When COVID-19 forced shelter-in-place orders earlier this year, many businesses and entire industries were thrown for a loop. They were forced to reconsider how their employees can work and even reassess their capabilities in order to better serve people during the pandemic—sometimes moving beyond the typical industry that they operate in.

According to the McKinsey & Company April 2020 report, “Innovation in a crisis: Why it is more critical than ever,” 90% of the 200 executives surveyed from organizations across industries said they believe the fallout from COVID-19 will fundamentally change how they do business over the next five years. Furthermore, more than 75% said that the crisis would create significant new opportunities for growth. And yet, only 21% of those surveyed felt they had the expertise, resources, and commitment to pursue new growth successfully at this time. Most executives said they didn’t have time to innovate in the current environment. In fact, across all of the surveyed industries, only pharma and medical products increased their focus on innovation during the COVID-19 crisis. That’s because our industry didn’t have the luxury of waiting for things to get better; they had to be the force that made things better.

Our 9th Annual Innovations Issue is filled with examples of organizations that acted quickly to find and develop innovative new ways to help physicians, patients, payers, and hospitals impacted by COVID. They didn’t hesitate—not even for a second. Some of these new offerings were launched weeks—and in some cases days—after COVID started shutting things down in March. That’s because this industry knows how imperative its ability to be innovative is—not for its bottom line but for the billions of people around the world who could be suffering from any disease at any time.

Below you can click on each of the selections for more information on the top innovators and innovations in six categories:

  • Companies (any organization developing new ways to push the industry forward)
  • Divisions (new sectors formed to address a particular problem facing the industry)
  • Startups (companies less than five years old pioneering new avenues in healthcare)
  • Products (software, apps, programs, and anything else designed to improve how those working in the industry do their jobs)
  • Services (compelling offerings that help the industry tackle new challenges)
  • Strategies (never-before-tried approaches that are changing how the industry operates)

We received hundreds of submissions, not all of them were related to COVID—neither are our picks—but our staff felt these represent the best of our industry. An industry that knows innovation can never wait.

2020 Most Innovative Companies

PM360 2020 Innovative Company Bionical Solutions

PM360 2020 Innovative Company CMI/Compas

PM360 2020 Innovative Company Curatio

PM360 2020 Innovative Company Echosens

PM360 2020 Innovative Company Inhance Digital

PM360 2020 Innovative Company InStep Health

PM360 2020 Innovative Company LightDeck Diagnostics

PM360 2020 Innovative Company Mission Bio

PM360 2020 Innovative Company Novocure

PM360 2020 Innovative Company PixCell Medical

PM360 2020 Innovative Company Sight Diagnostics

PM360 2020 Innovative Company The Inception Company

2020 Most Innovative Divisions

PM360 2020 Innovative Division Chiesi Global Rare Diseases Business Unit of Chiesi Farmaceutici S.p.A.

PM360 2020 Innovative Division Science Foundry of The Bloc

PM360 2020 Innovative Division Sprout Behaviour Change and Sprout Health Outcomes of Sprout Health Solutions

PM360 2020 Innovative Division Verticalized AI Research Division of Saama Technologies

2020 Most Innovative Products

PM360 2020 Innovative Product Axtria SalesIQ™ Multichannel Call Planning Capability from Axtria Inc.

PM360 2020 Innovative Product Backstage® Relate from closerlook, inc.

PM360 2020 Innovative Product Benefit Verifications Leveraging Digital Assistant Payer Calls from Lash Group

PM360 2020 Innovative Product Contextual Intelligence Engine from Aktana

PM360 2020 Innovative Product Enodatis for COVID-19 from S3 Connected Health

PM360 2020 Innovative Product Instant Health Data (IHD) Data Science Module from Panalgo

PM360 2020 Innovative Product Level Ex Remote Play from Level Ex

PM360 2020 Innovative Product Mainsail™ Forecast from Beghou Consulting

PM360 2020 Innovative Product Patient Modeled Audiences from DeepIntent

PM360 2020 Innovative Product Point of Care Anywhere from PatientPoint

PM360 2020 Innovative Product prognosFACTOR from Prognos Health

PM360 2020 Innovative Product TelaRep from OptimizeRx

PM360 2020 Innovative Product TrialScope Connect from TrialScope

PM360 2020 Innovative Product Veeva CRM Boost for Crossix DIFA from Veeva Crossix

PM360 2020 Innovative Product Well, Actually from Condé Nast Health and Publicis Health Media

PM360 2020 Innovative Product WellBe Virtual Assistant App from HandsFree Health

2020 Most Innovative Services

PM360 2020 Innovative Service Connect Point 360 from Cardinal Health Sonexus Access and Patient Support

PM360 2020 Innovative Service COVID-19 Tracking Series from InCrowd

PM360 2020 Innovative Service Digital Amplifier from Kinetic™ from Syneos Health

PM360 2020 Innovative Service Disease-Specific COVID-19 Patient Education from MyHealthTeams

PM360 2020 Innovative Service Field Coaching Report Analysis from Intouch Group

PM360 2020 Innovative Service Healio.com Relaunch from Healio

PM360 2020 Innovative Service HYBRID L!VE from Hybrid Healthcare Communications

PM360 2020 Innovative Service ImpactReady from Ashfield Commercial

PM360 2020 Innovative Service InSite Event from Impetus Digital

PM360 2020 Innovative Service mobileCare Manager from ConnectiveRx

PM360 2020 Innovative Service One Voice from VMS BioMarketing

PM360 2020 Innovative Service PharmaDirect/ScriptHero from CoverMyMeds and RelayHealth Pharmacy Solutions

PM360 2020 Innovative Service Remote Technology Solutions from Medtronic

PM360 2020 Innovative Service SOCIALSCAPE from Health Union

2020 Most Innovative Startups

PM360 2020 Innovative Startup conversationHEALTH

PM360 2020 Innovative Startup Evozyne

PM360 2020 Innovative Startup EXOCEL BIO

PM360 2020 Innovative Startup Immunai

PM360 2020 Innovative Startup POLARISqb

PM360 2020 Innovative Startup Steady Shot

PM360 2020 Innovative Startup Theraneutrics LLC

PM360 2020 Innovative Startup wePool Inc.

2020 Most Innovative Strategies

PM360 2020 Innovative Strategy Advance Outcomes from Lucid Group

PM360 2020 Innovative Strategy Beyond the Lockdown from IBM

PM360 2020 Innovative Strategy Creating a Movement That Helps Patients Feel Better from Verywell

PM360 2020 Innovative Strategy EVERSANA COMPLETE COMMERCIALIZATION from EVERSANA

PM360 2020 Innovative Strategy Facebook Live Series “Navigate Now: How Can We Help?” from AONN+

PM360 2020 Innovative Strategy Paragon Innovation Capital Model from Paragon Biosciences

PM360 2020 Innovative Strategy Ruconest Digital Patient Engagement Strategy from Pharming

PM360 2020 Innovative Strategy Share the ‘Scope from Outcome Health

PM360 2020 Innovative Strategy Talent Recruitment “Professional Superpower” Quiz from imre Health

PM360 2020 Innovative Strategy Virtual DTC Spots from Patients & Purpose and AstraZeneca

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