2019 Pharma Choice Animal Health Silver Winner Excitant Healthcare Advertising and Zoetis US Diagnostics

Excitant Healthcare Advertising

Zoetis US Diagnostics

AlphaTRAK “Charmed Life”

This integrated professional and pet owner campaign, represented by this pet owner piece, was designed to foster collaboration and reassure pet owners that with at-home glucose monitoring, diabetes in pets is a manageable condition and by working with the veterinary team, their pet can continue to lead a “charmed life.”

Agency Team:

Mark Perlotto, President
Brian Allex, Creative Director
Chris Crane, Copywriter
Catherine Martin, Account Director

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