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4 Reasons Pharma’s Organizational Structures Are Not Built for Digital Transformation
Spurred into action by the pandemic, many pharma brands are undertaking or accelerating their ...
Educating the Next Generation of Nurses in the Metaverse
While the metaverse may seem like an unlikely place to train new nursing students, ...
12 Predictions for Non-Personal HCP Promotion in 2023
As 2023 gets underway, social media is strong and ascendant as an everyday promotional ...
The Rise of NP and PA Influence in 2022 and What’s Ahead
The past few years have propelled nurse practitioners (NPs) and physician associates (PAs) into ...
Design Thinking a Solution to the Antimicrobial Resistance Problem
For the past three years, OptimizeRx has held a virtual design thinking event called ...
5 Best Practices for Getting Music Right in Pharma Marketing
Can you HEAR it? As today’s consumers digest content across an increasingly crowded landscape ...
Three Reporting UX Strategies to Maximize Sales Force Success
Strategic reporting efforts are fundamental to support sales force efficiency and effectiveness. Biopharma companies ...
What Does It Take to Design a Patient-centric Clinical Trial Protocol?
Clinical trial protocol writing teams usually start with scientific objectives, and ideally with the ...
5 Steps to Master Body Language in Business
Relationships drive the world of business. So how do you prepare to make the ...
Marketer’s Crystal Ball: How Will the Industry Evolve Over the Next Few Years?
Perhaps no one can perfectly predict the future—or anticipate a global pandemic that is ...
Why “Good Enough” Is No Longer Good Enough for Virtual Meetings
Scientists agree that man’s development of language and our ability to communicate played a ...
Why It’s Important to Prime the Market Before Launching a New Healthcare Product
As healthcare marketers, we often focus on the official launch of a new product ...
