RevHealth

PM360 2020 Trailblazer Awards Product/Service Launch Winner Alexion Pharmaceuticals and Concentric Health Experience

PM360 2020 Trailblazer Awards Professional Campaign Winner Alnylam and Dudnyk

PM360 2020 Trailblazer Awards Professional Website/Online Initiative Winner Alexza Pharmaceuticals and Elevate Healthcare

PM360 2020 Trailblazer Awards Sales Aid Winner Sun Ophthalmics and Dudnyk

PM360 2020 Trailblazer Awards Self-promotion Winner Calcium

PM360 2020 Trailblazer Awards Social Media Campaign Winner Medicines360 and JPA Health

PM360 2020 Trailblazer Awards Unbranded Campaign Winner Genentech and Calcium

PM360 2020 Trailblazer Awards Video/TV Campaign Winner Concussion Legacy Foundation and Fingerpaint