Educating the Next Generation of Nurses in the Metaverse

While the metaverse may seem like an unlikely place to train new nursing students, ...

12 Predictions for Non-Personal HCP Promotion in 2023

As 2023 gets underway, social media is strong and ascendant as an everyday promotional ...

The Rise of NP and PA Influence in 2022 and What’s Ahead

The past few years have propelled nurse practitioners (NPs) and physician associates (PAs) into ...

Design Thinking a Solution to the Antimicrobial Resistance Problem

For the past three years, OptimizeRx has held a virtual design thinking event called ...

5 Best Practices for Getting Music Right in Pharma Marketing

Can you HEAR it? As today’s consumers digest content across an increasingly crowded landscape ...

Three Reporting UX Strategies to Maximize Sales Force Success

Strategic reporting efforts are fundamental to support sales force efficiency and effectiveness. Biopharma companies ...

What Does It Take to Design a Patient-centric Clinical Trial Protocol?

Clinical trial protocol writing teams usually start with scientific objectives, and ideally with the ...

Marketer’s Crystal Ball: How Will the Industry Evolve Over the Next Few Years?

Perhaps no one can perfectly predict the future—or anticipate a global pandemic that is ...

Why “Good Enough” Is No Longer Good Enough for Virtual Meetings

Scientists agree that man’s development of language and our ability to communicate played a ...