How Blended Learning Is Reshaping HCP Education

Digitas Health’s Scott Raidel and Erica Rivera give us their insight on the future ...

The Future of CME in the Virtual World

How continuing medical education is critical to clinicians being able to do their jobs ...

Assessing the Value of Pharmaceuticals

Has it become a minefield, and where to next? VALUE IS IN THE EYE ...

What Is Pharma Marketing in 2025?

What’s in store for 2025? For the past nine years, EVERSANA INTOUCH has done ...

The Value of Humans in a Tech-Driven World

Sometimes the human element can make all the difference. For instance, take the story ...

Navigating Pharma’s Future

What to Expect Under the Second Trump Administration With the upcoming change in administration, ...

AI IN PHARMACEUTICAL MARKETING: Optimizing Automation and Expertise

AI drives automation and optimization that empower pharmaceutical marketers to rapidly scale commercialization-oriented content ...

AI’s Potential to Transform Medcomms

AI as a Game-changer in Medical Communications Artificial intelligence (AI) is reshaping industries worldwide, ...

The Cure for ‘Chronic Pilotitis’

Pilots are a go-to strategy of the pharmaceutical industry for getting new customer solutions ...

Breaking Down Patient Access Barriers

After nearly five years of mounting pressures on the American healthcare system, providers and ...

Underlying Economics of Unbranded Biologics

FDA defines the term “unbranded biologic” or “unbranded biological product” as an approved brand ...