Social Media
What Do Facebook Ad Changes Mean for Medical Advertising?
Facebook is currently weathering crises on multiple fronts. Investor confidence is declining, user patience ...
The Unwritten Rules for Patient Advocacy on Social Media
Social media’s ability to unify populations despite distance has come to be a key ...
Facebook’s Privacy Scandal and Other Recent Changes in Social
No matter what industry you are in, keeping up with the constant changes in ...
The Next Evolution of Non-Personal Promotion
The concept of Non-personal Promotion (NPP) dates back as far as the 1980s, and ...
Invest in Adverse Event Reporting—It’s Key to the Modern Pharma Marketer’s Success
There’s no question that the digital world provides pharmaceutical marketers with a wide variety ...
“Talking at” vs. “Speaking With”
The rise of social media continues to shape expectations on how and where people ...
5 Changes to Social Media Marketing in 2018
2018 is an exciting year for social media marketing. With improved content transparency, diverse ...
Capitalizing on the Rise of Ephemeral Platforms
Expect 2018 to be a seminal year for social media marketing in healthcare, especially ...
Hispanics Love Social Media—Especially Video
Social media has unequivocally become an essential element in any business strategy. This especially ...
Four Key Questions About Social Media
PM360 asked experts in social media to address key issues marketers should know about ...
The Changing Face of Social Media Marketing
Social media offers tremendous value to healthcare companies looking to connect with audiences, especially ...
Making Facebook Marketing Work for You
Facebook has more than one billion daily active users and more than two billion ...
Pharma Companies Must Go Social to Reach Millennials Through Chatbot and Messenger Marketing Programs
Millennials are a sought-after and media-savvy consumer audience. While this coveted crowd can be ...