The Power of Voice

“Alexa, please refill my prescription for lisinopril and have it mailed to my office.” ...

Disproving Common Launch Misperceptions with Data

When pharma marketers design their roadmaps to market the latest therapies, they often make ...

Learning a Lesson from Tech Companies

Pharma needs a fresh perspective. As tech companies are getting into healthcare, they come ...

The Importance of Interoperability

Interoperability, at its simplest, is having the ability to exchange information between systems in ...

The Keys to Delivering Superior Digital Customer Experience

The bar just keeps getting raised. Pharma already had to deal with increased expectations ...

Digital Dream Projects

Philip K. Dick once asked, Do Androids Dream of Electric Sheep? Here at PM360, we like to think ...

Protecting Patient Data

If knowledge is power, big data has made us a lot more powerful in ...

Credibility Defines Great Leaders

Take a moment to reflect on this question: What person comes to mind when ...

Keeping a Healthy Balance

Recently, I stopped by a team member’s desk to see how she was progressing ...

Laser-Focused for Success

PM360 asked Martin Madaus, PhD, Chairman and CEO of Ortho Clinical Diagnostics how he ...