PM360 2020 Innovative Service Disease-Specific COVID-19 Patient Education from MyHealthTeams

Disease-Specific COVID-19 Patient Education


Christian Pran, EVP Partnerships

Navigating the COVID-19 pandemic is much trickier for people living with a chronic condition such as COPD, psoriasis, leukemia, or multiple sclerosis. Symptoms and treatment regimens do not “shelter in place.” At the same time, in-person doctor visits and some treatments may lead to greater risk from COVID-19. This has driven 8x engagement with disease-specific, patient education content regarding the coronavirus across MyHealthTeams’  38 patient social networks.

Key themes top-of-mind with members include: Is it safe to keep taking my immune-suppressing medications during this pandemic? How should I prepare for a telehealth appointment?  Can I adapt therapy and rehab exercises to do at home?

In response, MyHealthTeams has taken a three-pronged approach to patient education during COVID-19: 1) identify gaps in care by interviewing chronic condition patients and surfacing their most critical unmet needs; 2) create and curate content that clearly answers pressing questions by tapping into the expertise of top medical specialists; and 3) provide actionable tips to better manage health at home to members of its social networks faced with an absence of in-person support groups during the pandemic.

Examples of resulting educational resources include: “Endometriosis and Telehealth: During COVID and Beyond,”  “MS Treatments & COVID-19: What to Discuss With Your Neurologist,” and “Rheumatoid Arthritis & COVID-19: Are You At Greater Risk?”

A video series teaching pulmonary rehab breathing techniques for members of MyCOPDTeam has proved especially impactful. Ninety-two percent of those who’ve seen the videos tried the techniques, and many made it a daily habit. In a follow-up survey 90 days later, 71% of those who continued using the techniques reported improvement in shortness of breath—one of the top symptoms of the disease.


You May Also Like

ELITE 2019 Leader of the Future Axelle Basso Bondini of Healix Global

Axelle Basso Bondini Senior Media Planner Healix Global Teaching the Next Generation “Axelle Basso ...

2020 Pharma Choice Social Media Silver Winner LiveWorld and AbbVie

LiveWorld and AbbVie Finding Success with Synthroid In a highly collaborative process between agency, ...

2019 Pharma Choice DTC/DTP Bronze Winner Pacific Communications and Allergan

Pacific Communications Allergan A sign it’s time for BOTOX® This campaign raises awareness of ...