Social Media
A Nimble Social Strategy a Must for Reopening Physician Practices
As all organizations try to adapt to doing business in the COVID environment, it ...
Maintaining Connections With—and Between—HCPs and Patients in the Age of Coronavirus
“As hospitals struggle with a surge of coronavirus infection patients, a second crisis is ...
Best Practices: Social Media Content and Activity During COVID-19
While it may seem like we’re exploring some uncharted territory these days, the current ...
The Digital Transformation of Empathy
As marketers, we’ve been taught for decades to sugarcoat and photoshop an ideal image, ...
Getting the Best from Social
In the 2010s, social media’s role in pharma, healthcare, and our day-to-day lives expanded ...
Snow Companies Launches New Tool for Finding Branded Social Media Pages
“Every Pharma Social Page, All In One Place.” That is the goal of the ...
Bots, Impersonators, and Account Takeovers, Oh My! Protecting Your Brand on Social Media
Anyone who has paid attention to politics in the past few years has seen ...
Two Key Questions About Social Media in 2020
PM360 asked social media experts how the channel will change in the new year ...
“Own It.” How to Build Trust in the Digital Age
It’s no secret that pharma is among the least trusted industries in the world. ...
Making Influencer Marketing Work for Your Brand
Hetlena J.H. Johnson is not your typical patient. A self-described “tomboy for life” who ...
To Snap or Not to Snap?
After its userbase declined in 2018, Snapchat bounced back in Q1 2019 with a ...
Facebook Remains Prime Destination for Patients Despite Privacy and Data Scandals
Even though Facebook has faced a few data privacy scandals over the past couple ...
When Search Algorithms Change
The very title of this article would probably make most non-masochist digital strategists cringe. ...
