2019 Pharma Choice Social Media Bronze Winner BCW and Novartis Pharmaceuticals


Novartis Pharmaceuticals

Redefining Social Engagement in Heart Failure

Understanding that more than 70% of heart failure patients and their loved ones are frequently active on Facebook, Novartis and agency BCW partnered with creative, medical, regulatory, and legal teams to create educational and inspiring content that resonated with key audiences and personified the brand’s voice online.

Agency Team:

Vicky Lewko, EVP, Managing Director, Head of Digital Health
David Holman, SVP, Creative Group
Meredith Modzelewski, VP, Digital Health
Agnes Deneuville, AD, Digital Health
Jeremy Geller, AD, Digital Health
Josh Vogel, SAE, Digital Health

Client Team:

Lizelle Valdecañas, Marketing Director, Cardiovascular Franchise
Maria Sanchez, Associate Director, Consumer Marketing Entresto
Patti Kirk-Leon, Digital Marketing
Melissa Rossi, Associate Director, Consumer Media Digital Marketing


You May Also Like

ELITE 2019 Transformational Leader Mike Cunnion of Remedy Health Media

Mike Cunnion Chief Executive Officer Remedy Health Media Reinventing Health Publishing Mike Cunnion has ...

Think Bigger!

Historically, launching a healthcare brand has been a well-orchestrated affair. Every team prepared its ...

PM360 2020 Trailblazer Awards Women’s Health Brand Champion Betsey Davis

Betsey Davis, Senior Director, U.S. Marketing, Clovis Oncology Betsey Davis is more than a ...