Healthcare Watch June 2021

TeleMed Texts: Google Assistant Remains Voice Tech Champ for Medical Info During the pandemic, ...

Industry Briefs June 2021

ConnectiveRx Partners with Powerful Medical App ConnectiveRx announced its partnership with epocrates, the No. ...

U.S. Set with Vaccine Supply but Evaluating Options to Help at Home and Abroad

AstraZeneca’s Uncertain Role in the U.S. Vax Supply Having initially committed up to $1.2 ...

The Three Keys to Sustained Patient Engagement

As Snow Companies’ 20th anniversary approached, my colleagues and I recently discussed why some ...

The True Power of Data-Driven Brand Promotional Planning

It’s mid-year, which means pharma marketers are deep into brand planning for the next ...

The New Four Ps of Marketing

Do you still have your Marketing 101 textbook? If it devotes a chapter to ...

What’s Your Ultimate TikTok Campaign Pitch?

TikTok is the seventh most used social platform in the world with 689 million ...

Shaking Up the Social Media Landscape

According to a study by Hootsuite, 55.1% of the global population uses at least ...

Not Your Father’s Marketing Plan

The Four Ps used to be the core of Marketing 101: Product, Price, Place, ...