PM360 2018 Innovative Product Veeva Nitro from Veeva Systems

Veeva Nitro

Veeva Systems

Andy Fuchs, Sr. Director of Commercial Strategy
andy.fuchs@veeva.com

While artificial intelligence holds great potential in the life sciences industry, AI needs data to build intelligence. And for that data to be useful, it must be organized in a standard way. For decades, the industry has relied on building and maintaining its own custom data warehouses because of a lack of high-quality, packaged commercial data warehouse solutions. However, custom-built solutions cannot adapt to ever-changing data structures and sources—making it impossible to derive reliable insights from the data using AI, and delaying any insights from reaching the business.

That’s why Veeva Systems introduced Veeva Nitro—the first packaged commercial data warehouse in the cloud that is flexible and eliminates the burden of custom-built data warehouses. Veeva Nitro provides the foundation for advanced AI and analytics with an industry-specific data model and standard integrations to unify a company’s data sources and deliver insights to the business and the field faster. Data remains current so companies can leverage AI tools to tap into the right data and drive intelligence across the organization.

Life sciences companies can pour all of their data into Veeva Nitro and then apply AI tools to get meaningful results quickly. In addition, Veeva Nitro seamlessly integrates with Veeva CRM Suite and Veeva Vault PromoMats—or the business intelligence (BI) and AI tools of their choice—to automatically sync all customer activity data and information about a company’s content and its usage into the data warehouse. This means that intelligent insights can now be delivered directly to systems and people who can take action. Veeva Nitro’s industry data connectors also bring together data from common industry sources such as prescription, sales, formulary, and claims data, including regional data.

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