The Healthcare Marketing Hack Every Pharma Brand Needs to Know

Pinterest is a goldmine for marketers, so why don’t we talk about it more? ...

Take Two Tweets and Call Me in the Morning: The Rise of HCP Influencers

Before the pandemic, social media influencers were known mainly for projecting beautifully curated lives ...

Hearing from HCP Influencers

While social media had already been on the rise for disseminating medical information, the ...

Cancer Care in the Misinformation Age

More than 50% of cancer articles on social media contained either misinformation or harmful ...

Consumers Want More Engagement—But Can Life Sciences Marketers Deliver?

Customer engagement matters—a lot. According to Salesforce Research’s 2019 “Connected Healthcare Consumer” report, 69% ...

The Unexpected Narrative of Breast Cancer Social Media Influencers

It is well-known in healthcare that doctors have increasingly less time to spend during ...

ililli Is a New Platform that Aims to Make Talk Social

Talk is in. Podcasts are exploding. According to Forbes, an estimated 100 million people ...

What’s Your Ultimate TikTok Campaign Pitch?

TikTok is the seventh most used social platform in the world with 689 million ...