Richard Vanderveer Richard Vanderveer

Richard Vanderveer, PhD is Chief Innovation Officer of ThinkGen, LLC. Richard has spent over 40 years studying the decision-making processes of physicians, patients, and other healthcare stakeholders. A marketing and marketing research trailblazer, who has founded and run several of the industry’s most successful companies, Richard is now exploring the healthcare Mindset.

Shouldn’t We Be More “Physician Centric?”

In a recent PM360 Guest Commentary, author Pamela Wible, MD, a practicing Primary Care ...