2019 Pharma Choice Professional Print Campaign Gold Winner Elevate Healthcare and Galen US Inc.

Elevate Healthcare

Galen US Inc.

Stop the Sting

Fearing the sting of needle-stick pain isn’t unusual—but SYNERA can help. The drama and eye-catching nature of the scorpion syringe was the right tone and metaphor to create awareness and empathy with HCPs about how patients see the pain, while avoiding clichéd, happy-patient imagery. The scorpion certainly did that!

Back row, left to right: Frank X. Powers and Mike Thomson. Front row, left to right: Taylor Myers-Ackerman, Tara Powers, Barry Schmader, Erin Hlivia, and Lexi Sers.

Agency Team:

Tara Powers, VP, Creative Director
Barry Schmader, Chief Creative Officer
Lexi Sers, Graphic Designer
Mike Thomson, Copy Supervisor
Erin Hlivia, Practice Lead, Client Delivery
Taylor Myers-Ackerman, Manager, Client Engagement
Frank X. Powers, Managing Partner

Client Team:

Therese Heimbold, Commercial Director U.S.
Kyle Marquardt, Sr. Key Account Manager
Shannon Rittenhouse, Manager Commercial Projects

Ads

You May Also Like

Three Questions that Determine if Your Brand Is Patient Ready

Today, most brand marketers recognize the importance of having a solid patient engagement plan. ...

PM360 2020 Trailblazer Awards DTP Campaign Winner Alcon and 2e

AcrySof IQ PanOptix Trifocal Lens U.S. Consumer Launch Campaign (Alcon, 2e) More than 20 million ...

PM360 2018 Trailblazer Awards Professional Website/Online Initiative Winner Alcresta and W2O

RELiZORB (Alcresta, W2O) Pancreatic enzyme replacement therapy (PERTs) has been the standard of care ...