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The Importance of Omnichannel Approach for European Physicians
Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. This problem ...
Finding Balance: A Decentralized Trial Strategy to Help Sponsors Address the New FDA Draft Guidance
The world is full of tradeoffs—it’s the way progress is made while proportionately managing ...
Web Accessibility and Aesthetics: Not an Either/Or
The Web Content Accessibility Guidelines (WCAG) are a set of guidelines developed by the ...
New Research Reveals Three Ways Pharma Can Better Prioritize Payer Audiences
The pandemic had a huge impact on the way population health decision-makers (PHDMs) navigate ...
The Three Cs: How Design Systems Can Set Your Digital Products Up for Success
Recent research among global pharma professionals revealed that only 4% agree that their digital ...
How Real-World Data Can Contribute to Improved Mental Health Treatment
Mental health continues to be a national crisis that is only becoming more prevalent, ...
A World Without Reps—How to Survive if Doctors Ever Completely Deny Access
The rep-centered pharmaceutical commercialization landscape is evolving. Overwhelmed healthcare professionals (HCPs) are gravitating towards ...
Reigniting the Future of Speaker Bureaus and Thought Leader Engagement
At the outset of the pandemic, some viewed virtual speaker programs as a temporary ...
Zoom In, Zoom Out: How to Make Commercial Inroads at Health Systems
As health systems continue to vertically integrate and consolidate, their buying power increases, setting ...
This Time It’s Personal—The Key to Improving HCP Engagements
Healthcare professionals (HCPs) want a more personal touch from pharma. According to Sermo’s HCP ...
White Coats and Blue Jeans: The Halo Effect Between DTC and HCP
Even before the pandemic halted almost all in-person interaction, sales reps in healthcare were ...
What Will it Take for the U.S. to Modernize its Public Health Systems?
How can countries be better prepared for the next pandemic? How do they need ...
