Social Media
“Own It.” How to Build Trust in the Digital Age
It’s no secret that pharma is among the least trusted industries in the world. ...
Making Influencer Marketing Work for Your Brand
Hetlena J.H. Johnson is not your typical patient. A self-described “tomboy for life” who ...
To Snap or Not to Snap?
After its userbase declined in 2018, Snapchat bounced back in Q1 2019 with a ...
Facebook Remains Prime Destination for Patients Despite Privacy and Data Scandals
Even though Facebook has faced a few data privacy scandals over the past couple ...
When Search Algorithms Change
The very title of this article would probably make most non-masochist digital strategists cringe. ...
Key Questions About Social Media in 2019
PM360 asked experts in social media about what will change in 2019 and beyond, ...
Despite Scandals Social Media Continues to Grow as Marketers Must Make Adjustments
Facebook didn’t have the best year. In the spring, they faced criticism over the ...
The Mighty is a Fast-Growing Social Platform for Patients
Social media isn’t limited to major players such as Facebook, Twitter, and Instagram. Several ...
Engaging Millennial Caregivers
According to the AARP Public Policy Institute, there are about 40 million adult family ...
Defining Patient Experience Nuances
It is an understatement at this point—and hopefully glaringly obvious to everybody reading this—to ...
What Do Facebook Ad Changes Mean for Medical Advertising?
Facebook is currently weathering crises on multiple fronts. Investor confidence is declining, user patience ...
The Unwritten Rules for Patient Advocacy on Social Media
Social media’s ability to unify populations despite distance has come to be a key ...
Facebook’s Privacy Scandal and Other Recent Changes in Social
No matter what industry you are in, keeping up with the constant changes in ...
