Social Media
Twitter, Publicis Health Media, and Medscape Partner on New Conference Conversations Offering
Medical conferences can be an important place for healthcare professionals (HCPs) to gather to ...
Cancer Care in the Misinformation Age
More than 50% of cancer articles on social media contained either misinformation or harmful ...
Social Intelligence is the New Normal for Pharma and Biotech
From the outset of the COVID-19 pandemic, patients around the world were forced to ...
Consumers Want More Engagement—But Can Life Sciences Marketers Deliver?
Customer engagement matters—a lot. According to Salesforce Research’s 2019 “Connected Healthcare Consumer” report, 69% ...
The Unexpected Narrative of Breast Cancer Social Media Influencers
It is well-known in healthcare that doctors have increasingly less time to spend during ...
ililli Is a New Platform that Aims to Make Talk Social
Talk is in. Podcasts are exploding. According to Forbes, an estimated 100 million people ...
What’s Your Ultimate TikTok Campaign Pitch?
TikTok is the seventh most used social platform in the world with 689 million ...
Partnering with Macro, Micro, and Nano Patient Influencers
Now that patients and pharma are meeting each other online, a new middleman has ...
Shaking Up the Social Media Landscape
According to a study by Hootsuite, 55.1% of the global population uses at least ...
Illuminate Your Campaigns with A Sprinkle of Pixel Dust
In the last five years, social media has earned its place as an essential ...
Engaging Digital Influencers Holds the Key for Oncology Medical Affairs
Oncology is in the middle of a generational chasm. Life sciences’ Medical Affairs teams ...
7 Reasons to Start Prioritizing HCP Social Media Marketing
“The growth and popularity of social media interaction is extremely impactful in the healthcare ...
Is Your Brand Prepared for the COVID Vaccine Social Media Marathon?
The entire world has been focused on the COVID pandemic for over nine months. ...
