The Three Strategies of Individual Patient Engagement

For life science companies, working with patients has become industry standard. Patient engagement has ...

Content as a Pathway to the Patient

Last September, I participated in my second PM360 Brand Champion Circle of Excellence Roundtable. ...

Making Virtual Events a Reality for Life Sciences

Digital has changed the way life sciences companies run events. From sharing presentations online ...

Why UX in Pharmaceutical Marketing SUX

The buzzword “UX” has been wholeheartedly embraced in the marketing vocabulary. Countless articles have ...

Key Considerations When Developing a New Voice Skill

Voice assistants, such as Google Home and Amazon Alexa, offer great opportunities in healthcare. ...

Get Wired for Sound

Prescriber insights are vital in guiding pharma brand marketing decisions and providing visibility into ...