In a 2012 TED Talk called, “Dare to Disagree,” Margaret Heffernan made the point that disagreement is actually central to progress. The entrepreneur and best-selling author, who has served as CEO for companies such as InfoMation Corporation, ZineZone Corporation, and iCAST Corporation, said, “For good ideas and true innovation, you need human interaction, conflict, argument, debate.”

In the life sciences, human interaction is becoming increasingly important to innovation. More and more companies are going straight to their consumers to work with them in order to discover the best ways to better serve their needs. And using co-creation methods doesn’t only result in innovative ideas, but more trusting customers. In an exclusive co-creation survey from Bulbshare, 81% of consumers said brands that collaborate with their customers are more authentic and 86% said brands that co-create are more trustworthy.

It also results in a better understanding of customers. And the key to truly impactful innovation is understanding what your customers need and helping them to get it. That could mean technology that puts doctors in patients’ shoes to help them experience the impact of any individual patient’s disease firsthand. Or an AI-powered program that understands the time constraints of today’s physicians and can scan all of the latest medical research to find the most relevant info they need to know about. Or tools that can help marketers better identify the best opportunity for sales reps, for earned media placements, for payer negotiations, and more. All of these innovations may not have relied on co-creation, but they do show an understanding of their customers’—and the market’s—needs.

That is why they are among PM360’s picks for the most innovative achievements of 2018. Below you can read all about our picks in six categories:

  • Companies: Any organization developing new ways to push the industry forward.
  • Divisions: New sectors formed to address a particular problem facing the industry.
  • Startups: Companies less than five years old pioneering new avenues in healthcare.
  • Products: Software, apps, programs, and anything else designed to improve how those working in the industry do their jobs.
  • Services: Compelling offerings that help the industry tackle new challenges.
  • Strategies: Never-before-tried approaches that are changing how the industry operates.

The editorial staff of PM360 read, marveled, and debated over the hundreds of submissions that we received to bring these picks to our readers. We hope, as always, you are not only impressed by these innovations, but they can also help make your jobs a little easier and the lives of the people you serve a little better.

2018 Most Innovative Companies

PM360 2018 Innovative Company AVITA Medical

PM360 2018 Innovative Company Digitas Health

PM360 2018 Innovative Company Doximity

PM360 2018 Innovative Company Enable Injections

PM360 2018 Innovative Company HealixGlobal

PM360 2018 Innovative Company HealthPrize Technologies

PM360 2018 Innovative Company Health Union

PM360 2018 Innovative Company Model N

PM360 2018 Innovative Company Reltio

PM360 2018 Innovative Company Saama Technologies

2018 Most Innovative Divisions

PM360 2018 Innovative Division Capgemini Invent of Capgemini

PM360 2018 Innovative Division Applied Cognitive Science Group of Concentric Health Experience

PM360 2018 Innovative Division Customer Insights of Crossix

PM360 2018 Innovative Division EngagedMedia of Aptus Health

PM360 2018 Innovative Division Earned Media Team of W2O Group

PM360 2018 Innovative Division Health System Marketing of Benchworks

PM360 2018 Innovative Division Life Sciences Group of LevLane

PM360 2018 Innovative Division SCOUT-Rare Expertise Joint Venture from SCOUT and Rare Expertise

2018 Most Innovative Startups

PM360 2018 Innovative Startup Biosight Technology

PM360 2018 Innovative Startup Dynamic Brain Lab

PM360 2018 Innovative Startup Evid Science

PM360 2018 Innovative Startup H1

PM360 2018 Innovative Startup MedBlox, Inc.

PM360 2018 Innovative Startup OI Infusion Services

PM360 2018 Innovative Startup OM1

PM360 2018 Innovative Startup PeerSourcing Solutions

2018 Most Innovative Products

PM360 2018 Innovative Product Access Express from Health Strategies Group, an EVERSANA company

PM360 2018 Innovative Product CCL Adhere E-Label Platform from CCL Healthcare

PM360 2018 Innovative Product Data Cubed from Data Cubed

PM360 2018 Innovative Product Edge Trial Assurance from Medidata

PM360 2018 Innovative Product Galileo6 from Spectrum

PM360 2018 Innovative Product HCP Digital Insights from MedData Group

PM360 2018 Innovative Product HealthVoyager from Boston Children’s Hospital and Klick Health

PM360 2018 Innovative Product InCrowd Interview from InCrowd

PM360 2018 Innovative Product mAIgret from Excerpta Medica, Omnicom Health Group, and IBM Watson

PM360 2018 Innovative Product Meridian from Beghou Consulting

PM360 2018 Innovative Product Pando from Inception Digital

PM360 2018 Innovative Product Ping from M3 Health

PM360 2018 Innovative Product Pulse from InTouchMD

PM360 2018 Innovative Product ReferralMAPML from Saatchi & Saatchi Wellness

PM360 2018 Innovative Product Talk to Someone: Triple Negative Breast Cancer from Kognito

PM360 2018 Innovative Product The Script from Condé Nast Health

PM360 2018 Innovative Product Veeva AR from PIXACORE and Veeva Systems

PM360 2018 Innovative Product Veeva Nitro from Veeva Systems

2018 Most Innovative Services

PM360 2018 Innovative Service BrandHub from ConnectiveRx

PM360 2018 Innovative Service Cardinal Health 3PL Sampling Program from Cardinal Health Specialty Solutions

PM360 2018 Innovative Service Clinical Trial Transparency Service from TrialScope

PM360 2018 Innovative Service Cornerstones4Care Powered by Glooko App from Novo Nordisk

PM360 2018 Innovative Service eBV from Lash Group

PM360 2018 Innovative Service ExpressCoverage from RxCrossroads by McKesson

PM360 2018 Innovative Service Heartbeat Connected Patient Service from Heartbeat

PM360 2018 Innovative Service Payer Opinion Leaders from Ogilvy Health

PM360 2018 Innovative Service PROACT from CMI/Compas

PM360 2018 Innovative Service Remote Scientific Liaisons from Ashfield

PM360 2018 Innovative Service STATInsights from VIVO Agency

PM360 2018 Innovative Service Sync from Syneos Health

2018 Most Innovative Strategies

PM360 2018 Innovative Strategy Icons.Health from AbelsonTaylor

PM360 2018 Innovative Strategy Insight EDGE Targeting Platform from Rx EDGE Media Network

PM360 2018 Innovative Strategy Modern Pharma Marketing eBook from Intouch Solutions

PM360 2018 Innovative Strategy Patient Recruitment Architecture from Continuum Clinical

PM360 2018 Innovative Strategy Professional Audience Targeting from Publicis Health Media

PM360 2018 Innovative Strategy Resource Centers from MyHealthTeams

PM360 2018 Innovative Strategy SHIFT from Fingerpaint

PM360 2018 Innovative Strategy THE FIRSTHAND EXPERIENCE from Endo Pharmaceuticals and GSW

PM360 2018 Innovative Strategy The Healthcare Challenger Brand from Elevate Healthcare

PM360 2018 Innovative Strategy U.S. CSL Behring Patient Engagement Team from CSL Behring

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