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The 7 Deadly Sins of a Brand Launch
After nearly 20 years in advertising, I’ve had the privilege of leading and contributing ...
The Discovery of Intent
Roaming the aisles of a drug store, a woman ponders the products lining the ...
Why Long-form Videos Are a Must to Engage with Physicians
VuMedi, a comprehensive video medical education network for physicians, recently reached more than 250,000 ...
Cultivating Big Ideas
In response to a marketing environment that has become increasingly competitive, healthcare and pharma ...
How AI Will Reshape the Pharma Industry and Make Marketing Easier Than Ever
Medicine revolves around quality of and access to care. For the pharmaceutical industry, that ...
The 2018 PM360 ELITE 100
Every industry has an elite. And this group is not necessarily the ones who ...
Cannes Lions Health: Going for the Bold
It’s almost that wildly anticipated time of year—Cannes Lions Health Festival is right around ...
