SURE, FORMULARY TIERS ARE IMPORTANT. But they are only part of the equation. By ...
Brandon Chicotsky is an entrepreneur, digital marketing strategist and the founder of the recent ...
Visionary change-agents who are ensuring that the industry continues to move forward with new ...
Formed to address a particular problem facing the industry or to provide a new service marketers need—even if they don’t know it yet. DENMARK’S CLM LEADER: Agnitio’s U.S. Division THE OPTIMIZED WORKPLACE: Data Sciences SUPERB SOCIAL COMMUNITY: PeerCase DRIVING BRAND GROWTH: The Strategy Team ADOPTING HEALTHCARE TECHNOLOGY: ...
New-to-brand (NBRx) may be a more valuable measure in differentiating between a true new ...
One of the keys to improving the physician-patient relationship is for doctors to provide clear instructions as to the whys and hows of using medication and the specifics of treatment. In the last installment of this series (in October), we discussed how ...
Advanced Clinical The provider of clinical research solutions appointed Susan Paulson, Ph.D. as Executive ...
These pioneering organizations are just starting to make their mark on the industry—all have ...
Healthcare is trending. In 2012, tweets related to healthcare increased 51%, according to an ...
When it comes to healthcare these days, mobile communication is the norm. Just about ...
Pharmaceutical marketing is big business—pharmaceutical companies spent $4.3 billion in 2010 in direct to ...