When Search Algorithms Change

The very title of this article would probably make most non-masochist digital strategists cringe. ...

Key Questions About Social Media in 2019

PM360 asked experts in social media about what will change in 2019 and beyond, ...

The Mighty is a Fast-Growing Social Platform for Patients

Social media isn’t limited to major players such as Facebook, Twitter, and Instagram. Several ...

Engaging Millennial Caregivers

According to the AARP Public Policy Institute, there are about 40 million adult family ...

Defining Patient Experience Nuances

It is an understatement at this point—and hopefully glaringly obvious to everybody reading this—to ...

What Do Facebook Ad Changes Mean for Medical Advertising?

Facebook is currently weathering crises on multiple fronts. Investor confidence is declining, user patience ...

The Next Evolution of Non-Personal Promotion

The concept of Non-personal Promotion (NPP) dates back as far as the 1980s, and ...

“Talking at” vs. “Speaking With”

The rise of social media continues to shape expectations on how and where people ...

5 Changes to Social Media Marketing in 2018

2018 is an exciting year for social media marketing. With improved content transparency, diverse ...