Social Media
The Healthcare Marketing Hack Every Pharma Brand Needs to Know
Pinterest is a goldmine for marketers, so why don’t we talk about it more? ...
The Best New Platforms, Trends, and Advertising Strategies to Leverage in Social Media
What is the latest in the social space? That is what PM360 wanted our ...
Take Two Tweets and Call Me in the Morning: The Rise of HCP Influencers
Before the pandemic, social media influencers were known mainly for projecting beautifully curated lives ...
Hearing from HCP Influencers
While social media had already been on the rise for disseminating medical information, the ...
How to Work with Patient Advocates, Influencers, and Ambassadors
Only 5% of patients ranked pharma companies as the most trusted player in the ...
Are Healthcare Marketers Speaking the Language of Millennials and Gen Z?
Marketers, including healthcare marketers, have long attempted to capitalize on digital trends to connect ...
Twitter, Publicis Health Media, and Medscape Partner on New Conference Conversations Offering
Medical conferences can be an important place for healthcare professionals (HCPs) to gather to ...
Cancer Care in the Misinformation Age
More than 50% of cancer articles on social media contained either misinformation or harmful ...
Social Intelligence is the New Normal for Pharma and Biotech
From the outset of the COVID-19 pandemic, patients around the world were forced to ...
Consumers Want More Engagement—But Can Life Sciences Marketers Deliver?
Customer engagement matters—a lot. According to Salesforce Research’s 2019 “Connected Healthcare Consumer” report, 69% ...
The Unexpected Narrative of Breast Cancer Social Media Influencers
It is well-known in healthcare that doctors have increasingly less time to spend during ...
ililli Is a New Platform that Aims to Make Talk Social
Talk is in. Podcasts are exploding. According to Forbes, an estimated 100 million people ...
What’s Your Ultimate TikTok Campaign Pitch?
TikTok is the seventh most used social platform in the world with 689 million ...