2019 Pharma Choice App Silver Winner ICON PLC and Merck & Company, Inc.

ICON PLC

Merck & Company, Inc.

Bridion® (sugammadex) Cost Calculator from Merck

The Bridion® Cost Calculator is an interactive Veeva tool, with additional components of a user-generated email and a PDF output of results. The creative execution for the interface design enhanced the product’s branding, streamlined the user experience, and allowed the dynamic and bright aesthetic to focus on the core content.

Agency Team:

Megan Smith, Account Supervisor
Travis Tingey, Digital Marketing Manager
Tim Valleley, Web Developer
Jan Chau, Associate Creative Director
Lisa Tusay, Production Manager
Alicia Rybovic, Executive Editor
Ariel Litovsky, Digital Project Leader

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