Social Media
5 Digital Media Tactics to Amplify Public Health Marketing Campaigns
Mass media public service announcement (PSA) campaigns on print, billboard, and linear TV have ...
Twitter Uncertainty: The Dangers to Pharma’s Ad Strategies
For more than a decade now, healthcare professionals (HCPs) have used Twitter to share ...
When Misinformation Comes for You
Some say we are living in a post-truth world. Kellyanne Conway’s famous “alternative facts” ...
Social Media: How Pharma Can Drive Action Compliantly
2022 was a game-changing year for social media in the pharma industry. From the ...
The Healthcare Marketing Hack Every Pharma Brand Needs to Know
Pinterest is a goldmine for marketers, so why don’t we talk about it more? ...
The Best New Platforms, Trends, and Advertising Strategies to Leverage in Social Media
What is the latest in the social space? That is what PM360 wanted our ...
Take Two Tweets and Call Me in the Morning: The Rise of HCP Influencers
Before the pandemic, social media influencers were known mainly for projecting beautifully curated lives ...
Hearing from HCP Influencers
While social media had already been on the rise for disseminating medical information, the ...
How to Work with Patient Advocates, Influencers, and Ambassadors
Only 5% of patients ranked pharma companies as the most trusted player in the ...
Are Healthcare Marketers Speaking the Language of Millennials and Gen Z?
Marketers, including healthcare marketers, have long attempted to capitalize on digital trends to connect ...
Twitter, Publicis Health Media, and Medscape Partner on New Conference Conversations Offering
Medical conferences can be an important place for healthcare professionals (HCPs) to gather to ...
Cancer Care in the Misinformation Age
More than 50% of cancer articles on social media contained either misinformation or harmful ...
Social Intelligence is the New Normal for Pharma and Biotech
From the outset of the COVID-19 pandemic, patients around the world were forced to ...
