W2O
Stallergenes Greer
Augmenting Reality to Build an Engaging NAVDF Booth Experience for Vets
W2O developed an AR booth experience to celebrate Stallergenes Greer’s “Supportive as a Service Dog” campaign and communicate the brand’s differentiator of personalized, above-and-beyond service. Visitors used iPads to interact with “triggers,” launching stories about four animal service organizations. Engagements also triggered a generous donation from Stallergenes Greer to the organizations.
Agency Team:
Account: Ericka McKenna, Managing Director; Mike McGann, Account Director
Creative: Al Mauriello, Creative Director; WaiMay Cheng, Senior Art Director; Eileen Reich, Copy Supervisor
Project Management: Sara Hewitson, Project Manager
Development: Thomas Cocuzza, Managing Director, Technology
Client Team:
Will Mahoney, VP, Marketing
Sherry Mikeal, Senior Product Manager
Suzanne Fogleman, Marketing Coordinator
