Social Media
Breaking Down Barriers and Forging Connectivity
There are many reasons that people dedicate their professional lives to the healthcare, pharma, ...
The Secret Behind Doximity’s Quick Growth
When Dr. Nate Gross co-founded Doximity, the goal was to build a free, secure ...
The Age of Digital Defining Your Approach to Boomers vs. Millennials
In this age of digital, marketers are able to more easily target their audiences ...
Maximizing Performance Across Social Video Platforms
Over the past year, social video platforms such as YouTube, Facebook, Instagram, Twitter, and ...
Facebook Doesn’t Make People with Health Conditions Sad—It Makes a Difference
A recent report entitled, “Association of Facebook Use with Compromised Well-Being: A Longitudinal Study” ...
Consumer-Friendly Content in Context: The Art of Branded Platforms
Times have changed, particularly when it comes to the art of branded healthcare sites. ...
Examining Physician Use of Social Media in 2017
In 2016, a Pew Research Center survey found that two-thirds of people worldwide used ...
Can feedkast Make Finding Relevant Content Online Much, Much Easier?
Right now your Twitter feed probably consists of (un)welcome political opinions/rants, some cute cat/dog/baby ...
What Does It Take to Build Thriving Online Patient Communities?
Build and they will come. It may have worked in Field of Dreams, but ...
Can Pharma Brands Truly Be Social Brands?
Pharma brands must proceed with extreme caution when considering social media patient engagement. There’s ...
Google May Buy Twitter. Dammit, Jim, I’m a Marketer, Not a Day Trader.
From its peak shortly after it’s high profile IPO through Friday, Twitter’s stock price ...
Live from Facebook! It’s Your Friendly Pharma Company
“Live.” It’s a word that can send a shudder through any pharma marketer, but ...
The Nurse’s Perspective: What Pharma Should be Doing in Social Media
Over the last decade, we’ve seen great strides in the opportunities social media provides ...
