Accelerating Appropriate Access to Therapy with Centralized Patient Support

Rising patient financial obligations have led to increased patient consumerism, changing the game for ...

PM360 Trailblazer Awards Marketer of the Year 2017 Arpan Shah

Arpan Shah, PharmD, MBA, Marketing Director, Lexicon Pharmaceuticals, Inc. Cancer can be incredibly complicated. ...

PM360 Trailblazer Awards Brand Champions 2017

What’s the difference between a Brand Champion and your standard brand manager, director, or ...

Predictive HCP Targeting: What Is It, and Why Aren’t More Brands Leveraging It?

Historically, pharmaceutical marketers have analyzed efforts aimed toward healthcare providers (HCPs) by looking solely ...

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