Richard Vanderveer, PhD is Chief Innovation Officer of ThinkGen. Dr. Vanderveer has been a recognized leader in the field of pharmaceutical marketing and marketing research for over four decades. After serving as a project director for Temple University’s Institute for Survey Research, Dr. Vanderveer moved into the private consulting sector, becoming Director of Custom Research at IMS. His organizational career culminated in his role as CEO of GfK U.S. Healthcare, where he directed and inspired a group of 225 marketing research professionals to leadership in his chosen field.