2019 Pharma Choice Professional Print Campaign Gold Winner Elevate Healthcare and Galen US Inc.

Elevate Healthcare

Galen US Inc.

Stop the Sting

Fearing the sting of needle-stick pain isn’t unusual—but SYNERA can help. The drama and eye-catching nature of the scorpion syringe was the right tone and metaphor to create awareness and empathy with HCPs about how patients see the pain, while avoiding clichéd, happy-patient imagery. The scorpion certainly did that!

Back row, left to right: Frank X. Powers and Mike Thomson. Front row, left to right: Taylor Myers-Ackerman, Tara Powers, Barry Schmader, Erin Hlivia, and Lexi Sers.

Agency Team:

Tara Powers, VP, Creative Director
Barry Schmader, Chief Creative Officer
Lexi Sers, Graphic Designer
Mike Thomson, Copy Supervisor
Erin Hlivia, Practice Lead, Client Delivery
Taylor Myers-Ackerman, Manager, Client Engagement
Frank X. Powers, Managing Partner

Client Team:

Therese Heimbold, Commercial Director U.S.
Kyle Marquardt, Sr. Key Account Manager
Shannon Rittenhouse, Manager Commercial Projects


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