Before 2019 came to a close, PM360 asked you, our loyal readers, to make a choice—or 15 choices to be exact. In November, we posted our nearly 200 entries for our 11th Annual Pharma Choice Awards and asked you to pick your favorite in each of the 15 categories: Animal Health, App, Consumer Website, DTC/DTP, Multichannel, Multicultural, Philanthropic, Professional Campaign (Print), Professional Website, Sales Aid, Self-promotion, Social Media, Unbranded, Variety, and Video.

Below you will find the top three vote getters (a Gold, Silver, and Bronze winner) in each of those 15 categories. And it is safe to say that these winners also truly represent the best healthcare creative from the past year. Because you picked them. And no one—no one—knows what truly great healthcare creative looks like better than the people who have dedicated their careers to make great healthcare creative.

Overall, more than 7,000 votes were cast. And to celebrate those who received the most total votes—regardless of category—we put them on over cover (which you can see above). This year, the top three overall vote getters were Intouch Solutions and GSK/TESARO for their “It’s Time to #OvaryAct” campaign in the Social Media category, Elevate Healthcare and Galen US Inc. for their “Stop the Sting” campaign in the Professional Campaign category, and MicroMass Communications, Inc., Regeneron Pharmaceuticals, and Sanofi Genzyme for their “Stay on Track” video in the Video category.

But all of 2019’s winners deserve our kudos. Congratulations on capturing the attention and gaining the respect of the entire industry. And as all of you continue to strive to achieve greatness as we embark on a new year, let these winners serve as inspiration for what is possible. We hope all of you achieve true creative greatness in 2020, and we can’t wait to see what campaigns you pick as the best when this year comes to a close.

This year’s PM360 Pharma Choice winners are:

Animal Health

2019 Pharma Choice Animal Health Gold Winner LevLane Advertising and Penn Vet New Bolton Center

2019 Pharma Choice Animal Health Silver Winner Excitant Healthcare Advertising and Zoetis US Diagnostics

2019 Pharma Choice Animal Health Bronze Winner W2O and Stallergenes Greer

App

2019 Pharma Choice App Gold Winner Snow Companies and Global Patient Advocacy, Takeda Oncology

2019 Pharma Choice App Silver Winner ICON PLC and Merck & Company, Inc.

2019 Pharma Choice App Bronze Winner Synapse and AstraZeneca

Consumer Website

2019 Pharma Choice Consumer Website Gold Winner Intouch Solutions and Regeneron

2019 Pharma Choice Consumer Website Silver Winner EVERSANA ENGAGE and Lundbeck

2019 Pharma Choice Consumer Website Bronze Winner W2O and Exact Sciences

DTC/DTP

2019 Pharma Choice DTC/DTP Gold Winner MicroMass Communications, Inc. and Harmony Biosciences

2019 Pharma Choice DTC/DTP Silver Winner RevHealth and PharmaDerm

2019 Pharma Choice DTC/DTP Bronze Winner Pacific Communications and Allergan

Multichannel

2019 Pharma Choice Multichannel Gold Winner Neon and Novartis

2019 Pharma Choice Multichannel Silver Winner Dudnyk and Eyevance Pharmaceuticals

2019 Pharma Choice Multichannel Bronze Winner Patients & Purpose and Testicular Cancer Foundation

Multicultural

2019 Pharma Choice Multicultural Gold Winner The Kinetix Group, Advocate Aurora Health, and Boehringer Ingelheim

2019 Pharma Choice Multicultural Silver Winner GCI Health and Merck

2019 Pharma Choice Multicultural Bronze Winner EMCAY and Amgen Inc.

Philanthropic

2019 Pharma Choice Philanthropic Gold Winner Dudnyk and Simon’s Heart

2019 Pharma Choice Philanthropic Silver Winner Elevate Healthcare and Foundation Fighting Blindness

2019 Pharma Choice Philanthropic Bronze Winner Havas Health Plus and Research Foundation to Cure AIDS

Professional Print Campaign

2019 Pharma Choice Professional Print Campaign Gold Winner Elevate Healthcare and Galen US Inc.

2019 Pharma Choice Professional Print Campaign Silver Winner precisioneffect and Amgen

2019 Pharma Choice Professional Print Campaign Bronze Winner Invivo Brands and Novocure

Professional Website

2019 Pharma Choice Professional Website Gold Winner Synapse and AstraZeneca

2019 Pharma Choice Professional Website Silver Winner AbelsonTaylor and Amgen

2019 Pharma Choice Professional Website Bronze Winner Ogilvy Health and Bayer

Sales Aid

2019 Pharma Choice Sales Aid Gold Winner EVERSANA ENGAGE and Horizon Therapeutics

2019 Pharma Choice Sales Aid Silver Winner Confideo Labs and Boehringer Ingelheim

2019 Pharma Choice Sales Aid Bronze Winner DiD, Propeller Communications, and Novartis

Self-Promotion

2019 Pharma Choice Self-Promotion Gold Winner Klick Health

2019 Pharma Choice Self-Promotion Silver Winner Elevate Healthcare

2019 Pharma Choice Self-Promotion Bronze Winner QBFox

Social Media

2019 Pharma Choice Social Media Gold Winner Intouch Solutions and GSK/TESARO

2019 Pharma Choice Social Media Silver Winner MicroMass Communications, Inc.

2019 Pharma Choice Social Media Bronze Winner BCW and Novartis Pharmaceuticals

Unbranded

2019 Pharma Choice Unbranded Gold Winner MedThink Communications and Corcept Therapeutics

2019 Pharma Choice Unbranded Silver Winner GCI Health and Merck

2019 Pharma Choice Unbranded Bronze Winner SPLICE Agency and Santen

Variety

2019 Pharma Choice Variety (Integrated Campaign) Gold Winner ICON PLC and Biohaven Pharmaceutical

2019 Pharma Choice Variety (Internal Campaign for Employee Health and Well-being) Silver Winner HCB Health

2019 Pharma Choice Variety (Market Access Patient Engagement Platform) Bronze Winner Aventria Health Group and Pharmaceutical Company

Video

2019 Pharma Choice Video Gold Winner MicroMass Communications, Inc., Regeneron Pharmaceuticals, and Sanofi Genzyme

2019 Pharma Choice Video Silver Winner Avant Healthcare and AMAG

2019 Pharma Choice Video Bronze Winner EVERSANA ENGAGE and Candela

Ads

You May Also Like

PM360 2019 Innovative Company Medisafe

Medisafe Jen Butler, Chief Marketing Officer jen@medisafe.com Medisafe is a digital therapeutic companion company ...

ELITE 2020 Marketing Team Edwards Lifesciences’ Disease Awareness Team

Edwards Lifesciences’ Disease Awareness Team Edwards Lifesciences Creative Agency: Fishawack Health dba Carling Communications ...

ELITE 2019 Creative Director Mike Nuckols of VIVO Agency

Mike Nuckols Creative Director VIVO Agency The Face of Creative Inspiration For “bring your ...