Social Media
The Next Evolution of Non-Personal Promotion
The concept of Non-personal Promotion (NPP) dates back as far as the 1980s, and ...
Invest in Adverse Event Reporting—It’s Key to the Modern Pharma Marketer’s Success
There’s no question that the digital world provides pharmaceutical marketers with a wide variety ...
“Talking at” vs. “Speaking With”
The rise of social media continues to shape expectations on how and where people ...
5 Changes to Social Media Marketing in 2018
2018 is an exciting year for social media marketing. With improved content transparency, diverse ...
Capitalizing on the Rise of Ephemeral Platforms
Expect 2018 to be a seminal year for social media marketing in healthcare, especially ...
Hispanics Love Social Media—Especially Video
Social media has unequivocally become an essential element in any business strategy. This especially ...
Four Key Questions About Social Media
PM360 asked experts in social media to address key issues marketers should know about ...
The Changing Face of Social Media Marketing
Social media offers tremendous value to healthcare companies looking to connect with audiences, especially ...
Making Facebook Marketing Work for You
Facebook has more than one billion daily active users and more than two billion ...
Pharma Companies Must Go Social to Reach Millennials Through Chatbot and Messenger Marketing Programs
Millennials are a sought-after and media-savvy consumer audience. While this coveted crowd can be ...
Is Pharma Leading the Pack with Compliant Endorser Disclosures?
In April of this year, the U.S. Federal Trade Commission (FTC) issued more than ...
Breaking Down Barriers and Forging Connectivity
There are many reasons that people dedicate their professional lives to the healthcare, pharma, ...
The Secret Behind Doximity’s Quick Growth
When Dr. Nate Gross co-founded Doximity, the goal was to build a free, secure ...