Inside Patient Advocacy Programs

Advocacy and support programs for patients are among the most important aspects of the ...

Composing a Compelling Marketing Plan:

By Following Seven Key Steps (and Avoiding Four Perilous Pitfalls) the Successful Product Manager ...

Doing More with Less (Online)

In the absence of rules, it’s incumbent on the industry to self-regulate, not hibernate ...

Consumers Want More than Label Language

Some DTC marketers feel that pharma is definitely and appropriately part of the conversation ...

Cutting Edge

What’s not to love about the latest technology and the hottest trendy products? Our ...

Using Failure as a Springboard to Success

I once read an article by author and New York Times journalist Peggy Payne ...

Better Estimates on Hard-to-Size Markets

When considering new opportunities, either through business development and licensing or by expanding a ...

Publisher’s Letter: Understanding Creativity

Since June is the time of The Greatest Creators (as you will see from ...

Why Patients aren’t Adherent to Treatment

In the April issue of PM360, I discussed the overall issues and problems with ...

The Value of Online Advisory Boards

Editor’s Note: In the March issue of PM360, Lance Hill’s article, “Why Digital Collaboration ...

It’s all About Data

In our March installment we began to peel back the onion on Multi-Channel 2.0 ...

[sam_pro id=0_12 codes="true"]