Social Media
When Search Algorithms Change
The very title of this article would probably make most non-masochist digital strategists cringe. ...
Key Questions About Social Media in 2019
PM360 asked experts in social media about what will change in 2019 and beyond, ...
Despite Scandals Social Media Continues to Grow as Marketers Must Make Adjustments
Facebook didn’t have the best year. In the spring, they faced criticism over the ...
The Mighty is a Fast-Growing Social Platform for Patients
Social media isn’t limited to major players such as Facebook, Twitter, and Instagram. Several ...
Engaging Millennial Caregivers
According to the AARP Public Policy Institute, there are about 40 million adult family ...
Defining Patient Experience Nuances
It is an understatement at this point—and hopefully glaringly obvious to everybody reading this—to ...
What Do Facebook Ad Changes Mean for Medical Advertising?
Facebook is currently weathering crises on multiple fronts. Investor confidence is declining, user patience ...
The Unwritten Rules for Patient Advocacy on Social Media
Social media’s ability to unify populations despite distance has come to be a key ...
Facebook’s Privacy Scandal and Other Recent Changes in Social
No matter what industry you are in, keeping up with the constant changes in ...
The Next Evolution of Non-Personal Promotion
The concept of Non-personal Promotion (NPP) dates back as far as the 1980s, and ...
Invest in Adverse Event Reporting—It’s Key to the Modern Pharma Marketer’s Success
There’s no question that the digital world provides pharmaceutical marketers with a wide variety ...
“Talking at” vs. “Speaking With”
The rise of social media continues to shape expectations on how and where people ...
5 Changes to Social Media Marketing in 2018
2018 is an exciting year for social media marketing. With improved content transparency, diverse ...
