Healthcare Watch June 2021
TeleMed Texts: Google Assistant Remains Voice Tech Champ for Medical Info During the pandemic, ...
Industry Briefs June 2021
ConnectiveRx Partners with Powerful Medical App ConnectiveRx announced its partnership with epocrates, the No. ...
U.S. Set with Vaccine Supply but Evaluating Options to Help at Home and Abroad
AstraZeneca’s Uncertain Role in the U.S. Vax Supply Having initially committed up to $1.2 ...
The Three Keys to Sustained Patient Engagement
As Snow Companies’ 20th anniversary approached, my colleagues and I recently discussed why some ...
The True Power of Data-Driven Brand Promotional Planning
It’s mid-year, which means pharma marketers are deep into brand planning for the next ...
The New Four Ps of Marketing
Do you still have your Marketing 101 textbook? If it devotes a chapter to ...
Bridging the Divide Between Pharma and MedTech in Chronic Disease Care
Effective disease management, especially for chronic conditions, is multi-disciplinary, incorporating medication as well as ...
PM360 Q&A with Theresa Greco, Chief Commercial & Operations Officer, Prognos Health
Never has there been more healthcare data available, but the process for life sciences ...
The Sliding Timeline of a Launch: How to Mitigate Risk No Matter the Cause
I’m certain that some biopharma brand directors looked upon 2020 with high hopes for ...
What’s Your Ultimate TikTok Campaign Pitch?
TikTok is the seventh most used social platform in the world with 689 million ...
Partnering with Macro, Micro, and Nano Patient Influencers
Now that patients and pharma are meeting each other online, a new middleman has ...
Shaking Up the Social Media Landscape
According to a study by Hootsuite, 55.1% of the global population uses at least ...
Not Your Father’s Marketing Plan
The Four Ps used to be the core of Marketing 101: Product, Price, Place, ...
