2019 Pharma Choice Animal Health Bronze Winner W2O and Stallergenes Greer

W2O

Stallergenes Greer

Augmenting Reality to Build an Engaging NAVDF Booth Experience for Vets

W2O developed an AR booth experience to celebrate Stallergenes Greer’s “Supportive as a Service Dog” campaign and communicate the brand’s differentiator of personalized, above-and-beyond service. Visitors used iPads to interact with “triggers,” launching stories about four animal service organizations. Engagements also triggered a generous donation from Stallergenes Greer to the organizations.

Agency Team:

Account: Ericka McKenna, Managing Director; Mike McGann, Account Director

Creative: Al Mauriello, Creative Director; WaiMay Cheng, Senior Art Director; Eileen Reich, Copy Supervisor

Project Management: Sara Hewitson, Project Manager

Development: Thomas Cocuzza, Managing Director, Technology

Client Team:

Will Mahoney, VP, Marketing
Sherry Mikeal, Senior Product Manager
Suzanne Fogleman, Marketing Coordinator

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