Mass media public service announcement (PSA) campaigns on print, billboard, and linear TV have ...
For more than a decade now, healthcare professionals (HCPs) have used Twitter to share ...
Some say we are living in a post-truth world. Kellyanne Conway’s famous “alternative facts” ...
2022 was a game-changing year for social media in the pharma industry. From the ...
Pinterest is a goldmine for marketers, so why don’t we talk about it more? ...
What is the latest in the social space? That is what PM360 wanted our ...
Before the pandemic, social media influencers were known mainly for projecting beautifully curated lives ...
While social media had already been on the rise for disseminating medical information, the ...
Only 5% of patients ranked pharma companies as the most trusted player in the ...
Marketers, including healthcare marketers, have long attempted to capitalize on digital trends to connect ...
Medical conferences can be an important place for healthcare professionals (HCPs) to gather to ...
More than 50% of cancer articles on social media contained either misinformation or harmful ...
From the outset of the COVID-19 pandemic, patients around the world were forced to ...