With Twitter’s Rebrand, Is it Time to Retire Brand Names with “X”?

Xanax, Xyzal, Xarelto, Xeljanz. The pharmaceutical field has an almost Elon Musk-ian attraction to ...

Forming Your Brand’s Threads Strategy

Ever since Elon Musk’s turbulent takeover of Twitter, social media professionals have been scrambling ...

Send in the Clones—Threads is Here and Likely to Stick Around

Digital fireworks were launched just hours after the July 4th holiday in the U.S. ...

5 Digital Media Tactics to Amplify Public Health Marketing Campaigns

Mass media public service announcement (PSA) campaigns on print, billboard, and linear TV have ...

Twitter Uncertainty: The Dangers to Pharma’s Ad Strategies

For more than a decade now, healthcare professionals (HCPs) have used Twitter to share ...

When Misinformation Comes for You

Some say we are living in a post-truth world. Kellyanne Conway’s famous “alternative facts” ...

Social Media: How Pharma Can Drive Action Compliantly

2022 was a game-changing year for social media in the pharma industry. From the ...

The Healthcare Marketing Hack Every Pharma Brand Needs to Know

Pinterest is a goldmine for marketers, so why don’t we talk about it more? ...

Take Two Tweets and Call Me in the Morning: The Rise of HCP Influencers

Before the pandemic, social media influencers were known mainly for projecting beautifully curated lives ...

Hearing from HCP Influencers

While social media had already been on the rise for disseminating medical information, the ...