Using Data to Drive Patient Adherence, Population Health, and Brand Revenues

When pharma brands send patients or prescribers a message about reducing medication costs, how ...

Two Key Questions About Adherence/Compliance in 2021

PM360 asked experts in helping patients adhere to their treatment regimens how COVID will ...

8 of the Latest Solutions and Strategies to Improve Adherence

Each year, medication nonadherence costs the U.S. healthcare system hundreds of billions of dollars. ...

Digitizing the Healthcare Provider Experience

When brands can find innovative ways to help relieve providers of administrative burdens that take away from ...

The Problem with the Current Gold Standard for Measuring Adherence

“What gets measured gets managed” is one of the most commonly used business mantras ...

How Cancer Patients Feel About Novel Medication Adherence Programs

Medication adherence programs using gamification, rewards, and other positive digital strategies have been implemented ...

Three Tips for Successful Digital Companion Programs

As COVID-19 accelerated the use of digital companions, pharma now has a glimpse into ...