Adherence
A Powerful Point-of-Sale Partnership that Delivers on the Promise of Affordable Insulin
In March of this year the three largest insulin manufacturers announced a dramatic reduction ...
Five Good Reasons GoodRx Should Be in Your 2024 HCP Media Plan
Like other successful and innovative companies, GoodRx has adapted and evolved to stay relevant, ...
Beyond the Media Buy: Opening the Pandora’s Box of Point-of-Care Program Measurement
As pharma companies began to professionalize their point-of-care (POC) messaging strategies, they moved to ...
Specialty Treatments Require a New Approach to Affordability
As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an ...
GoodRx Surpasses $500M in Savings for Americans with Diabetes
First, some good news about diabetes. GoodRx is a leading resource for people with ...
Avoid the Narrow Framing Trap—Take a More Empathetic Approach to Medication Adherence
Is it enough to think that we can simply “nudge” patients into adherence? While ...
Addressing the Polypharmacy Problem
Many of us have someone in our life—a parent, a spouse, or loved one—who ...
Less Is More—A Sharper Focus on Patient Needs Improves Adherence
“Drugs don’t work in patients who don’t take them,” C. Everett Koop, MD, U.S. ...
Putting the Patient at the Top of Your Adherence Approach
“People adhere to medicines at a scale that should bewilder everyone in healthcare,” exclaims ...
Two Key Questions About Adherence/Compliance in 2023
PM360 asked experts in helping patients stay on their prescribed therapies about where the ...
12 New Ways Companies Are Helping to Improve Adherence
PM360 asked for companies to send in their latest and best ways to improve ...
Tackling the 3 Leading Causes of Nonadherence: Fear, Cost, and Misunderstanding
Medication nonadherence costs the U.S. pharmaceutical industry an estimated $250 billion annually in potential ...
PM360 Circle of Excellence: The Barriers to Adherence—Solvable or Insurmountable?
On September 21, 2022, we gathered our 2022 Trailblazer Brand Champions for a roundtable ...
