2019 Pharma Choice Multicultural Silver Winner GCI Health and Merck

GCI Health

Merck

A Touch of Sugar

A documentary was selected as the creative storytelling centerpiece to put a human face on the type 2 diabetes (T2D) epidemic. Production in five cities brought A Touch of Sugar to life, as we followed the journeys of people impacted by T2D to explore how socioeconomic conditions complicate disease management.

Agency Team:

Elisia Canna, Executive Vice President
Kristen McBride, Senior Vice President
Kristin Sockett, Senior Vice President
Julia Smith, Account Director
Mary Klemenok, Assistant Account Executive

Client Team:

Conrod Kelly, Executive Director, Policy/Government Relations – Social Determinants
Sienna Choi, Associate Director, Global Communications, Primary Care and Global Pharmaceuticals Portfolio

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