What Do Facebook Ad Changes Mean for Medical Advertising?

Facebook is currently weathering crises on multiple fronts. Investor confidence is declining, user patience ...

The Next Evolution of Non-Personal Promotion

The concept of Non-personal Promotion (NPP) dates back as far as the 1980s, and ...

“Talking at” vs. “Speaking With”

The rise of social media continues to shape expectations on how and where people ...

5 Changes to Social Media Marketing in 2018

2018 is an exciting year for social media marketing. With improved content transparency, diverse ...

Capitalizing on the Rise of Ephemeral Platforms

Expect 2018 to be a seminal year for social media marketing in healthcare, especially ...

Hispanics Love Social Media—Especially Video

Social media has unequivocally become an essential element in any business strategy. This especially ...

Four Key Questions About Social Media

PM360 asked experts in social media to address key issues marketers should know about ...

The Changing Face of Social Media Marketing

Social media offers tremendous value to healthcare companies looking to connect with audiences, especially ...

Making Facebook Marketing Work for You

Facebook has more than one billion daily active users and more than two billion ...