Modern Pharma Marketing eBook
Justin Chase, EVP/Head, Innovation & Media
Intouch Solutions is always advancing its mission to alert clients and colleagues to promising trends and technologies and sort through the hype to discern what will truly advance the industry to improve patient outcomes. That is why the agency felt a responsibility to report the true implications of artificial intelligence for the life sciences industry.
The agency partnered with the Digital Health Coalition (DHC) to write and release an eBook, “Modern Marketing: Pharma’s Data-Powered AI Revolution” (www.modernpharmamarketing.com), explaining how big data is changing marketing, what AI is, how it works, how it’s affecting pharma marketing, what the industry is thinking and doing related to AI, as well as what the future may hold for AI pharma marketing.
Chapter one of the unique eBook focuses on Data, AI, and the Age of Modern Marketing, detailing the exponential proliferation of data and how it is changing the world, especially in the pharma marketing arena. Chapter two dives deep into exactly what AI is, equipping anyone with the knowledge needed for conversations about how it can be used. Chapter three points out major healthcare companies using AI and their plans for the technology. The following chapter features interviews that shed light on the state of AI across the United States from the point of view of marketing experts. The fifth and final chapter takes a look at how AI will force pharma marketing to evolve in the next five years.
The response to the eBook has been impressive. To date, the book has received over 545 signups and 136 total unique clicks. This AI digital literature has pushed Intouch to the forefront of education in the pharma marketing community in terms of the most disruptive technology.