For years, managed-care organizations have tried to reduce drug costs through generic substitution, denials, ...
SURE, FORMULARY TIERS ARE IMPORTANT. But they are only part of the equation. By ...
Both the formal and informal relationships that exist between healthcare providers, healthcare providers and ...
Multi-channel marketing, consumer engagement, social media, and mobile technology were just a few of ...
Just as we were going to press, word arrived that the FDA had approved ...
Whether in health, relationships, or business, life’s challenges are catalysts for change. When the ...
Sales and marketing professionals in non-retail healthcare are always looking to improve physician targeting. ...
Given that health is an innately social area, the proliferation of social networks centered ...
Time: LANG Digitas CEO Laura Lang has been tapped to become Time, Inc.’s new ...
As is often the case, it’s not a single driver that shapes a trend ...
In the film Beaches, CC Bloom, Bette Midler’s character, delivers the memorable line: “But ...