Before 2019 came to a close, PM360 asked you, our loyal readers, to make a choice—or 15 choices to be exact. In November, we posted our nearly 200 entries for our 11th Annual Pharma Choice Awards and asked you to pick your favorite in each of the 15 categories: Animal Health, App, Consumer Website, DTC/DTP, Multichannel, Multicultural, Philanthropic, Professional Campaign (Print), Professional Website, Sales Aid, Self-promotion, Social Media, Unbranded, Variety, and Video.
Below you will find the top three vote getters (a Gold, Silver, and Bronze winner) in each of those 15 categories. And it is safe to say that these winners also truly represent the best healthcare creative from the past year. Because you picked them. And no one—no one—knows what truly great healthcare creative looks like better than the people who have dedicated their careers to make great healthcare creative.
Overall, more than 7,000 votes were cast. And to celebrate those who received the most total votes—regardless of category—we put them on over cover (which you can see above). This year, the top three overall vote getters were Intouch Solutions and GSK/TESARO for their “It’s Time to #OvaryAct” campaign in the Social Media category, Elevate Healthcare and Galen US Inc. for their “Stop the Sting” campaign in the Professional Campaign category, and MicroMass Communications, Inc., Regeneron Pharmaceuticals, and Sanofi Genzyme for their “Stay on Track” video in the Video category.
But all of 2019’s winners deserve our kudos. Congratulations on capturing the attention and gaining the respect of the entire industry. And as all of you continue to strive to achieve greatness as we embark on a new year, let these winners serve as inspiration for what is possible. We hope all of you achieve true creative greatness in 2020, and we can’t wait to see what campaigns you pick as the best when this year comes to a close.
This year’s PM360 Pharma Choice winners are: