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The Sliding Timeline of a Launch: How to Mitigate Risk No Matter the Cause
I’m certain that some biopharma brand directors looked upon 2020 with high hopes for ...
Partnering with Macro, Micro, and Nano Patient Influencers
Now that patients and pharma are meeting each other online, a new middleman has ...
Shaking Up the Social Media Landscape
According to a study by Hootsuite, 55.1% of the global population uses at least ...
PM360 Q&A with Theresa Greco, Chief Commercial & Operations Officer, Prognos Health
Never has there been more healthcare data available, but the process for life sciences ...
The New Four Ps of Marketing
Do you still have your Marketing 101 textbook? If it devotes a chapter to ...
Bridging the Divide Between Pharma and MedTech in Chronic Disease Care
Effective disease management, especially for chronic conditions, is multi-disciplinary, incorporating medication as well as ...
What’s Your Ultimate TikTok Campaign Pitch?
TikTok is the seventh most used social platform in the world with 689 million ...