Breaking Down Barriers and Forging Connectivity

There are many reasons that people dedicate their professional lives to the healthcare, pharma, ...

The Secret Behind Doximity’s Quick Growth

When Dr. Nate Gross co-founded Doximity, the goal was to build a free, secure ...

The Age of Digital Defining Your Approach to Boomers vs. Millennials

In this age of digital, marketers are able to more easily target their audiences ...

Maximizing Performance Across Social Video Platforms

Over the past year, social video platforms such as YouTube, Facebook, Instagram, Twitter, and ...

Facebook Doesn’t Make People with Health Conditions Sad—It Makes a Difference

A recent report entitled, “Association of Facebook Use with Compromised Well-Being: A Longitudinal Study” ...

Consumer-Friendly Content in Context: The Art of Branded Platforms

Times have changed, particularly when it comes to the art of branded healthcare sites. ...

Examining Physician Use of Social Media in 2017

In 2016, a Pew Research Center survey found that two-thirds of people worldwide used ...

Can feedkast Make Finding Relevant Content Online Much, Much Easier?

Right now your Twitter feed probably consists of (un)welcome political opinions/rants, some cute cat/dog/baby ...

Can Pharma Brands Truly Be Social Brands?

Pharma brands must proceed with extreme caution when considering social media patient engagement. There’s ...

Google May Buy Twitter. Dammit, Jim, I’m a Marketer, Not a Day Trader.

From its peak shortly after it’s high profile IPO through Friday, Twitter’s stock price ...

Live from Facebook! It’s Your Friendly Pharma Company

“Live.” It’s a word that can send a shudder through any pharma marketer, but ...

The Nurse’s Perspective: What Pharma Should be Doing in Social Media

Over the last decade, we’ve seen great strides in the opportunities social media provides ...